Notes-Global HR Practices
Notes-Global HR Practices
Notes-Global HR Practices
In 1995, 6 out of 100 largest US MNCs made more than 100 percent of their
profits from outside the US.
3. Increase innovation.
4. Government Incentives
One of the reasons for this could be the fall in birth rates in some countries
leading to negligible growth in the population which adversely affects the
demand in the market.
6. Economies of scale:
The technological advances have increased the size of the optimum scale of
operation substantially in many industries making it necessary for them to
look for newer markets in other countries. For e.g for a certain chemical
product, the minimum economic size of the plantis 35000 tonnes but the
demand for it in India by the end of the century is expected to be less than
10000 tonnes only.
7. Competitive forces:
Liberalization policy pursued by Government has led to the entry of foreign
players thereby increasing the competition for domestic players. Such
situation may become a driving force behind internationalization.
Many companies may also adopt an offensive strategy of counter-
competition. The business will penetrate the home market of the potential
foreign competitor so as to diminish its competitive strength and to protect
the domestic market share from foreign penetration.
For e.g IBM moved early into Japanese mainframe computer market thereby
forcing its competitors Fujitsu and Hitachi to spend its resources to protect its
ground in Japan. Thus they lacked sufficient resources needed to invade the
US market.
8. Government Policies and Regulations:
9. Monopoly power:
A company going global may get a spin off too. It may help the company to
improve its domestic business and the image of the company may get a face
lift as it runs business on multinational scale.
The consumers may prefer to buy products from a company which exports its
majority of its products to foreign countries and this factor adds to the good
will of the company.
11.Strategic Vision:
What is Globalization?
Globalization is a process of interaction and integration among the people,
companies, and governments of different nations, a process driven by international
trade and investment and aided by information technology. This process has effects
on the environment, on culture, on political systems, on economic development and
prosperity, and on human physical well-being in societies around the world.
Globalization is not new, though. For thousands of years, peopleand, later,
corporationshave been buying from and selling to each other in lands at great
distances, such as through the famed Silk Road across Central Asia that connected
China and Europe during the Middle Ages.
Policy and technological developments of the past few decades have spurred
increases in cross-border trade, investment, and migration so large that many
observers believe the world has entered a qualitatively new phase in its economic
development.
Globalization is deeply controversial, however. Proponents of globalization argue
that it allows poor countries and their citizens to develop economically and raise
their standards of living, while opponents of globalization claim that the creation of
an unfettered international free market has benefited multinational corporations in
the Western world at the expense of local enterprises, local cultures, and common
people.
Dimensions of Globalization
Dimensions may be grouped under the following categories:
economic, political, social, technology and cultural.
The Economic Dimension
The economic dimension of globalization refers to an increasing
interconnectedness and interdependence of enterprises through the world
market. This interdependence results from world trade, foreign and joint
venture investments, world - wide consumer markets, processes of
concentration etc.
According to neo-liberal thinking, the world market efficiently fulfills its allocation
function to guide flows of goods, services, capital information and labor to that
places wherever they are needed. Consumers benefits from this competitive
market by availability of products at low prices.
Interconnectedness of the world is explained in the Technological dimension
Stages of Globalization
1. Domestic Company
Market potential is limited to the home country. Production and marketing facilities
are located at home only. Surplus may or may not be exported. There are no overt
efforts to develop foreign markets. It may add new product lines, serve new local
markets but whole planning is limited to national markets only.
Features:
i. Their focus remains with domestic market.
ii. Their productions facilities remain based in home country.Their analysis is
focused on the national market.
iii. They do not think globally and avoid taking risk in going global.
iv. Their top management may have traditional kind of business management
competency and less global expertise.
v. They perceive that there is risk in expanding into global market and thus they try
to play safe and satisfied with whatever gains they are getting in domestic market.
2. International Company
Some ambitious efficient domestic companies after going beyond their domestic
marketing capacities start thinking of expanding their operations in International
Markets.The main strategies for entering international market is:
a) Off-shoring/global outsourcing (seeking cheaper source of raw material or labour)
b) Exporting
c) Licensing
d) Franchising
e) Joint Ventures/Acquisitions
f) Direct Investments
Even though they think of international markets, still they are of ethnocentric or
domestic oriented. These companies adopt the strategy of locating the branches of
their companies in other countries and practice the same domestic operations in
foreign markets,including the same promotion, price, product etc. policies.
Features:
i. Focus on going beyond,domestic
ii. Their management remains ethnocentric with a vision to expand
internationally.They extend their domestic products,domestic prices and other
business practices to foreign countries.
iii. They keep their marketing mix constant and extend their operations to new
countries.
iv. Their management style remains centralized for their home nation and extended
top down to the overseas market country.
3. Multinational Company
After sometime, international companies realize that the domestic model and
practices adopted through extension policies do not serve the purpose. The foreign
customers may not prefer the products that are sold in domestic market. Hence,
these companies respond to the needs of different customers in different countries
and produce such goods and services that will satisfy them.
Features:
i. Companies when they spread their wings to more nations become multinational
companies.
ii. Sooner or later they realize that they have to change their marketing mix
according to the foreign market.
iii. This can also be termed as multi domestic,in which different strategies are
adopted for different market.
iv. The management of such companies remains decentralized and even production
may be in the host country.
v. Performance evaluation is done at different host countries.
4. Global
The global company adopts global strategy for marketing its products.It may
produce either in the home country or in any other single country and market its
products throughout the world.It may also produce the products globally and market
them domestically.
Features:
i. Such companies have a global marketing strategy.
ii. They either produce in home country or in a single country and focus marketing
globally.
iii. They adapt to the market conditions according to the foreign market.
iv. Their performance evaluation is done worldwide.
5. Transnational Company
Transnational Company operates at the global level by way of utilizing global
resources to serve the global markets. It has geocentric orientation and has
integrated network.Its key assets are dispersed and every sub-unit of the company
contributes towards achievement of the company objectives. It produces best
quality raw materials from the cheapest source in the world,process them in the
country wherever it is economical and sells the finished products in those markets
where prices are favourable.
Feature:
i. Transnational companies have a geocentric approach,which means they think
globally and act locally.
ii. Transnational companies collect information worldwide and scan it for use beyond
geographical boundaries.
iii. The vision of such to grow more in a global way.
iv. The R&D,management,product development are shared worldwide.
v. Their human resources procurement and development remains globally.
CHALLENGE:
1. Rapid growth of internalization and global competition has increased the
nos. and significances of MNCs resulting in the increased mobility of human
resources.
2. Increasing no. of strategic alliances and cross border mergers and
acquisitions has increased the strategic implementation of IHRM as
Global business.
COMMITMENT:
1. World wide recognition of management of human resources in
international business and cross cultural management.
2. Business Networks and Horizontal communication and HR plays a vital role.
COST EFFECIVENESS:
1. The performance of expatriates. (poor performance of expatriate may
affect the market share and damage to foreign relations)
2. Growing Importance of Expatriates in International Business.
COMPETENCE:
1. Global Strategy Implementation.
2. Success or failure of international business based on effectiveness of
management of HR.
CONGRUENCE:
1. Learning, knowledge acquisitions have been identified as important
potential sources of comp. advantages for MNCs. This has also
enhanced the role of IHRM to meet the key strategic challenge of
objectives.
2. Knowledge management is an important source of comp. advantage for
MNCs, where IHRM is the key partner and plays a central role.
Creating a Balanced Score card for HR
The starting points of the balanced scorecard are the vision and the strategy that
are viewed from four perspectives: the financial perspective, the customer
perspective, the internal business processes and learning & growth.
As the name suggests, the equilibrium or balance is an important principle in the
balanced scorecard model.
There must be a balance between the short-term and the long-term objectives,
financial and non-financial criteria, leading and lagging indicators and external and
internal perspectives.
It is about cohesion in which an improvement in one perspective must not be an
obstacle in another perspective.
This cohesion is reflected in the model through the mutually connected arrows
between the four perspectives.
The implementation of the balanced scorecard consists of a number of steps.
The first step in this is that senior management sets up a mission, vision and
strategy.
This strategy is linked to a number of objectives which are referred to as strategic
objectives. Then middle management is informed about the mission, vision and the
strategic objectives.
In an open discussion, managers can express their opinions, indicate the critical
success factors per perspective and they can point out or set up indicators
themselves so that these can be monitored in the future.
For the financial and customer perspectives within the balanced scorecard it is
possible to carry out a survey or conduct interviews among the (potential)
shareholders or customers to assess what their expectations are.
This could provide an insight into the direction of the objectives the necessary
objectives.
In consultation with middle management and senior management several
objectives are formulated in which the different critical success factors are indicated
per objective, the indicators are used to measure this, specific values such as
targets and initiatives are meant to achieve these objectives.
It is possible to go one step further by linking personal objectives to the objectives
of middle management.
As a result, all personal initiatives will contribute to the chosen strategy of the
organization. The implementation of the balanced scorecard model can be carried
out in different manners.
Broadly, this could include the following steps:
1. Set up a vision, mission and strategic objectives.
2. Perform a stakeholder analysis to gauge the expectations of customers and
shareholders.
3. Make an inventory of the critical success factors
4. Translate strategic objectives into (personal) goals
5. Set up key performance indicators to measure the objectives
6. Determine the values for the objectives that are to be achieve
7. Translate the objectives into operational activities.
It is important to mention that achieving strategic objectives is a continuous
process: plan-do-check-act (see PDCA- or Deming circle).
Setting up and implementing the balanced scorecard model is therefore not a one-
off action!
Using the area of recruiting as an example, a balanced scorecard would look
something like this:
Objective: Reduce turnover costs.
Measures:
o Cost-per-hire (financial).
(9) Corporate restructuring and redefining of roles are areas also under focus.
(10) As many organisations are expanding into markets outside their national bases,
research into conflict around work and organisations needs to address both cross-
border ventures and cooperation in multinational teams within domestic
organisations. By entering into cross-border Greenfield investments, joint ventures,
cross-border alliances, mergers and acquisitions, organisations seem to be severing
their geographical ties with one national economy and are transforming into
multinational or even transnational corporations. While advantages of such moves
are an increase in scale, organisational growth and innovation, increased risks of
conflict and failure have a countervailing effect. Market failure arising from
asymmetric information in different environments, clashing legal systems and
cumbersome bureaucracies, as well as miscalculations caused by unfamiliar
business practices and cultural differences, are more likely in the case of cross-
border transactions than in purely domestic transactions.
(11) Changes in technology have affected how traditional HRM activities are
managed.
(11 (i)) For example, payroll and information systems can be more effectively and
efficiently handled through better technology.
(11(ii)) The use of web recruiting and e-learning has grown tremendously. This
increased use of technology and speed is evidenced by the greater usage of
technological learning opportunities such as online journaling , blogs, wikis as well
as web discussions and online simulations.
As trends have emerged, HRM professionals have been expected to occupy new
roles, and some have suggested that the former functional HRM role has been
supplanted by a more strategic role which requires new competencies. Many new or
enhanced roles for HRM practitioners have been described by numerous writers,
and although many of these roles overlap, there are some that do stand out. For
example, one key role for practitioners seems to be that of change manager,
learning to better assist organizational managers to deal with change. Also, HRM
practitioners must begin to act as a business ally, by taking roles as strategist
and continuing to show how HRM adds value to the organization HRM practitioners
are under pressure to show how they add value to the firm.
Thus HRM practitioners must become competent in the use of Return On Investment
tools, develop skills in influencing others (especially key decisions makers), show
how meeting the needs of diverse firm stakeholders adds value, and create an
action plan that prioritizes those needs.
HR Roles in Internationalization
Local employees hired by an MNE of the host country are known as HCNs. A large number of
MNEs engage host country citizens for middle and lower level jobs.
Pros:
v. Longer duration of stay in the MNE by HCNs leads to continuity of management and
improvements
Cons:
i. MNEs often fear lack of effective control and coordination over subsidiaries by appointing
HCNs at key positions
iv. Hiring HCNs may lead an MNE to become federation of national units rather than a truly
global organization
Expatriates:
Employees who temporarily reside and work outside their home country are commonly known
as expatriates or expats.
Expatriates are often used as agents of direct control, socialization, networking, and gathering
business intelligence. Expatriates may be either PCNs or third country nationals (TCNs) as
discussed below.
Pros:
iii. Availability of highly talented managers with special skills and experiences
iv. Promising managers from parent headquarters are deputed for international assignments
Cons:
ii. Difficulty in adapting to foreign country environment in terms of foreign languages and socio-
economic and cultural issues
iii. Appointing PCNs at key positions by MNEs is often perceived by HCNs as blocking their
career growth opportunities within the organization
iv. Tendency of PCNs to impose the headquarters style on its subsidiaries often overlooking the
local needs
Employees, who are citizens of countries other than the country in which they are assigned to
work or the country where the MNE is headquartered, are often referred to as TCNs.
In countries with lower level of skill base, such as African and Latin America, MNEs often
employ TCNs from countries with cost-effective availability of skilled manpower and
professionals from countries such as India rather than from their home country where the
workforce is relatively more expensive.
Pros:
i. It is easier to find TCNs as global managers with high level of skills and competence
ii. Cost of employing TCNs is generally lower compared to PCNs
iii. Trans-national relocation of personnel creates opportunities for career advancement and
motivates employees
iv. Cross-country transfers contribute to build up a truly global work-force leading to a global
corporation
Cons:
ii. Diplomatic sensitivity of host country in employing personnel from certain nationalities
iii. Some TCNs may be reluctant to return home after a foreign assignment
Inpatriates:
As opposed to expatriates, employees assigned to work in the MNEs home country who are
citizens of either a host country of firms operation or a third country are termed as inpatriates.
In order to meet international competition, MNEs increasingly make use of inpatriates. This
facilitates MNEs to develop their global core competencies.
MNEs often use a mix of personnel based on the company need, its HR strategy, and availability
of right type of employable workforce. For instance, Microsoft employs Indian citizens (HCNs)
for its Indian operations, often sends US citizens to its Japanese operations (PCNs), and sends
British citizens to its Middle East operations (TCNs).
Off-Shoring:
Off-shoring refers to transferring jobs to foreign countries which were previously carried out
domestically. The breakthroughs in information and communication technology have made it
possible to off-shore various service activities too.
The human resource department has the prime responsibility to identify low cost, high quality
personnel abroad and equip them with company information to carry out their assigned tasks
efficiently.
Since an MNE has to operate under cross-country business environment, its strategic approaches
to international staffing may be categorized into four broad categories, as elucidated in Exhibit
17.1 such as ethnocentric, polycentric, regiocentric, and geocentric.
2. Recruitment and Selection:
Recruitment refers to the process by which an organization attracts the most
competent people to apply for its job openings whereas selection refers to the
process by which organizations fill their vacant positions.
The process of recruitment and selection varies widely among countries. For
instance, extensive formal testing and screening techniques are often employed in
Asian countries where people are highly test-oriented and comfortable with formal
tests.
Testing is often discouraged in the US due to its negative impact on equal
employment opportunities and affirmative action efforts. Europeans test
considerably more than Americans but not as much as Asians. Rigorous staffing
practices such as formal testing are used even less in Canada where equal
employment and human rights legislation is even more restrictive compared to the
US.
Characteristics of global managers:
Traditionally, managers used to specialize not only in their functional area but also
in the geographic region of their operations so as to effectively respond to its
specific business demand.
However, during recent years, rapid rise in globalization of businesses has led to the
emergence of a new breed of global managers with multi-lingual and multi-cultural
skills and trans-national experience. The common traits of global managers are
summarized here.
Global mind-set:
To pursue global business strategies of a firm, its managers need to understand the
interdependence of rapidly changing business environment on firms activities. The
global mind-set is characterized by identifying similarities across countries and
adapting business strategies to local conditions. It calls for managers to think
globally, but act locally.
Strategic vision and long-term perspective:
Global managers should have a strategic vision and be persistent to pursue the
long-term goals of the organization.
Ability to work in diverse cultures:
International managers are often required to work with people with diverse cultural
backgrounds. Therefore, they should be able to develop a quick understanding of
different cultures and deliver results under multicultural environments.
Willingness to relocate for international assignments:
Depending upon the requirements of an MNE, international mangers should be
willing to relocate across countries for taking up the challenges of new assignments.
Ability to manage change and transition:
International managers often come across novel business situations in different
countries which require innovative solutions. Therefore, the ability to manage
organizational change and transition is key to the success of international
managers.
Selection criteria for international assignments:
An MNE needs to decide upon the factors to select personnel for international
assignments. Depending upon the companys experience of its international
operations and culture, a firm may choose one or more factors from those discussed
below and adopt a model by assigning those appropriate weights.
Technical and managerial competence:
Most companies place high priority on technical and managerial skills to determine
suitability of potential managers for international assignments. Academic
background, job experience, skills acquired, and past performance of the employees
within the company and their previous jobs often serve as useful measures to
assess their competence for international assignments.
Ability to perform under cross-cultural environments:
Managers selected for international assignments should have the ability to operate
under diverse cultural environments and work with various stakeholders, such as
fellow-employees, customers, and government officials.
Sensitivity to foreign cultures and respect towards their value systems, customs,
traditions, religions, besides emotional maturity and empathy are some of the key
attributes required to successfully perform under cross-cultural situations.
Family attitude towards international assignments:
Support of family members, especially the spouse, is crucial for optimal
performance of an employee at job. This becomes extremely important for taking
up an international assignment and performing overseas.
The willingness of family varies significantly across their apprehensions regarding
housing, safety, childrens education, spouses career prospects, and also the fear
of the unknown. Most studies suggest that adjustment of the spouse is highly co-
related to the adjustment and the performance of an expatriate.
Most western cultures separate work from employees private lives and therefore
western MNEs are often reluctant to include the spouse either formally or informally
in the expatriates selection process. In certain countries, such as Australia, MNEs
fear inclusion of spouse in the formal selection process could evoke issues related to
individual civil liberties.
Suitability of potential expatriates family for an overseas assignment may be
appraised through adaptability screening which evaluates how well the family is
likely to stand up to the rigors and the stress of overseas life.
Regulatory framework in host countries:
For international postings, it is essential to get work-permits for the selected
candidates. MNEs need to look into the restrictions imposed by host countries on
citizens of certain nationalities. Host country restrictions on relocation of families
and freedom to take up any job by the spouse also restrict employees decision to
accept a foreign assignment.
For instance, free mobility among nationals in the European Union speeds up the
relocation process for citizens of member countries within the European Union.
Certain Middle Eastern countries do not issue a work permit to single women.
Language:
Working knowledge of foreign languages, especially those of the host country, offers
an added advantage while selecting managers for international assignments. It
facilitates communication of expatriates with the locals in a foreign country.
3. Managing Expatriates:
People working out of their home countries, also known as expatriates, form an
integral part of a firms international staffing strategy, especially for higher
management positions. Beside identifying and recruiting the right personnel with
desired skills for international assignments, it is also extremely important to provide
them with a conducive environment to get their optimum output.
Expatriates also contribute significantly to international remittances. Worldwide
remittances are estimated to have exceeded US$318 billion in 2007, of which
developing countries received US$240 million.
India had been the largest receiver of foreign remittance in absolute terms with
US$27 billion, as shown in Fig. 17.11, followed by China (US$25.7 billion), Mexico
(US$25.0 billion), Philippines (US$170 billion), France (US$12.5 billion), Spain
(US$8.9 billion), Belgium (US$7.2 billion), Germany (US$70 Billion), UK (US$70
billion), Romania (US$6.8 billion), Bangladesh (US$6.4 billion), and Pakistan (US$6.1
billion) in 2007.
However, due to the massive size of Indian and Chinese economies, the share of
remittances in GDP was only 2.8 and 0.9 per cent respectively in 2006.
The US has been the top remittance sending country with US$42.2 billions, followed
by Saudi Arabia (US$15.6 billion), Switzerland (US$13.8 billion), Germany (US$12.3
billion), and the Russian Federation (US$11.4 billion) whereas the remittance sent
by Japan, China, and India in 2006 were US$3.5 billion, US$3.0 billion, and US$1.6
billion, respectively.
The principal concepts in managing personnel for foreign assignments, i.e.,
expatriate failure, expatriate adjustment process, and repatriation are discussed in
the ensuing sections.
Expatriate Failure:
Premature return of an expatriate before completion of a foreign assignment is
termed as expatriate failure. Expatriate failure represents faulty selection process,
often compounded by ineffective expatriate management policy.
Major reasons for contributing to expatriate failure include:
i. Inability to adjust in alien cultures
ii. Career apprehensions on repatriation
iii. Relocation anxieties
iv. High costs of living and income gaps
v. Problems related to lifestyle adjustments, such as uncomfortable living conditions
vi. Family problems, such as spouse dissatisfaction, childrens education, and safety
concerns
vi. Health and medical concerns
vii. Adaptation problems to different management styles
Such failures have considerable implications on MNEs, both in terms of direct and
indirect costs. Direct costs include airfare of employees and their families, relocation
expenses, salaries, and training costs. Besides, there are considerable indirect costs
involved, although difficult to quantify, both for the employer and the employee.
Since many expatriate positions are required to interact with local government
officials, customers and other stakeholders, expatriate failure results in difficulty in
dealing with host-government officials, productivity losses, and often a demoralizing
effect on the local staff.
Moreover, failure to perform and adjust in an overseas assignment leads to loss of
self-esteem, self-confidence, and ones reputation among colleagues which may
also hamper the employees future performance.
Expatriate adjustment process:
Expatriates and their families often find it difficult to adjust to a foreign
environment. The series of phases expatriates undergo while adjusting to a foreign
culture is termed as expatriate adjustment process. As there are considerable
psychological upheavals in the adjustment process in a foreign culture, it is also
referred to as culture shock cycle.
Culture shock refers to the pronounced reactions to psychological disorientation
that is experienced in varying degrees when spending an extended period of time in
a new foreign environment. Although the duration and extent of culture shock may
vary from individual to individual, depending upon the nature of assignment and
environmental differences.
The expatriate adjustment process may broadly be categorized under the following
four heads, as depicted in Fig. 17.12.
Initial euphoria:
In the initial stage of foreign assignments, also referred to as the honeymoon or
tourist phase, expatriates often experience upswing in their mood and a great deal
of excitement in the new culture. International travellers who visit foreign countries
for a shorter duration have a luxury of experiencing the new cultural excitement
and remain only in the euphoric stage.
Cultural shock:
With the passage of time, the novelties of foreign assignment tend to dwindle, and
the realities of every-day life in the foreign country become increasingly
challenging. Homesickness sets in; expatriates often enter into a phase of disillu-
sionment with heightened irritation, hostility, and mood downswing.
This leads to disruption in the established patterns of the expatriates behaviour.
This phase is the most critical in determining an expatriates success in a foreign
assignment.
Adjustment:
If the cultural shock phase is handled carefully and successfully, the expatriate
enters into the next phase of coping with the new environment, known as
adjustment phase. After the crisis of cultural shock is over, the expatriate begins to
develop a more positive attitude towards the new culture, and begins to lead a
more satisfying and rewarding life.
Re-entry:
Once an expatriate stays with family in a foreign environment over an extended
period, she/he gets adjusted to the culture and faces a reverse cultural shock on
return. She/he may suffer from maladjustment which may adversely affect her/his
performance level and job satisfaction. She/he needs to be supported by the
company so as to minimize its detrimental impact.
Repatriation:
The process of returning home by an expatriate after completion of foreign
assignment is known as repatriation. The ability to attract potential expatriates
also depends considerably on a firms effective managing of the repatriation
process.
The repatriation process may be divided as follows:
Preparation:
It refers to planning for future posting and gathering all information about the new
assignments. Companies generally provide a check-list of tasks to be completed
before returning home, for instance settling bills, closing bank-accounts, and other
tasks associated with relocation of the expatriates family.
Physical relocation:
The actual movement of expatriates and their families along with their household
belongings to the next place of posting, usually the home country, is referred to as
physical relocation. Comprehensive HR policies to assist in relocation considerably
reduce the hassles, disruptions, and associated apprehensions, not only for
expatriates but also for their families.
Transition:
Once the expatriate returns to his/her home country after completion of an overseas
assignment, provisional arrangements are to be made for accommodation and other
household tasks, including opening or reviving bank accounts, getting insurance
and driving license, etc.
Re-adjustment:
It is the coping phase where expatriates face reverse cultural shock on their
returning home. Loss of career-growth and direction, fear of loss of income, status,
and autonomy are some of the other problems associated with re-entry into the
home organization.
Preliminary visit:
Sending employees on a preliminary trip to the host country for orientation often
provides a useful insight into their suitability and interest in the overseas
assignment. Such pre-departure visits constitute a useful component of pre-
departure training along with culture sensitization programmes.
It also facilitates during the initial adjustment process of expatriates and helps in
reducing the costs associated with expatriate failure.
Language training:
Although English is generally accepted as the language of global business, it is
always desirable for international managers to develop linguistic abilities in the
foreign languages of the host country. Ability to understand and speak local
languages enhances expatriates effectiveness to deal with local personnel and
their ability to negotiate.
However, the degree of fluency of foreign language required also depends on the
level and nature of the foreign assignment and the need for interaction with local
stakeholders, such as clients, government officials, and other host country
nationals.
Moreover, language skills on the country of operation also help the expatriates and
their family members develop social contacts with local communities and evolve
their own social support networks.
MNEs from non-English speaking countries tend to use the language of the parent
country for intra-firm communications. With the geographical dispersion of its
activities, often a common corporate language is evolved which facilitates
standardization of information and reporting systems.
As a result, fluency in corporate language also becomes a pre-requisite for effective
performance at an overseas assignment. Therefore, pre-departure training should
include developing expatriates proficiency both in the host country and corporate
languages.
Practical training:
To assist expatriates and their families relocate overseas, the corporate HRM
division often provides information on practical aspects for adaptation to the new
environment.
It includes brief working information on the host-country, such as its historical
background and geography, economic and legal environments, social and cultural
etiquettes, political environment, and the relationship between the two countries
and religious beliefs and their impact on daily life and current affairs.
Some MNEs also employ a relocation specialist to provide practical assistance to its
expatriates such as in finding accommodation and schools for children, etc. Skill
development is a lifetime process that enhances ones job performance.
Management development programmes (MDPs) are long-term efforts aimed at
training and developing the managers to harness their fullest potential at job. Type
and duration of MDPs vary, depending upon the nature of job, hierarchy level,
career and organizational goals.
5. Performance Management:
Performance management is a comprehensive term that refers to the process that
enables a firm to evaluate the performance of its personnel against pre-defined
parameters for their consistent improvements so as to achieve organizational goals.
The system used to formally assess and measure employees work performance is
termed as performance appraisal.
Evaluation of an employees performance is required for assessing employees
contribution to achieve organizational goals, facilitate administrative decisions
related to compensation, promotion or transfer, etc.
Determination of the evaluation criteria, the choice of the evaluators, and the
delivery of timely and culturally sensitive feedback constitute the principal
challenges related to the performance evaluation of expatriates.
In the international context, performance appraisal becomes more complex due to
possible conflict between the objectives of an MNEs headquarters and subsidiaries,
non-comparability of information between the subsidiaries, the volatility of
international markets, and differences in levels of market maturity.
Therefore, international HR managers need to reconcile the differences between the
need for universal appraisal standards and the specific objectives of the local
subsidiaries, and to recognize that more time may be needed to achieve results in
markets, which enjoy little supporting infrastructure from the parent company.
MNEs need to evolve systematic processes for evaluation of employees from
different countries who work in different environments. Developing consistent
performance evaluation methods often conflicts with the diverse cultural factors of
the host countries.
For instance, it may be appropriate in a country with low-context culture like the US
to precisely point out an employees shortcomings directly whereas public criticism
in high-context cultures, such as China, Japan, and to some extent, India may prove
counterproductive; in such cultures the opportunity to save ones face is extremely
important.
Praise is often given in groups in appraisal process in Japan, whereas it is given
individually in the US.
Besides, the Western system of performance appraisal, especially in the US,
emphasizes merit, fairness, and short- term orientation whereas in Eastern cultures
perceived loyalty to the superior or the employer, ability to function in groups,
attitude, seniority, etc., carry considerable weightage.
The criteria for assessing employees effectiveness in a foreign subsidiary may be
totally different compared to home country.
For instance, for long-term success of a firm in emerging markets like China and
India, projecting a positive company image, developing relationship with suppliers
and the local government authorities is much more important compared to growth
in profitability and market share during the review period.
As indicated in Exhibit 17.1 an MNE applies home standards worldwide to evaluate
employees performance under the ethnocentric approach, whereas under the
polycentric approach, performance evaluation varies from country to country. Global
corporations often monitor employees performance based on the firms global
objectives and goals.
6. Compensation:
Compensation refers to the financial remuneration that employees receive in
exchange of their services rendered to the organization. It includes wages, salaries,
pay rise, and other monetary issues.
A good compensation system should be designed within the regulatory framework
of the country of operation of an MNE and should be able to attract and retain the
best available talent. Besides, it should be equitable among employees and
motivate them to achieve high levels of performance.
Wages only become meaningful in relation to price, i.e., what can be bought with
the money earned. The relationship between wages and prices at different places
becomes clearer by comparing global standard products like the Big Mac burger,
bread, or rice, as shown in Table 17.1. On a global average, 35 minutes of work buys
a Big Mac, 22 minutes a kilo of bread, and 16 minutes a kilo of rice.
However, the duration of time required to work to buy one Big Mac or a kilo of bread
or rice varies significantly across places. It takes just 5 minutes of work to buy a kilo
of bread in London whereas it takes 16 minutes in New York and Tokyo, 22 minutes
in Delhi, 49 minutes in Bangkok, and 53 minutes in Mexico City.
Therefore, buying power needs to be taken into consideration while determining
wages for employees in different countries.
Culture also plays a significant role in determining compensation. In most Western
companies, the compensation is determined by the nature of job and individual
performance whereas in Japan, compensation is based on the traditional Oyabun-
Kobun, or parent-child relationship, in which pay and promotions are determined
almost entirely by seniority.
Key components of international compensation systems:
Base salary:
Generally, an expatriates base salary is in the same range for a similar position in
the home country but in the international context, it often serves as a benchmark
for other compensation elements. The base salary may be paid either in home
country currency or the local currency.
Foreign Service premium:
To accept a foreign assignment, an extra pay is often offered to expatriates as an
inducement, known as Foreign Service premium. Such extra premium is paid to
compensate the expatriate for living in an unfamiliar country isolated from friends
and family.
Allowances:
It refers to the payments made to expatriates for extra costs required to be incurred
for residing overseas. Various types of allowances that form part of expatriate
compensation package are discussed below.
Hardship allowance:
It is paid when an expatriate is posted in a difficult location that has grossly
deficient level of basic amenities, such as healthcare, schools, transport, and safety
compared to the expatriates home country.
Quality of life index, as given in Fig. 17.14, provides a useful tool to carry out
comparison between various international locations. Zurich ranked as the worlds
top city in terms of quality of life with a score of 108.1 in 2007, followed by
Germany, and Vancouver whereas Baghdad ranked at the last.
Housing allowance:
Expatriates are often provided company accommodation or housing allowances to
maintain their living standard at home country level.
Home leave allowances:
MNEs often provide paid leave and travel costs to expatriates and their families so
as to enable them to visit their home country usually once in a year as a part of
their compensation package.
Education allowances:
Allowances for education of expatriates children are often an integral part of
expatriates compensation package so as to ensure that their children receive the
same level of education as in the home country. It may include enrolment fee,
tuition fee, fee for language classes, costs of books and stationary, transport, etc.
Relocation allowances:
MNEs often provide travel costs of expatriates and their families and cost of
transporting household belongings overseas. Transit accommodation in a company
guest house or a hotel overseas is often provided till final housing arrangements are
made and the arrival of household goods. It may also include some perquisites,
such as car, club membership, domestic help, etc.
Assistance for tax equalization:
Tax equalization refers to an adjustment to expatriate pay to reflect tax rate in the
home country. Expatriates face two potential sources of income tax liabilities, both
from host and home country. Although most countries exempt their citizens on
foreign income, it is also taxed in some countries, such as the US, subject to certain
exemptions.
Expatriates may have to pay income tax to both host and home country
governments, unless there is a reciprocal tax treaty between the two. Generally
MNEs pay expatriates income tax in the host country when a reciprocal tax treaty is
not in force. Sometimes international firms also make up the difference when the
income tax rate in host country is higher which may otherwise reduce expatriates
take home pay.
Other benefits:
Benefits are usually monetary in nature, such as insurance, pensions, medical and
educational benefits and are monitored closely with compensation management.
Such benefits may also include vacations and special leaves, provisions for
emergency leaves, and free air fare for the home country for expatriates and their
family in case of emergency.
Most firms ensure that expatriates receive the same level of benefits abroad as in
their home country. Sometimes it can be much costlier for the firms as such benefits
may not be tax deductible for the firm out of the country unlike in the home country.
Strategic approaches to international compensation:
An MNE may follow either home-, or host-country-based compensation systems or a
hybrid of the two, as summarized in Exhibit 17.3.
Home-country-based compensation system:
Under this system, expatriates base salary is linked to the salary structure of the
home country. For instance, salary of an Indian manager posted to the US would be
based on the Indian rather than the US level.
It is also known as balance sheet approach, which aims at maintaining the home
country living standard for expatriates and their families, besides providing some
financial inducements to work overseas. It is designed to equalize the purchasing
power of expatriates at comparable position levels at the host and the home
country and to provide incentives to offset qualitative differences between the job
locations.
Host-country-based compensation system:
Expatriates base salary is linked to the pay structure in the host country. However,
other allowances and benefits are linked to the home country salary structure. It is
also known as the going rate approach, under which the base salary of an
expatriate is linked to the prevailing salary structures in the host country.
It is based on information obtained through compensation surveys of locals (HCNs),
expatriates of same nationality, or expatriates of all nationalities. However, the
basic pay and benefits may be supplemented by additional payments in low-pay
countries.
Hybrid compensation system:
It combines the features of both the home- and host-country-based compensation
approaches to create a global workforce. It is based on the principle that all
expatriates regardless of their country of origin belong to one nationality.
Compensation packages should attract, retain and motivate employees, while at the
same time balancing these costs with the expected returns for the organization,
which is not an easy task.
Although different situational factors such as the attractiveness of the assignment
destination and the number of potential candidates require flexibility in
compensation practices, some general guidelines and methods exist. Broadly
speaking, we can differentiate between two different approaches to expatriate
compensation: the balance sheet approach and the going rate approach (see
Reiche, Harzing & Garcia 2009).
The balance sheet approach is the most widely used approach by organizations and
its main idea is to maintain the expatriates standard of living throughout the
assignment at the same level as it was in his/her home country. In other words, it is
about ensuring the same purchasing power, which helps to maintain the home
countrys lifestyle. Another important notion is that the balance sheet approach
implies matching the expatriates salary with home-country peers, not with the
host-country colleagues. On top of the home-country salary, host-country cost of
living adjustments are usually made. As argued by Sims and Schraeder (2005) in
their recent review of expatriate compensation practices, such adjustments are
made using the no loss approach: expatriate compensation is adjusted upward for
higher costs of living, but is not adjusted downward if the cost of living in the host
country is less than in the home country.
Contrary to the balance sheet approach, there is a second approach, the going rate
approach, which is also known as the localization, destination or host country-
based approach (Sims & Schraeder 2005). As these names suggest, the core of this
approach lies in linking the expatriate compensation to the salary structure of the
host country, taking into account local market rates and compensation levels of
local employees. The going rate method aims to treat the expatriate employee as a
citizen of the host country, encouraging a when in Rome, do as the Romans do
mentality (Sims & Schraeder 2005).
Thus, the two approaches have different foci and hence also different advantages
and disadvantages (see the following table):
Apart from the stated differences in the two approaches and the related benefits
and drawbacks, the going rate approach seems to be more cost-effective than the
balance sheet approach. In other words, going local may reduce the host-country
market adjustment costs, which may be especially tempting for Western
multinationals sending people to countries with lower salary levels. Despite these
advantages, the balance sheet approach continues to be the most widely used
method. According to the Brookfield Global Relocation Trends survey, 62% of
respondents used a home-country approach (i.e. balance sheet approach) to
determine compensation for long-term assignments, only 6% a host-country
approach and 32% various combinations of home/host-country approaches. This
suggests that attraction/motivation of potential candidates for assignments is
clearly more important than cost saving.
However, no matter which compensation approach is used, the certain basic needs
of expatriates should be still met. Organizations should not forget about the daily
life challenges faced by employees in a foreign country, and hence there is a need
for extra attention to security, medical care, housing, education of children, spouse
matters and home trips.
In the end, it is important to consider the concept of wholeness with regard to the
goals of compensation packages. The concept refers to the organizations desire to
ensure that the expatriate does not experience an overt gain or loss when all
elements of the compensation package are combined (Wentland, 2003). While
finding a balance between the organizations and expatriates perceptions of
wholeness can sometimes be difficult, the intentions of keeping the employee as a
whole by not letting expatriates experience drastic lifestyle changes are
paramount.
Organizational learning
Organizational learning is defined as occurring under two conditions. First, it occurs when an
organizational reached the goals it was trying to achieve. In that case, there is a match between
the proposed actions and the outcome. Second, learning occurs when we identify the mismatch
between intentions and outcome and correct it. In this case a mismatch is turned into a match.
These are illustrated in figure 4.
Single-Loop Learning
Following the rules
Single and double-loop learning-concepts have been developed by Chris Argyris and
Donald Schn. These theories are based upon a theory of action perspective
designed by Argyris.
Single-loop learning (illustrated in figure 1 below) is one kind of organizational
learning process. In single-loop learning, people, organizations or groups modify
their actions according to the difference between expected and reached outcomes.
In other words, when something goes wrong or does not happen like we would like,
most of us would consider how the situation could be fixed. Single-loop learning can
also be described like to be situation in which we observe our present situation and
face problems, errors, inconsistencies or impractical habits. After that we adapt our
own behavior and actions to mitigate and improve the situation accordingly.
There are few problems with single-loop learning. The biggest problem with it is that
acting like that we only remove the symptoms, while root causes are still remaining.
That is not a good thing because we will have new problems in the future. Instead of
that we should examine, and find out the root causes and also challenge our
underlying beliefs and assumptions. By using only single-loop learning we end up
making only small fixes and adjustments. That is the main reason why we also need
double- and triple-loop learning. These two topics will be discussed later on this
blog.
The other problem with single-loop learning is that it assumes problems and their
solutions to be close to each other in time and space. However, this is not true
generally. In this kind of learning, individuals or groups are primarily observing their
own actions and methods. This will lead to small changes in specific practices,
behaviors or methods which are based on what has or has not been working before.
In summary it can be said that single-loop learning is operative level and it answers
to the question Are we doing things right?
Double-loop learning
Changing the rules
The previous post was all about single-loop learning. Now it is time to consider
double-loop learning. As I have described earlier, double-loop learning is a part of a
theory of action designed by Chris Argyris. In single-loop learning characterized by
the fact that we changed our action or behavior to fix or avoid mistakes. Whereas in
double-loop learning we also correct or change the underlying causes behind the
problematic action.
There could me many different underlying causes. Underlying causes may be, for
example, organizational norms, policies, ways to work or individuals motives,
assumptions or even informal and ingrained practices which prevent inquiry on
these causes.
In double-loop learning (illustrated in figure 2 below) we are forced to think about
our actions in the framework of our operating assumptions. That is an important
thing because we need to start thinking and analyzing our own processes. We
should ask ourselves what is going on here? and what are the patterns?. That
information is needed if we want to understand the pattern. Double-loop learning
will lead to deepen understanding of our assumptions and better decision-making in
our everyday operations. We also need to notice that double-loop learning leads to
organizational learning. That is very important because organizational learning is
one of the most important factors nowadays. Without organizational learning we
have serious troubles.
Triple-loop learning
Learning about learning
The origin of the triple-loop learning is not well-known. It is clear that triple-loop
learning is inspired by Argyris and Schn (developers of single- and double-loop
learning) but the term does not appear explicitly in their published works. In triple-
loop learning (illustrated in figure 3 below) we learn how to learn by reflecting how
we learned in the first place. In this kind of learning organizations, individuals or
groups should reflect on how they think about rules and not only think that rules
should be changed. Triple-loop learning helps us to understand more about
ourselves or our organization. One defining for triple-loop learning is double-loop
learning about double-loop learning.
All in all it can be said that triple-loop learning encompasses both single- and
double-loop learning and much more than that. This means that triple-loop learning
focuses on the ability to utilize both single- and double-loop learning. It challenges
existing learning framework as well as models and assumptions. The learning goes
be beyond insight and patterns to context. With triple-loop learning we get to known
new ways of learning and new commitments.
This kind of learning challenges us to understand the overall picture and how the
problems and solutions are linked together even when separated widely by time and
place. It is also important to notice that with triple-loop learning we should able to
understand how our previous actions created the conditions that led us to our
current situation and problems.
Organizations can benefit from triple-loop learning in many ways:
The relationship between organizational structure and behavior will change
fundamentally because the organization learns how to learn
Organization learn new ways to comprehend and change its purpose