Wedding Photography ShortGuide

Web Design Proposal
For: [Client.Company] From: [Sender.Company]

[Client.FirstName] [Client.LastName] [Sender.FirstName] [Sender.LastName]
Proposal Contents
Proposal Contents
Introduction
[Client.FirstName],
On behalf of the entire team here at [Sender.Company], I want to thank you for the
opportunity to earn your business as your provider of web design services. There are
thousands of companies offering these services that you could have chosen, and yet here
we are, with an opportunity to earn your business. I cannot understate how much we
appreciate being able to put this proposal in front of you today.
At [Sender.Company], we believe in standing out. We stand out as a web design company

by insisting on pushing the boundaries of website performance, and by delivering work of
the highest quality on-time and on-budget.
Our mission to stand out doesn't stop with our internal goals. After all, our clients'
satisfaction is what keeps our doors open, and helping you stand out is the best way to
make sure you're completely satisfied. We're committed to helping your brand stand out in
a crowded market, against a sea of hungry competitors.
I've included a lot of detail in this proposal, because I want to make it abundantly clear
that [Sender.Company] is the best web design company in business today. You'll find
details regarding the functionality of your future website, our web design process,
testimonials from past [Sender.Company] clients, and detailed project pricing.
To make things simple for you, this proposal doubles as an executable contract. We've
included all necessary terms of agreement at the end, and your electronic signature turns
it into a binding project, allowing us to move forward with your web design project
immediately.
Thanks again for the opportunity, and I look forward to working for you!
[Sender.FirstName] [Sender.LastName]
[Sender.Title], [Sender.Company]
Words of Encouragement
Nothing is more precious to us than an encouraging word from one of our clients. Rather
than simply telling you how dedicated and skilled the [Sender.Company] team is, I'd like to
offer you a few examples of what our past web design clients have had to say about us:
"[Sender.Company] did a great job on our website. We regularly update our page layouts
and content to improve conversions, and they're always quick to implement changes we
request. Their monthly reports are also extremely valuable to us."
Our old website was terrible. It didn't work on mobile, and I don't think it ever generated a
lead for our sales team. [Sender.Company] built a new site from the ground up, and we're
extremely happy with it. We're seeing new leads on a daily basis, making the new site one
great investment."
We're proud to be the web design agency chosen by brands who want to take charge of
their growth, including:
[PastClient.1]
[PastClient.2]
[PastClient.3]
Your Website
After speaking with you at length regarding your needs, we've developed a vision for your
website that we feel will greatly improve your overall branding, expand your digital
marketing efforts, and increase the volume of leads generated for your sales team.
Your website will include the following pages:

[Page1.Name]
[Page2.Name]
[Page3.Name]
[Page4.Name]
[Page5.Name]
There are a few key features that we'll build into your site, which we feel are important
given your needs:
[Feature1.Name]
[Feature2.Name]
[Feature3.Name]
Our team is proficient in development using every major CMS, including Wordpress,
Joomla, Drupal, and Squarespace. Based on your needs, we feel that [CMS.Name] is the
best platform for your website. To ensure consistent reliability and scalability, we'll host
your website on [Hosting.ProviderName].
Our Development Process
We take a structured approach to web design. Our development process was created to
ensure every project is delivered on-time and on-budget. Once your web design project
kicks off, here's what to expect:
Initial Planning
The first order of business is to sit down with your team and create a detailed set of design
and technical specifications. These specifications serve as a roadmap for the rest of the
web design process.
Wireframing
Wireframes are your first chance to visualize your website. While they're not nearly as
detailed as the final site will be, they give us a visual representation of the site's overall
layout.
Mockups
Once all site mockups are completed and approved, we'll proceed with site mockups. These
add color and a bit more detail to the initial wireframes, giving us a stronger visual
representation of the final product.
Copy & Graphics

Once we've agreed on a final design based on the mockups, our team will proceed with
development, kicking off two phases in unison. The first involves creating your site's copy
and graphics. Our team will get to work performing SEO and competitive research and
come up with the copy and images that will flesh out your final site.
Development
At the same time, we'll kick off the technical side of the web design process. This will
include deploying your CMS, creating your custom theme and page designs, and setting up
your website's analytics.
Testing
Once our writers, designers, and developers have finished their work, our Quality
Assurance team will get to work testing your site's performance and reliability. We'll use
various tools to benchmark your site for loading, responsiveness, and speed, while also
ensuring that it works reliably on all web browsers and mobile devices.
Deployment & Optimization

Once we're sure that your site is ready to be released to the public, we'll deploy it on your
public domain. Then, we'll shift into a monthly support process that will continue for 12
months. During that period, we'll create monthly backups of your site, update scripts and
plugins to maintain security and reliability, and perform layout and content updates at your
request.
Project Timeline
The table below represents our projected timeline for your web design project.
Milestone Date Reached
Technical & Design Specification Documents [Specifications.CompletedDate]
Wireframes [Wireframes.CompletedDate]
Mockups [Mockups.CompletedDate]
Copy & Graphics [Copy&Graphics.CompletedDate]
Development [Development.CompletedDate]
Testing [Testing.CompletedDate]
Public Launch [Launch.CompletedDate]

Pricing
The table below details the costs associated with your web design project.
Name Price QTY Subtotal
Initial Invoice $0.00 1 $0.00

[InitialInvoice.Date]
Project Invoice 2 $0.00 1 $0.00

[Invoice2.Date]
Project Invoice 3 $0.00 1 $0.00

[Invoice3.Date]
Final Invoice $0.00 1 $0.00

[FinalInvoice.Date]
Subtotal $0.00
Total $0.00
Project Terms
[Sender.Company] will build a website for [Client.Company] according to the description
laid out in this proposal. Any additional features, pages, or other changes to project
requirements may affect the timeline and costs laid out in the tables above, and will require
a separate change order document.
Invoices will be generated on the dates listed in the pricing table above, and are due within
15 days or receipt by [Client.Company]. Payment may be made by wire transfer or credit
card. Credit card payments are subject to an additional 2% convenience fee. Payments
made past an invoice's due date are subject to a $100 late fee.
All works produced as a result of the above described web design project will become the
sole intellectual property of [Client.Company]. [Sender.Company] reserves the right to use
visual representations of the final product as part of our project portfolio.
Acceptance
______________________ _____________________
[Client.FirstName] [Client.LastName]
[Sender.FirstName] [Sender.LastName]
[Client.Company] [Sender.Company]
______________________ _____________________
Date Date

Wedding Photography ShortGuide

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Wedding Photography ShortGuide

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Web Design Proposal

For: [Client.Company] From: [Sender.Company]

At [Sender.Company], we believe in standing out. We stand out as a web design company

Your website will include the following pages:

Copy & Graphics

Deployment & Optimization

Milestone Date Reached

Technical & Design Specification Documents [Specifications.CompletedDate]

Copy & Graphics [Copy&Graphics.CompletedDate]

Public Launch [Launch.CompletedDate]

Name Price QTY Subtotal

Initial Invoice $0.00 1 $0.00

Project Invoice 2 $0.00 1 $0.00

Project Invoice 3 $0.00 1 $0.00

Final Invoice $0.00 1 $0.00

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