Web Design Proposal

Prepared by
DEE LTD Oladimeji Ajala
TABLE OF CONTENT

INTRODUCTION

EXECUTIVE SUMMARY

MARKETING STRATEGY AND GOALS

WORDS OF ENCOURAGEMENT

CLIENTS WEBSITE

OUR DEVELOPMENT PROCESS

PROJECT TIMELINE

PRICING

PROJECT TERM
Introduction
I'd like to express my gratitude on behalf of the whole team at DEE LTD for the chance to win your
business to be your website developer. There are many of other companies that provide these
service from which you may choose, but we're here to gain your business. I can't express how
grateful we are to be able to present this proposition to you today.

We at DEE LTD believe in making a statement. We distinguish ourselves as a web design rm by

insisting on pushing the limits of website performance and providing high-quality work on time and
on budget.

Our mission to stand out doesn't stop with our internal goals. After all, our clients' satisfaction is
what keeps our doors open, and helping you stand out is the best way to make sure you're completely
satis ed. We're committed to helping brands stand out in a crowded market, against a sea of hungry
competitors. 

I've included a lot of detail in this proposal, because I want to make it crystal clear that DEE LTD is
going to be one of the best web design startup company in business today. You'll nd details
regarding the functionality of our websites, our web design process, testimonials from past DEE
LTD clients, and detailed project pricing.

This proposal doubles as an executable contract to make things easier for you. At the conclusion,
we've included the relevant conditions of agreement, and your electronic signature transforms it into
a legally binding project, allowing us to begin working on your web design project instantly.
Executive Summary
The following marketing proposal presents the results of extensive analysis, study of market trends,
and application of speci cs unique to web development. We believe our proposal provides a
complete marketing strategy which will culminate in highly successful results for clients business.

At DEE LTD, We are building an innovative and seasoned group of marketing professionals with
knowledge in handling the needs of different of clients and we hope to provide our clients with
outstanding services for their business.

a. Market Trends
According to our research, current trends in website development industry shows that there is a lack
in website security. Many websites have been victims of hackers crashing the website and stealing
funds.

We feel these trends are signi cant in that they demonstrate lack of maintenance.

b. Industry Competitors
Leading competitors in this industry have shown the following strengths and weaknesses.
Strengths - Providing beautiful designs and templates for websites
Weakness- Security. Here at DEE LTD, we have experts in cyber security and ethical hacking which
gives us an edge over our competitors.

Oladimeji Ajala
DEE LTD
Marketing Strategy & Goals
a. Maintenance Strategy

Based on our above analysis, we believe the following maintenance strategies will prove highly
successful for our clients:
We plan to implement these strategies using:

• Database maintenance
• Site le maintenance
• Encryption
• Server maintenance
• Domain name registry and management
• Web vulnerability scanning
• Plug-in compatibility planning
• Copy, graphics and SEO
• Internal and external links
• Other business-critical site speci cs

b. Security Strategy

• Ensure Security must be part of the development process.

• Ensure to use a modern framework that handles security automatically.
• Avoid typical XSS mistakes 
• Consider Trusted Types
• Consider using textContent instead of innerHTML
• Use Subresource Integrity for third-party CDN hosting
• Implement Content Security Policy
Words of Encouragement
Nothing is more valuable to us than a word of encouragement from one of our customers. Rather
than merely telling you how devoted and professional our DEE LTD team is, I'd like to show you some
of the things our previous web design clients have said about us:

"Our previous website was a disaster. It didn't work on smartphones, and

I'm not sure it ever brought in a lead for our sales staff. DEE LTD created
a brand new website from the bottom up, and we're very impressed with
it. We're getting new leads on a regular basis, so the new site is paying
off."
— Iyanuoluwa Ogundipe, Happy client

"DEE LTD performed an outstanding job with our website. We change our
website layouts and content on a regular basis to boost conversions,
and they're always quick to make the adjustments we want. We also nd
their monthly reports to be incredibly useful."
– David Orjika, Happy client

We're proud to be the web design agency chosen by brands who want to take charge of their growth,
including:

• CUBIT STORE
Client's Website
We've built a strategy for websites after discussing with clients in depth about business objectives.
We believe it will improve overall branding, extend digital marketing activities, and raise the amount
of leads produced for the sales staff.

Clients website will include the following:

• Homepage
• About page
• Product or services page
• Blog page
• Contact page

There are additional key features that we'll build into client's site, which we feel are important given
your needs.

Our team has experience with every major CMS, including Wordpress, Joomla, Drupal, and
Squarespace. We make sure to pick the most appropriate platform for clients requirements.
Our Development Process
When it comes to web design, we adopt a disciplined approach. Every project is produced on time
and on budget thanks to our development process. Here's what to expect after the client's web
design project gets started:

• Initial Planning
• Wireframing
• Mockups
• Copy & Graphics
• Development
• Testing
• Deployment & Optimization
Our Development Process

Initial Planning

The rst step is to sit down with the clients and develop a comprehensive set of design and technical
standards. The rest of the web design process is guided by these criteria.

Wireframing

Wireframes are clients rst chance to visualize their website. While they're not nearly as detailed as
the nal site will be, they give us a visual representation of the site's overall layout.

Mockups

Once all site mockups are completed and approved, we'll proceed with site mockups. These add
color and a bit more detail to the initial wireframes, giving us a stronger visual representation of the
nal product.
Copy & Graphics

Once we and the client has agreed on a nal design based on the mockups, our team will proceed
with development, kicking off two phases in unison. The rst involves creating the site's copy and
graphics. Our team will get to work performing SEO and competitive research and come up with the
copy and images that will esh out the nal site.

Development

At the same time, we'll kick off the technical side of the web design process. This will include
deploying clients CMS, creating their custom theme and page designs, and setting up their website's
analytics.

Testing

Once our writers, designers, and developers have nished their work, our Quality Assurance team will
get to work testing the site's performance and reliability. We'll use various tools to benchmark the site
for loading, responsiveness, and speed, while also ensuring that it works reliably on all web browsers
and mobile devices.
Deployment & Optimization

Once we're sure that the site is ready to be released to the public, we'll deploy it on their public
domain. Then, we'll shift into a monthly support process that will continue for 12 months. During that
period, we'll create monthly backups of the site, update scripts and plugins to maintain security and
reliability, and perform layout and content updates at clients request.
Project Timeline
The table below represents our projected timeline for clients web design project.

MILESTONE DAYS

Technical & Design Speci cation Documents 3 days

Wireframes 3 days

Mockups 3 days

Copy & Graphics 3 days

Development 5 days

Testing 2 days

Public Launch 1 day

Pricing
The table below details the costs associated with clients web design project.

NAME PRICE QTY SUBTOTAL

Development $500.00 1 $500.00

Domain Name $100.00 1 $100.00
Testing $100.00 1 $100.00
Maintenace $250.00 1 $250.00
$950.00

Subtotal $950.00

Discount $0.00

Tax $0.00

Total $950.00
Project Terms
DEE LTD will build a website for clients according to the description laid out in this proposal. Any
additional features, pages, or other changes to project requirements may affect the timeline and
costs laid out in the tables above, and will require a separate change order document.

Payment may be made by wire transfer or credit card. Credit card payments are subject to an
additional 2% convenience fee.

All works produced as a result of the above described web design project will become the sole
intellectual property of the client.DEE LTD reserves the right to use visual representations of the nal
product as part of our project portfolio.

Acceptance

DEE LTD CLIENT

04 / 27 / 2022 04 / 27 / 2022

Oladimeji Ajala