Public

Type NASDAQ: Dell

HKEX: 4331
S&P 500 Component

Computer Systems
Industry Computer Peripherals
Computer Software
IT consulting
IT services

Founded Austin, Texas

November 4, 1984

Founder(s) Michael Dell

Headquarters 1 Dell Way
Round Rock, Texas,U.S.

Area served Worldwide

Key people Michael S. Dell

(Chairman & CEO)

Products Desktops
Servers
Notebooks
Netbooks
Peripherals
Printers
Televisions
Scanners
Storage
Smart Phones

Revenue ▼ $52.902 billion (2010)[2]

Operating income ▼ $2.172 billion (2010)

Net income ▼ $1.433 billion (2010)

Total assets ▲ $33.652 billion (2010)

Total equity ▲ $5.641 billion (2010)

Employees 96,000 (2010)

Subsidiaries Dell Services

Alienware

Website Dell.com
Founder Michael Dell with his PCs Limited (the precursor to
Dell Inc.) prototype, which is now housed at
the Smithsonian Institution.

Dell traces its origins to 1984, when Michael

Dell created PCs Limited while a student at
the University of Texas at Austin. The dorm-room
headquartered company sold IBM PC-
compatible computers built from stock components.
Michael Dell started trading in the belief that by
selling personal computer systems directly to
customers, PCs Limited could better understand
customers' needs and provide the most effective
computing solutions to meet those needs.Michael Dell
dropped out of school in order to focus full-time on his
fledgling business, after getting about $300,000 in
expansion-capital from his family.

In 1985, the company produced the first computer of its

own design — the "Turbo PC", sold for US$795.PCs
Limited advertised its systems in national computer
magazines for sale directly to consumers and custom
assembled each ordered unit according to a selection of
options. The company grossed more than $73 million in
its first year of trading.

The company changed its name to "Dell Computer

Corporation" in 1988 and began expanding globally—
first inIreland. In June 1988, Dell's market
capitalization grew by $30 million to $80 million from
its June 22 initial public offering of 3.5 million shares
at $8.50 a share.In 1992, Fortune magazine included
Dell Computer Corporation in its list of the
world's 500 largest companies, making Michael Dell the
youngest CEO of a Fortune 500 company ever.
In 1996, Dell began selling computers via its web site, and
in 2002, Dell expanded its product line to
includetelevisions, handhelds, digital audio players,
and printers. Dell's first acquisition occurred in 1999
with the purchase of ConvergeNet Technologies. In
2003, the company was rebranded as simply "Dell Inc."
to recognize the company's expansion beyond
computers. From 2004 to 2007, Michael Dell stepped
aside as CEO, while long-time Dell employee Kevin
Rollins took the helm. During that time, Dell
acquired Alienware, which introduced several new items
to Dell products, including AMD microprocessors. To
prevent cross-market products, Dell continues to run
Alienware as a separate entity but still a wholly-owned
subsidiary.

Lackluster performance, however, in its lower-end computer

business prompted Michael Dell to take on the role of
CEO again. The founder announced a change campaign
called "Dell 2.0," reducing headcount and diversifying
the company's product offerings. The company acquired
 EqualLogic on January 28, 2008 to gain a foothold in
the iSCSI storage market. Because Dell already had an
efficient manufacturing process, integrating
EqualLogic's products into the company drove
manufacturing prices down.

In 2009, Dell acquired Perot Systems, a technology

services and outsourcing company founded by H. Ross
Perot.

On September 21, 2009, Dell announced its intent to

acquire Perot Systems (based in Plano, Texas) in a
reported $3.9 billion deal.Perot Systems brought
applications development, systems integration, and
strategic consulting services through its operations in
the U.S. and 10 other countries. In addition, it
provided a variety of business process outsourcing
services, including claims processing and call center
operations.

On August 16, 2010, Dell announced its intent to acquire

the data storage company 3PAR.On September 2,
2010 Hewlett-Packard offered $33 a share, which Dell
declined to match.
Dell is headquartered in Round Rock,TexasDell's
headquarters are located in Round Rock, Texas.

As of 2010 the company employs about 16,000 people in

the facility,which has 2,100,000 square feet (195,000
m2) of space.As of 1999 almost half of the general
fund of the City of Round Rock originates from sales
taxes generated from the Dell headquarters.

The company previously had its headquarters in the

Arboretum complex in northern Austin, Texas.In 1989
Dell occupied 127,000 square feet (11,800 m2) in the
 Arboretum complex.In 1990 Dell had 1,200 employees
in its headquarters.In 1993 Dell submitted a document
to Round Rock officials, titled "Dell Computer Corporate
Headquarters, Round Rock, Texas, May 1993
Schematic Design." Despite the filing, during that year
the company said that it was not going to move its
headquarters.In 1994 Dell announced that it was
moving most of its employees out of the Arboretum,
but that it was going to continue to occupy the top
floor of the Arboretum and that the company's official
headquarters address would continue to be the
Arboretum. The top floor continued to hold Dell's
board room, demonstration center, and visitor meeting
room. Less than one month prior to August 29, 1994,
Dell moved 1,100 customer support and telephone sales
employees to Round Rock.Dell's lease in the Arboretum
had been scheduled to expire in 1994.

The company sponsors Dell Diamond, the home stadium of

the Round Rock Express, the AAA minor league
baseball affiliate of the Houston Astros major
league baseballteam.

By 1996 Dell was moving its headquarters to Round Rock.As

of January 1996 3,500 people still worked at the
then-current Dell headquarters. One building of the
Round Rock headquarters, Round Rock 3, had space for
6,400 employees and was scheduled to be completed in
November 1996.In 1998 Dell announced that it was
going to add two buildings to its Round Rock complex,
adding 1,600,000 square feet (149,000 m2) of office
space to the complex.

In 2000 Dell announced that it would lease 80,000 square

feet (7,400 m2) of space in the Las Cimas office
complex in unincorporated Travis County, Texas,
 between Austin and West Lake Hills, to house the
company's executive offices and corporate
headquarters. 100 senior executives were scheduled to
work in the building by the end of 2000.In January
2001 the company leased the space in Las Cimas 2,
located along Loop 360. Las Cimas 2 housed Dell's
executives, the investment operations, and some
corporate functions. Dell also had an option for
138,000 square feet (12,800 m2) of space in Las
Cimas 3.After a slowdown in business required reducing
employees and production capacity, Dell decided to
sublease its offices in two buildings in the Las Cimas
office complex.In 2002 Dell announced that it planned
to sublease its space to another tenant; the company
planned to move its headquarters back to Round Rock
once a tenant was secured.By 2003 Dell moved its
headquarters back to Round Rock. It leased all of Las
Cimas I and II, with a total of 312,000 square feet
(29,000 m2), for about a seven year period after
2003. By that year roughly 100,000 square feet
(9,300 m2) of that space was absorbed by new
subtenants.

In 2008 Dell switched the power sources of the Round Rock

headquarters to more environmentally friendly ones,
with 60% of the total power coming from TXU
Energy wind farms and 40% coming from the Austin
Community Landfill gas-to-energy plant operated
by Waste Management, Inc.
1. Michael Dell
- Chairman of the Board and Non-Independent Director

2. James W. Breyer

- Finance, Leadership Development and Compensation

3. Donald J. Carty
- Non-Independent Director

4. William H. Gray, III

- Governance and Nominating (Chair);Leadership

Development and Compensation

5. Judy C. Lewent

- Finance (Chair), Audit

6. Thomas W. Luce, III

- Audit, Governance and Nominating

7. Klaus S. Luft

- Audit

8. Alex J. Mandl

- Audit (Chair), Governance and Nominating

9. Shanatanu Narayen

- Leadership Devolopment and Compensation

10. Samuel A.Nun

- Presiding Director,Finance,Leadership,Development and

Compensation.
Dell's major competitors include :

HEWLETT-PACKWARD
ACER
TOSHIBA
GATEWAY
SONY
ASUS
LENOVO
IBM
SAMSUNG
SUN MICROSYSTEMS
APPLE

In the second quarter of 2006 Dell had between 18% and

19% share of the worldwide personal computer market,
compared to HP with roughly 15%.

In late 2006, Dell lost its lead in the PC-business to

Hewlett-Packard. Both Gartner and IDC estimated that
in the third quarter of 2006, HP shipped more
units worldwide than did Dell. Dell's 3.6% growth paled
in comparison to HP's 15% growth during the same
period. The problem got worse in the fourth quarter,
when Gartner estimated that Dell PC shipments declined
8.9% (versus HP's 23.9% growth). As a result, at the
 end of 2006 Dell's overall PC market-share stood at
13.9% (versus HP's 17.4%).

Dell's manufacturing process covers assembly, software

installation, functional testing (including "burn-in"), and
quality control. Throughout most of the company's
history, Dell manufactured desktop machines in-house
and contracted out manufacturing of base notebooks
for configuration in-house.However, the company's
approach has changed. The 2006 Annual Report states
"we are continuing to expand our use of original design
manufacturing partnerships and manufacturing
outsourcing relationships." The Wall Street Journal
reported in September, 2008 that "Dell has approached
contract computer manufacturers with offers to sell"
their plants.[40]

Assembly of desktop computers for the North American

market formerly took place at Dell plants in Austin,
Texas (original location) and Lebanon, Tennessee
(opened in 1999). The plant in Winston-Salem, North
Carolina (opened in 2005) is scheduled to cease
operations in January 2011, while the Miami, Florida
facility of its Alienware subsidiary remains in operation.
Dell servers come from Austin, Texas.

Dell's desktop plant in Austin, Texas was shut down in

2008. It closed its desktop manufacturing in Lebanon in
 early 2009. The last major U.S. plant in North
Carolina is scheduled to close in January 2011.[41] It
is expected that most of the work carried out in North
Carolina will be transferred to contract manufacturers
in Asia and Mexico, though Dell said some of the work
will move to its own factories overseas.[42]

Dell assembles computers for the EMEA market at Limerick

in the Republic of Ireland, and employs about 4,500
people in that country. Dell began manufacturing in
Limerick in 1991 and went on to become Ireland's
largest exporter of goods and its second-largest
company and foreign investor. On January 8, 2009,
Dell announced that it would move all Dell manufacturing
in Limerick to Dell's new plant in the Polish city of
Łódź by January 2010.[43] European Union officials
said they would investigate a €52.7million aid package
the Polish government used to attract Dell away from
Ireland.[44] European Manufacturing Facility 1 (EMF1,
opened in 1990) and EMF3 form part of the Raheen
Industrial Estate near Limerick. EMF2 (previously a
Wang facility,

later occupied by Flextronics, situated in Castletroy) closed

in 2002,[citation needed] and Dell Inc. has consolidated
production into EMF3 (EMF1 now[when?] contains only
offices).[45] Dell's Alienware subsidiary also
manufactures PCs in an Athlone, Ireland plant.
Construction of EMF4 in Łódź, Poland has started: Dell
started production there in autumn 2007.[46]

Dell opened plants in Penang, Malaysia in 1995, and in

Xiamen, China in 1999. These facilities serve the Asian
market and assemble 95% of Dell notebooks. Dell Inc.
 has invested[when?] an estimated $60 million in a new
manufacturing unit in Chennai, India, to support the
sales of its products in the Indian subcontinent.
Indian-made products will bear the "Made in India"
mark. In 2007 the Chennai facility had the target of
producing 400,000 desktop PCs, and plans envisaged it
starting to produce notebook PCs and other products in
the second half of 2007.

Pricing of DELL with its competitor HP: In 2006, Dell cut

its prices in an effort to maintain its 19.2% market
share. However, this also cut profit-margins by more
than half, from 8.7 to 4.3 percent. To maintain its low
prices, Dell continues to accept most purchases of its
products via theInternet and through the telephone
network, and to move its customer-care division to
India and El Salvador.A decline in component prices
translated to a boon for Dell's third-quarter
earnings.PC components such as RAM, hard drives and
LCD screens played a starring role in the revenue
boost.Thus, with prices for parts like LCD screens and
RAM on the decline again in the third quarter, the
company could offer more aggressive prices, especially
on notebooks, to motivate customers. Dell's notebook
unit shipments rose by 35 percent during the quarter,
the company said.Dell, which generally steers away
from selling desktops for less than $400 and notebooks
for less than about $800, at times took an aggressive
approach during the quarter. For example, it offered a
one-day, $750 rebate on notebooks priced at $1,500
or more in October.Dell has been able to price its
products more aggressively than the competition and
take advantage of component cost declines, but still
absorb some of those cost reductions to boost its
profitability.Indeed, because Dell basically buys only
what it needs to build the PCs customers have already
 ordered--it typically keeps only a few days of
inventory on hand--it's able to pass on price reductions
more quickly.Although falling component prices would
also benefit Dell rivals such as HP, Dell has yet to see
any broad-based moves by competitors to lower prices.

REQUIREMENTS

(Qualifications, experience and skills that are essential for

the position)

· Degree in Computer Science /IT related discipline

· Minimum of 8 years related working experience in

managing a team of advanced technical support experts

· Superior written and verbal communication skills; conflict

management; negotiation skills

· Strong problem solving, analytical, presentation, coaching,

mentoring & feedback delivery skills

· Works effectively & efficiently under time constraints

and extremely demanding environments.

· High sensitivity to cost management, confidentiality with

customer-centric approach
· One or more Industry accreditations/certifications like
MCSE, ITIL, CNE, CCNA, etc. would be an advantage

· Working knowledge of computer hardware and software

that run on both client and enterprise systems.

Dell is a highly progressive company. With the innovation of

its direct-to-customers model it made great success in
the business world and will always have a spot since it
changed history in a certain way. Dell can concentrate
on desktops, printers, projectors, accessories where hp
os going for product diversification.Dell can introduce
high priced product with limited edition which can make
dell to get a competitive gain in prestigious market
where apple are present.Dell can look into promotional
activities with an innovative approach.Dell should
become more open to changes,evaluate the performance
of their competitors better, make benchmarks with
competition in the new open markets (like China and
India) and pursue changing strategies that will increase
their market share in the overall global market.
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