Business Plan - Example
Business Plan - Example
Business Plan - Example
PRESENTATION Fantastic Florals, Inc. imports handmade silk flowers and other silk accessories products from artisans in Indonesia and distributes the products to customers in the United States. The customers are retail stores and wholesalers who want imported silk flowers and accessories products, targeting women in middle-upper to upper-end income as the end user of the products. INDEX------------------------------------------------------------------------------1.0 2.0 3.0 4.0 5.0 6.0 7.0 Executive Summary Company Summary Services Market Analysis Summary Strategy and Implementation Summary Management Summary Financial Plan
1.0 Executive Summary Fantastic Florals, Inc. (FFI) imports exclusively handmade flowers by artisans from Indonesia. The firm's main office is in Anytown, Oregon, and has a customs house broker in Seattle, Washington to deal with related matters. FFI quality products are unique and exclusive, and its target consumers are women with upper-middle to upper-end incomes. FFI's competitive edge is that the products are 100% handmade, unlike competitor's products. By this fact, the firm hopes to attract people that value the artistry of producing silk flowers. Since FFI products are mostly silk flowers and silk hair accessories, it considers itself to be in the retail gift market, although some consumers purchase the product for themselves. For the starting year 1995, the company plans to attract manufacturer reps and retailers to distribute the products by attending the Silk '94 trade show in Chicago, Illinois. This trade show is where suppliers of silk flowers and other silk products and buyers meet and arrange deals to sell the product. FFI projected sales are approximately $1.1 million by the end of the first year of operation. Also during this year, FFI plans to
open an exclusive gift shop for our product in Anytown at the Third Street Public Market, leasing for five years. For the following year, the company plans to expand to direct mail catalog sales by being in an established catalog, with a similar target market. FFI projects sales of $1.5 million in 1996. During the third year, FFI plans to do both selling through suppliers, catalogs, and the exclusive gift store in Anytown, projecting sales to be nearly $2 million. The FFI family will expand in 1997 by adding 10 different kinds of flowers and flower arrangements. Maintaining an average gross margin of 25 percent is very realistic. The projected rate of annual growth in sales is 25 percent.
1.1 Objectives 1. Achieve 1995 sales of $1.1 million. 2. Open gift shop in Anytown at Third Street Public Market with five-year lease. 3. For 1996, expand into direct mail catalogs. 4. Maintain gross margin of 25 percent.
5. Establish annual growth rate of 25 percent. 6. Expand product family by adding 10 different kinds of flowers and flower arrangements in 1997.
1.2 Mission
FFI's mission is to become a recognized importer of artisan quality silk gift items in the United States. The company guarantees 100 percent customer satisfaction and values friendly service. FFI's purpose is to increase customer appreciation of handmade silk flowers and other silk products and to provide customers with beautiful unique artistic decorations.
Start-up Assets Needed Cash Requirements Start-up inventory Other Short-term Assets Total Short-term Assets $70,000 $0 $0 $70,000
$0 $70,000
$73,100 $0
Short-term Liabilities Unpaid Expenses Short-term Loans Interest-free Short-term Loans Subtotal Short-term Liabilities Long-term Liabilities Total Liabilities $3,100 $35,000 $0 $38,100 $0 $38,100
3.0 Products
FFI imports silk flowers and other silk accessories. These products provide consumers with a wide variety of product lines and allows for individual customization of orders.
3.4 Sourcing
FFI imports products from artisans in Indonesia and then hires brokers in Seattle to take care of the legal requirements and paperwork. Currently, there are no significant obstacles in importing the products into the United States. According to the U.S. Customs Office in Seattle, there are no quotas for artificial products imported from Indonesia. FFI will benefit from the duty-free treatment under the new GSP rules.
3.5 Technology
Some FFI products are protected by patents, although the majority of products and services are not dependent on patentable inventions nor process technology.
permanent floral products for the 1992 fiscal year was over $2.2 billion, and it still continues to grow. The gift industry is also growing, as households headed by 45- to 54-year-olds are the biggest gift purchasers.
275,00 291,50 308,99 327,52 347,18 6.00% 0 0 0 9 1 250,00 260,00 270,40 281,21 292,46 4.00% 0 0 0 6 5 175,00 180,25 185,65 191,22 196,96 3.00% 0 0 8 8 5 700,00 731,75 765,04 799,97 836,61 4.56% 0 0 8 3 1
similar product currently available in the U.S. market, FFI has a huge opportunity in the silk accessory industry.
Fantastic Florals, Inc. current competitors in the surrounding area are: Flower markets. Floral wholesalers. Craft stores. Gift shops.
Silk '95. FFI will also send some samples to "Blossom" catalog, who does mail orders for silk flowers and other silk accessories. The purpose of this is to reach more customers while doing only minimal research.
relatively constant throughout 1995, with growth predicted in both 1996 and 1997. Sales, however, will tend to fluctuate depending on the month and the season.
Sales Forecast Unit Sales Tulips and Roses Arranged Flowers 1 Arranged Flowers 2 Silk Scarf Other hair accessories Other/Seasonal bouquet Catalog sales Other Total Unit Sales 1995 27,050 5,000 5,000 10,700 12,000 8,200 0 0 67,950 1996 35,165 6,501 6,500 13,910 15,600 10,660 20,000 0 108,336 1997 45,714 8,451 8,450 18,083 20,280 13,858 30,000 0 144,836
Unit Prices Tulips and Roses Arranged Flowers 1 Arranged Flowers 2 Silk Scarf Other hair accessories Other/Seasonal bouquet Catalog sales Other
Sales Tulips and Roses Arranged Flowers 1 Arranged Flowers 2 Silk Scarf Other hair accessories Other/Seasonal bouquet $60,863 $94,950 $199,950 $171,093 $119,880 $491,918 $70,330 $123,519 $260,000 $222,560 $156,000 $639,600 $91,428 $160,569 $338,000 $289,328 $202,800 $831,480
$0 $0 $1,138,654
$45,000 $0 $1,517,009
$67,500 $0 $1,981,105
Direct Unit Costs Tulips and Roses Arranged Flowers 1 Arranged Flowers 2 Silk Scarf Other hair accessories Other/Seasonal bouquet Catalog sales Other
Direct Cost of Sales Tulips and Roses Arranged Flowers 1 Arranged Flowers 2 Silk Scarf Other hair accessories Other/Seasonal bouquet Catalog sales Other Subtotal Direct Cost of Sales
5.3 Milestones
End of 1995 - Sales of $1.1 million. July 1995 - Open exclusive gift shop at Third Street Market in Anytown. 1996 - Sales of $1.5 million. July 1996 - Expand distribution into catalog/direct mail. 1997 - Sales of $2 million.
Fantastic Florals, Inc. will start with three qualified and experienced employees. An increase to six employees will likely be needed in three to five years. FFI will continue to have a customs-house broker in Seattle to take care of the import-related matters and sales representatives who are compensated based on commission.
Suzy Rosemadder: President and founder. Graduated from the University of North Carolina (major: management). Originally from Indonesia and has worked for a silk flower company there for five years. Familiar with the Indonesian government and key people there. Angela Stalks: On Board of Directors. Previously manager of an exclusive gift shop in Dallas, Texas for ten years. MBA in Finance from University of Minnesota. Steven Gardener: On Board of Directors. Will be in charge of marketing and sales. Graduated from Cornell University with B.S. degree in marketing and public relations.
individual in charge of a department are as follows: 1. Lack of understanding of other departments. 2. Minimal management experience. 3. Sole control over all operations.
Personnel Plan Personnel Production Sales and Marketing Administration Other Other Total Payroll 1995 $14,400 $14,400 $14,400 $0 $0 $43,200 1996 $16,000 $32,000 $32,000 $0 $0 $80,000 1997 $18,000 $54,000 $36,000 $0 $0 $108,000
0 $7,776
0 $14,400
0 $19,440
Fantastic Florals, Inc. projects the gross margin to be at approximately 25 percent. Sales projection for 1995 is at $1.1 million, increasing to $1.5 million in 1996 and $2 million in 1997. FFI is looking for an investor who would invest $75,000 for 20 percent of the company. Cash-flow analysis, balance sheet, business ratio, break-even analysis, and other financial details are shown in the appendix.
Key financial indicators for Fantastic Florals, Inc. include: Constant gross margins. Sales on credit. Net worth. Return on equity.
7.3 Breakeven Analysis FFI's break-even analysis indicates that the firm has a strong balance of costs and sales. The break-even point is at just over 1200 units and close to $21,000.
Break Even Analysis: Monthly Units Break-even Monthly Sales Break-even 1,228 $20,870
Assumptions: Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost $17.00 $11.00 $7,366
Sales/Marketing Salaries Commissions Payroll Expense Payroll Burden Depreciation Leased Equipment Utilities Insurance Rent Other
$32,000 $53,620 $80,000 $14,400 $2,640 $0 $2,640 $7,920 $17,160 $0 -----------$243,620 $219,215 $2,250 $0 $86,786 $130,179 8.58%
$54,000 $71,469 $108,000 $19,440 $2,904 $0 $2,904 $8,712 $18,876 $0 -----------$323,138 $290,435 $625 $0 $115,924 $173,886 8.78%
Total Operating Expenses Profit Before Interest and Taxes Interest Expense Short-term Interest Expense Long-term Taxes Incurred Net Profit Net Profit/Sales
Increase (decrease) Other Liabilities Long-term Borrowing (repayment) Capital Input Subtotal Less: Change in Accounts Receivable Change in Inventory Change in Other ST Assets Capital Expenditure Dividends Subtotal Net Cash Flow Cash Balance
Long-term Assets Capital Assets Accumulated Depreciation Total Long-term Assets Total Assets $0 $0 $0 $70,000 $0 $2,400 ($2,400) $246,659 $0 $5,040 ($5,040) $392,550 $0 $7,944 ($7,944) $593,256
Liabilities and Capital 1995 Accounts Payable Short-term Notes Other Short-term Liabilities Subtotal Short-term Liabilities $3,100 $35,000 $0 $38,100 $88,529 $21,668 $0 $110,197 1996 $117,573 $8,336 $0 $125,909 1997 $152,730 $0 $0 $152,730
$0 $38,100
$0 $110,197
$0 $125,909
$0 $152,730
Paid in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth
42.39% 76.62%
33.16% 48.82%
29.31% 39.47%
0 0
Activity Ratios AR Turnover Collection Days Inventory Turnover Accts Payable Turnover Total Asset Turnover
RMA 0 0 0 0 0
RMA 0 0
Liquidity Ratios Current Ratio Quick Ratio Net Working Capital Interest Coverage
RMA 0 0 0 0
Additional Ratios Assets to Sales Debt/Assets Current Debt/Total Assets Acid Test Asset Turnover Sales/Net Worth
RMA 0 0 0 0 0 0