Project Report

On

“A Study Of Worker’s Productivity

In Lokmat”

Matrix Business School

Under The Guidance Of Submitted By

Mrs. Amrita Rath VIVEK GUPTA

Field Work Report Guide MPM Ist SEM

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 Index

S.R Topic Page No.

No.
1 Acknowledgement 2
2 Declaration 3
3 Introduction 4
4 Title Justification 11
5 Objective of the Report 12
6 Scope of the Report 12
7 Company Profile 13
8 Research Methodology 18
9 Data Analysis & Interpretation 20
10 Findings & Suggestion 25
11 Annexure 26
12 Conclusion 28
13 Bibliography 29

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 ACKNOWLEDGEMENT
I take this opportunity to express my gratitude towards those, whose
guidance and co-operation has helped me immensely during the
completion of this field report. This field report bears the imprint of many
people who are directly or indirectly involved in successful completion of
this endeavor.

With great esteem and reverence, we wish to express our deep sense of
gratitude towards the employees of LOKMAT who gave me time from
their busy schedule and provided me such a valuable knowledge.

Last but not least I am thankful to DR. J.N POL (Director Matrix Business
School, Pune) and Mrs. Amrita Rath, for their support, trust and guidance.

NAME-VIVEK GUPTA
MPM 1st SEMESTER

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 DECLARATION

I Vivek Kumar Gupta, student of master of personnel management hereby declare

that all information, facts and figure in this report are based on my own finding and
experience .I also hereby declare that all the facts, figures are up to utmost my own
research.

This information has been used purely for academic purpose.

NAME-VIVEK GUPTA
MPM 1st SEMESTER

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 Introduction
Productivity & Labour Productivity
Productivity is a measure of output from a production process, per unit of
input. For example, labor productivity is typically measured as a ratio of
output per labor-hour, an input. Productivity may be conceived of as a metric
of the technical or engineering efficiency of production. As such, the
emphasis is on quantitative metrics of input, and sometimes output.
Productivity is distinct from metrics of allocative efficiency, which take into
account both the monetary value (price) of what is produced and the cost of
inputs used, and also distinct from metrics of profitability, which address the
difference between the revenues obtained from output and the expense
associated with consumption of inputs.

Labour productivity is the ratio of (the real value of) output to the input of
labour. Where possible, hours worked, rather than the numbers of
employees, is used as the measure of labour input. With an increase in part-
time employment, hours worked provides the more accurate measure of
labour input. Labour productivity should be interpreted very carefully if
used as a measure of efficiency. In particular, it reflects more than just the
efficiency or productivity of workers. Labour productivity is the ratio of
output to labour input; and output is influenced by many factors that are
outside of workers' influence, including the nature and amount of capital
equipment that is available, the introduction of new technologies, and
management practices.

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Meaning of Labour’s Productivity:-
Labour productivity is generally speaking held to be the same as the "average
product of labor" (average output per worker or per worker-hour, an output
which could be measured in physical terms or in price terms). It is not the
same as the marginal product of labor, which refers to the increase in output
that result from a corresponding increase in labor input. The qualitative
aspects of labor productivity such as creativity, innovation, teamwork,
improved quality of work and the effects on other areas in a company are
more difficult to measure.

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 Objective of Productivity

 To bring technological change

 Efficiency

 Cost Saving

 Improving process

 Living standard

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 Methods for improving Productivity

Through operations and management

Improve technology and facilities
Increase training
Increase research and development Spending
Increase employee participation
Adopt automated and robotic systems
Improve reward systems
Enhance speed
Enhance flexibility

Need For Studying Worker’s Productivity

1. For growth of the company.

2. Make a balance between employee and workers.
3. To earn profits.
4. Labour welfare
5. Enhance productivity
6. Personnel development

Elton Mayo’s Hawthorn experiments

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Elton Mayo’s team conducted a number of experiments. These experiments
are often referred to as the Hawthorne experiments or Hawthorne studies as
they took place at The Hawthorne Works of the Western Electric Company in
Chicago.

Over the course of experiment, Mayo’s team altered the worker’s working
conditions and then monitored how the working conditions affected the
workers morale and productivity. The changes in working conditions
included changes in working hours, rest brakes, lighting, humidity, and
temperature. The changes were explained to the workers prior to
implementation.

At the end of the experiment, the worker’s working conditions, reverted back
to the conditions before the experiment began. Unexpectedly the workers
morale and productivity rose to levels higher than before and during the
experiments.

The combination of results during and after the experiment (i.e the increase
in the workers’ productivity when they were returned to their original
working conditions) led Mayo to conclude that workers were motivated by
psychological conditions more than physical working condition. He also
concluded that workers were motivated by more than self interest and
instead the following applied:

 There is an unwritten understanding between the worker and employer

regarding what is expected from them; Mayo called this the
psychological contract.

 A worker’s motivation can be increased by showing an interest in them.

Mayo classified studying the workers (through the experiments) as
showing an interest in the workers.

 Work is a group activity, team work can increase a worker’s motivation

as it allows people to form strong working relationships and increases
trust between the workers. Work groups are created formally by the
employer but also occur informally. Both informal and formal groups
should be used to increase productivity as informal groups influence
the worker’s habits and attitudes.

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  Workers are motivated by the social aspect of work, as demonstrated
by the female workers socializing during and outside work and the
subsequent increase in motivation. 

 Workers are motivated by recognition, security and a sense of

belonging.

 The communication between workers and management influences

workers’ morale and productivity. Workers are motivated through a
good working relationship with management.

Fredrick.W Taylor’s Time & Motion Study

Time and motion study analysis of the operations required to produce a
manufactured article in a factory, with the aim of increasing efficiency. Each
operation is studied minutely and analyzed in order to eliminate unnecessary
motions and thus reduce production time and raise output, which increases
productivity . The first effort at time study was made by F. W. Taylor in the
1880s. Early in the 20th cent., Frank and Lillian Gilbreth developed a more
systematic and sophisticated method of time and motion study for industry,
taking into account the limits of human physical and mental capacity and the
importance of a good physical environment.

Title Justification

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The topic “study of worker’s productivity” shows the
productivity of workers during their work time. The
topic suggest about the per unit wages of workers
means it defines their idle hour and working hours.
Time and motion study is one of the methods for
study the productivity of workers in industry. This
project helps workers as well as employer to increase
productivity in their organizations. Hawthorne
experiments also give methods to study productivity
by its experiments. The study of worker’s
productivity mainly depends upon the output which
he provides to the organization by his efforts.

Objective of The Report

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 To know the area, that helps in enhancement of productivity.
 To familiar with the fundamentals of productivity.
 Understand the Time & Motion Study and Hawthorne experiment.
 To understand the impact of worker’s productivity in Lokmat.
 To learn the ground reality of labour’s productivity in Lokmat.

Scope of The Report

1. Enhancement of productivity of Lokmat’s workers.

2. Establishment of new ways to increase worker’s productivity.
3. Profit & wealth maximization.
4. Quality improvement process of workers.
5. Performance Appraisal.

Company Profile

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Lokmat Group, Maharashtra's leading Newspaper group and Network18's
Global Broadcast News (GBN), India's leading News Network have launched
'IBN-Lokmat' - 24-hour Marathi news and current affairs channel. The legacy
of these two renowned media powerhouses will give IBN-Lokmat a sense of
immense credibility as well as access to a vast viewer base. Going on air from
April 6, IBN-Lokmat will be a world-class news channel for the highly aware
and conscious Maharashtrian. The channel is home to the finest new age
multimedia journalists led by Nikhil Wagle as the Editor and Rajdeep
Sardesai, Editor-in-Chief, IBN Network.

Through its content, programming, state-of-the-art broadcast centre,

extensive infrastructure and international production quality, IBN-Lokmat
will embark on the principle of delivering news with the spirit of 'Chala, Jag
Jinkuya!' (Literally meaning, 'Let's conquer the World). As credible
journalism empowers people it gives them the inner confidence to take
control of their surroundings and bring about change. IBN-Lokmat seeks to
do just that and more. With reporters in every district of Maharashtra, and
access to national and global networks, IBN Lokmat promises to become a
bridge between Maharashtra and the wider world.

Commenting on the joint venture, Vijay Darda, Chairman, Lokmat Group

said, "The joint-venture will blend together Lokmat's reach and
understanding of the Marathi mind and GBN's world class standards to
create a credible Marathi news channel. I am confident that this relationship
will further expand and strengthen this endeavour that is IBN-Lokmat."

Sharing his views on the channel, Rajdeep Sardesai, Editor-in-Chief, IBN

Network said, "IBN-Lokmat will be tailored on the lines of CNN-IBN and

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IBN7 and hence the spotlight will continue to stay rooted on the journalistic
spirit of 'Whatever it takes'. With editorial integration between GBN and
Lokmat, we hope to become the voice of Maharashtra and the channel's
content will not only reflect the mood of the viewers, but will also
successfully influence popular opinion".

"The channel will talk in contemporary Marathi, be inclusive in its approach,

will not mince words when it comes to taking up an issue and shall be highly
interactive and informative. Over a period of time, the channel will become
the most dependable source of information in Marathi across Media. The
channel will focus on Maharashtra and not only on Mumbai" Said, Nikhil
Wagle, Editor, IBN-Lokmat.

The Lokmat History

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The Beginning

Lokmat was conceptualized and started by Loknayak Bapuji Aney as a

weapon to fight the British imperialism during the freedom movement of
India. The name 'Lokmat' was given by the great freedom fighter and literary
person “Bal Gangadhar Tilak” ("Freedom is my birth right and I shall have it")
when the publication was first started as a handwritten newspaper from
Yavatmal, then a little known town in Maharashtra.

Inspired by the great luminaries of the freedom movement, Late Shri

Jawaharlal Darda took over this fortnightly published newspaper in 1953.
The former Prime Minister of India, Pt. Jawaharlal Nehru formally
inaugurated Lokmat as a daily publication in 1958 at Yavatmal and on
“December 15th 1971”, the first full fledge edition was started from Nagpur,
the winter capital of one of India's largest and most affluent states -
Maharashtra. From its humble beginning in 1971, the publication eventually
emerged as the No.1 circulated and read daily of Maharashtra reaching every
corner of the state and catering to the news and entertainment needs of
millions of its readers every day.

The Journey
Under the dynamic leadership of Shri Jawaharlal Darda and his sons Vijay
and Rajendra, Lokmat achieved a meteoric rise in the late 80s and the 90s by
focusing on the needs of the readers. Highest standards in journalism, quality
in every field of the business, cutting edge technology and a national network
of some of the most talented journalist catapulted Lokmat to the forefront of
Maharashtra's journalism.

Over the years several new editions were added including newspapers in
Hindi and English languages. Lokmat today is the 4th largest read
newspaper in the country (National Readership Survey 2006) having a
readership of 10.85 million people every day.

LOKMAT DAILIES

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Lokmat Lokmat Samachar Lokmat Times

Important Facts

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1. April 6, 2008 Lokmat & Network18 launch 'IBN-Lokmat' TV channel

2. August 3, 2007 G2 - The Global Gujarati wins Asian award.

3. June 14, 2007 Lokmat announces TV venture with TV18 Group.

Key People Of Lokmat

1. Loknayak Bapuji : Founder of Lokmat
2. Vijay Darda : Chairman of Lokmat Group
3. Nikhil Wagle : Editor
4. Rajdeep Sardesai : Editor in Chief

RESEARCH METHODOLOGY

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Research in common parlance refers to a search for knowledge.

Research is a systematic search of pertinent information on a specific

topic.

“Systemized effort to gain new knowledge”- Redman and Mory

“The manipulation of things, concepts or a symbols for the purpose

of generalizing to extend, correct or verify knowledge aids in
construction of theory or in the practice of an art”
Slesinger&M.Stephenson
TYPE OF RESEARCHES :-The basic types of researches are as
follows:-

1. Descriptive vs. Analytical

2. Applied vs. Fundamental

3. Quantitative vs. Qualitative

4. Conceptual vs. Empirical

From the above different type of researches, this project work can be
described as Quantitative vs. Qualitative.

DATA COLLECTION
The success of any research project depends critically on data. So
data as the important aspects of research there mainly are two type
of data which are used for any research project.

 Primary data

 Secondary data

PRIMARY DATA :- Primary data are those which are collected

afresh and for the time, and thus happen to be original in character.
In case of this project work primary data was collected through

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interview and structured Questionnaire asked to the individuals in
different age segment.

I use questionnaire for collection of my primary data. I distribute

some questionnaire to the workers of Lokmat and they give their
view on productivity in their company. I make some questions
related to the productivity. I have also conducted some telephone
interview and live talk with the manager of Lokmat.

Secondary Data :- Secondary data are statistics not gathered for the
immediate study at hand but which have already been collected by
someone else and which have already been passed through the
statistical process. In case of this project work the secondary data has
secondary importance and the same is collected from sources like.

1. Internet

2. Books

3. Brochures

For taking secondary data I take the help of company’s brochure, pamplets
and website. I also use some books for taking some theoretical aspects related
to productivity.

Sample Size
Number of the sample units selected from the population is called the size of
the sample. Sample of 50 respondents were obtained from the population.

Data Analysis Interpretation

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 1. Is there any training programme to promote productivity?
Yes No
27 23

27

26

25

24

23

22

21

Interpretation:- Out of 50 respondents 27 people said that there is training

programme to promote productivity and rest 23 people said that there is no
programme to promote productivity in this company.

2. Do you satisfied with your own performance?

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 Yes No
38 12

40

35

30

25

20

15

10

Interpretation:- When I ask question to workers of Lokmat that they are

satisfied with their performance, then 38 people said that they were satisfied
with their own performance and 12 people said that they were not satisfied
with their own performance.

3. Does the award system which is practiced by Lokmat is beneficial

for the worker’s productivity?
Yes No

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 23 27

27

26

25

24

23

22

21

Interpretation:- out of 50 peoples 27 people said that there is no

award system for better productivity and 23 people said that there
is award system for better productivity.

4. Is there any non-productive person in this company?

Yes No
15 35

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 30%

70%

Interpretation:- Out of 50 people 15 people said that there are some non-
productive persons in this company and 35 people said that there are no non-
productive persons in this company.

5. Do you satisfied with the task (job post) which has assigned to you?
Yes No
42 8

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 45

40

35

30

25

20

15

10

Interpretation:- Out of 50 people 42 were satisfied with given post and 8

people were not satisfied with the given post.

Findings
1. I find the working environment of the company is good for the
employees.
2. Employees are satisfied with their work in Lokmat.
3. Some workers are less productive in Lokmat.
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4. When I entered In Lokmat I find that most of the workers are involved
in printing of newspapers.
5. Workers are highly motivated and giving their valuable inputs.
6. The working hours are favorable for the workers of Lokmat.

Suggestions
1. Company should make amendments in their training programme.
2. The programme whatever running by Lokmat should be favorable to
the entire employee.
3. Make company more worker friendly.
4. Some people are not high productive because of not getting proper
wages so, Lokmat should treat every worker equally.

Annexure

1. Name of the employee…………

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2. Job title of the employee?
(i)Trainee (ii) Worker
(iii) Production Head (iv) Others

3. Department of an employee?
(i) Marketing (ii) Sales
(iii) Operations (iv) Other dept.

4. What are your working hours?

(i) 9:00AM - 4:00PM (ii)4:00AM - 10:00 PM

5. What is your salary?

(i)Below 10,000 (ii) 10,000 -19,000
(iii)20,000 – 29,000 (iv)Above 30,000

6. What are your lunch hours?

(i) 12:00PM–12:30PM (ii )12:30PM–1:00PM
(iii) 1:00PM-1:30PM (iv) 1:30PM – 2:00PM

7. Is there any training programme to promote productivity?

(i) Yes (ii) No

8. Do you satisfied with your own work?

(i)Yes (ii) No

9. How many years are you working in this company?

(i) Fresher (ii) 1-2 years
(iii )3-4 years (iv) More than 4 years

10. Does the award system which is practiced by Lokmat is beneficial for
the worker’s productivity?

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 (i)Yes (ii) No

10.Is there any non-productive person in this company?

(i)Yes (ii) No

12. Do you satisfied with the task (job post) which has assigned to you?

(i) Yes (ii) No

Conclusion

At the end of this project I came to result that study of worker’s

productivity plays an important role in every company. It is the output of
the labour’s working hour during his work time. We have also familiar
with the concept of Time and Motion & Hawthorne Experiments by great
management thinkers. We have also covers objective, need of productivity

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and different methods to improve productivity. Through questionnaire we
get the views of workers in Lokmat. We have also seen some areas which
needs some improvements and some areas which do not need any
change/amendments.

Bibliography

Internet

www.google.com

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www.lokmat.com

Books

1. Organizational Behaviour – L.M Prasad

2. Human Resource Management - Ashwathappa & L. M Prasad

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