Lisa Almehsen, CFE

Michigan Resident | (865) 227-5356

[email protected]

Professional Highlights
I got my start professionally in the tech space with a printing degree. Almost immediately, I was exposed to the
business development side of a full-turnkey-print, software, call center and fulfillment with accounts such as
Hewlett Packard, Toshiba, and Autodesk. I was an innovator in the digital print world working for one of the top
commercial printers in the US. After that, I was recruited to the advertising world through one of my agency
customers. I took a short time off to raise a family and then was introduced to the franchising space, where I’ve
spent most of my career, almost 17 years – and that’s where I’ll stay. I’m a self-directed, and highly motivated
Certified Franchise Executive recipient with a successful record of accomplishment in franchisee recruitment
and retention, staff development, conflict resolution, on-boarding, business evaluation, territory development,
standard operations procedure alignment and creation and legal compliance with FDD filing.

Leisure Time Activities

On my off-time, which isn’t always easy to find in this line of work, you’ll find me out in nature and regenerating
my spirit and mind. I also love a great escape to somewhere new, whether it be traveling or being inspired by a
great book or video lecture; I love to learn new things and new perspectives. I’m also engaged in my local
religious circle and strive to be involved in my local and nearby communities – there is always a need for a
helping hand or opportunity to donate.

Personal Highlights
I’ve been lucky in life, with the blessing of a spouse and an established family. We work hard individually and are
also practicing the habit of playing hard together - my family is growing up and I’m fortunate to have responsible,
successful children and supportive spouse.

My Leadership Motto
I am an entrepreneur at heart, self-disciplined, self-guided and have a strong belief in working together with
fellow team members to accomplish “change agent” type of goals. I believe in understanding the goals through
a “where you want to go” mentality versus “how we’ve always done it” approach in every position I’ve held. I am
a High DI on the Disc profile, which means, I strive for results and not activity and I am a great influencer and
driver of any project I’m placed on. Results are very important and a core of how I will function in any
environment. Integrity based selling and conducting myself honestly and directly are also key traits that I bring to
any team.
 Lisa Almehsen, CFE
Call or Text: (865) 227-5356 | Michigan resident
Email: [email protected]

Proven leader with record of accomplishment of exceeding expectations. Core competencies in sales, business
development, procedures, marketing, sales, and operations leadership of mature and emerging franchise systems.

PERFORMANCE HIGHLIGHTS

 Exceeded goal by over 50%, outpacing current goal again by 50%, resulting in incremental revenue of $350K.
 Liaison with franchisees and multiple leadership teams to facilitate struggling franchisees – eliminated 3 closures.
 Sold 28 new territories with additional expansion of 15 units within 6 months at Miracle Ear, a revenue of $8M.
 Achieved the Excellence Award two-consecutive quarters at Dwyer Group.
 Increased southeast region unit sales by 110% in a 5 months span.
 Played key role in launching “convert the competition” Implemented programs and created Best Practices.
 Transformed struggling owner businesses by improved communication, culture, and adherence to proven system.

AREAS OF STRENGTH

Project Leadership Branding Negotiations Budget Management

Team Leadership Start-up Client Acquisition/Retention Training | Development
Operations Sale | Marketing Performance Management Strategic Planning Change Management
Competitive Analysis Employee Retention Organizational Development
GIS | Site Selection Vendor Selection On-boarding and support Legal and Compliance understanding

EDUCATION

Strayer University, Jack Welch Management Institute 2014 - 2016

Master of Organizational Leadership
Ferris State University 1991-1994
Bachelor, Science

PROFESSIONAL TRAINING | CERTIFICATIONS

COURSES ATTENDED
Mastering the Complex Sale – Jeff Thull, 2015
Challenger Sale – Matthew Dixon, 2013
ORGANIZATION AFFILIATIONS
Franchise Business Network (Michigan, Florida chapters), 2004 - present
Woman’s Business Network (WBN) of Detroit Member, 2007- present
International Franchise Association, 2006 - present
Character First, Benton Harbor, MI, 1998
Woman’s Community Association, Board of Directors, Benton Harbor, MI, 1997-1999
CERTIFICATIONS
Certified Franchise Executive – International Franchise Association, 2012

PROFESSIONAL EXPERIENCE AND RESULTS

FRANWORTH 2016 – present

Director, Franchise Development – Spavia Day Spa brand
Successfully integrated team of team’s approach onboarding brand partner; by defining sales process, candidate profile,
discovery day through integration of deals closed. Communication with current franchisees and collaborate and drive
further communication of existing and failing owners. Exceeded goal by over 50% and continuing to outpace resulting in
additional revenue (multiple unit sales), eliminated 3 closures via resale and spearheaded communication for increased
support of struggling owners to increase EBITA.
 Lisa Almehsen, CFE
Call or Text: (865) 227-5356 | Michigan resident
Email: [email protected]

DWYER GROUP 2015 – 2016

Director, Franchise Development – Molly Maid brand
Mainly franchise sales role, concentrating on adding new units only. Exceed expectations and maintained The
Achievement Award 2- consecutive quarters in 2016 Recognized as #2 out of 42 sales professionals with overall results
and stats.

INVISIBLE FENCE BRAND

US | Canadian Distributor Business Manager 2014 –2015
Responsibilities included customer relationship management (CRM) from executive to front line business owners. Developing
long term growth strategy consistent with probability, engagement and culture while maintaining short term operating plan
commitments. Develop long term customer stability and growth strategy while leveraging the breadth of corporate branded
products and services enabling cross functional business growth. Increased value-add services to distributors to increase product
sales at a time of declining engagement, dealer decline and reduction in brand value standards. Increased communication,
training programs and conflict resolution internally and within relationship. Responsible for developing and supporting more than
100 independent dealers to exceed revenue of $30M through market penetration and customer satisfaction through site visits,
trainings, and weekly communications as well as onboarding new dealers and assisting dealers transitioning out of the
business. Increased net sales by 12% Fiscal year 2014 over Fiscal year 2013. Initiated and implemented new dealer training to
onboard new business owners and introduce them to key areas of the business. Established the Invisible Fence Brand Academy
to give front line team members in all lines of business opportunity to experience the corporate office and receive training from
area experts and maintain consistency.

GUARD-A-KID
Executive Director | VP Sales & Operations 2012 – 2014
Recruited to turnaround this 10-year-old franchise with fiscal losses, minimal growth, technology challenges and lack of
proven systems. Led strategic plan to create and lead marketing solution, recruiting process, online advertising and
prognosis, overall morale change, staffing additions, and to grow the franchise system units and overall sales volume by
recruiting; including setting up advertising, website review and SEO, installed CRM system, lead flow generation, auto-
response and SOP for the recruiting process and hiring a team to support day-to-day.

MIRACLE EAR
Regional Franchise Operations Sales Manager 2010 – 2012
Recruited to turnaround this 63-year-old franchise with fiscal losses and minimal growth. Led new strategic plan to add
units in dark territories, downsize, resale opportunities, and to grow the franchise system units and overall sales volume.
Played a key role in ensuring the successful launch of “Convert the Competition” program. Implemented programs for the
conversion program. Exceeded overall sales goals reduced liability of company owned store sales with effective
conversion of competition in dark territories. Increased market penetration through selling out in Louisiana and Texas;
sales were weak, and reputation had been damaged years prior.

MATCO TOOLS
Regional Franchise Sales Manager 2006 –2010
Promoted to fulfill a broad range of Sales and Management functions, including recruiting and training, creating Standard
Operating Procedures, and providing comprehensive oversight of the Region. Co-chaired annual Region meetings,
resolved conflicts between employees and franchise owners, hired key employees, coordinated marketing efforts in
Region to promote growth. Trained 17-member management team on interviewing techniques and best practices,
conducting workshops and one-on-one coaching sessions that contributed to sound recruiting results. Collaborated with
operations team to oversee and implement coaching and turn-around for select franchise owners. Coordinated online
seminar and online marketing to increase sales opportunities and close rate. Championed significant reductions in
monthly expenditures by limiting travel and co-developing streamlined process with key team members.
 Lisa Almehsen, CFE
Call or Text: (865) 227-5356 | Michigan resident
Email: [email protected]

THE AMERICAN HEART ASSOCIATION

Youth Market Director 2005 – 2006
Managed a budget of $1.2M and nine county districts for the Obesity and fundraising programs of “Jump Rope for Heart” and
“Hoops for Heart”.

CHILDRENS’ ORCHARD
National Franchise Development Director 2003 – 2005
Responsibilities included customer relationship management and was selected to initiate strategic plan for growth, design
marketing approach, manage budgets, create sales procedures, lead sales team, execute Franchise Disclosure documents, and
manage vendor relations. Responsible for managing multiple franchise responsibilities including FDD responsibilities, national
meeting coordination and contract negotiations, vendor relations as a revenue source, and overseeing sales team.