A

nto Aywazian

Dear Sir / Madam,

With a stellar track record of increasing market share, profitability and product offerings, it is a pleasure to submit
my resume for your consideration. I believe that, upon review, you will recognize that my innovative strategies are
exactly that your organization needs to lead it to the next level.
As you can see from my enclosed resume, I have 20 years of hands-on experience in General Management,
Country Head, Marketing, Business Development, Supply Chain, Start-ups, Process Re-engineering and
Operations in different and diverse cultures. I have vast experience in increasing revenues, profitability and cash
flow, streamlining operations and efficiencies, eliminating bottlenecks, and achieving measureable goals.
Instrumental in identifying revenue generating opportunities, managing existing client relationships and
developing relationships with new clients.

Expertise includes:
Driving business turnaround strategies in transforming ailing companies;
Expertise in developing profitable partnerships and forging Global strategic alliances.
Proficiency in identifying untapped markets and business opportunities.
Strong track record of bottom-line responsibility for Product launch, marketing and promotional activities.
Solid Business acumen in cost optimization and productivity improvement initiatives.
Having worked for GCSS as a Country Manager for the last 9 years, I have developed the skills necessary to
become an immediate and valuable asset to your company. Possessing excellent People management skills, I
am able to direct, manage & supervise all planning and scheduling activities with extensive knowledge in various
areas.
During my work, I have repeatedly attained assigned objectives/targets, and demonstrated excellent results in
dealing with customers. I am instrumental in retaining existing customers with increased satisfaction. Besides, I
am highly skilled in providing sales promotion support, developing sales and also assisting clients with CRM and
interactive marketing techniques.
My success in these positions is defined by my dedication, team approach, and strong interpersonal skills. Skilled
at identifying problem areas and recommending remedial action, I am also adept at building the individual
commitment and motivate teams to perform at their highest capabilities. An acknowledged leader with excellent
communications skills, I have proven to be a respected and valued resource. With a record of success behind me,
I am confident that I will be an asset to you as well.
I look forward to discussing my qualifications further and can be reached by email at [email protected]
or by phone at (+974) 3313 1392.
Thank you so much for your time.
Sincerely,
Anto Aywazian

Encl.: Curriculum Vitae

Mobile: (+974) 3313 1392

Email: [email protected]
http://qa.linkedin.com/in/ayvazian
20 years dynamic experience in unifying business vision and business performance improvements to
enhance corporate trajectory. Strong leadership and motivational skills, proven ability to quickly build
rapport, establish trust and motivate people at all levels.
PROFESSIONAL SUMMARY
AREAS OF EXPERTISE

Business Management
Operation Management
Sales & Marketing
Planning and
Forecasting
Budgeting
Business Development
Project Management
Corporate Positioning
Brand Development
Management
Information
SLA
Client Relationship
Management
Team Development &
Management

Meticulous professional with 2 decades of hands-on experience in

General Management, Operations, Business Development and

Sales & Marketing with P&L accountability.
Result oriented decisive leader to maintain high quality standards
to meet challenges of this fast-paced industry.
A leader and strategist, driving businesses by identifying
opportunities streamlining systems with focus on bottom line,
process efficiency and cost optimization.
Efficient in formulating business strategies with capabilities to
prioritize and operate proactively for a fast track achievement of
targets ensuring time management abilities.
Experienced in increasing sales revenues, exceeding targeted
sales goals, developing profitable & productive business
relationships and building an extensive client base; distinction of
accomplishing multi-fold revenue increase.
Built, Developed, Mentored, Coached, Influenced & Motivated
large diverse teams by creating an environment of trust, teamwork,
high energy & performance.

AREAS OF EXPERTISE
Profit Centre Operations
Driving sales initiatives and achieving desired targets with overall responsibility of ROI.
Map/analyse business potential; identifying new profitable product(s) and turnaround
management.
Business planning and analysis for assessment of revenue potential in business opportunities.
Business Strategy and Planning
Planning & implementing various Strategic and Decision making programs in line with
organizational vision.
Strategic decisions in consultation with Management related to ongoing activities and processes
that organizations use to systematically coordinate and align resources to achieve profitability and
growth.
Management / Business Development / Marketing
Explore revenue-enhancing opportunities through implementation of effective marketing & pricing
strategies for Sales promotion schemes and value added services.
Excel at monetizing portfolio offerings via compelling value propositions and effective Go To
Market (GTM) and partnership models.
Identifying and developing new streams for long-term revenue growth and maintaining
relationships with customers to achieve repeat/ referral business.
Creating Pitches, market-facing presentations to be used to highlight benefits of the services to
clients.
People Management
Motivate, mentor, guide and monitor large number of key executives to achieve goals.
Assisting team with their career development including Performance management, feedback &
training.

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CAREER CONTOUR
GCSS, Doha, Qatar
As Sales and Marketing Manager (Acting Country Manager)

Nov07 Present

Setting the vision for Qatar market as per the directives of Managing Partner and developing
business plan to attain this vision.
Accomplishes objectives by establishing plans, budgets, and results measurements; allocating
resources; reviewing progress; making mid-course corrections.
Program quality and organizational stability through development and implementation of
standards and controls, systems and procedures, and regular evaluation.
Preparation of Business Operating Plan. Monitoring and reviewing the budget on a continual
basis ensuring operating cost within control.
Increase management's effectiveness by recruiting, selecting, orienting, training, coaching,
counselling, and disciplining managers; communicating values, strategies, and objectives;
assigning accountabilities; planning, monitoring, and appraising job results; developing
incentives; developing a climate for offering information and opinions; providing educational
opportunities.
Managing end to end operations including market strategy formulation, project management,
business development, sales and marketing plan for Qatar market.
Understanding & comprehending business requirements, ensuring projects are completed on
time & within budget. Support project initiatives, including identifying and analyzing preliminary
business needs.
Defining the marketing strategy for the company and driving its growth through branding, public
relations, and demand generation, inside sales, go-to-market strategy, and marketing activities.
Creating company/brand awareness that drives revenue/profits through a unique mix of strategic
marketing, aggressive business development and market-aware, real-time product management.
Strengthening the existing business relationship and closely working with principals / customers
and significantly contributing for new alliances / tie ups for business growth.
Formulating business plan/strategy for overall development & accomplishment of profitability.
Driving business growth through opportunity identification.
Optimizing competence to match present and future needs through training, coaching and
counselling employees and recruitment of high caliber talent and appraising job results.
Led the sales representatives, inclusive of monitoring and managing performance.
Driving sales and profit plans to budget through successful leadership, organizational plans,
customer service, and outstanding execution of all field operations strategies, consistently across
all regions.
Researching and evaluating customer needs and working with Operations, Finance, Engineering,
Customer Services and Logistics to meet customer needs in an effective manner. Instrumental in
establishing an environment for future sales.
Evaluating market trends and gathering competitive information, identifying trends that effect
current and future growth of regional sales and profitability. Disseminate information to regional
sales representatives, Area Managers and sales operations to facilitate decision making.

Noteworthy Credits:
Initiated strategic market plan to analyse key strengths, weaknesses, competitors and new
business opportunities facilitating strengthening position of the company & capitalizing on its
resources capabilities.
Reduced the time required to respond to customer enquiries by providing highly trained and
motivated staff with the skills, knowledge authority needed to resolve customer enquiries and
complaints.
Increased the company's revenue base by 10% by de-centralizing the sales force and delegating
decision making authority, enabling higher autonomy to sales & consequently higher proportion
of sales.
Increased profits by 8% in a highly competitive environment by focusing on the less price
sensitive customer segments who valued service, which eliminated the need to use price as a
mechanism for securing new business.

Page 3 of 4

Consistently achieved a high level of customer satisfaction by exhibiting a positive attitude and
building trust, by ensuring commitments are met and expectations are exceeded in line with
customer needs and priorities.

Qatar Universal Technology, Doha, Qatar

As General Manager

Mar05 Oct07

Plan, execute and monitor the business strategies, market expansion and business growth plans
to help the company achieve its goals and objectives by leading a team of twelve employees
including two Sales Managers, six Sales Representatives, one Electrical Engineer, one Quantity
Surveyor, one Store Keeper and a helper.
Focusing on Key accounts development, responsibility of the P&L in each account toward the
companys revenue and growth. Sharing Annual Business Review with customers on the
objective of developing the account for its future growth and addressing challenges to restore
future contracts.
Managing and supervising the functions of Sales, Marketing, Strategy formulation, Product
development, Supply chain, Finance to improve the quality of service for all the customers.
Develop, gain consensus, measure and communicate results of execution metrics to senior
leadership, as they relate to quality, cost, delivery, and safety
Define short/mid-term marketing and business strategies with overall long term business goals;
review performance and achievement of individuals and team. Devising and implementation of
strategy for sources of financial support to meet targets, supporting the programs and create
long-term sustainability.
Identify and establish cost improvement areas for end market business units (including working
capital improvements)
Driving improvement initiatives in cost, inventory reduction, delivery, high quality standards,
health and safety.
Ensuring staff are selected, trained, managed, developed, rewarded and appraised in a manner
that enables the organization to achieve its goals.
Coaching, mentoring and guiding the Sales Representative in their day to day activities. Regular
feedback sessions with the team members.

Noteworthy Credits:
Accredited for creating revenue from an office within 8 months of operations, with 800+ client
base and providing service delivery par excellence. Grew territory and attained QAR 11 Mn in
2006 with profit of 26%.
Restructured various product pricing/discounts resulting in an 80% bid acceptance rate.
Reduced employee turnover rate from 18% to less than 5% in one year.
Premier Information Technology, Beirut, Lebanon
As Business Development Manager

Jun96 Feb05

Steering entire array of Business Operations encompassing Strategy Planning, Target Setting,
Business Development and Distribution Network Management; responsible for achieving
stipulated Earnings before Interest Taxes & P&L.
Go-to-market strategies by investigating on potential target segments, identifying opportunities,
engagement models, sales plans and collateral development to funnel growth, visibility and win
rate.
Tracked competitors' marketing, product positioning, and customer wins; and providing regular
competitive updates to key management & sales teams.
Follow up on collection of outstanding receivables to ensure that all debts are collected according
to the company debt policy.
Expanding customer base by providing excellent customer service, locating and developing
profitable niche markets, finding the most suitable products for those markets, and developing
and executing plans that resulted in lead generation, strong customer relationships, and
profitable sales.
Creating company/brand awareness that drives revenue/profits through a unique mix of strategic
marketing, business development & market-aware, product management.

Page 4 of 4

Preparation of Business Operating Plan. Monitoring and reviewing the budget on a continual
basis ensuring operating cost within control.

Noteworthy Credits:
Devise and implementation of education program for new members, improving their product
understanding and competency, resulting in revenue increase by 26% and enhancing customer
satisfaction levels by 10%.
Grew sales achieving 106% of annual target in 2001, 117% in 2002 and 122% in 2003.
Successfully added 300 new accounts to company client list and significantly leveraged market
share from several fierce industry competitors.
EDUCATION & CERTIFICATES
2016 - University of Leicester England, UK
Master of Business Administration (MBA) (Marketing)
1996 - Haigazian University Beirut Lebanon
Bachelor of Science (BS)
Information Technology Certifications:
Microsoft Certified Systems Engineer MCSE
Cisco Certified Network Associates - CCNA
Sales Certifications:
Strategies for Successful Selling (SSS)
High Deep and Wide
AWARDS
The Leicester Award (2015)
PERSONAL DOSSIER
Date and Place of Birth
Nationalities
Driving License
Linguistic ability

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January 1st 1971 Lebanon

Lebanese / Armenian
Qatari, Saudi, Lebanese
Fluent: English, Arabic and Armenian
Working Knowledge: French