The Corporate

Entrepreneur:
Driving Innovation and
New Ventures WHO SHOULD ATTEND

Dates: August 27 – September 1 and October 22 – 27, 2017 (two-module program) The Corporate Entrepreneur program is for
Application Deadline: July 17, 2017 doers, individuals who are charged and
inspired to drive innovation within
Tuition: $25,000 USD established companies. It’s specifically
designed for:
Price subject to change. Program tuition includes private accommodations, all meals, and course materials.
• Executives with at least ten years of work
OVERVIEW experience, in roles that give them the
ability and responsibility to start new
Finance, strategy, and marketing. Design thinking, leadership, and culture. The Corporate projects or ventures within their company
Entrepreneur: Driving Innovation and New Ventures covers all that and more—moving from or division
idea to plan for execution so you can successfully drive change and innovate from within. • Examples of functions and titles may
Experience two 1-week modules on campus filled with lectures, hands-on team projects, include VP, managing director,
guest speakers, coaching sessions, and pitch presentations at the end. In between the development officer, director—from
modules, you can apply your newfound strategies and insights on the job and work to further medium- to large-sized companies, any
industry, and any country
develop your project with team members, supported by faculty.
• Individuals and multiple participants from
Every morning, you’ll learn strategic frameworks based on cutting-edge research from one company; teams of four or more are
guaranteed to work on their own company
Stanford’s world-renowned Graduate School of Business faculty. Every afternoon you’ll put
project, advancing innovation and creating
theory into practice, working in small teams on an actual innovation project. You’ll start at the immediate value for their organization
Hasso Plattner Institute of Design (d.school), where you’ll learn the fundamentals of design
thinking. You’ll build a business model, develop project milestones, and create an action plan
for implementation that addresses internal resistance. You’ll work with a communication SAMPLE DAILY SCHEDULE
coach to hone your presentation skills and then pitch your team project to senior executives.
Morning
This is learning by doing, this is innovation in action. Group exercise: boot camp
Breakfast
KEY BENEFITS
Full breakfast at Stanford Residential Center
The Corporate Entrepreneur: Driving Innovation and New Ventures program will help you:
Morning Session I
• Ideate, evaluate, and plan for implementation of new ventures within your division or Harnessing Stories for Innovation
company—from developing a new product or market to introducing a new distribution and Growth
channel or making a strategic pivot Morning Session II
• Learn key skills and frameworks to execute on innovation—finance, marketing, design Business Model Innovation
thinking, strategy, value chain, leadership, storytelling, and culture—through lectures and Lunch
by working on a hands-on project during the program Buffet lunch with optional patio dining
• Identify and overcome the challenges established companies face when trying to innovate, Afternoon Session I
and learn how to sell your idea within your organization Pitch Coaching

• Potentially develop your company’s new venture or business challenge (guaranteed if 4–6 Afternoon Session II
Project Team Meetings with Faculty
participants from one company attend)
• Build a strong network of peers with whom you can interact and exchange ideas Dinner
Cocktail reception followed by a served dinner

gsb.stanford.edu/exed/tce EXECUTIVE EDUCATION / INNOVATION

STF_dom_TCE_ss_081716.indd 1 8/17/16 2:47 PM

 “TCE is very well structured: When you start, you get to know your cohort, and form your team. You
learn about the basics. Then you go back to the real world and get a chance to apply what you’ve
learned and work on your project. And then you come back and wrap it all up with a pitch to
investors and professors who provide a wealth of experience and feedback. It’s a great concept.”

Preeti Venkateswaran | Account Director, Ericsson Inc.

PROGRAM HIGHLIGHTS

CORPORATE ENTREPRENEURSHIP CHALLENGES

In these sessions you’ll study the most common and substantial barriers to entrepreneurship
and innovation within large organizations. These include aspects such as internal organization
challenges, restrictive decision-making processes, missing competencies (such as evaluating
innovation), institutional and individual attitudes to risk, organizational politics, and more.
You will then identify the set of tools required for overcoming these challenges.

HARNESSING STORIES FOR INNOVATION AND GROWTH

Successful innovation creates a new way of being for individuals or businesses. It disrupts
industries and drives success. To innovate, you not only need a big idea, you also need people
to create it and people to buy into it. Story fuels innovation. Stories have long held the power
to transform the listener; to take them on a journey that changes how they think, feel, or act.
In these sessions, you’ll discuss what it means to tell stories in business, what makes an
effective story, and when to use them.

FINANCING INNOVATION
A key step in leading innovation within your enterprise is obtaining the resources needed to
fund that innovation. To do so, it is usually necessary to convince others of the financial and
strategic merits of the innovation. In these sessions we will focus on the first piece, and see
how we can build a financial model to help us decide whether to fund a new investment in a
product, project, or business.

FACULTY DIRECTOR

Yossi Feinberg, the John G. McCoy-Banc One Corporation Professor

of Economics at Stanford Graduate School of Business, works
on the modeling of costly decision making, reasoning about
unawareness, dynamic interactive decisions, and reasoning about
high order uncertainties. His research centers on the analysis
of information in strategic decision making. He is also Faculty
Director, Stanford Ignite.

OTHER STANFORD GRADUATE SCHOOL OF BUSINESS FACULTY

Jennifer L. Aaker Charles A. O’Reilly III
General Atlantic Partners Professor of Marketing Frank E. Buck Professor of Management

EXPERIENCE THE STANFORD DIFFERENCE

Stanford Graduate School of Business Executive Education programs offer executives from
TAKE THE NEXT STEP
around the globe an extraordinary opportunity to immerse themselves in an intensive,
collaborative learning environment where the focus is continually on the future. Taught by
For more information or to apply to
The Corporate Entrepreneur: Driving
Stanford’s world-renowned faculty and supplemented by guest speakers, participants acquire
Innovation and New Ventures program, the knowledge, vision, and skill to bring innovative leadership to their organizations while
please visit gsb.stanford.edu/exed/tce. advancing their personal and professional growth.

gsb.stanford.edu/exed/tce

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