Learning Journey

Boost your innovation capabilities

San Francisco & Cologne, October 2016

“Coming together is a beginning;
keeping together is progress; working
together is success.”
Henry Ford
Founder, Ford Motor Company

Why we
01
offer it
Innovation Culture
Embracing innovation culture will leverage synergies, create leaders as
champions for innovation and boost innovation performance.

How can

your
Inspires and empowers leaders as key drivers and
company 1. champions of transformation.

benefit 2.
Embraces creative synergies by silo-free
collaboration throughout your company.
from

innovation 3.
Raises your employee’s job satisfaction and results
in higher work commitment.
culture? Increases openness for partnerships with innovative
4. startups to seek new business opportunities.

Increases productivity within companies and

5. creates additional revenues. Enhancing collaboration

5
The Silicon Valley DNA explained:
Elements of a unique innovation culture

Freewheeling
trying out new things without concern for rules or
conventions
Transparency
Risk-taking mutual trust to engage in what is best for the
no fear of failure during entrepreneurial activities company
Iteration Enthusiasm
start quickly, experiment, fail fast, draw conclusions, working for a greater cause even if that means
improve overtime
Cross-fertilization Professionalism
sharing ideas with employees, customers and creative acquisition of and catering to the
competitors brightest minds
Innovation strategy Early adoption
as guidance, philosophy or call for disruption new technologies and processes permeate
quickly

5
Silicon Valley:
The cradle of modern innovation

■ Success: Apple, Google and ■ Agility: created Lean Startup movement

Facebook alone have a market cap
of $1.5T

■ Activity: home to 14,000-19,000 ■ Fertility: almost 17,000 patent filings in

startups and highest startup density 2013 (13% increase)

■ Diversity: 50% of founders and 70% ■ Mindset: 48% of startup employees

of engineers are immigrants have prior startup experience

6
The Silicon Valley DNA in corporate practice:
Guiding principles and approaches by global leaders

■ CEO doesn’t have an office – he travels and ■ Facebook reorganizes office space
uses spare workspaces. frequently to mix up departments.

■ CEO published 127-slide presentation on Netflix ■ Motivational posters encourage employees

culture that influenced the valley since. to adopt an entrepreneurial mindset.

■ There is a simple policy for expensing, ■ New engineers take part in a bootcamp
entertainment, gifts & travel: “Act in Netflix’s Best where they work on projects that go live
Interest” – vacation is not explicitly limited. within a week.

■ Customers are brought onsite so employees can ■ Google employees can spend time off work
ask questions and fully understand them. for own projects.

■ All 8,000 employees are seen as entrepreneurs ■ Employees teach one another in any topic -
and put in small, cross-functional teams. business relevant or not – voluntarily.

■ “Innovation Catalysts” are trained employees ■ Has Global Education Leave program to
who coach, mentor and inspire colleagues inside leave company for up to 5 years, covering
and outside of their team. costs.

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BUILDING BLOCKS
OF AN INNOVATION
CULTURE

“ Whatever good things

we build end up

building us.
”
Jim Rohn
Innovation culture as 6 building blocks and 17 factors:
Cultural change requires that many issues are tackled

Entrepreneurial Supply Framework

Creativity

Resources People
Learning
Values
Individual
Energize
Behaviors Success Customer
Engage
Future Employees
Enable

Climate Processes Capture

Trust
Shape
Simplicity Ideate
Collaboration
Yellow: Building Blocks of Innovations Grey: Contributing factors
9
“You don’t get creative by
staying in the same place.”
Andy Law
Author and CEO, The Law Firm

02 Concept
 Keynote / Workshop Company External
seminar visit event

The used methods can be boiled down to four building blocks. These will
be the foundation of both the SF/Silicon Valley and Berlin experiences.

Keynote / Seminar Workshops Company visits External events

Inspiring talks & discussions Workshops from leading edge Personal meetings with Meetups, conference visits
of recognized innovation business schools, reflection innovative companies in and venture capital events to
experts that explain the key sessions from experienced various maturity stages, each ensure executive get direct
concepts and conditions for exutive traininers and method providing unique business exposure to local innovation
success. trainings from Detecon. challenges and insights. ecosystems and cultures.

11
 Keynote / Workshop Company External
seminar visit event

You will experience innovative companies in various maturity stages, each

providing unique business challenges and related first-hand insights.

Early stage startup Mid-stage startup Late stage company

Description: Description: Description:
Pre-seed stage companies and ventures Companies with first actual customers Mature companies with successful
from incubators/accelerators. and traction, typically Series A+ funded. products/services and growth trajectory.

Benefits: Benefits: Benefits:

 Understand the logic behind a  Understand how to scale an idea by  Experience innovation excellence at
convincing pitch for an innovation mobilizing stakeholders and allies the scale of established disruptors
 Internalize entrepreneurial drive and  Get insights about persistence and  Learn how corporate culture is
„better done than perfect“ mentality how to overcome innovation barriers instrumental for steering, scaling and
 Embrace bootstrapping (working with  Discuss the dynamics of sticking to enduring success
constraints), customer discovery and an original idea vs. feedback-based  Get new impulses for your products
market validation techniques pivoting and iterations and services (if applicable)

12
The iceberg model explains the way of human activity in four layers.
It is the “red thread” underlying all program activities.
Shift of the pyramid on the
Routines timeline describes the structural
 Work can be defined as a set of frequently repeated and cultural changes necessary to
patterns. When work has to be changed the behavioral reach a more agile working
Classic working change of those patterns is obligatory. environment;
environment that Routines
 Provided by mentoring All levels of the pyramid have to
focuses on
move together
traditional norms Skills
and values
 The ability to achieve objectives in defined topics taking
Skills time and effort into consideration
 Provided by trainings

Classic Mindset Entrepreneurship

 „Set“ of Paradigm, beliefs, assumptions and Innovation
Mindset  Provided by the travel experiences to the Silicon Valley
and Berlin
Agile working
Identity environment
 Relatively stable behavioral tendencies that are manifested that enhances
Identity and non situational virtual
collaboration
 Fundamental, influenced by recruiting, succession and and the start-up
„game changing“ spirit

13
While the focus of the program is on innovation “mindset”, it cannot be
tackled isolated. Executives will get inspired and reflect on all four layers.

es es es es

1: Identity 2: Mindset 3: Skills 4: Routines

 It is easy to coordinate a start up  Mindset cannot be seen itself  Agility is a successful way of  It takes will, effort and time to
– as long as it grows  But you can observe working convert ideas into successful
differences in the routines,  But we have to keep security products
resulting of their mindset and standardization in
production Guiding Questions:
Guiding Questions:
 How are the mature start ups
Guiding Questions:  How do the visited startups
capable of steering the company  What differences in mindset Guiding Questions: turn their ideas into business?
and keeping the workforce did you obersive between  How do the visited start ups  What actions are required to
aligned? Silicon Valley / Silicon Alley deal with the different business include innovative spirit into
 How is it possible to enable
and your organization style? needs (creativeness vs. your daily business?
collaboration among different  What elements can be standardization)?
types of personality without transferred to your daily  What can be learned for our
diminishing one or the other? business? daily business?

14
“In most parts of the world, starting a
company that goes bust is dubbed a
‘failure’. In Silicon Valley,
we call this ‘gaining
experience’.”
Sebastian Thrun
CEO & Co-Founder, Udacity
S.F. &
03 Silicon
Valley
 Keynote / Workshop Company External
seminar visit event

Keynotes and speakers: Inspiring talks & discussions of innovation

experts help to understand concepts and conditions for success.

Eric Ries Linda Hill “Creative Elisabeth Gilbert

Entrepreneur & Author Management Professor Author
problem-solving
“The Lean Start-Up”
in the face of
extreme limits.”

“How to manage
“Success, failure
for collective
and the drive to
creativity” Navi Radjou keep creating”
Innovation Strategist

Simon Sinek Adam Grant

Leadership Expert & Author Organizational Psychologist

Detecon will ensure

that your company “The surprising
habits of original
gets inspired by the thinkers”
most thought-
“The happy
secret to better
provoking speakers
work” “How great of our time.
Shawn Achor leaders inspire
Business Psychologist & Harvard Lecturer
action”

16
 Keynote / Workshop Company External
seminar visit event

Keynotes and seminars: Singularity University’s thought leadership on

how to advance mankind through innovation and exponential technology.

17
 Keynote / Workshop Company External
seminar visit event

Workshops at leading edge business schools: Detecon collaborates with

Stanford and Berkeley to provide tailored executive education modules.

Detecon will select and

customize workshops
from Stanford’s and
Berkeley’s innovation
curricula.

For instance, Innovation

Organization, Corporate
Entrepreneurship,
Launching new internal
ventures, etc.

18
 Keynote / Workshop Company External
seminar visit event

Reflection workshops: Executives will report, discuss and internalize their

findings on innovation culture together with a group of certified trainers.

Frequent reflection
Detecon
sessions will ensure
collaborates with
that the experience
experienced
will make an impact
trainers from
much longer then
Telekom Training
the visit.

To facilitate the exchange

between participants,
customized templates and
tools will be used to record
the essentials of every
meeting and visit.

19
 Keynote / Workshop Company External
seminar visit event

Early-stage startup experience: Meeting founders on a mission to disrupt

in the next industry in co-working spaces, hackerspaces, and incubators.

20
 Keynote / Workshop Company External
seminar visit event

Mid-stage startup experience: Engaging with entrepreneurs to learn first

hand about persistence, pivoting an idea and finally achieving scale.

Lockitron is a genuine Silicon Valley startup story:

 Founded by two graduates that met through a web dev club
 Joined Y Combinator (although with a different product idea)
 Crowdfunded and hyped through Kickstarter platform
 Shipped products to initial backers and early adopters
 Struggled through product quality issues, stripped features
 Achieved scale and matured into a sustainable venture

21
 Keynote / Workshop Company External
seminar visit event

Late-stage startup experience: Facility tour (focus on paints & plastics)

and innovation culture workshop at Tesla Motors in Fremont (tbc.).

22
 Keynote / Workshop Company External
seminar visit event

Meetups, exhibitions and venture capital events will complete the week and
provide valuable networking opportunities and inspiring food for thought.

23
A converted warehouse located in SoMa will turn into an pop-up space. It
will host most SF gatherings, workshops and reflection sessions.

24
24/7 immersion in San Francisco and Silicon Valley culture –
Including dining via Uber Eats and local transport through Lyft.

25
Accommodation will be in downtown SF hotels. For executives willing to
fully immerse themselves, stays in hacker houses can also be arranged.

26
“Berlin definitely has one of the most
vibrant startup scenes that I have seen.
Not really just across
Europe, but across
the whole world.”
Mark Zuckerberg,
CEO & Co-Founder, Facebook
Berlin &
04 Silicon
Allee
 Keynote / Workshop Company External
seminar visit event

Keynotes and speakers: Inspiring talks & discussions of innovation

experts help to understand concepts and conditions for success
“The 4-hour
start-up”

Prof. Thomas Prof. Frank Piller Gunter Dueck

Technology and Innovation Author
Schildhauer Management
Director, Humboldt Institute
for Internet & Society

“Interactive
creation of
value”

“Opening up “The Lean Brain

science” Management”

“The happy Felix Plötz

Author
secret to better
work”
“Digital Bohème”

“The 4-hour
Julius van de Laar Sascha Lobo start-up”
Author and Journalist
Campaign & Strategy Consultant

28
 Keynote / Workshop Company External
seminar visit event

Workshops with institutions like the HPI, the Alexander von Humboldt
Institute or The Dive facilitate cultural change among program participants.

29
 Keynote / Workshop Company External
seminar visit event

Early-stage startup experience: Meeting founders on a mission to disrupt

in the next industry in co-working spaces, laboratories and incubators.

30
 Keynote / Workshop Company External
seminar visit event

Mid-stage startup experience: Engaging with entrepreneurs to learn first

hand about persistence, pivoting an idea and finally achieving scale.

“At ResearchGate you “Orderbird offers No. 1 “Campro Scientific “Simpleshow

can help connect the flexible and mobile supports life sciences by constructs short
world of science, speed iPad- cash systems for offering high quality explanatory videos
it up, and make the food service products to the medical that describe complex
research open to all.” industry.” and research community” topics or products”

31
 Keynote / Workshop Company External
seminar visit event

Late-stage company experience: facility tour & execution excellence

workshop at Zalando & international platform builder Rocket Internet (tbc.)

32
 Keynote / Workshop Company External
seminar visit event

Events: Berlin offers dozens of startup conferences and satellite events –

perfect conditions for executives to soak in the city’s innovation sprit.

33
24/7 immersion into the Berlin startup scene and creative industries – incl.
Club Mate-flavored rides on the infamous U8 and brunch at St. Oberholz.

34
“We have a ‘strategic’ plan.
It’s called doing things.”
Herb Kelleher
Co-Founder, Southwest Airlines

Project
05
setup
 Travel time/ Keynote / Workshop Company External
Breaks Seminar Visit Event

Sample agenda:
San Francisco & Silicon Valley

Monday Tuesday Wednesday Thursday

Welcome to San Francisco Innovation Insights I: Innovation Insights II: Startup methods for corporates:
SoMa Warehouse, San Francisco The Corporate Entrepreneur (tbc.) Think exponentially (tbc.) Design Thinking, Prototyping,
Stanford University, Palo Alto Singularity University, Palo Alto Lean Startup/MVP (tbd.)
Startup 101 – Eric Ries
SoMa Warehouse, San Francisco SoMa Warehouse / Detecon Inc,
San Francisco
University spin-off visits Lead to inspire – Simon Sinek
Innovation Culture – Linda Hill Stanford University, Palo Alto Silicon Valley (tbd.)
SoMa Warehouse, San Francisco

Lunch Lunch Lunch Lunch

Order via Grub Hub, Uber Eats Stanford Campus, Palo Alto Tesla Motors, Fremont Catering, SoMa Warehouse, San Francisco

Early-stage startup experience: Mid-stage startup experience: Late-stage startup experience: Overall Reflection & Wrap-Up
Immersion, meetups, pitches Scaling, struggling, success Facility tour & Innovation session SoMa Warehouse, San Francisco
Tbd. – San Francisco Coworking Spaces, Tbd. – selected Silicon Valley companies Tesla Motors, Fremont (tbc.)
Accelerators, Incubators, Hacker Spaces

Reflection session Reflection session Reflection session

SoMa Warehouse, San Francisco SoMa Warehouse, San Francisco SoMa Warehouse, San Francisco

Group Dinner Event Meetup

Tbd. based on actual week & client requirements based on actual week & client requirements

36
 Travel time/ Keynote / Workshop Company External
Breaks Seminar Visit Event

Sample agenda:
Berlin

Monday Tuesday Wednesday Thursday

Welcome to Berlin – Sascha Lobo Innovation Insights I: Innovation Insights II: Silicon Valley and Berlin start-ups:
Factory (tbd.), Berlin Contemporary issues (tbc.) Technology Management & Transferring experiences into
Hasso-Plattner Institute, Open Innovation: Frank Piller your corporate context (tbc.)
Keynote Gunter Dueck (tbc.) Potsdam /
Coworking Space (tbd.), Berlin betahaus, Berlin hub:raum, Coworking Space, Berlin
Alexander von Humboldt Institute
for Internet & Society, Berlin
Corporate Incubation
Keynote Felix Plötz (tbc.) Bayer CoLaborator, Berlin
Coworking Space (tbd.), Berlin

Lunch Lunch Lunch Lunch

Digital Eatery, Berlin (tbc.) Zalando, Berlin Wochenmarkt Winterfeldtplatz, Berlin

Early-stage startup experience: Mid-stage startup experience: Late-stage startup experience: Overall Reflection & Wrap-Up
Immersion, meetups, pitches Scaling, struggling, success Facility tour & Innovation hub:raum, Coworking Space, Berlin
Factory, Springer Plug&Play, TechStars Campro Scientific / Orderbird execution workshop
Metro Accelerator, Bayer CoLabor (tbd.) Zalando / Rocket Internet, Belrin

Reflection session Reflection session Reflection session 6-Course Group Dinner

Factory, Berlin Ahoy!, Berlin betahaus, Berlin
Secret Kreuzberg pop-up restaurant
Group Barbeque & Networking Event Meetup
Factory, Berlin based on actual week & client requirements based on actual week & client requirements

37
“Teaching peers is one of the best ways
to develop mastery.”
Jeff Atwood
Co-founder, Stack Overflow

Who
06
we are
Detecon – our innovation focus:
Deep insights and access to strategic partners

Major Venture
Vendors Capital

Startups Vertical Incubators

Workshops Publications

39
Detecon – our proposition
Digital change – made in Germany

Our roots are in Germany and we were founded more than Sample Clients in the valley
30 years ago. The digital world can certainly benefit from
some traditional values - precision, thoroughness, and
longevity, for instance.

We operate in the Silicon Valley and developed a deep

understanding of the innovation ecosystem. With many
ongoing innovation projects around the globe.

Our experience in ICT ranges from expertise in strategy to

We bring
marketing and organizations. We are pace-setters for these parts
digital transformation. together

We provide the technologies and insights with a proven

track record for the successful fulfillment of our clients
projects.

40
Success stories:
Paving the way to drive innovation within organizations

“The workshop
organization was excellent.
“… the workshop series was “Detecon’s outstanding local
Thank you very much for “The knowledge we generated
excellent. Thank you very knowledge and presence provided
these very knowledgeable from the trip is extremely
much for organizing such a us with instant access to the best
presentations.” valuable for us and we are
productive dialogue with of the Silicon Valley, allowing us to
CEO, CWS-BOCO already in follow up activities
relevant players in the create a truly differentiated and
with a number of companies
valley.” market-leading future view.”
around different topics.”
Vice President, Mobily Head of IT Strategy, ERGO
CIO, Telefonica Germany

41
As the associate producer of the Berlin Startup Night and the architect of
several incubators, Detecon knows how to connect corporates to startups.

42
Workshops on startup methods and their transfer into the corporate world:
E.g., Design Thinking, Prototyping, Lean & Minimum Viable Product.

Detecon regularly
engages with client
teams in energizing and
collaborative workshops
using state of the art
methodologies.

43
Detecon is a trusted advisor and experienced host in various formats from
the startup world, e.g. hackathons, method trainings and keynote lectures.

Detecon team members have Detecon team members have Detecon team members have
organized and moderated a planned and executed the very facilitated multiple Startup Bus
startup weekend event in SF first Hackathon ever by the events where participants
where participants launched a telecommunications provider create a working prototype of an Detecon has experienced Detecon’s executives are
startup in a 54 hour timeframe. Ooredoo in Qatar. As a corporate application while driving on a coaches for Design Thinking, regularly invited to give key note
event the winners of the bus to a given destination Scrum & other methods and lectures around innovation. It
hackathon had the choice to whether it be Austin, Texas or held numerous workshops in includes events in America,
further develop their mock-ups on Johannesburg, South Africa. corporate, educational and Europe and Middle East, as well
smart living in the national startup environments. on conferences and on special
incubator QBIC invitation from clients.

44
 Dr. Eric Dulkeith
Contacts Senior Executive, San Francisco
Mobile: +1 650 430 1083
e-Mail: [email protected]

Philipp Schett
Strategy and Innovation Expert, San Francisco
Mobile: + 1 415 316 3389
e-Mail: [email protected]

Our current study: innovation culture

Marc Wagner
Partner & Global Head of Transformation, Cologne
Mobile: +49 175 220 60 49
e-Mail: [email protected]

Karla Blanke
Consultant, Cologne
Mobile: +49 171 556 33 58
e-Mail: [email protected]
The Detecon Innovation Institute is the Think Tank of Detecon
International and is based in the largest start-up and innovation
eco-system of the world; the Silicon Valley.