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    Airbnb Africa Insight Report Johannesburg

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    GarethvanZyl
    Hosts on Airbnb welcomed over 51,000 guests to Johannesburg in the past year. Over 70% of guests used Airbnb to explore neighborhoods, and 30% of guest spending stayed local. The Airbnb community boosted Johannesburg's economy by an estimated R197 million in the past year through guest spending, host earnings, and money kept in the local area.

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    Airbnb Africa Insight Report Johannesburg

    Uploaded by

    GarethvanZyl
    3K views2 pages
    Hosts on Airbnb welcomed over 51,000 guests to Johannesburg in the past year. Over 70% of guests used Airbnb to explore neighborhoods, and 30% of guest spending stayed local. The Airbnb community boosted Johannesburg's economy by an estimated R197 million in the past year through guest spending, host earnings, and money kept in the local area.

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    Airbnb Africa Insight Report Johannesburg

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    Hosts on Airbnb welcomed over 51,000 guests to Johannesburg in the past year. Over 70% of guests used Airbnb to explore neighborhoods, and 30% of guest spending stayed local. The Airbnb community boosted Johannesburg's economy by an estimated R197 million in the past year through guest spending, host earnings, and money kept in the local area.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3K views2 pages

    Airbnb Africa Insight Report Johannesburg

    Uploaded by

    GarethvanZyl
    Hosts on Airbnb welcomed over 51,000 guests to Johannesburg in the past year. Over 70% of guests used Airbnb to explore neighborhoods, and 30% of guest spending stayed local. The Airbnb community boosted Johannesburg's economy by an estimated R197 million in the past year through guest spending, host earnings, and money kept in the local area.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Tourism: A

    case study in
    Johannesburg
    Hosts on Airbnb welcomed over 51,000 guest arrivals to Johannesburg in the
    past year (September 2016 - September 2017). Over 70 percent of guests chose
    Airbnb to explore a neighbourhood and over 30 percent of their spending stayed
    in the local neighbourhood. In total, the Airbnb community boosted the local
    economy in Johannesburg by an estimated R197 million in the past year.

    Host & listings in Johannesburg

    4,300 R14,900 22
    Active listings Annual earnings Nights booked for
    for a typical host a typical listing

    Guest stays in Johannesburg

    51,500 154% 4.2


    Total guest arrivals Year-over-year guest Average length of
    arrivals growth stay per guest
    (in nights)

    83% 29% 73%


    Guests who chose Airbnb Guests who would not Guests who chose
    to live like a local have come or stayed as Airbnb to explore
    long without Airbnb a neighbourhood
    Tourism: A case study in Johannesburg

    Listings on
    Airbnb visited in
    Johannesburg in
    the previous year

    Guest spending in Johannesburg

    Estimated Guest Spending

    Transport
    50%
    14%
    Guests who saved money by
    staying on Airbnb and who
    Leisure spent it on food, shopping, etc.
    10%
    Food
    40%
    Cultural
    6%
    32% of guest spending
    Shopping
    18%
    stays in the local
    Groceries
    12%
    neighbourhood

    Local economy in Johannesburg

    R72 M R125 M R197 M


    Income earned by Estimated spending Estimated economic
    local households by Airbnb guests activity generated by
    Airbnb hosts and guests

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