Chapter 9

Strategy evaluation

Consistency, consonance, feasibility and advantage

9. Annual Performance Evaluation of the Chairman of the Board and the

Chief Executive Officer.

To ensure that the Chairman of the Board and the Chief Executive Officer are providing
the best leadership for the Company, the Board will annually evaluate the Chairman of
the Boards and Chief Executive Officer's performance in an executive session of non-
management Directors led by the Lead Independent Director. The Compensation
Committee will measure the Chairman of the Boards and the Chief Executive Officer's
performance against each of his or her goals and objectives pursuant to the Companys
plans and, after considering the full Boards evaluation of his or her performance,
determine the compensation of the Chairman of the Board and the Chief Executive
Officer. The full Board will review the Compensation Committees actions. The Board
shall annually review and ratify corporate goals and objectives relevant to the Chairman
of the Boards and Chief Executive Officers compensation.

Annual Board Performance Evaluation.

The Board of Directors will conduct an annual self-evaluation to determine whether the
Board and its Committees are functioning effectively. During the year, the Committee
on Directors and Corporate Governance shall receive input on the Board's performance
from Directors and, through its Chairman, will discuss the input with the full Board and
oversee the full Board's review of its performance. The assessment will focus on the
Board's contribution to the Company and specifically focus on areas in which the Board
or management believes that the Board or any of its Committees could improve.

The Coca-Cola Company has a longstanding commitment to reporting on our sustainability

journey. We issue sustainability updates annually that encompass both our Companys and the
broader Coca-Cola systems global operations.
We are required to file with the Securities and Exchange Commission, and to publish on our
website, our Annual Report on Form 10-K, which discloses the Company's annual financial
performance. To ensure the trust of our people, those with whom we do business and our other
stakeholders, we publish a variety of reports annually regarding our performance in various
aspects of our business, not just financial performance. These reports reflect, among other
things, our performance and accomplishments in the areas of product safety, quality and
integrity, marketing and innovation, community support, workplace rights and protecting the
environment.

The Coca-Cola Company is mainly evaluated by their consumers, who tell them whether
or not the company is meeting consumer needs. Coca-Cola asks their consumers
multiple times a year about their progress as a company and how they can make
themselves better. This aspect can only benefit Coca-Cola, and will set them apart from
their competitors.

Coca-Cola does not seem to do as much marketing as they used to when the company
was established. This is because the company has matured so most consumers know
about them and will either buy their products or they won't. However, it may seem like
The Coca-Cola Company isn't doing much to market themselves, it may be because they
are now marketing other countries besides the US. They still continue to remind
consumers about their products in the US, but they have begun to focus their main
efforts on reaching their target markets abroad.

Environment
Our commitments are focused where we have the most opportunity to make a difference -
- water stewardship, sustainable packaging, energy management and climate protection. In
response to climate change
The three principal activities of the Coca-Cola business system that which create greenhouse
gases are our manufacturing plants, the distribution fleet, and cold drink equipment. We
continually strive to improve the energy efficiency of our plants and fleet, however. In addition,
the area where we have the greatest opportunity to make a difference is cold drink equipment.
HFCs (hydrofluorocarbons) are one of the six gases which the Kyoto Protocol specifically called
to be reduced: We are making good progress toward phasing out HFC use in both refrigeration
and insulation as well as to improve the energy efficiency of cold drink equipment by 40-50
percent%.

As an extension of our efforts, The Coca-Cola Company co-founded "Refrigerants,

Naturally!" with McDonald's and Unilever, along with support from the United Nations
Environment Programme (UNEP) and Greenpeace. This is an example of public-private
collaboration on innovative solutions for climate protection

Our community water programs are designed to support healthy watersheds and
sustainable programs to balance the water used throughout our production
process. water
Coca-Colas replenishment strategy supports the Companys overall water goal to safely return
to communities and nature an amount of water equal to what is used in its beverages and their
production. On the production side, the Coca-Cola system returned approximately 145.8 billion
liters of water used in its manufacturing processes back to local watersheds near our bottling
plants through treated wastewater in 2015

Our commitment to responsible citizenship also includes conservation of natural resources and
protection of the soil, water and climate required to sustain life on earth

Social responsibility

Philippines
The Little Red Schoolhouse (LRS), the flagship education program of Coca-ColaFoundation
Philippines, Inc. (CCFPI), was launched in 1998 to support the Department of Education's
Multi-Grade Program for public elementary schools in remote areas of the Philippine
countryside. The LRS is designed to improve access to elementary education by constructing
three-classroom buildings fully equipped with chairs, tables, blackboards and comfort rooms. A
holistic developmental approach is also applied through workshops to upgrade the quality of
instruction and equip the teachers with the special skills required to handle multi-grade classes.
Parent-Teacher-Community Associations (PTCA) also undergo training on simple strategic
planning, leadership development, and organizational and facility management. In 2010, the
80th LRS was successfully inaugurated, marking thirteen years of bringing quality education to
elementary students all over the country.

STRATEGIC ANALYSIS Commit to expanding its variety of choices they provide to meet ever-
changing consumer preferences To address growing concern about nutritional impact from product
offerings Continue to strengthen marketing and innovation to maintain brand loyalty and market
share Offer low or no calorie beverages and provide transparent nutrition information Improve
water use efciency by treating wastewater prior to discharge Achieve goal of replenishing the
water that Coca-Cola and its bottling partners source and use in their nished products. 7

Ethical Business Conduct

Coca Cola is committed in building an ethical business culture throughout their entire system.
To ensure that they conduct our business with honesty and integrity, their starting point is to
comply with all anti-corruption laws of every country in which they operate.
Our Code of Business Conduct
Our Companys Code of Business Conduct serves as the foundation of our approach to
ethics and compliance. It clearly states our expectations of accountability with regard to
ethical conduct in all areas of our business. All of our Company and majority-owned
subsidiary associates are required to read, understand and adhere to the Codes
precepts.

Anti-Corruption
Our Company's anti-corruption compliance program iis dedicated to ensuring that
business throughout the Coca-Cola system is conducted in a fair, ethical and legal
manner. This means avoiding corruption in any form, including bribery. Our Code of
Business Conduct and Anti-Bribery Policy give guidance on operating with honesty and
integrity. They clarify our expectations that anti-corruption laws are adhered to in every
country in which we operate.

Ethics Codes and Principles for Non-Employee Directors and

Suppliers
We have also published a Code of Business Conduct for Non-Employee Directors, which
comes from the same principles and values as the Companys Code of Business Conduct
for employees. Our Supplier Code of Business Conduct and Supplier Guiding
Principles set baseline expectations for how our suppliers conduct their business.

Ethical Conduct Administration

The Code of Business Conduct is administered by our Ethics & Compliance Committee.
This cross-functional senior management team oversees all our ethics and compliance
programs and determines Code violations and discipline. Our Ethics & Compliance
Office has operational responsibility for education, consultation, monitoring and
assessment related to the Code of Business Conduct and compliance issues. Associates
worldwide receive a variety of ethics and compliance training courses administered by
the Ethics & Compliance Office. We regularly monitor and audit our business to ensure
compliance with the Code and the law. We also maintain a consistent set of best-in-class
standards around the world that govern how we investigate and handle Code issues.

EthicsLine
EthicsLine is a global online and telephone information and reporting service that is
available to all of our associates, bottling partners, suppliers, and consumers so they
may ask questions about ethics and compliance issues. It is available 24 hours a day,
seven days a week, with translators available, as a means for individuals to ask questions
and report potential violations.
Building Ethical Business Practices
We are committed to building an ethical business culture across all our global
operations and our broader system, particularly focusing on the business we conduct in
countries and territories where there may be a higher risk of unethical behaviors.

The Company appoints an employee in each operation to serve as Local Ethics Officer
(LEO). This role is a critical part of bringing our ethics and compliance program to life
around the world, ensuring global consistency and local relevance. LEOs serve as a
resource for employees to ask questions and share concerns and are also the keeper of
our Code on a local level. We have established many communication and management
routines to keep this important network of compliance resources current on the latest
trends, tools and elements of our program and to enable the sharing of best practices
globally.

In 2016, we hosted representatives of many of our global system bottlers at an ethics &
compliance forum that leveraged external experts and facilitated the sharing of best
practices. Topics presented included building ethical cultures, anti-corruption, data
privacy, trade compliance, cyber threats, fraud, training and communications.
SOCIAL RESPONSIBILITY

Empowering women by providing entrepreneurship programs. Coca-Cola Philippines

also established the STAR Center for Excellence facility at the TESDA Womens
Center as the center for innovation to continuously find ways on how to enhance
and scale the STAR Program. The center also serves as a venue for the training
and accreditation of facilitators to be deployed throughout the country. To date,
the STAR Program has 340 accredited facilitators teaching and training women
retailers to become better entrepreneurs. The STAR Program is being
implemented in over 47 locations nationwide and has reached more than 52,000
women.

The economics of women empowerment: Why Coca-Cola Philippines is investing in

women to grow its business? Its because women

As a Commitment to well-being, Micronutrient-fortified orange juice drink Minute

Maid Nurisha has been launched
Minute Maid Nurisha is not commercially sold. The implementation of the
Minute Maid Nurisha Supplementary Program is under the Adopt-A-School
Program partnership of Coca-Cola Philippines with the Department of
Education. Coca-Cola Philippines is open to partner with public elementary
school systems and other like-minded organizations solely for feeding
program.