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    Abstract For "Electronic-Tablet-Based Menu in A Full Service Restaurant and Customer Satisfaction - A Structural Equation Model"

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    Anshita
    This document is an abstract for a research paper that studied the relationship between customer satisfaction and the use of electronic tablet-based menus in a full-service restaurant. The researchers conducted a survey of 219 customers at a Chinese restaurant in New Zealand using a 28 question questionnaire to understand customer perceptions of using an iPad menu. The questionnaire covered general attitudes towards electronic menus, interactions with wait staff using iPads, information provided on the iPad menu, and satisfaction with the ordering experience. The majority of respondents were between 21-30 years old and non-Chinese. The results suggested that restaurants should present menu information systematically rather than including too much, and further investigation is needed to explore using electronic menus for ordering on a larger scale.

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    Abstract For "Electronic-Tablet-Based Menu in A Full Service Restaurant and Customer Satisfaction - A Structural Equation Model"

    Uploaded by

    Anshita
    49 views1 page
    This document is an abstract for a research paper that studied the relationship between customer satisfaction and the use of electronic tablet-based menus in a full-service restaurant. The researchers conducted a survey of 219 customers at a Chinese restaurant in New Zealand using a 28 question questionnaire to understand customer perceptions of using an iPad menu. The questionnaire covered general attitudes towards electronic menus, interactions with wait staff using iPads, information provided on the iPad menu, and satisfaction with the ordering experience. The majority of respondents were between 21-30 years old and non-Chinese. The results suggested that restaurants should present menu information systematically rather than including too much, and further investigation is needed to explore using electronic menus for ordering on a larger scale.

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    Digital menu

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    This document is an abstract for a research paper that studied the relationship between customer satisfaction and the use of electronic tablet-based menus in a full-service restaurant. The researchers conducted a survey of 219 customers at a Chinese restaurant in New Zealand using a 28 question questionnaire to understand customer perceptions of using an iPad menu. The questionnaire covered general attitudes towards electronic menus, interactions with wait staff using iPads, information provided on the iPad menu, and satisfaction with the ordering experience. The majority of respondents were between 21-30 years old and non-Chinese. The results suggested that restaurants should present menu information systematically rather than including too much, and further investigation is needed to explore using electronic menus for ordering on a larger scale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    49 views1 page

    Abstract For "Electronic-Tablet-Based Menu in A Full Service Restaurant and Customer Satisfaction - A Structural Equation Model"

    Uploaded by

    Anshita
    This document is an abstract for a research paper that studied the relationship between customer satisfaction and the use of electronic tablet-based menus in a full-service restaurant. The researchers conducted a survey of 219 customers at a Chinese restaurant in New Zealand using a 28 question questionnaire to understand customer perceptions of using an iPad menu. The questionnaire covered general attitudes towards electronic menus, interactions with wait staff using iPads, information provided on the iPad menu, and satisfaction with the ordering experience. The majority of respondents were between 21-30 years old and non-Chinese. The results suggested that restaurants should present menu information systematically rather than including too much, and further investigation is needed to explore using electronic menus for ordering on a larger scale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Abstract for Electronic-Tablet-Based Menu in a Full Service Restaurant and

    Customer Satisfaction -- A Structural Equation Model

    With the advancement of technology, the hospitality industry is also upgrading itself. The use of
    technology in restaurants has not only eased the service provider but also for the customers. In this
    paper, the writers, Liwei Hsu and Pinying Wu, have studied the relationship between customers
    satisfaction and usage of electronics tablet based menu. A questionnaire has been made and survey is
    done with 219 customers. Quantitative method is used for research and findings have been made.

    Wang and Qualls (2007) proposed a modified Technology Acceptance Model (TAM) model to describe
    the technology adoption process of hospitality organization which basically describes that a hospitality
    organization must be capable to analyse the strategic value of technology. Various studies and theories
    have shown that the restaurants which are keen to use technology for analysis as well as for decision-
    making are more successful.

    Restaurant food menu is a mass effective way of advertisement with affects marketing and sales
    directly. Hence, innovation on menu can be used to attract customers attention. Piccoli, Spalding, and
    Ives (2001) pointed out that proper evaluation of customers, competitors, internal and external factors
    combined with technology can help to explore strategies for customers satisfaction. The electronic
    virtual menu at tableside is of great interest to the customers although only 27% of the participants had
    used it before. The information on the menu must give clear information to the customers about the
    dishes they order. The study suggested that restaurateurs would receive significant benefits by carefully
    designing menu descriptions that emphasize food preparation and presentation. In this study,
    questionnaire would be the major research instrument for data collection to test the conceptual model
    and research hypotheses. Aiming at presenting the public awareness toward particular issue through a
    model-testing fashion, the quantitative methodology was used because quantitative research is a
    means for testing objective theories by examining the relationship among variables and these variables
    can be measured, typically in instrument, so that numbered data can be analysed using statistical
    procedure. A questionnaire survey was administered which comprised of 28 questions on four aspects
    of customers perception toward iPad menu, i.e., general attitudes toward the use of electronic tablet-
    based menu, waiting staff with iPad menu, information provided on iPad menu and satisfaction toward
    the ordering experience in respect of using electronic tablet-based menu. The survey was done at a
    Chinese restaurant in Hamilton, New Zealand and 219 participants agreed to participate and filled out
    the questionnaire in the June of 2012. Of the 219 valid questionnaires being collected 51% of them were
    completed by male customers and 81% of the respondents had visited the restaurant at least once
    before. The largest group of respondents was between the ages of 21 and 30 years (50%). In the respect
    of ethnic backgrounds of the respondents, 51.6 % of the respondents was non-Chinese, local New
    Zealanders (28.8%) and customers from countries such as India, United States (22.8%).According to
    results, when restaurant operators are designing a new menu, instead of trying to include too much
    information, presenting the information in a systematic way is considered as a better strategy.Further
    investigation is in need to explore the feasibility of exploiting electronic-tabled-based menu as an
    ordering device at a full scale.

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