Literature Review On Role of Trade Unions

Literature Review
Zulkarnain Kedah, Yosaf Ismail, A.K.M. Ahasanul Haque and Selim Ahmed, Malaysian
Institute of Management (2015)
Their paper on "Key Success Factors Of Online Food Ordering Services: An Empirical Study" dealt
with the study on customers ordering experience in ordering food through online. They had the
determinants as website and service quality. Their study came into a fact that there is not only a
positive relation between website quality and trust but also a positive relation between service quality
and customer satisfaction and in turn on their loyalty. So in order to have a success results produced
by these online food ordering companies, they have to show concern on better information quality,
reliable website design, advanced security/privacy and convenient payment system towards their
customers in order to increase the web trust and satisfaction thereby hiking up the recurring revenues
from the loyal customers if they provide efficient delivery, reliable service as well as food quality.
Dr Neha Parashar Ms Sakina Ghadiyali, Amity Journal of Management (2017)
For highlighting the paper they did on "A Study on Customers Attitude and Perception towards
Digital Food App Services" , they had a thorough study on their objectives to analyse factors
affecting the attitude of customers regarding food delivery apps and also to find the relationship
between food delivery app and the facilities provided by the same. Coming down to their conclusion
we can come to an understanding that the food delivery apps and the restaurant segment have shown a
hike at a blistering pace due to the continuous influx of professional in the cities and urbanization of
Indian landscape. Due to the role played by smart phones in every individuals hands, the accelerating
growth of food delivery apps is not very small. They make use of the offers, facilities and social
media for their marketing strategies . The special apps are convenient way for the customers to place
orders and for the company to attract further more customers but the comfort of usage must be given a
higher preference.
Dr. Vijaya Lakshmi Kanteti, International Research Journal of Management (2018)
Her paper did a study on the "Innovative Strategies of start-up firms in India - A Study on Online
Food Delivery Companies in India" focused on innovative strategies followed y the online food
delivery start-up companies in India. This study further extended on various areas of Indian
consumers and various products and services put forward to them. The service models of four
different companies like Swiggy, Zomato, Food Panda and Fassos are analysed and they have shown
that the growth of online food delivery platform by mobile apps has made business men awake and
grow more and more. Also to add up to the review, technology and innovation is playing a great role
in growth of food sector and business in this sector focus on building scalable revenue streams and
long term goals evolving technology to leverage efficient internally.
Mrs I Karthika and Miss Manojanaranjini, WWJMRD ( World Wide Journal Of
Multidisciplinary Research and Development) (2018)
In their study on various food ordering apps based on consumer preference, the highlighted the true
fact that internet along with technological growth had made a significant impact on lives of people
across the globe. Looking upon the Indian habits, people do not find adequate time to go for ordering
food due to the fast pace of life. Thus to make it clear, internet now plays an era where its role has
gained significance not only for the entrepreneurs but also for the consumers. It has evolved to a new
fashion of ordering food over the internet as the consumers themselves have found more enjoyable
easier and convenient. The objective is to spare time of clients by giving facilities like less gathering
at restaurants, computerized method, e-payment and better administration which will result in shopper
fulfilment and at last benefit the eatery. This mechanized framework spares time, decrease human
blunders, and diminish labour and gives buyer fulfilment, therefore useful for both restaurant and
consumer.
Dr N Sumathi and Dr S Josphin (2017)
Their investigation empowers online food ordering system is one of the biggest administrations for
drive-through joints. This is made conceivable to utilization of simple electronic payment system, and
furthermore helpful for making simple credit card consumers. In this study saying going to decrease
the long lines of customer at the counter requesting for food and furthermore diminish the workload
of employees.
Rekha Priyadarshini (2017)
In her investigation analyzed about India inexpensive food business is evolving because of
changing of purchaser preferences and the increasing youth population. The Indian fast food
industry has 40% development a seemingly endless amount of time after year. The most best
chains are arranging a forceful extension in semi urban regions and furthermore most
prominent in tier2 and tier3 urban areas. The universal inexpensive food ties need to change
this plan of action totally, to adjust to Indian inclinations.

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Literature Review

Dr Neha Parashar Ms Sakina Ghadiyali, Amity Journal of Management (2017)

Dr. Vijaya Lakshmi Kanteti, International Research Journal of Management (2018)

Dr N Sumathi and Dr S Josphin (2017)

Rekha Priyadarshini (2017)

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