(Books - Stevenson, Buffa, Aswathapa, Adams or Any OM Book) : Production & Operations Management
(Books - Stevenson, Buffa, Aswathapa, Adams or Any OM Book) : Production & Operations Management
(Books - Stevenson, Buffa, Aswathapa, Adams or Any OM Book) : Production & Operations Management
Operations Management
Evolution of Operations Management
Production Management
Operations Management
Production Management
- Main emphasis was on transformation activities
- FW Taylor put emphasis was on
o work measurement
o established procedure to estimate Standard Time for each job
o linked wages paid to the out put of each worker called a fair days wage
o developed different wage incentive schemes to increase labor productivity
- Henri Fayol introduced 14 Principles of Management to manage conversion process effectively.
- Frank Gilberth created the Principles of motion economy and ergonomics. This has improved
productivity of operators doing repeated jobs, reduced their fatigue and occupational ill-health.
- Henry Gantt revolutionized production planning and scheduling activities by creating Gantt
Chart, a Time Output graphical representation of activities and schedules.
- Capacity to work come from good machines, training, management system etc
- Willingness to work will come from Motivation
- Elton Mayo Objective factors and subjective factors of motivation
- Abraham Maslow Theory of Need Hierarchy
- Macgregor Theory X- Theory Y
- Vroom Valance Expectancy Theory
- Emphasis was also on efficiency of conversion process from gate (input) to gate (out put) with
in the whole factory.
o Inventory Management/MRP
o Computerized Production scheduling /MRP 2
o Quality Management system ISO 9000
o Scientific material flow and efficient plant layout
o Preventive maintenance, modern tools, CNC machines, retraining in new technologies etc
Operations Management
- The emphasis goes much beyond the boundaries of the factory.
- Operations and value creation start for raw material stage till the product reaches customer
Supply Chain Management (SCM)
- Shift from activity focused operations to process focused operations that add value to
customer Business Process Reengineering (BPR)
- Emphasis on TQM, 6 sigma quality approach, TPM, SQC etc in assuring quality to the end
product from the production process itself.
- Extensive use of IT for business analysis, operational controls, decision making etc ERP,
Business Intelligence (BI), Electronic Data Interchange (EDI), e- commerce, Web 2- Internet
ERP, e-fund transfer etc.
- Emphasis on customization, customer service and long term association (CRM) Customer
Relations Management
- Emphasis on Global Sourcing for production, design and services to retain competitiveness.
- Gradual shift to R=G, N=1 concept (Resources = Global, focused on individual customer,
Customer =1 : Prof. Prahalad)
- Emphasis on Corporate Social Responsibility (CSR), environmental and regulatory compliance,
HR and knowledge development and retention, good corporate citizen etc
In any business, Operation Management is very significant because OM is engaged in the following
1. Transformation process
2. Value addition process
3. Value creation process
4. Achieve Corporate Competitiveness through Operational competitiveness
1. Transformation Process
TRANSFORMATION
INPUTS PROCESS OUTPUT
Environment
back
b. Transformation Process conversion of inputs to out put using resources (4 M) in the most
efficient and productive way.
c. Out put in the form of products or services with expected quality, cost and delivery time.
d. Feed back and Control A system for adequate feed back and control of transformation process
and inputs for optimum results
Value addition should be done in the most efficient and productive manner to increase Operational
Profit.
The significance of OM is that the company can achieve Corporate Competitiveness mainly through
achieving Operational Competitiveness in the transformation, value addition and value creation
processes.
1. Product and service design by way of product features, technology and with much reduced
time-to-market (lead time) for new products
2. Production Cost Provide higher quality with lower production cost and with higher
productivity than the competitors
3. Location cost effective selection of location with convenience to customer and access to
market.
4. Quality meet and exceed the quality needs and expectations of the customer at reduced cost
using ISO 9000, TQM, 6 Sigma etc
5. Quick response Production/Service Operations which can respond quickly to the market needs
succeed in the business. This is done by integrating CRM with SCM/ERP
6. Flexibility Build flexibility into Operations and achieve capability to change product mix as
per market demand. This increases competitiveness, .
7. Inventory Management Put in place good inventory management which effectively match the
supplies/inventories with the demand with out adding to cost, using MRP/ERP/SCM
8. Supply chain management It coordinate external and internal operations (suppliers to the
company to the customers) to achieve timely flow of materials, information and funds through
the entire system Integrate SCM with ERP
9. Service Quality After sales service like warranty work, technical support, spare parts delivery,
service call etc reflect the Service Quality of the firm. OM has an important role to increase
Service Quality of the company.
10. Employees large number of employees in Operational areas compared to other functional
areas are assets to the company. They are to be motivated and nurtured properly to enhance
firms competitiveness. Participative management, Continuous skill enhancement, Employee
stock option etc are to be used
Operations
HR
Finance
Marketing
OM has very high interrelations with all other functional areas of Business
Relationship with HR
1. OM & HR should ensure that all workmen and supervisors are adequately trained in their area of
operation by the HR department
2. OM should identify the need to retrain them in emerging technologies as and when requires and
arrange retraining by HR.
3. OM & HR should provide multi skill training for all employees to have flexibility to meet
changes in market demand.
4. OM & HR should together keep employees highly motivated through suitable programs to
increase productivity.
5. OM & HR together should make plans to retain the knowledge and skill gained by employees
from operations with in the organization itself (even after their departure) with proper
documentation and knowledge bank.
1. Purchase/stores/logistics
2. Quality Assurance
3. Management Information system
4. Accounting and costing
5. Public Relations
6. Legal etc
Customer Low occur away from High occur at the point of consumption
contact customer
Labor content Low - per Rupee out put High per Rupee out put
1. Planning function
1. Plan and design the products required by the customers based on market forecast
2. Plan the factory location, production facilities, production processes and machinery required
to produce the products.
3. Plan the requirements of personnel with different skills and experience needed for operations.
4. Plan & design the work system to manufacture products at specified quality, quantities, cost
and time.
5. Plan production schedule to meet the customer delivery requirements
2. Organizing Function
1. Organize resources for the operations ie. men, materials, money and machinery.
2. Train workmen in skills required to maximize productivity.
3. Design the Organization Structure of the Operations Department with necessary delegation of
authority and responsibility, rules, regulations, instructions etc
4. Establish Quality Management System like ISO 9000,to ensure that quality in built into the
system
3. Transformation function
1. Transform the inputs/raw materials to value added out put/products using resources most
efficiently
2. Bring in flexibility in transformation process to meet changing customer demand quickly with
out loss of profitability.
3. Motivate and empower employees to enhance productivity, innovation and creativity
4. Continuously improve transformation process to enhance competitiveness
4. Monitoring function
1. Monitor all aspects of operations to ensure that every thing goes as per plan i.e. quality,
cost, time, inventory, productivity and profit.
5. Controlling function
1. Ensure effecting corrective and preventive actions are taken where ever deviations are
observed as per plan and requirements, especially with respect to quality, cost, time,
inventory, productivity and profit
6. Development function
1. Ensure that the products and operations are at par with industry standard
2. Develop new products and new technologies to stay ahead of competition.
3. Modify products, operations and technology to meet changing statutory and environmental
requirements.
Decisions involve
1. what resources are needed and how they are to be deployed
2. when they are needed schedule of their requirements
3. where the resources are to be deployed
4. how these resources are utilized i.e. process and service design
5. who will convert these resources (inputs) to out put.
6. monitor & control, decisions on monitoring, controlling and corrective mechanisms of all the
operations on a continuous basis.
Decision Areas
OPERATIONS STRATEGIES
1 Features
1. Operations strategies are to be in line with organization strategies.
2. Operations strategy shall be consistent with strategies of other functions like Marketing, Finance
and HR.
4. It generally relate to the products, processes, methods, resources, quality, cost, accounting,
schedule etc.
5. Well designed and implemented operations strategy can enhance competitiveness of the
organization.
Eg. In 70s and 80s USA gave more thrust on marketing and finance and ignored operations
strategies, which gave Japan, a foot hold in US manufacturing sector including automobile
manufacturing.
2. Analysis of Strength and Weakness pertain to the internal environment of the firm. Its focus is
mainly on the Operations and HR functions of the business
3. Analysis of Opportunities and Threat pertain to the external environment of the business. Its
focus is mainly on Marketing functions of the business
4. Finance function is also analyzed in both internal factors and external factors.
For reading
Internal scanning factors for S & W of the firm.
The following areas are analyzed and evaluated to study their ability to enhance the competitiveness and
efficiency of the firm.
Human Resources
- qualifications, skills, talents, experience, loyalty, dedication, teamwork etc of all workers and
managers.
Financial resources
capital investment, interest and debt repayment, cash credit and working capital, cash flow,
inventories etc.
Customers
- knowledge about the wants and needs of customers, brand loyalty, customer relationship etc.
Technology
Existing technology and capacity to integrate future technologies in to the product as well as
production processes.
Suppliers
relationship, dependency, quality, flexibility and competence to meet present and future requirements
of the firm.
Others
corporate image, public relationship, product image, patents, access to resources etc.
Market
size, location, growth potential, long term stability etc
Competitors
strength of domestic and international competitors in the areas of technology, price, variety, market
share etc
Technology
technology changes in the country and the world in the firms area of business
Economic condition
General health and direction of the countrys economy, inflation, interest rate, taxes, exchange rate,
duties, laws that has impact on the business.
Political condition
stability, attitude, encouragement and incentives given by local and central government.
Legal environment
regulatory law, compliance laws, trade restrictions, import export restrictions
All ideas and suggestions relating to Strength, Weaknesses, Opportunities and Threats are recorded.
The most relevant and important suggestions numbering 7 to 10 in each of S,W, O and T are identified
and tabulated in the order of priority, after discussions and consensus in the SWOT Format
Strength Weaknesses
1. Highly skilled workforce 1. Poor R&D facilities
2.Good production facilities 2. Inadequate quality for
3. Reputed domestic export.
customers 3. Low on export
4. Etc 4. High overhead expenses
5. etc
Opportunities Threats
1. Fast growing economy 1.Increasing competition
2. Good export demand for 2.Fast changing technologies
quality products 3.Increasing legal and
3. Availability of low cost environmental requirements
funds for investment 4.etc
4. etc
2. Order qualifiers are the characteristics which make a product eligible for purchase by the
customer with respect to it quality and characteristics.
3. Order winners are the additional characteristics that is perceived by a customer better than the
competitors product, thus resulting in purchase by a customer.
5. The strategy is to identify and enhance the Order winning quality characteristics
2. Time reduction is focused on reducing time for design, manufacturing and delivery of all the
products needed by the customers.
3. Supply Chain Management is an approach to reduce end to end time from Raw material to
customer through integration, optimization and cost reduction in all the stages of supply chain.
4. Productivity focused strategies
Eg: Productivity of activity Packing time reduced by 1 day does not add value to customer
Productivity of Process Order fulfillment time reduced by 5 days add value to customer
Processes are end to end activities spread across several departments in an organization that add value
to customer. e.g. Order fulfillment process (read BPR)
Establish tangible goals for improving process productivity eg. order fulfillment time to be reduced
from 8 days to 4 days
Strategy to extend the scope of Productivity Improvement for all processes in supply side and delivery
side of supply chain to add more value to customer
1. All strategies are focused to reduce cost and eliminate waste in the entire operations to enhance
competitiveness.
2. Focus on global sourcing because it is economical compared to local sourcing
3. Focus on reduction in operational cost within the factory using ERP to manage end to end
business process efficiently.
4. Focus on Supply Chain Cost on supply and delivery side of supply chain to reduce cost further
using SCM and CRM modules with ERP
Production Systems
Processing
Equipments
Raw Material
Finished
Product
Material and process flow
Features
1. Used in process industries like petroleum, petrochemicals, fertilizer etc which produce
standardized products with high demand.
2. Volume of production is very high
3. One or more raw material inputs under go continuous changes as they flow thro different
processing equipments.
4. All processing machinery are arranged in a particular sequence as per process design.
5. Material flow is automatic with almost fixed through put time.
6. Manpower requirement is very low.
7. Quality and process parameters are automatically regulated.
8. Machineries are specific for the designated processes, volume and flow speed.
9. Unit production cost is low
Limitations
1. Very high capital investment
2. Product specifications cannot be changed substantially.
3. Preventive maintenance is very important
Application
Used for production of standardized products like chemicals, petroleum products, fertilizers etc with
very high demand.
2. Mass production System (Repetitive Production)
Chassis
Car
Cam shaft
Body
Production m/cs
Product line
Assembly line
Features
1. Manufacturing is in high volume.
2. Operations are repetitive in nature.
3. Quantity per production run is high
4. Products are generally standardized
5. Material flow is steady and continuous from raw material to finished product
6. All production machines are arranged in a line or in several lines converging into an assembly
line depending upon the type of product ( eg. Cigarette manufacturing line, Car production lines)
7. Machines are lined as per sequence of operation of each major part.
8. All the machines are automatic or semi automatic.
9. Material flow is generally by conveyors or in special bins from machine to machine
10. Work flow is highly balanced
11. Work cycles are short and repetitive in nature
12. Consistency in quality. Quality control is generally automatic with the use of statistical process
control.
13. Low WIP and production cycle time.
14. It offers lowest production cost per unit
Limitations
1. Very high capital investment
2. Low flexibility for implementing major design changes to meet changing customer
requirements
3. Breakdown of one machine will stop the entire line preventive maintenance is very
essential
Application
Used for production of standardized products like cars, motor bikes, cigarette, soft drink, electronic
goods etc
3 Intermittent production
3.1 Batch Production System
Assembly
Features
1. It is a common type of production.
2. Volume of production is medium
3. Quantity/run is also medium
4. Products are made in batches as per specific order. eg. Garments. Machinery, pumps,
compressors etc
5. Machines are arranged by the process they perform. ( eg. all Drilling m/cs in one place)
6. Product improvement can be made easily from batch to batch.
7. Production can be increased continuously if required by incremental capacity addition and out
sourcing.
8. Manual, semiautomatic and automatic and semi automatic machines are used.
Limitations
1. Labor content is high
2. Skilled labor is essential to maintain quality and quantity
3. WIP is high
4. Manual production control is difficult computer production control is a must.
5. Production cycle time and cost per unit is high.
Application
Used for batch production of garments, machineries, medicines etc
Application
Used for production of different products in small quantities with the available facilities.
They are generally suppliers and sub contractors of parts and components to large companies
Eg. Forging units, Sheet metal units, plastic molding unit etc
Production facility
Large
Size
Product
Production facility
Features
1. Used for production of large size products that do not move e.g. ships, aircraft etc.
2. The specification of one ship will be different form another ship.
3. Usually a fixed position layout is used in the factory the product stays at one place till it is
completely built.
4. Parts are made around that product.
Limitation
1. facility is designed for one family of product e.g. ships
2. high investment
3. Long manufacturing time
4. High WIP
Application
- Used for production of large size products like ships, aero planes etc
Service System
Features
1. It is act oriented.
3. The out put is an altered state of customer e.g. a person cured of the disease.
4. The productive process that transform a customer are input like labor, knowledge,
technology, information etc.
5. Operations manager can design, mix and control these inputs in an optimum manner
6. Services are intangible out put that are consumed in the process of production
- Have direct contact between customer and service provider e.g. patient and patient,
- substantial reduction in time to increase productivity is not possible with out compromising on quality.
- Operations manager has to satisfy customers through other means e.g. Patients waiting room with AC,
TV. Magazines, drinking water etc.
- Even though the initial investment is high, in the long run the system is very cost effective.
3. Progressive services
- These services have labor content that can progressively reduced by using technology
e.g. Diagnosing or Surgical service of a doctor can be made more productive using electronic devices
4. Explosive services
- There is virtually no contact between customer and service provider.
e.g. Mobile telephone service provider, On line air ticket booking,
- Technology can substantially increase productivity and quality of service.
Capacity Planning
- Capacity planning is a strategic decision making process, to decide what kind of capacities, how
much and when they are needed.
- Key inputs to capacity decisions are Forecasts on all key areas associated with the product or
services, like demand, product variety, technology, machinery, facilities, cost, price, manpower etc.
- Periodic capacity changes may be required to maintain and enhance competitiveness of product or
services.
Types of Capacities
1. Designed Capacity: It is the maximum out put for which the production or service processes are
designed.
2. Effective Capacity: It is Designed Capacity minus the allowance for maintenance/servicing, workmen
absenteeism etc.
3. Utilized Capacity: It is the actual out put from the operating unit.
Actual Output
Efficiency = ----------------------
Effective Capacity
Actual Output
Utilization = ----------------------
Design Capacity
e.g.
Design capacity = 50 trucks/day
Effective capacity = 40 ,,
Actual Output = 36 ,,
Efficiency = 36/40 = 90 % - looks good
Utilization = 36/50 = 72 % - bad
situation
- subcontracting/out sourcing
- increase utilization by preventive and efficient maintenance to reduce machine down time
3. Identify various alternative plans including make or buy decisions to meet the increasing demand.
Advanced capacity
Addition (4)
Future Capacity
requirements
Capacity
Capacity addition in
3 years (2)
Delayed cap. Addn (3).
Years
Impact of automation
Criteria Manual Automation
Technology level Low High
No. of workmen High Low
Vol. of production Low High
Skill requirements High Medium
Engineering support Medium High
Work pace Independent of production flow In pace with automated
production flow
Workmen fatigue Low High
Quality control Manual Automatic
Quality level Medium High
Rejections High Very low
Batch size Low High