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    Literature Review

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    sumit
    Packaged fruit juices have become popular beverages that are seen as convenient and healthy options for consumption with friends and family. Consumer perceptions of price, quality, and value strongly influence their purchase decisions and drink preferences. Additional factors like age, income, gender, education, advertising, and product packaging also affect consumer behavior. While taste is important, health-conscious consumers may accept less flavor for perceived health benefits. Product quality and safety are key issues for food companies.

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    Literature Review

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    sumit
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    Packaged fruit juices have become popular beverages that are seen as convenient and healthy options for consumption with friends and family. Consumer perceptions of price, quality, and value strongly influence their purchase decisions and drink preferences. Additional factors like age, income, gender, education, advertising, and product packaging also affect consumer behavior. While taste is important, health-conscious consumers may accept less flavor for perceived health benefits. Product quality and safety are key issues for food companies.

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    Packaged fruit juices have become popular beverages that are seen as convenient and healthy options for consumption with friends and family. Consumer perceptions of price, quality, and value strongly influence their purchase decisions and drink preferences. Additional factors like age, income, gender, education, advertising, and product packaging also affect consumer behavior. While taste is important, health-conscious consumers may accept less flavor for perceived health benefits. Product quality and safety are key issues for food companies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views3 pages

    Literature Review

    Uploaded by

    sumit
    Packaged fruit juices have become popular beverages that are seen as convenient and healthy options for consumption with friends and family. Consumer perceptions of price, quality, and value strongly influence their purchase decisions and drink preferences. Additional factors like age, income, gender, education, advertising, and product packaging also affect consumer behavior. While taste is important, health-conscious consumers may accept less flavor for perceived health benefits. Product quality and safety are key issues for food companies.

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    of 3

    Literature Review

    Consumers choose packaged beverages since they are easily available and offered. The choices
    mainly are determined by peer group and endorsements. They purchase tetra packed juices because
    it is easy, convenient, changing lifestyle and time saving for consumption. Moreover it can be stored
    for few days. They have very clear understanding and perceptions about their own needs and the
    various options available in the market and the set of attributed associated with the different
    brands. Thus, there is little tendency amongst the consumer for brands preference switchover
    unless there is some great motivation from the competing brands.

    Reference: CONSUMERS BUYING BEHAVIOR AND BRAND LOYALTY OF TETRA PACKED JUICES WITH
    REFERENCE TO PUNE CITY by Saroj Hiremath and E.J.Jagtap

    https://www.wbiconpro.com/523-Saroj.pdf

    Packaged fruit juices are as much recognised as social drinks now, with dominant consumption being
    observed in the company of family and friends. Fruit juices are perceived as anytime beverages,
    with consumption being spread more or less evenly between the mid-mornings, afternoons and
    evenings

    Reference: Findings of a `usage and attitude' study conducted by market research agency
    Indica Research across 1,200 adults in SEC-A and SEC-B households in Delhi and Mumbai

    Sales of packaged fruit juices is rapidly increasing because of its convenience and
    healthiness. consumer perception of price, quality and value are considered as pivotal determinants
    of consumers buying behavior and drink choice (bishop 1984, Doyle 1984, Jacoby Olson 1985).
    Difference in information effects due to interaction with juice type, consumer background attitudes
    and socio demographics. Consumers with a high neophobia reported a lower liking for unfamiliar
    fruit juices. Health oriented consumers were more likely to comprise on taste for an eventual
    health benefit, though they still preferred the best tasting juice.Consumer background attitudes and
    socio demographic of fruit juices influenced consumer acceptance. (Sara Sabbe, Wim Verbeke,
    Rosires Deliza). Taking into consideration all the previous studies made on the same topic it can be
    concluded that age, income, gender, education, profession price, packaging and advertisement are
    the factors that affect consumer perception. Through literature review and data collected it
    understood that the preference for fresh fruit juices is the same among genders

    Reference: FRESH FRUIT JUICES-A STUDY ON CONSUMER PREFERENCE AND DEMOGRAPHIC


    PROFILING Pooja Boga , Tejaswini Khanolkar

    http://reflections.rustomjee.com/index.php/reflections/article/viewFile/35/pdf
    It can be concluded that quality and safety are central issues in todays food economics

    Reference:

    Consumer Perception and Acceptance of Minute Maid Pulpy Orange in Puducherry Dr. Ganesh L
    Head-General Management, Christ University Institute of Management, Bangalore

    http://www.ijmbs.com/32/2/ganesh.pdf

    Appendix:
    According to the data collected 65% are influenced by advertisement and the rest are not.
    Nearly 30% respondents expect improvement in the taste of Real juice
    Tetra packed juices are substitute to actual juices, hence quality should not be compromised
    at any cost. Management of quality is utmost important, especially the flavor and realness of
    juices should be maintained to attract more and more customers

    Major variant of fruit juice available in Indian market are-


    1) Juice is naturally contained in fruit or vegetables. It is prepared by mechanically
    squeezing or macerating fresh fruits or vegetables. Juice is always 90% fruit juice.
    2) Nectar is also made from fruit or vegetables but with a 25-89 % juice content and
    usually with added sugar.

    Still drinks contain 0-24 % juice content in fruit, vegetable or other flavours

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