SCIENCE HIGH SCHOOL

General Luna Road, Baguio City Philippines 2600

Shake-shake Cereals

BUSINESS PLAN

In Partial Fulfillment of the Subject

CONENT1 (ENTREPRENEURSHIP)

Submitted by:

Biado, Elian

Cabuenas, Luke

De Jesus, Zirine

Del Prado, Jonathan

Fajardo, Quiann

Ignacio, Lorjone

Laza, Althea

Peralta, Princess

Submitted to:

Ma’am Marione Grace Calub

(DATE)
 TABLE OF CONENTS

EXECUTIVE SUMMARY

BUSINESS DESCRIPTION

THE COMPANY

MISSION

VISION

OBJECTIVE

KEYS TO SUCCESS

TYPE OF OWNERSHIP

PRODUCTS AND SERVICES

COMPETITIVE ADVANTAGE

UNIQUENESS OF PRODUCT

INDUSTRY ANALYSIS

MARKETING PLAN

MARKET ANALYSIS SUMMARY

MARKET SEGMENTATION (TARGET MARKET

COMPETITIVE ANALYSIS

MARKET SHARE

STRATEGY AND IMPLIMENTATION SUMMARY

ORGANIZATION AND OPERATION PLAN

HUMAN RESOURCE

ORGANIZATIONAL STRUCTURE

JOB AND DUTIES

OPERATION PLAN

RAW MATERIALS AND COMPONENTS

MACHINES AND EQUIPMENTS

LOCATION ANALYSIS

FLOOR PLAN

OPERATION HOURS

Sunday: Closed

FINANCIAL PLAN

START-UP COST

PRICING STRATEGY
EXECUTIVE SUMMARY

Shake-shake cereals aim to be the satisfier of all people with sweet

tooth. A café where people are be able to feel relaxed and be able to
break free from stress. A homey spot for family or friends hang-out.

BUSINESS DESCRIPTION

THE COMPANY

Shake-shake Cereals Co. is not just a run of the mill

producer of milkshake. The name itself makes you shiver as a result of
being in love with our exceptional milkshake. It’s a taste of heaven
on earth. Shake-shake Cereals Co. will be located in Upper Session
Road, Baguio city.

MISSION

Shake-shake Cereals Co. provides the best tasting

milkshakes with cereal of the customer's choice to tickle their taste
buds at the most affordable prices.

VISION

The Shake-shake Cereals Co.’s vision is to spark the

creativity and awaken the inner child in you.

OBJECTIVE

Our standards are high. They are the highest in the food service
industry. We are always in search of higher quality ingredients,
better shake formulas, and always to make more consistent smoothies
faster. Here is short list focusing on some of our major standards and
goals:

 Continuously serve the best product.

 Make sure that every customer that enters and leaves our
store is happy with the product and service that they just
received. Every Team Member in our store is empowered to
do "whatever it takes" to make sure that every Customer is
happy with their product and service.
 Be the place where "everyone wants to work". Our turnover
is low, and our Team works hard.
 We will do "whatever it takes" to follow procedures, rules,
and regulations to achieve these perfect scores. Our entire
Team is rewarded every time we receive a perfect score. We
work as a Team to make certain that our juice bar is the
cleanest in the world.
 Create future opportunities for our Team Members. We
believe that the best companies in the world are run by
people that love their business and are passionate about
our business. We also believe that it isn't any fun to
cross a finish line alone. That is why we have
opportunities available for our Team Members to grow with
us as we expand our business.

KEYS TO SUCCESS

Every business needs to follow certain things to be successful.

These are needed to be followed as it leads the business in

achieving its goals and for the business to be prosperous. These are
the keys to success:
  Quality products- we only sell high quality milk shake with the
customer's choice of cereals and the selection of cereals are the
highly bought products in the area.
 Conscientious employees- the employees should be driven or
motivated and have ample knowledge on how to make the milkshake
cereals and honesty in the workplace is also important.
 Excellent Customer Service- we focus on building the best
customer relationship. Each customer will be welcomed and treated
like a family. Respect will always be given and we are always
listening what the customer says. The customers will always be
served with a smile.
 Store design- the design will be captivating and comfortable
making each customer feel safe and relaxed. In addition, the
design features Instagram ready angles.
 Special and creative way of ordering that lets the customers
customize their order giving it a sense of personalization.

TYPE OF OWNERSHIP
Shake-shake Cereals Co. is operated by general partnership managed
byits owners, Ms. De Jesus, Ms. Laza, Ms. Peralta, Mr. Biado, Mr.
Cabuenas, Mr. del Prado, Mr. Fajardo and Mr. Ignacio. Partnership was
made by merging their individual companies and the goal is to serve
customers a worthy and unique product. The partnership gives the
business the advantage of being flexible to be structured by the
owners as they see fit and the operations can be closely monitored.
Furthermore, the owners will be the one who will make final decisions
within the company.

PRODUCTS AND SERVICES

COMPETITIVE ADVANTAGE

Firstly, our products possess the highest quality. We only use the
finest of ingredients that will provide our customers the best
experience. Also, our product is indeed very unique. Where else could
you find milkshake and cereals with the choice of your own together in
one sweet edible bowl/cone? That's right, you can only find it with
us. We offer uniqueness and quality at the same time. Our product is a
must-try. We are very sure that kids, young people, and even adults,
perhaps all ages would love what we are offering.

UNIQUENESS OF PRODUCT

Our product was inspired by a popular milk shake and cereals. With
this we came up with the idea to mix them together, wherein we will
give our customers the freedom to choose their own flavor with no
limit! And, the container of the milkshake is edible. This is because
our company is also environmental friendly! Our Shake-Shake Cereals
has a variety of flavors to choose from,that’s why our customers won’t
get bored of the taste of our product.

INDUSTRY ANALYSIS

Milkshake shops spread throughout the country and the

Filipinos loved it. They are like the modernized type of a Filipino
dessert halo-halo. That’s why Filipinos always come back for it.

Although there is no record of the first ever company to

open a milkshake shop in the country, plenty of them are scattered
through the Philippines, each having their own strategy to stand out.
This makes the competition hard, especially when the most famous
milkshake company, ShakeAway is already in the Philippines.
All milkshake shops have basic ingredients to follow that are just
added with a twist to differentiate themselves from the others. From
using real fruits to famous brand of cookies, even beinga vegan
milkshake company. The problem is that, most added ingredients are
expensive making the milkshake extravagant. Although some customers
still buy, they still lose customers which can impose a negative
effect to the company.

Another problem faced is that Philippines is a tropical country,

meaning cold days are dominant than those of summer days. This makes
the milkshake business a little tricky as the number of customers only
skyrockets when it’s summer, that’s why companies should be able to
come up with a strategy that’ll make people buy even if it’s cold like
promos of buy one take one and other stuff.

MARKETING PLAN

MARKET ANALYSIS SUMMARY

The business will give people a combination of

excellent and interesting beverage in an environment that
appeals to a wide and varied group of people. The business will
also maintain quality and establishing a strong identity in our
community with unbeatable quality. The business will cater to
the people of University of Baguio.

MARKET SEGMENTATION (TARGET MARKET)

Shake-shake Cereals focuses on the middle- and upper-

income markets. These market segments consume the majority of
milkshake and cereal related products.

A. Young and Middle Age Group

Our product will be very appealing and would be loved by
teenagers and kids especially of its unique edible container,
its trendy ingredients and Instagram worth aesthetic. This will
then help build a steady and healthy revenue base to ensure the
stability of our business. The product is perfect if you are
studying, working, or whatever you may be doing.

B. Tourists
Influx of tourists in the area raises the number of sales
of the product. The product must be very visible and in-the-know
to help compete against similar products.

COMPETITIVE ANALYSIS

Our company, The Shake-shake Cereal Co.’s, provides

products with high quality for everyone. We can assure that the
standards of our service will reach the expectations of our
customers. The low cost of our product seeks to provide
convenience for the customers because we know that our target
customers (young and middle age group, tourists) are not a
homogenous group but a mixture of different culture so the
approach to introduce our product needs to be relevant, engaging
and entertaining. Our company intends to use the increasing
popularity of social media and the urge of the customers to
being trendy or as a method of self-promotion. Most people get a
lot of joy not just from the taste of the food but also in its
beauty. The product that we are introducing to the market has
the same strategy as the current trends in the market nowadays,
low-priced but worth it, just like the booming product Siomai
Rice; we tend to implement the same idea but in a more effective
way which is through the sense of aesthetic of our customers.

MARKET SHARE

Market Size= 100 customers

No. of target customers= 70 customers

Average value= Php 55.00

70
Penetration rate: 𝑥 100 =70%
100

Market volume: 70 customers x 70%= 49 customers

Market Share = 49 customers x Php 55 = Php 2695

STRATEGY AND IMPLIMENTATION SUMMARY

Our strategy is simple, we intend to succeed by giving

people a combination of excellent and interesting beverage in an
environment that appeals to a wide and varied group of people.
We will focus on maintaining quality and establishing a strong
identity in our community.

We will keep our standards high and execute the

concept s that word-of-mouth will be our main marketing force.
We will create an appealing and entertaining environment and
beverage with unbeatable quality at an exceptional price.

ORGANIZATION AND OPERATION PLAN

HUMAN RESOURCE
Shake-shake Cereals Co.’s human resource department
will acquire and develop highly qualified people that will
contribute in achieving excellence in throughout the company. We
will be hiring the most suitable people in the job who can
perform at the highest level in the given work space and also,
to hire people who has a very good negotiating skills for our
potential investors. This is to serve our customers with high
quality service and to ensure their loyalty to the company.

ORGANIZATIONAL STRUCTURE
JOB AND DUTIES

Leader- As the leader of your organization, you’ll be

in charge of establishing the internal tone, setting a good
example for your team, resolving conflicts and keeping morale up
in times of distress or hardship.
Figurehead- You’ll be a figurehead for the company
when you network with other professionals, attend speaking
events and develop your personal brand online.
Visionary- Always searching for opportunities for
innovation and finding new ways to tackle old challenges.
Decider- It’s your job to make the final decision on
these matters
Financial analyst- Is responsible for overseeing your
financial records and taking action when necessary to prevent
disaster, such as securing a new line of credit.
Marketer- As the primary visionary for your company,
you have the job of establishing an image for your brand.
Customer Service Rep- As an early-stage entrepreneur,
you'll have the responsibility to make sure your customers are
happy.
OPERATION PLAN

PRE-OPENING

● Prepare the materials needed such as the cones,

cereals, milk, ice creams, and utensils.

● Everything must be cleaned before opening the

stall/booth

SHAKE-SHAKE CEREALS OPERATING

● Maintain the cleanliness and the tidiness of the

stall/booth.

● Always check the ingredients if there are still

enough.

● Always give a positive outlook.

ENTREPRENEUR’S DUTY

● Entrepreneurs should be an 30 minute early to

prepare the necessary duty.

● Entrepreneurs should always check the equipment

and ingredients before leaving.

 RAW MATERIALS AND COMPONENTS

Wet Materials

1. Egg Whites

2. Whole Milk

3. Vanilla Extract

4. Fresh Water

Dry Materials

1. Sugar

2. Butter

3. All Purpose Flour

4. Salt

5. Koko Krunch Cereals

6. Froot Loops Cereals

7. Honey Stars Cereals

8. Fitnesse Cereals

9. Milo Cereals

MACHINES AND EQUIPMENTS

Shake-shake Cereals Co. will be using the following

machinery/s to create each and every piece of our product
satisfying. This includes:

1. Blender

LOCATION ANALYSIS

The Shake-shake cereals co. is located in Upper Session

Road, Baguio City. Session road is the center of attraction to
the people within the area as it is lined up with different
businesses that intrigue the visitors, especially it’s the way
up to SM where most people go. It is also a hotspot for students
and tourists which is our target market.
The perks that the business will be receiving are a
big deal for the company. The spot where we are located is very
easy to locate since it has a building on its own and it is
accessible also, and the location is an attraction to costumers
as it’s being passed by lots of people whether they’re going to
the SM, UB, UC, etc.

The disadvantages however, also create a big impact on

the business. There is no space for parking so costumers with
cars will be having a hard time buying the product as they need
to look for a parking lot and there will be a tough competition
between other shops since we’re not the only shop selling
milkshakes so at least, our uniqueness will be able to
differentiate us from our competitors.
 FLOOR PLAN

The interior design would be purposely made to make

the costumers feel homey and comfortable. It will be made
spacious for each costumer to have their privacy and wide
windows to let natural light enter, of course, it can be
controlled by blinds to be mounted on each window. For the
ventilation, there will be installed air conditioners and the
windows can be open for air to enter. There will also be
available seats outside the shop.

OPERATION HOURS

Shake-shake Cereals will only operate on the following

schedules:
Monday-Friday: 8am - 5pm

Saturday: 9am - 4pm

Sunday: Closed

FINANCIAL PLAN

START-UP COST

Expenses Amount
Ingredients:
 Egg whites(10-15 pieces) ₱70- ₱hp100
 Whole egg(10-15) ₱70- ₱100
 Vanilla Extract(2 bottles) ₱77
 Fresh Water(2 Gallons) ₱80
 Sugar(3-5 packs) ₱105
 Butter(3 packs) ₱90
 All Purpose Flour(3 bags) ₱200
 Salt(2 pack) ₱40
 Koko Krunch Cereals (2 ₱760
boxes)
 Froot Loops Cereals(2 ₱799
boxes)
 Honey Stars Cereals (2 ₱566
boxes)
  Fitnesse Cereals(2 boxes) ₱340
 Milo Cereals(2 boxes) ₱256
Total Budget ₱3513

PRICING STRATEGY

The pricing strategy that Shake-shake Cereals Co. will be

using is the cost-based pricing. Cost-based pricing is the best
and easiest way to calculate the justifiable prices of the
products. The business will price the products based on the
expenses to be fair to the costumers. We ensure that the price
will be worth the product and no over-pricing will happen.