Marketing the Venture Project

Target Customer 3-Part

Title Marketing Strategies Marketing Presentation
Analysis Reflection
Purpose / Type
Pre-Assessment / Diagnostic Pre-Assessment Summative Formative Summative Formative Summative Summative

CTS Module Plan

Formative
Summative

Task Primary vs. Reflective Essay

Component 2B Process
Video
Worksheet
Secondary Marketing Plan
Marketing
Part #1: Marketing
Plan
Sources
Teacher: Matthew Gough
Competencies Quiz Poster Strategies Part #2:
Growth / Development Competencies
Competencies Presentation Competencies
Product Competencies Checklist Part #3: Career
Performance Task Checklist
Checklist Opportunities
Quiz / Test

Write
Modality Do Write Do Write
Do
Say
Do Write
Write, Do, Say Say
Learning Outcomes
Assessor Self
Teacher
Self
Teacher
Self
Teacher Teacher
ENT 2030 Marketing the Venture Self, Peer, Teacher
Peer Peer Peer

Device
Anchor / Sample / Exemplar Marketing Plan
Q&A
Anecdotal Notes Template
Checklist / Rating Scale Q&A Rubric Rubric
Worksheet Rubric
Conversation / Q & A Rating Scale
Heuristic Rubric
Rubric
Other
Class Class
Audience Individual Class Individual Class School Individual
Individual / Class / School Individual Individual

Weighting -- 5% -- 20% -- 50% 25%

Prioritized / Clustered Outcomes Level(s) of Cognition / Performance Criteria
1. describe various marketing strategies in terms of their suitability in reaching the target
market for the venture
1.1 differentiate between primary and secondary data
1.2 conduct basic marketing research from the following sources in order to identify the
primary target customer:
1.2.1 primary sources; e.g., observing, interviewing potential customers Knowledge
1.2.2 secondary sources; e.g., trade magazines, news articles, the Yellow Describe Selling Points,
Pages, Statistics Canada Pricing, Distribution, &
1.3 describe the primary target customer for the venture in terms of: Promotion of Target
Knowledge Knowledge Knowledge Market
1.3.1 psychographics; e.g., lifestyle, buying habits, attitudes, opinions Identify Marketing Identify Marketing Identify Primary and
1.3.2 demographics; e.g., education level, income, age Strategies Strategies Secondary Sources
1.3.3 geographic; e.g., geographic area Application
1.4 use statistical information to identify the number of potential customers within the Determine Target
marketing area Market

1.5 analyze the following particular ventures in terms of the marketing mix:
1.5.1 product service characteristics; e.g., unique selling points
1.5.2 pricing
1.5.3 distribution channels
1.5.4 promotion
2. describe and implement a marketing strategy for a particular venture
2.1 apply the concept of marketing to a particular venture Application
2.2 analyze the relationship between marketing and other venture decisions Develop a Marketing
2.3 describe the decisions that must be made when completing a marketing plan Plan

2.4 research sources of assistance and information and create a support network
3. identify the strengths and weaknesses of the marketing strategy and revise the
strategy, as necessary
3.1 identify various marketing strategies for their applicability in terms of marketing mix
for a target market
3.2 justify the importance of a marketing program for the venture including:
3.2.1 economic
3.2.2 social
3.2.3 business
3.3 compare the various techniques of promotion such as: Evaluation
Application
3.3.1 advertising Reflect on Marketing
Carry Out Marketing
3.3.2 personal selling Synthesis Strategies
Strategy
Create a Marketing
3.3.3 free publicity
Strategies Synthesis
3.3.4 sales promotion Presentation Investigate potential
3.3.5 merchandising Evaluation career opportunities
3.3.6 trade shows Self- and Peer-Assess
3.4 analyze cost-benefit factors in the selection of alternative marketing strategies Marketing Plan

3.5 devise a promotional strategy, within a predetermined budget, for the particular
venture
3.6 evaluate the strengths and weaknesses of the marketing strategy and revise, as
necessary
5. identify possible life roles related to the skills and content of this cluster
5.1 recognize and then analyze the opportunities and barriers in the immediate
environment
5.2 identify potential resources to minimize barriers and maximize opportunities
4. demonstrate basic competencies
4.1 demonstrate fundamental skills to:
4.1.1 communicate
4.1.2 manage information
4.1.3 use numbers
4.1.4 think and solve problems
4.2 demonstrate personal management skills to: Evaluation
Application Application Application
Reflection on
4.2.1 demonstrate positive attitudes and behaviours Demonstrate basic Demonstrate basic Demonstrate basic
demonstration of
4.2.2 be responsible competencies competencies competencies
basic competencies
4.2.3 be adaptable
4.2.4 learn continuously
4.2.5 work safely
4.3 demonstrate teamwork skills to:
4.3.1 work with others
4.3.2 participate in projects and tasks