PROJECT: NEW

PACKAGING FOR BS
DESIGN & CONCEPT developed by KRISTINA NIKOLOVA
educational background
The Hague University of Applied Sciences|The Netherlands 2011-2014
Bachelor of Industrial Design Engineering

Plovdiv University Paisii Hilendarski| Bulgaria 2009-2011

French and Spanish Linguistics

French high-school Antoine de Saint Exupery|Bulgaria 2004-2009

Intensive studying of french language

work experience
Packaging designer at BuitenSpeel BV Jul 2014-Feb 2015
From concept to realization of the project

Feb 2014-Jun 2014

Graduation Internship packaging design at BuitenSpeel BV
Business trip to Republic of China in May 2014|Research packaging materials
and meeting with suppliers

International Internship-Sister agency and Lincoln University Jun 2012- Sep 2012
Analyzing and Visualizing data from Social Media Events|Regenttweet London

university projects languages interests

Oral Health and Beauty|PHILIPS English-Professional Photography
When the future matters|IDAIR French-Advanced Drawing & DIY
Dutch-Basic Sports
Phone Accessories|3PM LIMITED
Spanish-Basic Travelling
Sustainable snacks for kids|Yumm BV
Bulgarian-Native Dance

program skills
Photoshop Adobe Muse

Illustrator Solidworks & Google Sketch up

Indesign Microsoft Office|Excel|PP

kristina nikolova
[email protected]
Den Haag, The Netherlands
+0031649190115
24.01.1990
Contents
A

1. Working process at BuitenSpeel

2. Company & current packaging

2. Research

3. Ideation|Inspiration

4. Types of Boxes|Materialization

5. Artwork

6. Final packaging line

Working Process at BuitenSpeel BV
My mission as a designer at BuitenSpeel BV was to design and develop the companys
new packaging line. I was responsible for 100 products, which had to be packed in a new
attractive way. The new packaging have to be stronger, uniform, stable, high-qulaity and
more appealing to the target group. Some of the crucial steps, which I took during the
whole design process were researching, data analysis, idea generation, concept develop-
ment, materialization & visualization, measurement of all of the products, creating uniform
sizes, communication with suppliers, developing of all of the ar tworks, controlling the
production, planning and organization.

1.
BuitenSpeel BV and their current
 Since 2016,
Since 2006 BuitenSpeel BV, enthusiasti-
cally produces games and toys for play-
ing outside. BuitenSpeel brand stands for
high quality, originality and a healthy dose
of outdoor fun. The products of BuitenSpeel
can be found in stores like House of Fraser
and sometimes they are exposed in Bijen-
korf, Alber t Heijn etc. Their collection of toys
can be seen also in Bol.com and Amazon.
com. The company is developing successfully
on the market for toys and the products are
spead internationally.

The assor tment of their products consist

of approximately 100 products and all
of them have a different format. Many
of the products are wooden and very
heavy. Their old packaging was made
mostly from corrugated cardboard and
have a simple rectangular shape. The
company was striving to change their
current packaging, mainly because it was
not strong enough, and it didnt show
a recognizable & uniform look of their
packaging products and their brand.

3.
 Problem it is not stable

Statement
BuitenSpeel feels insecure about their
current packaging, because they find
it not enough appealing to the target
group. The company wants to change its
appearence, in order to make it look more
high-quality, simple and more attractive for
all ages. Besides they are looking for ways
to make the package uniform, stable and
stronger, so it can satisfy the retailers, cre-
ate better presence on the shelf and pro-
tect the products during transpor tation.

too many different

sizes on the shelf
4.
 breaks easy

doesnt fit with

the product

it is not modern and

unique

looks cheap
the ar twork is not
attractive
5.
 RESEARCH
During the research phase, many stores for toys were observed. Some of the most impor tant things
when observing were the packaging of the toys, its ar twork, its material, the way of order in the
store, the way the consumers pereive the packaging. In order to learn more about consumers opin-
ion about packaging, their wishes and behaviour, interviews with the target group were conducted.

6.
 prioritizing
Choose the
best toy package!
naturalistic
observation

METHODS
The methods which I used to gather the most impor tant information were qualitative and
quantitative interviews-in-depth interviews with consumers and retailers, surveys, question-
naires, observations. Thanks to these methods, big amount of data related to packaging and
consumer behaviour in the stores was derived.

in-depth eye-tracking,
interviews shadowing

7.
Data Analysis-Personas

8.
Data Analysis-Consumer Research

9.
 IDEATION
During the ideation period many interesting ideas were generated. In the beginnig of the
process, exploration of different shapes and objects were made. At first, 4 good ideas were
selected and evaluated from the company, and this helped for the development of the final
idea.

10.
 INSPIRATION
The observation at different types of boxes and different objects was really helpful
source of inspiration. Many collages and moodboards were created, and many new
ideas were derived from them.

11.
 TYPES
TYPES
TYPES OF
OF
CONCEPT
TYPESOF BOXES
BOXES
OFBOXES
CONCEPT
TYPE BOXES

solidboard+pet window

12.
solidboard corrugated board polyester bags

MATERILIZATION

cotton rope magnets PET windows

13.
 NEW PACKAGING LINE
Handles
Some packaging will have Stronger materials
a fancy cotton handle, We improved the construction of
which will make it easier the boxes to make them stronger.
to carry. Furthermore we have changed the
material of some of the boxes, to
give them a more high-end look.

Improved artwork
Better and more information. The
artwork is more up-to-date.

Easy to store
Some items have a cotton
bag included, to make it New way of opening
easier to store them. To create a gift-feeling
when opening the boxes.
And it will be easier to re-
use the packaging.

14.
Making the die-cuts from the chosen types of boxes GA242-Draughts Deluxe-H:x22 L:x22 B:x5,5
Solidboard box+Small Pet Window

NL Dammen XL
Dit extra grote damspel bestaat uit een bord
met houten damschijven. Met dit spel is de
overwinning op je tegenstander nog groter!

PLay, move, learn! x20 fiches

(in black) DE Dame XL
Dieses extra groe Dame-Spiel besteht aus
einem Spielbrett mit hlzernen Dame-Schei-
ben. Mit diesem Spiel ist der Sieg ber deinen
Gegenspieler noch grer!

FR Jeu de dames XL
Ce jeu de dames extra large inclut un plateau
et des pions en bois. Gagner ce jeu rend la
victoire encore plus apprciable !

EN Draughts XL
This extra large draughts game includes a
board and wooden fiches. Winning this game
x20 fiches makes the vicitory even greater!
(in white)
IT Dama XL
Questa dama extralarge composta da una
damiera e pedine in legno. Un gioco grande
per grandi vittorie!

ES Damas XL
incl. cot
cotton Este juego de damas de gran formato incluye
bag un tablero y fichas de madera. Con este
juego, la victoria sobre tu adversario se
vuelve an ms grande!
NL Dammen XL DE Dame XL FR Jeu de dames XL
Draughts XL

(Window)
IT Dama XL ES Damas XL

NL WAARSCHUWING! Niet geschikt voor kinderen beneden 3 jaar wegens kleine onderdelen die afgetrokken en
ingeslikt kunnen worden. Deze verpakking a.u.b. bewaren voor eventuele correspondentie. EN WARNING! Not
suitable for children under 36 months. Danger of choking due to small parts that may be swallowed. Please keep Manufactured in China
packaging for correspondence. DE ACHTUNG! Nicht fr Kinder unter 3 Jahren wegen abreiss- und verschluckbare BuitenSpeel B.V.
Kleinteile. Bitte bewahren Sie die Verpackung fr Korrespondenz. FR ATTENTION ! Ne convient pas pour des enfants de Nieuwe Gracht 45-47,
moins de 3 ans en raison de petites pices qui peuvent tre arraches et avales. Veuillez conserver cet emballage pour 2011 ND Haarlem, The Netherlands
une ventuelle correspondance. DK ADVARSEL! Ikke egnet til brn under 3 r p grund af mindre dele, som kan trkkes [email protected]
af og slugesm. Gem venligst denne emballage til eventuel korrespondance. IT AVVERTENZA! Non adatto a bambini di www.BuitenSpeel.nl
et inferiore a 3 anni. Pericolo di soffocamento poich piccole parti potrebbero essere ingerite. Conservare la confezione GA242
per eventuale corrispondenza ES ADVERTENCIA! No apto para nios menores de 3 aos, debido a piezas pequeas
que podran tragar e ingerir. Conservar este embalaje, por favor, para eventual correspondencia. SV VARNING!
Kvvningsrisk pga sm delar. Behll frpackningen fr framtida referens. FI VAROITUS! Ei sovellu alle 36 kuukauden
ikisille lapsille. Sislt pieni osia, jotka aiheuttavat tukehtumisvaaran nieltess. Sst pakkauksen tiedot mahdol-
lista myhemp kytt varten. NO VARNING! Inte lmplig fr barn under 36 mnaders lder. Innehller smdelar
som utgr en kvvningsrisk vid frtring. Vnligen hll frpackningarna fr korrespondens.

GA242-Draughts Deluxe-H:x22 L:x22 B:x5,5

Solidboard box+Small Pet Window

PLay, move, learn! NL Dammen XL

Dit extra grote damspel bestaat uit een bord
met houten damschijven. Met dit spel is de
overwinning op je tegenstander nog groter!
x20 fiches
(in black) DE Dame XL
Dieses extra groe Dame-Spiel besteht aus
einem Spielbrett mit hlzernen Dame-Schei-
ben. Mit diesem Spiel ist der Sieg ber deinen

(Window)
Gegenspieler noch grer!

FR Jeu de dames XL
Ce jeu de dames extra large inclut un plateau
et des pions en bois. Gagner ce jeu rend la
victoire encore plus apprciable !

EN Draughts XL
This extra large draughts game includes a

65cm
board and wooden fiches. Winning this game
x20 fiches makes the vicitory even greater!
(in white)
IT Dama XL
Questa dama extralarge composta da una
damiera e pedine in legno. Un gioco grande
per grandi vittorie!

ES Damas XL
incl. cot
cotton Este juego de damas de gran formato incluye
bag un tablero y fichas de madera. Con este
juego, la victoria sobre tu adversario se
vuelve an ms grande!

NL WAARSCHUWING! Niet geschikt voor kinderen beneden 3 jaar wegens kleine onderdelen die afgetrokken en
ingeslikt kunnen worden. Deze verpakking a.u.b. bewaren voor eventuele correspondentie. EN WARNING! Not
suitable for children under 36 months. Danger of choking due to small parts that may be swallowed. Please keep Manufactured in China
packaging for correspondence. DE ACHTUNG! Nicht fr Kinder unter 3 Jahren wegen abreiss- und verschluckbare BuitenSpeel B.V.
Kleinteile. Bitte bewahren Sie die Verpackung fr Korrespondenz. FR ATTENTION ! Ne convient pas pour des enfants de Nieuwe Gracht 45-47,
moins de 3 ans en raison de petites pices qui peuvent tre arraches et avales. Veuillez conserver cet emballage pour 2011 ND Haarlem, The Netherlands
une ventuelle correspondance. DK ADVARSEL! Ikke egnet til brn under 3 r p grund af mindre dele, som kan trkkes [email protected]
af og slugesm. Gem venligst denne emballage til eventuel korrespondance. IT AVVERTENZA! Non adatto a bambini di www.BuitenSpeel.nl
et inferiore a 3 anni. Pericolo di soffocamento poich piccole parti potrebbero essere ingerite. Conservare la confezione GA242
per eventuale corrispondenza ES ADVERTENCIA! No apto para nios menores de 3 aos, debido a piezas pequeas
que podran tragar e ingerir. Conservar este embalaje, por favor, para eventual correspondencia. SV VARNING!
Kvvningsrisk pga sm delar. Behll frpackningen fr framtida referens. FI VAROITUS! Ei sovellu alle 36 kuukauden
ikisille lapsille. Sislt pieni osia, jotka aiheuttavat tukehtumisvaaran nieltess. Sst pakkauksen tiedot mahdol-
lista myhemp kytt varten. NO VARNING! Inte lmplig fr barn under 36 mnaders lder. Innehller smdelar
som utgr en kvvningsrisk vid frtring. Vnligen hll frpackningarna fr korrespondens.

GA209

www.BuitenSpeel.nl
[email protected]
2011 ND Haarlem, The Netherlands
Nieuwe Gracht 45-47,
BuitenSpeel B.V.
Manufactured in China

8 sets www.BuitenSpeel.nl
[email protected]
2011 ND Haarlem, The Netherlands
Nieuwe Gracht 45-47,
BuitenSpeel B.V.
Manufactured in China

65cm

15.
 NEW ARTWORK
New Logo+
New Slogan

windows
to show
product

PLay, move, learn!

Name toy
on the other
side+new
font
NL Dammen XL DE Dame XL FR Jeu de dames XL
Draughts XL

(Window)
IT Dama XL ES Damas XL

Iconography

Arrows show
how big is the
Professional
product inside
Photography
16.

GA242-Draughts Deluxe-H:x22 L:x22 B:x5,5

CONCEPT
Better view of product & nice colours

GA242-Draughts Deluxe-H:x22 L:x22 B:x5,5

Shows outdoor & indoor look at once
Show size & material of product

Solidboard box+Small Pet Window

Shows high-quality & modern look

Contents

Product information

NL Dammen XL
Dit extra grote damspel bestaat uit een bord
met houten damschijven. Met dit spel is de
overwinning op je tegenstander nog groter!
x20 fiches
(in black) DE Dame XL
Dieses extra groe Dame-Spiel besteht aus
einem Spielbrett mit hlzernen Dame-Schei-
ben. Mit diesem Spiel ist der Sieg ber deinen
Gegenspieler noch grer!

FR Jeu de dames XL
Ce jeu de dames extra large inclut un plateau
et des pions en bois. Gagner ce jeu rend la
victoire encore plus apprciable !

Kids showing
EN Draughts XL
This extra large draughts game includes a
board and wooden fiches. Winning this game
x20 fiches makes the vicitory even greater!
(in white)

how to IT Dama XL
Questa dama extralarge composta da una
damiera e pedine in legno. Un gioco grande
per grandi vittorie!

play the incl. cot

cotton
bag
ES Damas XL
Este juego de damas de gran formato incluye
un tablero y fichas de madera. Con este

game
juego, la victoria sobre tu adversario se
vuelve an ms grande!

NL WAARSCHUWING! Niet geschikt voor kinderen beneden 3 jaar wegens kleine onderdelen die afgetrokken en
ingeslikt kunnen worden. Deze verpakking a.u.b. bewaren voor eventuele correspondentie. EN WARNING! Not
suitable for children under 36 months. Danger of choking due to small parts that may be swallowed. Please keep Manufactured in China
packaging for correspondence. DE ACHTUNG! Nicht fr Kinder unter 3 Jahren wegen abreiss- und verschluckbare BuitenSpeel B.V.
Kleinteile. Bitte bewahren Sie die Verpackung fr Korrespondenz. FR ATTENTION ! Ne convient pas pour des enfants de Nieuwe Gracht 45-47,
moins de 3 ans en raison de petites pices qui peuvent tre arraches et avales. Veuillez conserver cet emballage pour 2011 ND Haarlem, The Netherlands
une ventuelle correspondance. DK ADVARSEL! Ikke egnet til brn under 3 r p grund af mindre dele, som kan trkkes [email protected]
af og slugesm. Gem venligst denne emballage til eventuel korrespondance. IT AVVERTENZA! Non adatto a bambini di www.BuitenSpeel.nl
et inferiore a 3 anni. Pericolo di soffocamento poich piccole parti potrebbero essere ingerite. Conservare la confezione GA242
per eventuale corrispondenza ES ADVERTENCIA! No apto para nios menores de 3 aos, debido a piezas pequeas
que podran tragar e ingerir. Conservar este embalaje, por favor, para eventual correspondencia. SV VARNING!
Kvvningsrisk pga sm delar. Behll frpackningen fr framtida referens. FI VAROITUS! Ei sovellu alle 36 kuukauden
ikisille lapsille. Sislt pieni osia, jotka aiheuttavat tukehtumisvaaran nieltess. Sst pakkauksen tiedot mahdol-
lista myhemp kytt varten. NO VARNING! Inte lmplig fr barn under 36 mnaders lder. Innehller smdelar
som utgr en kvvningsrisk vid frtring. Vnligen hll frpackningarna fr korrespondens.

Closer picture
Warnings of product

17.
Some of the finished packages. 3.
There are 100 different ar tworks in total.

1.

2. 4.

18.
9.
10.

8.
5.

6.
7.

19.
Finished
Packaging
Boxes
-High-quality look of the brand
-Simple and modern design
-In outdoor colours for different-
age groups
-Stronger material
-Eco materials
-8 Uniform Sizes for better shelf
presentation
-Stability
-Comfor table way of opening
-Rope Handles
21.
Thank you for viewing my work!
If you are interested in my portfolio
please contact me:
[email protected]
+31649190115
Den Haag, The Netherlands
2522BR