Vogue Media Pack 11012017 31 1 Opt PDF
Vogue Media Pack 11012017 31 1 Opt PDF
Vogue Media Pack 11012017 31 1 Opt PDF
VOGUE PORTFOLIO
FEB
3.99
Super
style
IMAAN,
THE TAYLOR
AND
TRENDS ANNA
OF THE
SEASON
READING
BETWEEN
THE
HEMLINES
First look
LONDON, MILAN, NEW YORK AND PARIS
MAGAZINE
FEB
3.99
Super
style
FEB
IMAAN,
3.99 THE TAYLOR
AND
Super TRENDS ANNA
style OF THE
IMAAN,
THE TAYLOR SEASON
AND
TRENDS ANNA
OF THE
SEASON
READING
BETWEEN
THE
READING HEMLINES
BETWEEN
THE
HEMLINES ALL HAIL THE NEW
HOCKNEY JET SET
ALL HAIL THE NEW A CELEBRATION FASHIONS
HOCKNEY JET SET OF INSPIRATION HIGH FLYERS
A CELEBRATION FASHIONS
First look
OF INSPIRATION HIGH FLYERS
First look
LONDON, MILAN, NEW YORK AND PARIS
LONDON, MILAN, NEW YORK AND PARIS
STYLISH
Vogue readers spend more on fashion each year than readers of Elle,
Marie Claire, InStyle, Vanity Fair and Harpers Bazaar
LUXURY CONSUMERS
93% of Vogue readers own designer fashion
94% own premium beauty
INFLUENTIAL
When Vogue readers last recommended a product to their friends,
54% of cases resulted in a purchase
AVERAGE AGE
Print: 34 years old
Tablet: 37 years old
Website: 33 years old
Source: TGI Apr 2015 - Mar 2016/ The Vogue Business Report 2015 (conducted by YouGov)/
NRS Jan 2016 - Jun 2016/ The Cond Nast Fashion & Beauty Survey 2015/
Vogue In-App Survey September 2014/ The Cond Nast Word of Mouth Survey 2010 /
Comscore Jan 2016 - Jun 2016.
VOGUE AUDIENCE CROSSOVER
VOGUES AUDIENCE PROFILE IS SIMILAR 60% of Vogue readers are regular Vogue.co.uk users
WHATEVER THE PLATFORM
VOGUE AND VOGUE.CO.UK: AUDIENCE PROFILE 2014 (they access Vogue.co.uk at least once a month)
MEN 80% of Vogue.co.uk users regularly read Vogue
(they read at least 1 in 4 issues)
80
24% of those who have a touch point with the Vogue brand, do so in
AB WOMEN
60 print, digital AND online. This audience is referred to as Vogue3
40
20
PRINT
WEB
PRINT AND WEB
print
LONDON WORKING web
print + web
READING
BETWEEN
THE
HEMLINES
First look
LONDON, MILAN, NEW YORK AND PARIS
READERSHIP
1,239,000 677,000 743,000 159,000** 252,000* 182,000*
NRS Jan - Jun 2016
Readership: *NRS Jul 2015 - Jun 2016 /**Harpers NRS measured over 2 years, Jul 2014 - Jun 2016/***Vanity Fair website traffic = UK only.
PRINT AND TABLET
READING
BETWEEN
THE
HEMLINES
First look
GERMANY
LONDON, MILAN, NEW YORK AND PARIS
UKRAINE
Launched 2013
US Readership 265,000 THAILAND
Launched 1892 PORTUGAL Launched 2013
Readership 11,037,000 Launched 2002 Readership 125,000 TAIWAN
Readership 141,000 Launched 1996
Readership 311,000
ITALY
Launched 1965 CHINA
Readership 1,023,000 Launched 2005
Readership 1,060,000
MEXICO/LATIN
AMERICA BRAZIL TURKEY INDIA
Launched 1999 Launched 1975 Launched 2010 Launched 2007 AUSTRALIA
Readership 458,000 Readership 90,000 Readership 300,000
Readership 1,110,000 Launched 1959
Readership 367,000
PRINT
CELEBRATING 100 YEARS IN 2016
Editor: Alexandra Shulman
Publishing Director: Stephen Quinn
Source: Combined print & digital ABC Jan 2016 - Jun 2016/NRS Jan 2016 - Jun 2016/
The Vogue Business Report 2015/ *calculated on rate card value, with no multiplier for
greater value for editorial.
PRINT
OVERVIEW OF ADVERTISING OPPORTUNITIES
Display Advertising
Promotions
Sponsorships
Reader Events
The
STYLIST: VERITY PARKER. HAIR: KENNA, GHD CREATIVE DIRECTOR. MAKE-UP: JO FROST. NAILS: PEBBLES AIKENS. MODEL: SABRINA NAIT
STREETS
From Aztec-era Mexico to Fifties Paris
Total ECLIPSE
Meet ghds new and revolutionary styler: ghd eclipse . Designed to work on the
via silver-screen Hollywood, Topshops
summer collection is a whirlwind tour of
the worlds most vibrant and experimental
finest to the most rebellious of hair textures, it is reinventing hair styling as we know it. decades. With her unique take on
Photographed by Benjamin Vnuk London style, Pixie Geldof shows us
how to wear it on the city streets now.
Photographs by Scott Trindle
DISTRIBUTION
Vogues digital magazine is offered to consumers via iTunes
Vogues existing print subscribers are given access free of charge
ADVERTISING INCLUSION
Every advertiser in the print edition of Vogue will be included in
Vogues digital edition at no additional cost unless otherwise
requested
PREMIUM OPPORTUNITIES
Vogue offers a limited number of premium advertising opportunities,
including embedding video content and the capability to build more
sophisticated technological features in-house
STANDARD
This opportunity is included in Vogues rate base pricing
A replica of all advertisements in the print edition
PREMIUM
Limited to five per issue
Scrolling Ad: Ad inclusion with interactive ability to scroll
vertically through additional content
Slide Show: Ad inclusion with multiple photo images
available for instant review
30 Second Video: Ad inclusion with brief video inset, up to
30 seconds
Hot Spots: Ad inclusion with interactive touch points
PREMIUM PLUS
Limited to three per issue
Photo Explorer: Ad inclusion with interactive ability to
navigate around an image
Photo 360: Ad inclusion with photo enhancement showing walk-
around image of product
60 Second Video: Ad inclusion with longer video, up to
1 minute
PRODUCTION SCHEDULE
PRINT AND
BOOKING COPY INSERT THEME/
ISSUE 2017 TABLET ON EVENTS
DEADLINE DEADLINE DEADLINE SUPPLEMENT*
SALE DATE
FEBRUARY 16th November 18th November 7th December 5th January
International
MARCH 14th December 16th December 13th January 3rd February
Collections Issue
APRIL 25th January 27th January 17th February 10th March Best of British
JUNE 29th March 31st March 20th April 12th May Travel Special
JULY 26th April 28th April 18th May 9th June Ageless Style
Christmas,
DECEMBER 27th September 29th September 16th October 10th November
Seasonal Supplement
JANUARY 2018 25th October 27th October 17th November 8th December Looking forward to 2018
Themes and supplements are subject to change. Trend Talks dates are TBC.
PRINT & TABLET RATECARDS
PRINT ADVERTISING RATES TABLET ADVERTISING RATES
Page Run of Paper
Page Facing Matter
28,020
34,420
STANDARD
Static 0
Page Specified Position 36,130 Static Web link 700
Contents/Masthead 38,870
NB. Charge is per issue even if creative has run before
Inside Back Cover 42,140
Outside Back Cover 44,920
Inside Front Cover Gatefold 4 Pages
Barn Door
149,010
149,010
PREMIUM
Up to 30 second Video Ad 3,000
Standard 4 Page Gatefold 102,670
Scrolling Ad/Slide Show (up to 15 slides) 3,000
1 DPS
st
71,290
Multiple Links (3-5 hotspot links)** 4,750
DPS Solus/Specified Position 63,670
NB. Link will only work when connected to the web
DPS Run of Paper 54,960
Masthead 19,230
Page 14,530 **
PREMIUM PLUS
BOUND IN / SCENT STRIPS Photo Explorer
Image Sequencer
5,000
5,000
National:
60 Second Video Ad 5,000
2 Sides 33,630
Virtual tour (5 hotspots and 5 portrait images)** 5,000
4 Sides 59,890
8 Sides 119,310
16 Sides
London & South East:
223,300
COND NAST DIGITAL STUDIO
Bespoke build POR
2 Sides 22,560
Cinegram/Animated POR
4 Sides 35,290
8 Sides 59,890
16 Sides 119,200
PROMOTIONS
Costs are made up of a space rate as above plus a net production charge from 4,500 per page
for a Vogue shoot or 1,500 per page with supplied assets. Special terms and conditions apply.
For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3193.
VOGUE ONLINE & MOBILE
VOGUE.CO.UK GLOBAL REACH
VOGUE.CO.UKTHE GLOBAL39.4
POWER OF VOGUE
million people 21 editions reaching
UKRAINE
Launched 2013
Visitors 308,156
US
Launched 1996
Visitors 1,564,061 PORTUGAL
Launched 2011 TAIWAN
Visitors 120,746 ITALY SPAIN THAILAND
Launched 2000
Launched 2010 Launched 2000 Visitors 1,424,346
Launched 2013
Visitors 1,770,431 Visitors 3,932,529 Visitors 68,180
CHINA
Launched 2005
Visitors 19.5m
MEXICO/LATIN
AMERICA AUSTRALIA
Launched 1999 BRAZIL TURKEY INDIA Launched 2000
Visitors 458,588 Launched 2010 Launched 2010 Launched 2010 Visitors 1,168,752
Visitors 3,172,381 Visitors 73,420 Visitors 250,000
VOGUE.CO.UK
EDITORIAL OVERVIEW
Editor: Lucy Hutchings working alongside Alex Shulman
Exclusive content, updated continually by our dedicated in-house
AUDIENCE INSIGHTS
96% Female
Average Age: 33
64% of visitors believe that Vogue.co.uk is the most
influential fashion website compared to Elle (23%),
Harpers Bazaar (22%), Grazia (20%), Vanity Fair (20%), InSyle (19%) and
Marie Claire (18%)
91% of Vogue.co.uk users own designer fashion
92% of Vogue.co.uk users own premium beauty
Source: Google Analytics Oct 2016 - Dec 2016 /Comscore Jan 2016 - Jun 2016/
The Cond Nast Fashion & Beauty Survey 2015.
VOGUE SOCIAL MEDIA
AUDIENCE REACH
Facebook: 3,562,831
Twitter: 3,461,440
Instagram: 1,851,471
YouTube: 367,998
VOGUE.CO.UK - ADVERTISING OPPORTUNITIES
HOMEPAGE SPONSORSHIP
The Vogue Homepage Sponsorship is our most exclusive
advertising execution, offering partners a bold and beautiful
integration. The Homefill responsive ad is placed within editorial content
repeated three times down the page
and is
Expands to 1520x860px -
one of the industrys largest advertising unit
Can includevideo up to 2 minutes
VOGUE.CO.UK - ADVERTISING OPPORTUNITIES (CONT.)
SECTION SPONSORSHIP
Partners have the opportunity to target specific
sections of Vogue.co.uk, such as Fashion, Beauty,
Trends, People & Parties, News and more
Sponsorship of a section will earn your brand full ownership of the ad
BESPOKE AD UNITS
Homefill responsive ads (with video):
Positioned on Vogue.co.uk and section homepages
In-Content ads (with video):
This ensures the most beautiful and user-friendly experience on Cond Nast offers a complementary Ad Builder to help clients
any platform produce responsive ad formats
The Ad Builder is a simple web tool to convert existing assets in to fully
functioning, responsive ads that work seamlessly on all screen sizes and
devices
VOGUE.CO.UK - CREATIVE SOLUTIONS
Vogue can leverage its little black book of exceptional creative talent to
produce compelling content for Vogue.co.uk, with a mobile-first strategy,
including:
Full native offering incl. 2x types of native traffic drivers and editorially
integrated content plan
Copenhagen, NY and LA
Microsite development
App development
All solutions are optimised and responsive across desktop, tablet and
mobile.
VOGUE.CO.UK - ADVERTISING OPPORTUNITIES
EMAIL OPPORTUNITIES
Partners can utilise our large email subscriber base to
extend campaigns and promotions
Image gallery
Competition
WEBBY AWARDS
British Vogue was the winner of two Webby Awards for the
The Future of Fashion With Alexa Chung series; both in the
Fashion & Beauty category.
Best Online Film & Video
Peoples Voice Award
The overall Vogue Video channel was also shortlisted in the
same category.
Editorial usage allows for hosting on Cond Nast brand channel only.
BRANDED CONTENT
Creative Partnership, 50/50 creative split to include brand
consultation.
FEB
3.99
Super
Launched February 2015
style
IMAAN, From March issue 2015 all print advertisers will automatically be
THE TAYLOR
AND
TRENDS
included in our mobile version
ANNA
OF THE
SEASON
Any interactive activity - e.g. links or videos - booked into the tablet
First look
LONDON, MILAN, NEW YORK AND PARIS
SPONSORSHIP RATES*
Homepage Sponsorship POA Vogue Video Sponsorship POA
News Sponsorship POA Mini Vogue Sponsorship POA
Fashion Shows Sponsorship POA
Trends Sponsorship POA
Ad Specifications & Examples:
People & Parties Sponsorship POA http://www.condenast.co.uk/digital-ad-specs/vogue
Beauty Sponsorship POA
Arts & Lifestyle Sponsorship POA Please note:
Street Chic Sponsorship POA All rates quoted in gross. Subject to change and editorial availability. 3,500
Vogue Shops Sponsorship POA minimum spend. * Sponsorship costs dependent on section and campaign duration.
Miss Vogue Sponsorship POA Premiums may apply during Fashion Week in February and September.
BRAND EXTENSIONS
VOGUE RESEARCH
THE VOGUE BUSINESS REPORT
Conducted by YouGov every two years (most recent: Sep 2015)
2,787 ABC1 respondents
Women aged 20-54 who regularly read at least one glossy
Research undertaken to gain greater insight into the behaviour
patterns and perceptions of the glossy womens magazine market