Welcome to Introduction to Information Storage.

This module is part of ISM v3 course that

includes 16 modules.
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Revision Date: August 2015

Revision Number: MR-1WP-ISMv3Intro

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

This module focuses on digital data, the types of digital data, and information. This module
also focuses on data center, its key characteristics, and the key data center management
processes. Finally, this module focuses on the evolution of computing platforms.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

We live in a digital universe a world that is created and defined by software. A massive amount of
digital data is continuously generated, collected, stored, and analyzed through software in the digital
universe. According to the 2014 Digital Universe Study conducted by International Data Corporation
(IDC), it is estimated that the digital universe produces approximately 4.4 trillion gigabytes (GB) of
data annually, which is doubling every two years. By these estimates, it is projected that by the year
2020, the digital universe will expand to 44 trillion GB of data. The data in the digital universe comes
from diverse sources, including individuals living and working online, organizations employing
information technology (IT) to run their businesses, and from a variety of smart electronic devices
connected to the Internet.
In organizations, the volume and importance of information for business operations continue to grow
at astounding rates. Individuals constantly generate and consume information through numerous
activities, such as web searches, e-mails, uploading and downloading content and sharing media files.
The rapid proliferation of online social networking and Internet-enabled smartphones and tablets has
also contributed significantly to the growth of the digital universe.
The advent of the Internet of Things (IoT) is also gradually adding to the growth of the digital
universe. The IoT is a technology trend wherein smart devices with embedded electronics, software,
and sensors exchange data with other devices over the Internet. Examples of such devices are
wearable gadgets smartwatches and fitness activity trackers; electronic sensors temperature
sensors and heart monitoring implants; and household appliances televisions, thermostats, and
lighting. The IoT has vast applications and is driving the development of several innovative technology
solutions. Some application areas include weather monitoring remote monitoring and analysis of
temperature and atmospheric conditions; healthcare health monitoring devices can enable doctors
to remotely monitor patients and be notified in case of emergencies; and infrastructure management
technicians can remotely monitor equipment and proactively schedule repair activities for
maintenance crews.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

Organizations have become increasingly information-dependent in the twenty-first century, and

information must be available whenever and wherever it is required. It is critical for users and
applications to have continuous, fast, reliable, and secure access to information for business
operations to run as required. Some examples of such organizations and processes include banking
and financial institutions, government departments, online retailers, airline reservations, billing and
transaction processing, social networks, stock trading, scientific research, and healthcare.
It is essential for organizations to store, protect, process, and manage information in an efficient and
cost-effective manner. Legal, regulatory, and contractual obligations regarding the availability,
retention, and protection of data further add to the challenges of storing and managing information.
Organizations also face newer challenges in the form of requirement to extract value from the
information generated in the digital universe. Information can be leveraged to identify opportunities to
transform and enhance businesses and gain a competitive edge. For example, an online retailer may
need to identify the preferred product types and brands of customers by analyzing their search,
browsing, and purchase patterns. The retailer can then maintain a sufficient inventory of popular
products, and also advertise relevant products to the existing and potential customers. Furthermore,
the IoT is expected to lead to new consumer and business behavior in the coming years creating new
business opportunities.
To meet all these requirements and more, organizations are increasingly undertaking digital
transformation initiatives to implement intelligent storage solutions. These solutions not only enable
efficient and optimized storage and management of information, but also enable extraction of value
from information to derive new business opportunities, gain a competitive advantage, and create new
sources of revenue.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

A generic definition of data is that it is a collection of facts, typically collected for the
purpose of analysis or reference. Data can exist in a variety of forms such as facts stored in
a person's mind, photographs and drawings, alphanumeric text and images in a book, a
bank ledger, and tabled results of a scientific survey. Originally, data is the plural form of
datum. However, data is now generally treated as a singular or mass noun representing a
collection of facts and figures. This is especially true when referring to digital data.
In computing, digital data is a collection of facts that is transmitted and stored in electronic
form, and processed through software. Digital data is generated by various devices, such as
desktops, laptops, tablets, mobile phones, and electronic sensors. It is stored as strings of
binary values (0s and 1s) on a storage medium that is either internal or external to the
devices generating or accessing the data. The storage devices may be of different types,
such as magnetic, optical, or solid state storage devices. Examples of digital data are
electronic documents, text files, e-mails, e-books, digital images, digital audio, and digital
video.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

Based on how it is stored and managed, digital data can be broadly classified as either structured data
or unstructured data. Structured data is organized in fixed fields within a record or file. For data to be
structured, a data model is required. A data model specifies the format for organizing data, and also
specifies how different data elements are related to each other. For example, in a relational database,
data is organized in rows and columns within named tables. Semi-structured data does not have a
formal data model but has an apparent, self-describing pattern and structure that enable its analysis.
Examples of semi-structured data include spreadsheets that have a row and column structure, and
XML files that are defined by an XML schema. Quasi-structured data consists of textual data with
erratic data formats, and can be formatted with effort, software tools, and time. An example of quasistructured data is a clickstream or clickpath that includes data about which webpages a user
visited and in what order which is the result of the successive mouse clicks the user made. A
clickstream shows when a user entered a website, the pages viewed, the time spent on each page,
and when the user exited. Unstructured data does not have a data model and is not organized in any
particular format. Some examples of unstructured data include text documents, PDF files, e-mails,
presentations, images, and videos.
As indicated by the figure on the slide, the majority, which is more than 90 percent, of the data
generated in the digital universe today is non-structured data (semi-, quasi-, and unstructured).
Although the figure shows four different and separate types of data, in reality a mixture of these is
typically generated. For instance, in a call center for customer support of a software product, a classic
relational database management system (RDBMS) may store call logs with structured data such as
date/time stamps, machine types, and problem type entered by the support desk person. In addition,
there may be unstructured or semi-structured data, such as an e-mail ticket of the problem, call log
information, or the actual call recording.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

The terms data and information are closely related and it is common for the two to be
used interchangeably. However, it is important to understand the difference between the
two. Data, by itself, is simply a collection of facts that needs to be processed for it to be
useful. For example a set of annual sales figures of an organization is data. When data is
processed and presented in a specific context it can be interpreted in a useful manner. This
processed and organized data is called information. For example, when the annual sales
data is processed into a sales report, it provides useful information, such as the average
sales for a product (indicating product demand and popularity), and a comparison of the
actual sales to the projected sales. Information thus creates knowledge and enables
decision-making.
As discussed previously, processing and analyzing data is vital to any organization. It
enables organizations to derive value from data, and create intelligence to enable decisionmaking and organizational effectiveness. It is easier to process structured data due to its
organized form. On the other hand, processing non-structured data and extracting
information from it using traditional applications is difficult, time-consuming, and requires
considerable resources. New architectures, technologies, and techniques (described in
Module 2, Third Platform Technologies) have emerged that enable storing, managing,
analyzing, and deriving value from unstructured data coming from numerous sources.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

In a computing environment, storage devices (or simply storage) are devices consisting of nonvolatile recording media on which information can be persistently stored. Storage may be internal (for
example, internal hard drive), removable (for example, memory cards), or external (for example,
magnetic tape drive) to a compute system. Based on the nature of the storage media used, storage
devices can be broadly classified as given below:

Magnetic storage devices: For example, hard disk drive and magnetic tape drive.

Optical storage devices: For example, Blu-ray, DVD, and CD.

Flash-based storage devices: For example, solid state drive (SSD), memory card, and USB
thumb drive (or pen drive).

Storage is a core component in an organizations IT infrastructure. Various factors such as the media,
architecture, capacity, addressing, reliability, and performance influence the choice and use of storage
devices in an enterprise environment. For example, disk drives and SSDs are used for storing
business-critical information that needs to be continuously accessible to applications; whereas,
magnetic tapes and optical storage are typically used for backing up and archiving data. The different
types of storage devices are covered in Module 3, Data Center Environment.
In enterprise environments, information is typically stored on storage systems (or storage arrays). A
storage system is a hardware component that contains a group of homogeneous/heterogeneous
storage devices assembled within a cabinet. These enterprise-class storage systems are designed for
high capacity, scalability, performance, reliability, and security to meet business requirements. The
compute systems that run business applications are provided storage capacity from storage systems.
Storage systems are covered in Module 4, Intelligent Storage Systems (ISS). Organizations typically
house their IT infrastructure, including compute systems, storage systems, and network equipment
within a data center.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

A data center is a dedicated facility where an organization houses, operates, and maintains back-end
IT infrastructure including compute systems, storage systems, and network equipment along with
other supporting infrastructure. A data center centralizes an organizations IT equipment and dataprocessing operations, and is vital for carrying out business operations.
A data center typically comprises the following:

Facility: It is the building and floor space where the data center is constructed. It typically has a
raised floor with ducts underneath holding power and network cables.

IT equipment: It includes equipment such as compute systems, storage systems, network

equipment and cables, and cabinets for housing the IT equipment.

Support infrastructure: It includes all the equipment necessary to securely sustain the
functioning of the data center. Some key support equipment are power equipment including
uninterruptible power sources, and power generators; environmental control equipment including
fire and water detection systems, heating, ventilation, and air conditioning (HVAC) systems; and
security systems including biometrics, keycard, and video surveillance systems.

An organization may build a data center to provide open access to applications over the Internet, or
for privately executing business applications within its operational environment. A data center may be
constructed in-house and located in an organizations own facility, or it may be outsourced, with
equipment being located at a third-party site. Large organizations often maintain multiple data centers
to distribute data-processing workloads and for disaster recovery.
Organizations are increasingly focusing on energy-efficient technologies and efficient management
practices to reduce the energy consumption of data centers and lessen the impact on the
environment. Such data centers are called as green data centers.

Copyright 2015 EMC Corporation. All rights reserved.

ISM v3 Module 1: Introduction to Information Storage

Data centers are designed and built to fulfill the key characteristics shown in the figure on the slide.
Although the characteristics are applicable to almost all data center components, the discussion here
primarily focuses on storage systems.

Availability: Availability of information as and when required should be ensured. Unavailability of

information can severely affect business operations, lead to substantial financial losses, and
damage the reputation of an organization.

Security: Policies and procedures should be established, and control measures should be
implemented to prevent unauthorized access to and alteration of information.

Capacity: Data center operations require adequate resources to efficiently store and process large
and increasing amounts of data. When capacity requirements increase, additional capacity should
be provided either without interrupting the availability or with minimal disruption. Capacity may be
managed by adding new resources or by reallocating existing resources.

Scalability: Organizations may need to deploy additional resources such as compute systems, new
applications, and databases to meet the growing requirements. Data center resources should scale
to meet the changing requirements, without interrupting business operations.

Performance: Data center components should provide optimal performance based on the required
service levels.

Data integrity: Data integrity refers to mechanisms, such as error correction codes or parity bits,
which ensure that data is stored and retrieved exactly as it was received.

Manageability: A data center should provide easy, flexible, and integrated management of all its
components. Efficient manageability can be achieved through automation for reducing manual
intervention in common, repeatable tasks.

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ISM v3 Module 1: Introduction to Information Storage

10

The activities carried out to ensure the efficient functioning of a data center can be broadly
categorized under the following key management processes:

Monitoring: It is a continuous process of gathering information on various resources in the data

center. The process involves monitoring parameters such as configuration, availability, capacity,
performance, and security of resources.

Reporting: It is a process of collating and presenting the monitored parameters such as resource
performance, capacity, and utilization of resources. Reporting enables data center managers to
analyze and improve the utilization of data center resources and identify problems. It also helps in
establishing business justifications and chargeback of costs associated with data center operations.

Provisioning: It is the process of configuring and allocating the resources that are required to
carry out business operations. For example, compute systems are provisioned to run applications
and storage capacity is provisioned to a compute system. Provisioning primarily includes resource
management activities to meet capacity, availability, performance, and security requirements.

Planning: It is a process of estimating the amount of IT resources required to support business

operations and meet the changing resource requirements. Planning leverages the data collected
during monitoring and enables improving the overall utilization and performance of resources. It
also enables estimation of future resource requirements. Data center managers also determine the
impact of incidents and devise contingency plans to resolve them.

Maintenance: It is a set of standard repeatable activities for operating the data center. It involves
ensuring the proper functioning of resources and resolving incidents such as malfunctions, outages,
and equipment loss. It also involves handling identified problems or issues within the data center
and incorporating changes to prevent future problem occurrence.

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ISM v3 Module 1: Introduction to Information Storage

11

In general, the term platform refers to hardware and software that are associated with a
particular computing architecture deployed in a data center. Computing platforms evolve
and grow with advances and changes in technology. The figure on the slide displays the
three computing platforms of IT growth as specified by IDC. The first platform (or Platform
1) dates back to the dawn of computing and was primarily based on mainframes and
terminals. The second platform (or Platform 2) emerged with the birth of the personal
computer (PC) in the 1980s and was defined by the client-server model, Ethernet, RDBMSs,
and web applications. The third platform (or Platform 3) of today comprises cloud, Big Data,
mobile, and social technologies.
Each computing platform is defined not so much by the comprising technologies but by the
scale of users and the scope of applications the technologies enable. The first platform
supported millions of users, with applications and solutions in the low thousands. The
second platform supported hundreds of millions of users and tens of thousands of
applications. The third platform is already supporting a user base of billions and has millions
of applications and solutions. This is evident from the fact that over 2.4 billion people (~36
percent of the world's population) are currently connected to the Internet (more than half
of them through mobile devices), and that there are over one million applications available
for iOS and Android devices alone.

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ISM v3 Module 1: Introduction to Information Storage

12

Mainframes are compute systems with very large processing power, memory, and storage
capacity and are primarily used for centrally hosting mission-critical applications and
databases in an organizations data center. Multiple users simultaneously connect to
mainframes through less-powerful devices, such as workstations or terminals. All
processing is performed on the mainframe, while the terminals only provide an interface to
use the applications and view results. Although mainframes offer high reliability and
security, there are several cost concerns associated with them. Mainframes have high
acquisition costs, and considerable floor space and energy requirements. Deploying
mainframes in a data center may involve substantial capital expense (CAPEX) and operating
expense (OPEX). Historically, large organizations such as banks, insurance agencies, and
government departments have used mainframes to run their business operations.

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ISM v3 Module 1: Introduction to Information Storage

13

The client-server model uses a distributed application architecture, in which a compute system called
server runs a program that provides services over a network to other programs running on various
end-point devices called clients. Server programs receive requests for resources from client
programs and in response to the requests, the clients receive access to resources, such as e-mail
applications, business applications, web applications, databases, files, and printers. Client devices can
be desktops, laptops, and mobile devices. Clients typically communicate with servers over a LAN or
WAN, with users making use of either a client application or a web interface on a browser.
In the client-server model, both the clients and the servers may have distinct processing tasks that
they routinely perform. For example, a client may run the business application while the server may
run the database management system (DBMS) to manage storage and retrieval of information to and
from a database. This is called a two-tier architecture. Alternatively, a client may use an application or
web interface to accept information while the server runs another application that processes the
information and sends the data to a second server that runs the DBMS. This is called the three-tier
architecture. This distributed application architecture can be extended to any number of tiers (n-tier
architecture). Because both client and server systems are intelligent devices, the client-server model
is completely different from the mainframe model.
The figure on the slide shows an example of the client-server model. In the example, clients interact
with the web server using a web browser. The web server processes client requests through HTTP and
delivers HTML pages. The application server hosts a business application and the database server
hosts a DBMS. The clients interact with the application server through client software. The application
server communicates with the database server to retrieve information and provide results to the
clients. In some implementations, applications and databases may even be hosted on the same
server.
(Contd)

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ISM v3 Module 1: Introduction to Information Storage

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Some challenges with the client-server model are associated with creation of IT silos,
maintenance overhead, and scalability issues. In organizations, it is common for business
units/departments to have their own servers running business applications. This leads to
the creation of application and information silos (individual, disparate systems). Silos make
it difficult to efficiently utilize or share IT resources, and are challenging to manage and
integrate. Though the cost of server hardware is considerably less than mainframes, there
is still a significant OPEX involved in maintenance of multiple servers and clients, and the
software running on them. Furthermore, in this model, it is challenging to meet todays
rapid growth in users, information, and applications workloads. Adding more servers does
not necessarily lead to better workload management. It is also necessary to optimally
distribute processing and application logic across servers and application instances.
Note: In general, a compute system is a device with an operating system (OS) that runs
applications. Physical servers, hosts, desktops, laptops, and mobile devices are examples of
compute systems. In this course, the term compute system or compute is used to refer to
physical servers and hosts on which business applications of an organization are deployed.

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ISM v3 Module 1: Introduction to Information Storage

15

The term third platform was coined by IDC, and Gartner refers to the same as a nexus of forces.
The third platform is built on a foundation of cloud, Big Data, mobile, and social technologies. These
are the four major disruptive technologies that are significantly transforming businesses, economies,
and lives globally.
At its core, the third platform has the cloud that enables a consumer to provision IT resources as a
service from a cloud provider. Big Data enables analytics that create deeper insights from data for
improved decision-making. Mobile devices enable pervasive access to applications and information.
Social technologies connect individuals, and enable collaboration and information exchange.
Over the past three decades, it was essential for organizations to intelligently leverage the second
platform for their businesses. According to IDC, over the next three decades, the third platform will
represent the basis for solution development and business innovation. The third platform is being
used for the digital transformation, evolution, and expansion of all industries and for developing major
new sources of competitive advantage. Business strategists, IT leaders, and solution developers are
already building disruptive new business models and consumer services around third platform
technologies.
Third platform technologies are an enhancement of second platform technologies rather than a
substitution. A key aspect of third platform is that it is a convergence of cloud, Big Data, mobile, and
social technologies and not just each technology taken in isolation. The real key is combining two or
more of the technologies to create high-value industry solutions known as mashups. For example,
some of the top drivers of cloud include social and mobile solutions. This means that organizations
already see the greatest value in solutions that are mashups across all four technologies. The
combinations of third platform technologies are already transforming organizations such as retail,
financial services, government departments, telecommunications, and healthcare.
(Contd)

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ISM v3 Module 1: Introduction to Information Storage

16

According to IDC, it is estimated that currently over 80 percent of the infrastructure and
applications in most data centers belong to the second platform. Second platform
technologies also currently account for 74 percent of worldwide IT spending. This means
that for organizations that have a significant investment in second platform technologies,
an immediate and complete shift to the third platform may not be cost-effective and
practical. This has led to an intermediate computing platform called Platform 2.5, between
the second and third platforms. Platform 2.5 includes the solutions and technologies that
enable organizations to bridge the gap between the second and third platforms. Platform
2.5 technologies enable organizations to use a combination of second and third platform
technologies. Organizations would be able to deliver second platform applications and build
third platform outcomes without duplicating and moving data. For example, platform 2.5
technologies would allow an organization to run second platform applications using
traditional data structures and protocols, while enabling the same data to be leveraged for
analytics using Big Data technologies.
IDC predicts that future global IT spending will primarily focus on segments such as
wireless data, smartphones and tablets, cloud services, Big Data analytics, and IoT. This
spending is estimated to be in the hundreds of billions of dollars in each of the segments.
This indicates the growing industry trend towards the large-scale adoption of third platform
technologies. It is estimated that by 2020 third platform technologies would account for
over 40 percent of IT spending. Module 2 covers third platform technologies.

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ISM v3 Module 1: Introduction to Information Storage

17

This module covered digital data, the types of digital data, and information. This module
also covered data center and its key characteristics. Further, this module covered the key
data center management processes. Finally, this module covered the evolution of
computing platforms.
This concludes the training.

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ISM v3 Module 1: Introduction to Information Storage

18