Jha 2
Jha 2
Jha 2
IN ENTERPRISE
Summer Internship Project
Submitted By:
Rahul Kumar Jha
JKBS/AICTE/2015-17/38
In Partial Fulfillment of Summer Internship for
POST GRADUATE DIPLOMA IN MANAGEMENT
Academic Session: 2015 2017
External Guide
Internal Guide
Submitted To
JK Business School
Gurgaon Shona Expressway
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Acknowledgement
I would like to express my sincere gratitude to Wheebox for providing me an
Opportunity for this learning experience. I would like to express my deep
gratitude to
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DECLARATION
STUDY
OF
ASSESSMENT
REQUIREMENT
AND
Thanks,
DATE
(Signature)
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BONAFIDE CERTIFICATE
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Date
Signature
TABLE OF CONTENTS
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Chapter 1: Introduction
1.1 Background
1.2 Overview: Conceptual Framework
1.3 Purpose of Study
Chapter 2: Organization
2.1 History
2.2 Vision & Mission
2.3 Goals
2.4 Strategies
2.5 Way of Working
2.6 Organization Structure
2.7 Departments: Structure and Functions
2.8 Product Value Chain
2.9 Industry Analysis (Porters 5 Forces Model)
2.10 SWOT Analysis
2.11 HR Policies
Chapter 3: Objective
3.1 Scope
3.2 Significance
Chapter 4: Literature Review
Chapter 5: Study Methodology
5.1 What Is Assessment
5.2 Steps of Assessment
5.3 Result of Assessment
5.4 Process of Assessment
5.5 What Assessments Measure in Recruitment
5.6 Need of Assessment
Chapter 6: Online Assessment
6.1 What is Online Assessment?
6.1 Why Online Assessment
6.2 How Online Assessment Developed
6.3 Benefit of Online Assessment
6.4 Difficulties of Online Assessment
6.5 Opportunities in Online Assessment Industry
Chapter 7: Findings
Chapter 8: Recommendation
Chapter 8: Conclusion
Bibliography
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26
29
30
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33
34
35
36
37
39
39
40
44
47
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48
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LIST OF TABLES
Table No
Title
Page No
Organization Structure
Department Structure
2.1
Operation Department
20
2.2
Technical Department
21
2.3
Marketing Department
22
23
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Introduction
18
Background
Organizations are an important part of contemporary life. For many, todays
organizations take precedence over traditional family allegiances. How well
organizations perform has a significant effect on our lives. With the
emergence of an increasingly global economic context during the 1990s,
organizations began to experience an unprecedented amount of pressure to
perform. To maintain a continued presence in the marketplace demanded a
new level of performance. While in the past, organizations could function
adequately by relying on process management methods and systems; this
was no longer viable in a highly interdependent, multi-stakeholder and
competitive business environment. In order to ensure their survival,
organizations started shifting towards a more results-oriented approach to
management.
Reliance on performance management systems is common in a variety of
contexts today. For organizations in the government and non-profit sector,
definitions of results were not easily forthcoming; such organizations often
have broad goals that are difficult to translate into concrete objectives. It is
clear that in an economy of reduced public spending, non-profit and public
organizations will face increasing pressure to find ways to define and improve
their performance.
So as we understand today, It appeared on the national scene in the late
nineties (After LPG era) as a consequence of changing social needs.
Employers complained that college graduates were ill-prepared for the
demands of the workplace as far as communication, thinking, and problemsolving skills were concerned. To survive in this competitive era, it was must
to have the employees with the multi-tasking and problem-solving abilities in
the organization. There was need of evaluation of employees before hiring to
insure that in future the employees could perform up to the mark and also for
the performance appraisal of the employees who were already working in the
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organization.
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Purpose of Study
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Organization
Wheebox
History:
Started in April 2011, Wheebox offers a bouquet of validated tests, spanning
areas such as language, cognitive, behavioral, information technology and
general abilities as well as core domain skills in banking, financial services
and insurance (BFSI), engineering and retail. It offers assessment services
solutions particularly to enterprises and academia. The test research &
development teams at Wheebox have created a bouquet of over 100
validated tests, spanning areas like Language, Cognitive Skills, Personality
Type, Information Technology, General Abilities and Domain skills like
Finance, BFSI, Retail, Sales and Automobile etc. Wheebox is headquartered
in Gurgaon and has offices in South Africa and the UK and planning to start in
Middle East.
Wheebox is a Cloud based Learning Platform, is an open source Learning
Platform for learning, collaborating, assessing and working on projects or
case studies in an online collaborative learning methodology.
It started with a B2B model and in January 2014ans also started focusing on a
B2C business stream. Currently, the companys entire revenues come from
B2B; it has around 150 corporate clients across sectors such as BFSI, ITITES, manufacturing and retail. The company has 4 million users in 2016 with
an annual user base of one million and aims to take it to 30 million by 2019.
Wheebox-Web-based and Hybrid Efficient Examination Box is Indias leading
talent assessment company helping Enterprise, Government and Academic
Institutions globally to measure and identify talent. At Wheebox we
understand that finding the right talent is the overarching initiative that
supports organizational growth and stability.
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stake is held by Singh and the rest is with PeopleStrong and Lumis Partners.
In June 2012 as well, Lumis Partners infused Rs 2.8 crore in the company.
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Fact File
Operations in all over India and South Africa & United Kingdom
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Goals
To achieve the mission and vision of 2020, Wheebox has divided it in
different goals.
The first goal of the company is to have CAGR 90% by 2020. At current stage
the user rate in 1.5 million per year. In comparison to 2012-13, it was 0.5
million per year. Wheebox is growing towards its mission. Wheebox has
registered four million users till March 2016 and their next goal is to reach at
30 million users by 2020. Wheebox is currently operating in 28 states, 7 union
territories in India and apart from India it has operations in South Africa and
United Kingdom. But they are planning to start their operation in Middle East
very soon. With the operation in middle east countries, they are moving
towards developing and emerging economies. So the company is focusing on
their next goal of Leadership in six Emerging economies.
Wheebox CEO Mr. Nirmal Singh says, we want to become a Brand not just
a company. With this statement he wants to say that by 2020, Wheebox will
be the first choice in the assessment company. Employees of the company
are the most important part of this goal. So the company has targeted to have
the employees with Six Sigma & IQL qualified. Efficiency is the key of
Wheebox operations.
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Strategies
RAHUL KUMAR JHA/JK BUSINESS SCHOOL
university
Partner 1 Industry body each in 5 emerging economies for B2C
Penetration
These are the strategies which will play an important part to achieve the
goals. At current stage, Wheebox has partnership with NSDC (National Skill
Development Council). Recently, in the partnership of NSDC, Wheebox has
completed a project naming ESSC (Electronic Sector Skill Council). Like
NSDC, Wheebox has planned to partnership with 4 government skilling
agencies. If Wheebox has partnership with them, Wheebox will have more
projects and it will be a milestone on the way of their vision of 2020.
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Way of Working (W O W)
In any organization, whether it is big or small, their way of working plays very
crucial part in their operation and towards the goal of the organization.
W O W of Wheebox:
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Organization Structure
Line Structure:
A line organization has only direct, vertical relationships between different
levels in the firm. There is only line departments-departments involved in
accomplishing the primary goal of the organization. For example, in Wheebox,
line departments include Operations, Technical and Marketing. In the line
organization authority the follows chain of command. It means one
department head can give authority or any order to their own department
chain only.
CEO
COO
GM
(Operations)
Sr Manager
(Operations)
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Operation
Manager
HR Manager
GM
(Corporate
Allaince)
Sr Mgr.
(Corporate
Relations)
C.R Manager
GM
(Marketing)
CTO
GM
(Technical)
Sr. Software
Developer
Software
Developer
Sr. Sales
Manager
Sales
Associate
Java
Developer
Sales
Manager
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Technology Department
CTO
General
Manager
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Sr.
Operation
Manager
(Tech.)
Operation
Manager
(Tech.)
General
Manager
Operation
Manager
(Tech.)
Operation Department
The second and the most important part of Wheebox is Operation
department. Mr. Sanjay Singh is the Chief Operating Officer (COO) of the
Company who handles the Operation department. Operation department
handles all the back head operation of the company. When technical
department create the online test for the client then the job of operation
departments starts. All the assessment related documentation, candidates
registration, the attendance sheets, results done by operation department. If
any non-technical issue found there, handled by the operation department.
COO
Mr. Sanjay singh
GM
(Operations
Mr. Nitin
Chawla
Sr.
Manager
(Operations
)
Ms. Geetanjali
Gandhi)
Operation
Assistant
Operation
Manager
Operation
Manager
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Marketing
Marketing & Sales are very important division of any company. These are the
area where customer knows about the product and then make purchase
decision. Wheebox Marketing & Sales department handled by Mr. Rohit
Aggarwal, GM-Marketing & Sales and Mr. Ketan Virmani, GM-Corporate
Alliances. Sales Manager and Sales Associate support them.
CEO
GM
(Marketing&Sale
s)
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Sr. Sales
Manager
Sales Associate
COO
GM (Corporate
Alliance)
CR Manager
Marketing
Associate
Customer
Technology
Customization
Fast and Reliable Service
Care of Employees
1. Focus on customer
This is affected by the ability of your customers to find a different way
of doing what you do for example, if you supply a unique software
product that automates an important process, people may substitute by
doing the process manually or by outsourcing it. If substitution is easy
and substitution is viable, then this weakens your power product has
become more robust.
2. World is changing
People want access to reports, information and services wherever they
are, whenever they need it. We're working on offering new solutions for
mobile services that help people all over the world to connect and take
assessments, view reports, make prudent decisions about hiring to
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4.
Make
services
fast
and
reliable
for
users.
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problems, along with the technical and soft skills needed to keep our
assessment services growing and reliable.
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Threat of Substitute:
This is affected by the ability of your customers to find a different way of
doing what you do for example, if you supply a unique software
product that automates an important process, people may substitute by
doing the process manually or by outsourcing it. If substitution is easy
and substitution is viable, then this weakens your power.
In Wheebox, there is no close substitute available of online
assessment. Wheebox is delivering a unique, different and standard
product which has no close substitute available in the market. So it
doesnt have to much effect on Wheebox operation.
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to switch towards any other company. And assessors are also easily
Industry Rivalry:
In online assessment industry, there are few but major competitors in the
market against Wheebox. The major companies are
1.
2.
3.
4.
5.
Mettl
Aspiring Minds
Edutech
Scope Testing Services
Pearson TalentLens India
These are the main competitors for Wheebox. Every company is offering
as same product to the customer but to get success in this situation, a
company must have a great product differentiation and if they can price it
at an acceptable range, they can sell it to anyone in the market. To keep
this in mind wheebox has designed different tests for different domains.
They have differentiated the product from the competitors which is the key
of companys success.
SWOT Analysis
The objective of this SWOT analysis is to build the strengths and minimize the
weaknesses of the company so that they can quickly take advantage of
opportunities that present themselves and try to mitigate outside threats.
Strength:
1.
2.
3.
4.
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Weakness:
Opportunity:
1.
2.
3.
4.
Internet penetration
Indian Governments program like Digital India, PMKVY etc.
Shift from Paper-Pen mode to Online mode of customers
Vast future in the Industry
Threat:
1. Entries of new players in the market
2. Tough Competition from existing players like Mettl, Aspiring
Minds etc.
3. Changes in
Government
policies
both
domestic
and
internationally.
HR Policies
Human resource policies of Wheebox are continuing guidelines on the
approach the company intends to adopt in managing its people. It represents
specific guidelines to HR managers various matters concerning employments.
It states the intend of the organization about different aspects of Human
Resource
management
such
as recruitment,
Finding right talent and retaining is a top priority for any organization. Broadly
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workplace culture that makes the organizations align with employees with the
mission to be productive. Ultimately the real one discriminating factor between
an average company and a great company is its people. And organizations
will win when they have the best talented people; it is as simple as
that. Getting your organization to identify the right profile is the only goal that
drives our business.
HR Policies of Wheebox:
Compensation and Benefits:
Employees are given compensation and benefits after completion of
the project. These benefits can be monetary or non-monetary
depending upon the performance of the employees.
Employee and Labor Relations:
Wheebox take care the emotion and feelings of the employees very
well. Employees are treated like friends.
Employment Practices & Placement.
According to Mr. Nirmal Singh, CEO-Wheebox Listen everyone but
Ideas come from fresh minds. Wheebox always look for fresh talents
to work them.
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Workplace Diversity:
Objective
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SCOPE
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SIGNIFICANCE
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Literature Review
Skills assessment in India is a rapidly evolving sector. Assessment can verify
that individuals have the skills needed to perform a particular job and that the
learning program undertaken has delivered education at a given standard. It
enables individuals to be benchmarked against their peers. It also has more
intrinsic value in creating opportunities to motivate students and to give
feedback. Assessment is closely linked to certification, as individuals often
have the opportunity to gain a recognized certificate if they pass an
assessment; certificates can provide a platform from which to progress to
other areas of learning, to get a job or to progress within their existing careers .
Online assessments are processing services used in personnel recruitment to
preselect applicants with the aid of the internet. They are intended to filter out
the applicants who are best suited to invite to personal interviews. Online
assessment has become more popular in recent years, and has become
established as a standard tool in the recruiting process of many companies.
Major international corporations in particular make use of online assessment
centres in selecting in-house apprentices and trainees, dual-education
trainees, interns, working students, university graduates and young
professionals. Online assessment serves primarily to measure applicants'
cognitive abilities, i.e. their deductive reasoning. It is more rarely used to test
aspects of knowledge such as technical understanding, spelling and
mathematics, or for soft skills or career-related personality traits.
This study offers the use of assessment in enterprise, its need and benefits.
Use of online assessment and needs of online assessment in enterprise. How
online assessment is different from the traditional assessment. The
opportunities of online assessment in India. Report shows the findings and
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Study Methodology
Assessment:
Assessment is a process used by organizations to determine priorities, make
organizational improvements, or allocate resources. The purpose of
assessment is to identify performance requirements and the knowledge, skills,
and abilities needed by a company's workforce to achieve the requirements.
An effective assessment helps direct resources to areas of greatest demand.
The assessment should address resources needed to fulfill organizational
mission, improve productivity, and provide quality products and services. An
assessment is the process of identifying the "gap" between performance
required and current performance. When a difference exists, it explores the
causes and reasons for the gap and methods for closing or eliminating the
gap.
assessment evaluates
the
level
of
organizational
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Plan:
The assessment is likely to be only as successful as the planning.
Set goals/objectives for the assessment
Evaluate organizational readiness and identify key roles
Evaluate prior/other needs assessments
Prepare project plan
Inventory the capacity of staff and technology to conduct a
meaningful training skills assessment and analysis
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Results of Assessment:
The results of the assessment allow the manager or the company to check
and confirm that the objective of assessments is fulfilled or not. Then from
result, company knows the performance of an employee or a group. If any
employee or group is not performing well then there needs to be training for
them. Then company can set the training objectives by answering two very
basic questions: what needs to be done, and why is it not being done now?
Then, it is more likely that an accurate identification of whom, if anyone,
needs training and what training is needed. Sometimes training is not the best
solution, and it is virtually never the only solution. Some performance gaps
can be reduced or eliminated through other management solutions, such as
communicating expectations, providing a supportive work environment, and
checking job fit. These interventions also are needed if training is to result in
sustained new behaviors needed to achieve new performance levels, for an
individual, an occupation, or an entire organization.
Process of Assessment:
An effective internal assessment includes input from all viewpoints in the
organization. It maybe not all employees, but all levels of employees. The first
step of an assessment is to gather input from throughout the organization on
the issues or challenges associated with optimizing the organization, i.e., the
issues that keep the organization spinning its wheels. Once the list is
complete, group similar issues then prioritize the remaining list based on
which potential solutions have the greatest leverage for overall improvement.
It is important to make sure that the organization is not reacting to pain but
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finding root causes and solving them. In other words, priority should fall to
fixing issues that are creating other problems down the line. Company look for
leverage and root cause when they select issues to work on, and it creates
the biggest positive impact on the organization.
Competence:
Competence is usually measured with aptitude tests, which consist of
questions or problems (with objectively correct answers) designed to assess
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specific abilities or skills, aptitude tests are used to evaluate what you know,
what you can do, or what youre able to learn. The most common types
measure verbal, numerical, abstract, or logical thinking. For employers they
are a great complement to resumes, especially when candidates are too
junior, too similar, or too different to be compared on experience.
The key thing to remember about aptitude tests is that employers rely on
them merely to establish that the candidates sufficient reasoning and learning
skills. In most cases they dont need to be a top scorer; they just need to meet
a baseline. In recent years employers have also evaluated competence with
situational judgment tests (SJTs). Like aptitude tests, SJTs present problems
to solve, but the problems dont have objectively correct answers. Instead,
experts or judges determine which answers are most and least desirable.
These tests are typically untimed and focus more on tacit knowledge or
practical know-how than on reasoning performance. And their content is more
explicitly connected to a particular job role than is the content of traditional
aptitude tests.
Work Ethics.
Most companies seek employees who are ambitious, reliable, and trustworthy.
These elements of work ethic determine not only whether people will get
things done but also whether theyll fit in with the organizations culture and
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Emotional Intelligence:
Employers have been paying a great deal of attention to emotional
intelligence, and rightly so. Many psychological studies demonstrate that EI is
linked to overall performance, entrepreneurial and leadership talent. Further,
its importance is not confined to specific roles.
Employers tend to assess EI through face-to-face interviews, but increasingly
they also use psychological tests. Most of these look like self-report
personality tests, but they specifically gauge interpersonal and intrapersonal
tendencies. Candidates might be asked whether they find other peoples
sadness contagious, for instance, and whether they tend to avoid upsetting
situations. Their responses help illuminate how empathetic and self-aware
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they are.
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Online Assessment
What is Online Assessment?
Online assessment is a procedure by which specific abilities or characteristics
can be evaluated via the Internet. Such assessments are most frequently
used in the area of personnel selection, in order to determine how suitable a
candidate is for a specific job.
Online assessments are processing services used in personnel recruitment to
preselect applicants with the aid of the internet. They are intended to filter out
the applicants who are best suited to invite to personal interviews. Online
assessment has become more popular in recent years, and has become
established as a standard tool in the recruiting process of many companies.
Major international corporations in particular make use of online assessment
centres in selecting in-house apprentices and trainees, dual-education
trainees, interns, working students, university graduates and young
professionals.
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pre-selection process.
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companys location.
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Findings
Wheebox is on 2nd position after Mettl in India. Mettl is the market
leader in the industry.
Product differentiation and Customization is the key
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companies.
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Recommendations
Companies should offer customize product to the customer according
to their need and requirement to get maximum customer satisfaction.
Product differentiation is very important for the companies. It helps to
get customer attraction. A different product from the competitor can
also help to increase the market share.
Companies should tie up with the government agencies to grab
maximum opportunities from the initiatives of government. Wheebox
have tie up with NSDC and CII.
Companies should increase the awareness of online assessment.
Growing internet penetration can also help in it.
Companies must use product differentiation to survive from the
competition.
To grab maximum available opportunities in the market every company
should increase the number of training partners so that they can
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Conclusion
Online assessment tests and programs are increasingly helping human
resource (HR) professionals in India or worldwide Inc. to gauge the right skills
of candidates while hiring, as well as that of their on-roll employees.
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Bibliography
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Www.wheebox.com
Www.mettl.com
Www.businesstoday.in
WWW.forbes.com
Www.sucessfactors.com
Www.google.com