International Business College ABE Las Piñas Campus

International Business College
ABE Las Pias Campus

I.
IDEA GENERATION
1. Fried fish ball

2. Strawberry graham with chocolate syrup
3. Tuna rice ball
4. Spicy cheese roll
5. Lumpia de atun
6. Rice and cheese croquettes
7. Stuffed mushrooms
8. Barbequed cola meet balls
9. Cream cheeseball
10. Breaded sole batons
11. Rillakuma designed cupcake
12. Pineapple panda cake
13. Marshmallow with biscuit cupcake
14. Rollos de omellete hotdog y pimienta
15. Crepes de color en capas
16. Monster balls
17. Popcorn poodles
18. Neko donut
19. Designed fruit jellies
20. Banana pops
21. Pizza de humburguesa
22. Pizza de cono
23. Churro ice cream sandwich
24. Oreo cupcake with stick o
25. Chocolate chip cookies graham cracker
26. Chocolate chip cookies graham pizza
27. Mingi de foc mac si brnz
28. Hotdog lumpia
29. Round kamote fries
30. Munggo siopao
31. Melon bread
32. Pizza carbonara
33. Kamote jam
34. Banana candy
35. Cake shake
36. Chicken shake
37. Chicken beef with cheese
38. Flavored puta jam
39. Puto with leche flan
40. Hersheys cookies bread
41. Coffee bread/ berry mocha bread
42. Flavored polvoron

ABE Las Pias Campus
43. Shaped french fries
44. Mallow graham
45. Omellete rice with bacon and cheese
46. Tempura salad
47. Snacking shrimp
48. Tuna burger
49. Chicken fillet with mushroom soup
50. Upside down banana cake
51. Choco yema
52. Pipino atsara
53. Ham rice roll
54. Chicken barbeque with pineapple
55. Dorito cupcake
56. Organic salad
57. Shrimp patties topped with tomato
58. Seared king oyster mushroom
59. Cold brew almond
60. Avocado tiramisu
61. Coffee lychee
62. Puto cale with doritos
63. Deap churos
64. Banana cream
65. Apple pasta
66. Barbeque type salad
67. Asortes fillings roll
68. Sandwich with chicken salad
69. Shape slicer
70. Credit card phone stand
71. Finger tongs
72. Cleaning slippers
73. Smugglers belt
74. Coffee canister yarn storage
75. Washi tape wooden bracelet
76. Jewerly pail organizer
77. DIY planter and candle holder
78. Spoon lamp
79. Customized mini bag
80. Handmade jewerly box with design
81. Stickered Christmas souvenirs
82. Color mugs with quotes
83. Designed Christmas souvenirs
84. Stickered mini mirror
85. Mini notebook with key chain
86. Glitter ballpen with design

ABE Las Pias Campus
87. Customize phone case
88. Handmade paper clips
89. Designed tissue boxes
90. Customized pencil case/make up kit
91. Jar flower vase
92. Handmade/customized key chains
93. Tea infuser
94. Handmade earing
95. Customize couple accessories
96. Recycled pocket notebook with emoji designed
97. Christmas handmade gift
98. Painted gift boxes
99. Recycled tumblr with anime design
100. Customized accessories
II.
IDEA SCREENING
1. Strawberry graham with chocolate syrup

2. Mallow graham
3. Spicy cheese roll
4. Tuna rice ball
5. Lumpia de atum
6. Stuffed mush rooms
7. Barbeque cola meat balls
8. Cream cheese ball
9. Marshmallow with biscuit
10. Rollos de omellete hotdog y pemienta
11. Crepes de color en capas
12. Monster balls
13. Popcorn poodles
14. Designed fruit jellies
15. Banana pops
16. Pizza a cono
17. Pizza de hamburgerza
18. Churro ice cream sandwich
19. Oreo cupcake with stick-o
20. Hotdog lumpia
21. Pizza carbonara
22. Recycled tumblr with anime design
23. Painted gift boxes
24. Handmade/customize keychains
25. Customized pencil case/ make up kit
26. Designed tissue boxes
27. Mini notebook with key chain

ABE Las Pias Campus
28. Cake shake
29. Chocolate chip cookie dough pizza
30. Chicken beef cheese
31. Puto with leche flan
32. Omu rice with bacon and cheese
33. Chivken fillet with mushroom soup
34. Choco yema
35. Organic salad
36. Seared king oysrer souce
37. Avocado ala tiramisu
38. Coffee lychee
39. Deep churros
40. Banana cream
41. Apple pasta
42. Sandwich with chicken salad
43. Assorted filling roll
44. Snaking shrimp
45. Dorito cupcake
46. Upside down banana cake
47. Handmade jewerly box with design
48. Jewerly pail organizer
49. Kamote jam
50. DIY planter

ABE Las Pias Campus
2.1 PRODUCT IDEA RATING DEVICE

SPICY CHEESE ROLL
Product success
requirements
Relative weight (a)
Product score (b)
Product rating (c=

axb)
Unique or superior
product
40%
8%
32%
High-performance to
cost ratio
40%
8%
32%
High-marketing
dollar support
10%
5%
0.05%
Lack of strong
comp.
10%
5%
0.05%
Total
100%
74%
MALLOW GRAHAM
Product success
requirements
Relative weight (a)
Product score
(b)
Product rating (c=

axb)
Unique or superior
product
20%
7%
14%
High-performance to
cost ratio
30%
6%
18%
High-marketing
dollar support
20%
7%
14%
Lack of strong comp
30%
6%
18%
Total
100%
64
MONSTER BALLS
Product success
Relative weight (a)
Product score (b)
Product rating (c=

ABE Las Pias Campus
requirements
axb)
Unique or superior
product
30%
6%
18%
High-performance to
cost ratio
20%
7%
14%
High-marketing dollar
support
20%
7%
14%
Lack of strong comp
30%
6%
18%
Total
100%
64
PIZZA A CONO
Product success
requirements
Relative weight (a)
Product score (b)
Product rating (c=

axb)
Unique or superior
product
30%
6%
18%
High-performance to
cost ratio
40%
8%
32%
support
20%
7%
14%
Lack of strong comp
10%
5%
5%
Total
100%
69%
STRAWBERRY GRAHAM WITH CHOCO SYRUP

Product success
requirements
Unique or superior
Relative weight (a)

10%
Product score (b)

5%
Product rating (c=

axb)
0.05%

ABE Las Pias Campus
product
High-performance to
cost ratio
20%
7%
14%
support
30%
6%
18%
Lack of strong comp
40%
8%
32%
Total
100%
69%
Based on our observation through rating devices that are we conduct, it

shown that the highest total product shown is Spicy cheese roll which
means it is became our final product.
III.
PRODUCT CONCEPT
Our product is spicy cheese roll this product is healthy

and delicious because it contains vegetables inside and it will benefit to
our target market which is ABE students and faculty department. We also
make our product affordable to all of our target market so that all of them
will enjoy and satisfy this product.

ABE Las Pias Campus
3.1 Three Product Concept
A. Spicy cheese roll; with ham, egg and parsley

This food contains meat, cheese and red bell pepper
inside, we put the ham on the top of our cheese roll, together with the
chopped parsley as the toppings, and of course we put the egg the
middle of the ham. We put a little bit vegetables on the top of our spicy
cheese roll so that our target market can also taste the nutrients of the
food contains in our product
B. Spicy cheese roll; with hotdog, egg and cabbage
This food contains meat inside with carrots and cheese
it also have a sliced of hotdog on the top together with a chopped
cabbage as toppings and sliced egg in the middle of the hotdog. We
also make this in our product because we know that the some
students like vegetables and also it will benefit to them because it is
healthy food.
C. Spicy cheese roll; with chicken and lettuce
This spicy cheese roll has chicken fillet inside instead
of meat, and it also has a cheese inside. Also we put an egg on top of
our spicy cheese roll together with chopped lettuce. We make this in
our product because we know that some of our target likes chicken
and of course we put another kind of vegetables which is lettuce.

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International Business College

ABE Las Pias Campus

1. Fried fish ball