Assessment Form For Advertisement Analysis

ASSESSMENT FORM FOR YOUR ADVERTISEMENT ANALYSIS
Criteria
(Grade 5-6 )
Exceptionally high to
Very High Degree of
Competence
(Grade 3-4) High to Fair

Degree of Competence
(Grade 2-1) Low

Degree of Competence
Structure
You have structured your

analysis and argument in
an excellent way which
makes it easy for the
reader to understand the
points you are making
You have structured your analysis

and argument in a good way, but
could still be easier for the reader
to understand the points you are
making
You have tried to

structure your argument
and analysis, but it is
difficult for the reader
to understand the points
you are making
Your text is divided into

an introduction, your
analysis and a conclusion
Your text is divided into an

introduction, your analysis and a
conclusion
You have explained the

terms Logos, Pathos and
Ethos in a detailed manner
that lets the reader know
that you have understood
the terms well
You have explained the terms

Logos, Pathos and Ethos in a
detailed manner, but your
understanding of the terms is not
obvious to the reader
You have tried to

explain the terms
Logos, Pathos and
Ethos, but both your
explanation and your
understanding of the
terms are lacking
You have used the terms

Logos, Pathos and Ethos
in your analysis
You have used the terms Logos,

Pathos and Ethos in your analysis
You have used the

terms Logos, Pathos
and Ethos in your
analysis
You have mentioned/gone

through all of these steps:
- Purpose/Intent
- Target audience
- Design
- Language
- Pictures/text
You have mentioned/gone

through most of these steps:
Purpose/Intent
Target audience
Design
Language
Pictures/text
You have
mentioned/gone through
some or none of these
steps:
-Purpose/Intent
-Target audience
-Design
-Language
-Pictures/Text
You have analyzed

thoroughly and excellently
how the advertisement
appeals to the target
audience
You have analyzed well how the

advertisement appeals to the
target audience
You have tried to

analyse how the
advertisement appeals
to the target audience,
but failed to deliver a
good argument for it
Understanding
of basic terms
Analysis and
Ideas
Your text is divided into

an introduction, your
analysis and a
conclusion
Language Use:
Grammar,
Usage,
Sentence
Structure and
Use of Linking
Words
You have analyzed

thoroughly and excellently
how the advertisement
targets specific emotions
and what elements it uses
for its purpose
You have analyzed well how the

advertisement targets specific
emotions and what elements it
uses for its purpose
Your analysis shows that

you can understand and
think
independently/critically
when presented with new
material
Your analysis shows that you can

understand and think
independently/critically to a
certain extent when presented
with new material
Your analysis is
consistent, easy to
understand and you
present your ideas in a
concise and original way
Your analysis is mostly

consistent, easy to understand and
you have presented your ideas in
a concise manner, and your ideas
lack some originality
Your analysis is not

consistent, not easy to
understand and your
ideas are not presented
in a concise manner.
Your analysis lacks
originality.
Varied and concise

vocabulary
Good/satisfactory range of
vocabulary
Undeveloped
vocabulary, mixed with
Norwegian
Use of many terms/words

related to advertisements
Use of some terms/words related

to advertisements.
Use of very few/no

terms/words related to
advertisements.
Few or no language or
usage errors
Some language and usage

errors/Many basic grammar and
usage errors.
Extensive language and

usage errors
Sentence structure is
varied and there is an
excellent/good use of
linking words.
Sentence structure is somewhat

varied and there is a satisfactory
use of linking words /Many short
sentences
Sentence structure is not

so varied and some
sentences are unclear.
All Ideas communicated

well.
Many ideas communicated well

even though there are
grammatical errors/Some ideas
are communicated even though
communication breaks down at
times due to language errors.
You have tried to

analyse how the
advertisement targets
specific emotions and
what elements it uses
for its purpose, but
failed to deliver a good
argument for it
Your analysis does not

show that you can
understand and think
independently/critically
when presented with
new material
Communication breaks
down many times due
to grammatical and/or
usage errors.

Assessment Form For Advertisement Analysis

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ASSESSMENT FORM FOR YOUR ADVERTISEMENT ANALYSIS

(Grade 3-4) High to Fair

(Grade 2-1) Low

You have structured your

You have structured your analysis

You have tried to

Your text is divided into

Your text is divided into an

You have explained the

You have explained the terms

You have tried to

You have used the terms

You have used the terms Logos,

You have used the

You have mentioned/gone

You have mentioned/gone

You have analyzed

You have analyzed well how the

You have tried to

Your text is divided into

You have analyzed

You have analyzed well how the

Your analysis shows that

Your analysis shows that you can

Your analysis is mostly

Your analysis is not

Varied and concise

Use of many terms/words

Use of some terms/words related

Use of very few/no

Some language and usage

Extensive language and

Sentence structure is somewhat

Sentence structure is not

All Ideas communicated

Many ideas communicated well

You have tried to

Your analysis does not

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