-ASSIGNMENTon

An Assignment on writing a business Plan

Cmyse: Entrepreneurship Development

Submitted To :
Syed Ahmed Tajuddin Abhilash

Cmyse Instructor
Entrepreneurship Development
Department of Business
Administration
World University of Bangladesh

Submitted By:
Name : Arnab Barua
Id: 1506101
Batch: 6th Batch 3rd Semester
Section: C
MBA(BG)

Executive Summary
I come to the Artsy Pixel! I start Business at Chittagong and all over the Bangladesh. Occasions,
the photography Specialists, brings to the community of Portland a new breath of air in the event
photography market. By combining old fashioned values, going the extra mile, and using cutting
edge event-planning software, Occasions will lead the market, providing the same quality results,
every time.
I try to understand my gravity and take photos from the perfect angels to have my best features
on them. Then I take my clients opinion on what type of editing they prefer and what type of
colors they want. For single portraits I will suggest you themes and help you to have a
conceptual photo-shoot like the high fashioned models or you may go for a highly artistic view
which
will
highlight
my
own
persona.
Clients will view The Artsy Pixel as honest, hard working, competent, reliable, and consistent.
The Artsy Pixels philosophy will be to exceed client expectations and to develop long-term
mutually beneficial relationships. The Artsy Pixel will employ a client satisfaction - total quality
philosophy. Based on its client satisfaction philosophy, clients will be The Artsy Pixels most
poIrful marketing tool and they will highly recommend The Artsy Pixel to others.
I offered:
1.
2.
3.
4.
5.
6.

Photography service with various packages

Cinematography service with various packages
Combo packages Photography + cinematography
Give Rent photography equipment
Give rent my studio to others
Make personal indoor outdoor portfolio

The keys to success for the business include:

Establishing The Artsy Pixel as flexible to the needs of small and medium-sized
businesses
Offering a range of additional services, such as printing, photo editing, framing, and
production of photos in a variety of digital formats
Making businesses feel at home in my studio and a part of the creative process

The Detail information about us:

The Artsy Pixel

For Premium Photography and Cinematography

Gulzar Tower, 2nd Floor, Shop No:41
Bangladesh.
Call 01840193380,01719214588
Email: [email protected]
Ibsite: https://www.facebook.com/Artsy2014
Mission
The artsy pixel mission statement is
capturing the moment that captivate my heart.
My mission statement focused on clients satisfaction. Quality service is my motto. I assure the
quality of every image. My mission statement reflects the companys overview.
Company History
The artsy pixel starts their business in mid of 2015. Now its total capital is more than lakh. The
Partner invests about 15 lakh taka to startup the business as startup expenses and startup assets.
Marketing cost, transportation, liquidity fund and equipment purchasing and many more things
are included as startup jmyney.
Business strategy
My strength is my future customer. They do half in shake of us. They believe the artsy pixel
believe in quality and customer satisfaction. Most of the works is coming from previous clients
response and references.
The weakness of artsy pixel is not present yet. I will do my task in various types of situation and
I will overcome every single situation caring.
Though I promised to provide good moments by capturing every one keep believe on us, I treat
that as my opportunities.
Various types of non trained photography agency are threat to this business. Because if they fail
to provides stunning pictures than clients do not beloveds the photographers as Ill.

After all I focused on my work. I believe I can take place in Bangladesh and lead photography
business in Bangladesh by my works. Because I have good supporting staff and talented creative
team such as photographers and cinematographers.
The commercial photography industry is characterized by local photo studios which serve cities
or small regions. Very few businesses grow beyond this geographic range.
Competition and Buying Patterns
There are very few barriers to entry into the commercial photography business. At the low-end of
the market, freelance photographers with inexpensive digital cameras start work officially and
unofficially every day. However, at the high end of the market, quality photographers working
with the best equipment and a studio space are protected by the capital required to purchase
equipment and to rent and build out a studio.
Customers among small and medium-sized businesses seek low prices, but will not sacrifice
quality. The best quality is obtained in the controlled environment of a studio, with Ill-trained
photographers and high-quality equipment. Customers choose betIen photo studios based on
their Ibsites and portfolios of work, as Ill as the personal assurances of the salesperson they work
with at the studio that their needs will be taken care of.
Word of mouth is extremely important for this business. While the product of the work becomes
very visible, it is important that customers feel so strongly about the experience of working with
their photo studio that they talk about it to other businesses and contacts. These referrals are
extremely helpful in generating business.
Company Products and Services
Services to be offered include the following:

Studio commercial photography

On-site commercial photography

Set dressing services for photo shoots

Idding Photography and Cinematography

Photo editing and digital editing work

Delivery of prints or digital files of photo shoots

Framing of photos

Ib portal to access digital files from shoots and manage editing process with clients

Rental of the studio space to subcontractors when time allows

In the future, as additional staff is added, there are plans to offer graphic design services for the
photos taken, and to expand to a multi-room studio to allow for multiple shoots simultaneously.
Production process:
Photographers
take photos in
event
Than Photographer in
stored in editing panel
computer
Editor Retouched and Process the
final Image and preserve for
printing lab computer
Pictures print in lab than packaging
experts package then and delivered the
pictures in home delivery department
Delivery team delivered the hard and soft
copy to the clients destination

Marketing Strategy
The marketing strategy for The Artsy Pixel Commercial Photography is based on the belief that
using a few marketing tactics extremely is preferable to using many marketing tactics with
moderate success with each. The following are components of the initial marketing campaign:

Email Marketing: Emailing a new business announcement and then monthly newsletters with
details on new packages, the development of the studio, and new hires to past clients and other
targets in the business community. Newsletters will include helpful tips on how to use
photography and this will be used to gain permission from marketing departments at prospective
client businesses to be sent the newsletters. Within these emails will be calls to action to
encmyage business referrals.

Business Networking: The Artsy Pixel will promote the business through the local chapter of
PAB (photography association of Bangladesh) , the Chamber of Photographers , and the Dhaka
Photography Business Owner's Association. Through these meetings, The Artsy Pixel will
introduce his company's work to other business owners, share leads on business, and receive

both exposure and qualified referrals. To encmyage members of networking groups to use The
Artsy Pixels services so that they are educated referrers, Flash will offer a 25% discount on
services to members of the networking group on their first purchase.
Website Marketing: The Artsy Pixel Photography will purchase facebook likes and promote
their fan page for the Bangladeshi market and gear its advertisements towards the needs of small
and medium-sized businesses. Furthermore, The Artsy Pixels Website will be optimized for
higher search engine ranking under these keywords.
Local Marketing: I will publish my promotional advertisement in local daily and news channel.
I take various types of promotional activities in various types of festival like Eid, 1 st falgun ,
valentine day , 1st boishak etc.
Advertising:

I am very active in facebooking ads and marketing

I published my ads at local magazine
I take some promotional activities and free photo shoot in festival
I take review form others
I telecast scroll ads in local television channels

Market Analysis Summary

The market for commercial photography includes all businesses and non-profits. For The Artsy
Pixel Commercial Photography, the target market is small and medium-sized businesses and
non-profits (those with feIr than 500 employees) based within Chittagong and outsides of
Chittagong.
1. Everyone wants to shoot in various types of theme that I can afforded that by my talented
photography team.
2. I build a photo shoot interest in teenage girls and boys.
3. Wedding photography is must be needed now a days.
4. For paper advertising and others propose fashion house needs photo shoot.
So I can see that the market in favor to us. And I build a demand to the clients.
In Bangladesh Photography service market in not so big, in here huge service provider are
present but all are not able to provide quality output to the clients. Clients want best outputs from
them.

Pricing and packages

I set the packages realize the customers demand. And I insure that my prices is lower than the
any others and my service is higher than all others. The details price and packages list is given in
appendices section.
Sales Strategy
The company's sales strategy is to utilize the experience of The Artsy Pixel as salesperson. The
Artsy Pixel will be able to assure clients of what the company and its photographers can
accomplish as all will be personally trained by him.
To increase the closing rate of prospects, The Artsy Pixel will meet clients at their businesses
whenever possible to go beyond phone conversations. He will use a portfolio of images and
testimonials.
Office Location and Layout
Location
The location is an important stage of a business plane, without a good location no one can expect
the perfect achievement that he want. So in this stage I am very concern out my location. As I
know the address of my company is Gulzar Tower, 2nd Floor, Shop No:41. My company is in
the heart of Chittagong because of that I are almost sure that I can achieve my goal that I want.
This place is suitable link to uttara and security is good enough. I rent 1700 Square feet free
space. In 2nd floor.
Lease/rental rates
I took the place as rent. And the rent rate is 3% of my monthly income as I expect.

Office Layout:
Studio 2

Studi
o
1

Refresh Zone

Entran

Editing Panel
Reception &
Waiting room

Photography and Cinematography

department
CEO

Manage
r

Marketing
Dept.

Sales Dept.

Competitor Analysis

As I see I gave some name of my competitor as the ar now in the market and also have a good
reputation. So if I want to achieve my goal I have to compete with them.
Strengths
As I believe that my strengths is my hard work my commitment. I work for my passion I dont
want to make my customers disappoint. Because they are so much important for us.
Weakness:
The weakness of artsy pixel is not present yet. I will do my task in various types of situation and
I will overcome every single situation caring
Financial Forecasts or Statement:
Financial Plan
The launch of the business will be financed by the founder's investment and credit and by
investments from partners. In exchange for 20 Lakhs taka investment in the business at startup,
partners will receive 49% ownership shares. The initial funding requirements are modest for the
business.
The growth of the business, beyond the first year, will be financed by the free cash flows
generated by the business. This will allow for the expansion of staff to include additional
photographers, the ramping up of marketing expenditures, and the resulting increase in sales.

Only one photographer will be added per year in order to make sure that there is time for
adequate training of new staff.
Start-up Funding
Funding for the business is in part from personal loans, credit cards, and cash investment by the
owner, The Artsy Pixel. The remainder of funding will be from one to partners in the form of
equity investment.
START-UP REQUIREMENTS
Start-up Expenses to Fund

3,750,00/=

Start-up Assets to Fund

16,250,00/=

TOTAL FUNDING REQUIRED

20,000,00/=

Assets
Cameras & Lens

12,000,00/=

Tripod , lights , others equipments ,

computers , software etc

2,250,00/=

Furniture

2,000,00/=

Total Assets

16,250,00/=

Start-up Expenses
Office Rent for 2 years

1,000,00/=

Marketing ( Ads , Promotional Activities etc)

50,000/=

Studio Build-Out

1,000,00/=

Office Decoration

1,000,00/=

Stationery etc.

25,000/=

Total Expenses

3,750,00/=

Loan or Investment Proposal

As I plane it will be my own business so now I do not think about any types of loan. I want to
start my business with my own capital.
I also insure that some funds the total 50% of my income will be deposit in my capital fund,
30% will fund in liquidity fund and other 20% will be my cash for business relative expenditure.
Long-term Plan
The profitability of the company will increase in absolute terms with growth. However, the gross
margins and net profit margins will not increase dramatically over time as the additional growth
in revenues requires additional direct labor. To maintain the reputation of the company, this labor
cannot be performed by less skilled, lower-wage photographers.
A larger studio space with multiple rooms can be leased after a critical mass of utilization has
been achieved with the current space. This will allow for continued growth.
Appendices:
1. Price and Packaging details Leaflet

||Wedding Photography || Video || Conceptual Photo shoot ||Portfolio || Any Type of Event ||
Wedding Photography Packages
Economy
Package: WPP 101
Price: BDT. 7,999 (Per event)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers

No. of Photographers: 2
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Printed Copy: 12L (12"X18") = 1 Copy, 4R (4"X6") = 50 Copy
Package: Ultra Smart WPP 104
Price: 15999 (Package for 2 days event)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 2
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Printed Copy: 12L (12"X18") = 1 Copy, 4R (4"X6") = 80 Copy
Regular
Package: WPP 102
Price: BDT. 12,499 (Per event)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 3
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Printed Copy: 12L (12"X18") = 2 Copy, 4R (4"X6") = 100 Copy
Package: Always and forever WPP 105
Price: 24,999 (Package for 2 days event)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 3
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Printed Copy: 12L (12"X18") = 2 Copy, 4R (4"X6") = 120 Copy
Exclusive:
Package: WPP 103
Price: BDT. 19,990 (Per event)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 3
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD

Edited Pictures: The Best Photographs

Printed Copy: 12L (12"X18") = 3 Copy, 4R (4"X6") = 150 Copy
Package: Signature WPP 106
Price: BDT. 39,990 (Package for 2 days event)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 3
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Printed Copy: 12L (12"X18") = 5 Copy, 4R (4"X6") = 220 Copy
Gift Premium Idding Photo Album
Elite
Package: Elite WPP 107
Price: BDT. 34,900 (Per event) - (with Portrait light set up)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 3
Soft Copy: Unlimited pictures in JPEG format will be delivered in Pen drive
Edited Pictures: The Best Photographs
Printed Copy: 12L (12"X18") = 5 Copy, 4R (4"X6") = 250 Copy
Gift Pen Drive, Premium Idding Photo Album
Bundle Packages
Package: Made for Each other, WPP 108
Price: BDT. 40000 (3 days events)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 2
Videographer: 1
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
720p HD Video in DVD
Printed Copy: 12L (12"X18") = 3 Copy, 4R (4"X6") = 80 copy

Package: Exclusive, WPP 109

Price: BDT. 60,000 (3 days events) (with Portrait light set up)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 3
Videographer: 1
Soft Copy: Unlimited pictures in JPEG format will be delivered in Pen drive
Edited Pictures: The Best Photographs
1080p HD Video in DVD
Printed Copy: 12L (12"X18") = 5 Copy, 4R (4"X6") = 180 copy
Gift Pen Drive, Premium Idding Photo Album
Package: Platinum WPP 110
(A free Pre Idding shoot)
Price: BDT.90,000 (3 days events) (with Portrait light set up)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 3
Videographer: 1
Soft Copy: Unlimited pictures in JPEG format will be delivered in Pen drive
Edited Pictures: The Best Photographs
1080p HD Video in DVD
Printed Pictures (total): 800 Copies 4R (4 * 6), 8 Copies 10L (10 * 15), 4 Idding Albums will
be given
Gift Pen Drive, Premium Idding Photo Album

Event Photography Packages

Package: Corporate EPP 201
Price: BDT. 6000 (Per event for Day Shift)
Duration: 3 hmy
No. of Photographers: 1
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Package: Corporate EPP 202
Price: BDT. 9000 (Per event for Night Shift)

Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 2
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
For Print out extra 1000 BDT will be added (On Basis Client Demand)
Package: Birthday EPP 203
Price: BDT. 8500 (Per event)
Duration: If the event duration exceeds 11.00 pm, it is clients responsibility to manage transport
for the photographers
No. of Photographers: 2
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Printed Copy: 12L (12"X18") = 2 Copy, 4R (4"X6") = 50 Copy
Portfolio Photography Packages
Package: Indoor Portfolio IPP 301
Price: BDT. 6000
Duration: _ _ _ _ _
No. of Photographers: 1 or 2
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Printed Copy: 4R (4"X6") = 20 Copy
Package: Outdoor Portfolio OPP 302
Price: BDT. 3500
Duration: _ _ _ _ _
No. of Photographers: 1 or 2
Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD
Edited Pictures: The Best Photographs
Package: Pre or post Id Photo shoot / Couple Photo Shoot 401
Price: BDT. 5500
Duration: _ _ _ _ _
No. of Photographers: 1 or 2

Soft Copy: Unlimited pictures in JPEG format will be delivered in DVD

Edited Pictures: The Best Photographs
Printed Copy: 4R (4"X6") = 20 Copy

Package code
Package: WPP 101
Package: WPP 102
Package: WPP 103
Package: Ultra Smart WPP 104
Package: Always and forever WPP 105
Package: Signature WPP 106
Package: Elite WPP 107
Package: Made for Each other, WPP 108
Package: Exclusive, WPP 109
Package: Platinum WPP 110
Package: Corporate EPP 201
Package: Corporate EPP 202
Package: Birthday EPP 203
Package: Indoor Portfolio IPP 301
Package: Outdoor Portfolio OPP 302
Package: Pre or post Id Photo shoot / Couple
Photo Shoot 401

Price
7999/12499/19990/15999/24999/39990/34990/40,000/60,000/90,000/6000/9000/8500/6000/3500/5500/-