Report On Rafhan Maize

Contents
Rafhan Maize Products Co. Ltd................................................................................... 2

INTRODUCTION:...................................................................................................... 2
HISTORY OF COMPANY:............................................................................................ 2
Products:................................................................................................................. 3
OBJECTIVES OF RAFHAN BESTFOODS......................................................................5
HRM AND RFHAN MAIZE............................................................................................. 6
Selection & Recruitment:......................................................................................... 6
Training & Development:............................................................................................. 10
Compile of all local & f laws:...................................................................................11
Securities:................................................................................................................. 12
SWOT Analysis.......................................................................................................... 13
Strengths:................................................................................................................. 13
Weaknesses:.............................................................................................................. 13
Opportunities:............................................................................................................ 13
Rafhan Maize Products Co. Ltd.
INTRODUCTION:
Rafhan Best foods Limited are an affiliate of Bestfoods, USA. Bestfoods one of the
largest US food companies, with a worldwide sale of US $ 8.64 billion in 2000 and an
1
operating income of US $ 1.33 billion. Bestfoods has operation in more than 60 countries
and products marketed in more than 110 countries around the world.
Rafhan Bestfoods Limited, formerly consumer business of CPC Rafhan Limited, came
into decision of the parent company in USA to spin off its corn refining business and
rename consumer business as Bestfoods.
HISTORY OF COMPANY:
Rafhan Maize Products Co. Ltd. started its operations in 1952 as a pioneer maize
processing industry in Pakistan.
Hajji Muhammad Shafi (Late) was the founder of the company. Hajji Muhammad Shafi
was an innovative person. He derived the company name (Rafhan) very tactfully from his
three sons.
The names of his sons are:
Muhammad Rafi
Muhammad Hanif
Muhammad Nisar
Rafi Hanif Nisar
Raf Ha
Rafhan
In 1952 the company was established on very small scale. at that time it was involved in
manufacturing of corn product only. During there work Mr. Shafi researched that the
demand of starch will increase in the future. Because of no rapid preparation of starch at
that time so Mr. Hajji Sharif decided to produce starch from corn. For these reason he
decided to import machinery from abroad and decided to sell its 50% shares to any big
company. So an American firm called cpc took 50% shares of Rafhan and in 1998 best
foods took the possession of the Rafhan due to which it become Rafhan best foods. And
in 2000 best is hand over to lever brothers. Due to which it become Rafhan best food
(Unilever Company).
2
In this way, the popular name of Rafhan is invented. Today brand name Rafhan is very
popular among people.
Products:
Rafhan Bestfoods Limited has brought high quality, great tasting and convenient foods to
Pakistan that is enjoyed around the world. The seven trusted brands in the diverse product
portfolio are.
Rafhan: Custard, Jelly, Pudding, Ice-Cream Powder, Kheer Mix, Corn Flour, Glucose-D,
Jams, Corn, Canola and Sunflower Oils.
Knorr: Cubes, Yakhni, Soups, Noodles and Ketchup.
Energile: Flavored Drinks and Fiesta for Children.
Bestfoods: Mayonnaise and Sandwich Spreads.
Skippy: Ready-to-eat Jelly.
Glaxose-D: Fortified glucose drinks
Industrial Products:
Textile, Paper, Corrugation, Confectionary, Pharmaceuticals, Chemicals, Baking ,
Beverages, Ice cream, Processed food, Tobacco, Foundry, Syrups & squashes Tanning,
Poultry, cattle & fish feeds
OBJECTIVES OF RAFHAN BESTFOODS
Their objective is: customer satisfaction + people development + business practices +

innovation and learning = financial performance.
4

Missions
We are the leading consumer products company in the Pakistan, A multinational with
deep roots in the country.
We attract and develop highly talented people who are excited. Empowered and
committed to deliver double-digit growth.
We server the everyday needs of all consumers everywhere for foods ,hygiene and
beauty through branded products and services that deliver the best quality and value.
We strive to remain an ever simple and enterprising business.
We use our superior consumer understanding to produce breakthrough innovation in
brands and channel.
Our brands capture the hearts of consumers through outstanding communication.
Through managing a responsive supply chain, we maximize value from supplier to
customers.
We are exemplary through our commitment to business ethics, safety, health,
environment and involvement in the community.
HRM AND RFHAN MAIZE
Selection & Recruitment:

Ads
Use mostly print media
Collect the CVs / Pool of applicants

We received all CVs from candidate
6
cv
FILTER THE CV
We are filtering the CVs by our requirement
As qualification, skill, etc.
Fill the Companies form by candidate for HRIS
Send the Interview letter

There are mostly 3 or 4 Interview...
Then first Interview
HRM Interview
8
Technical Interview
Director Interview and
Re- Interview by HRM
Select the right person by department and all other things
Medical test of the new employee (Pay by company)

9
Training & Development:

Training
FOR NEW EMPLOYEE
Maximum 2 to 3 months.
Current needs
Deserving employees
10
Courses
Pay increase but grade does not increase
For future needs
Compile of all local & f laws:

Labor laws
Labor satisfaction
Internship
Workers are satisfied in origination so that why there is no problem in the origination
11
Securities:
Health insurance of every employee
Basic medicine
First ads box
Safety from machinery
Safety equipment
12
SWOT Analysis
Strengths:
1. Rafhan is an affiliate of CPI Inc. USA, so it always enjoy the status & respect of
leading MNC during exports & imports or any transaction.
2. Rafhan Enjoys monopolistic status as there is no big rival & no cut throat
competition.
3. According to research Rafhan always gets positive response from its customers
because the innovative & customer focused approach of its management.
4. In Rafhan, mostly people are very high caliber, potential, profile that makes it in
always Top 25 companies of Pakistan.
Weaknesses:
1. Their focus is Marjory on industrial products & Rafhan mostly involves in Business
to Business transactions. Due to this reason they are not enjoying bulk of profit, they
should go for consumer goods marketing.
2. Some time they neglect the importance of good packing material to save cost, but it
is very harmful during exports.
3. Rafhans major focus on corn & its derivatives, they never plan to diversify their
business although they have greater brand equity.
4. A lot of generic firms like Sitara ,Kohinoor & Ibrahim ,established their own energy
/power plants but Rafhan wont. They should focus on it.
Opportunities:
1. Due to ISO, WTO, demand of high standard products is increased and Rafhan is
meeting all standards, so they can get peaks.
2. In Middle East due to some adoption of western life style, consumption of starches
has been increased, so Rafhan can get benefit from it.
3. Awareness growing dissatisfaction with competitors and increasing awareness about
health and hygiene issues have led to increased Rafhans product consumption. 4.
13
Before WTO, Mid East & some Asian countries had applied high duties on import of
starches & glucose in their countries ,but now they have reduced up to certain level.
Threats:
1. Rafhan has to face strong competition with Indian & Chinese companies which are
producing low cost & high quality products.
2. Rafhans focus is only Maize for its production, but due to one or another reason
growers are not growing maize in bulk which yields shortage and high prices.
3. Due to present energy crises its Herculean task to meet demands of exports in time.
14

Report On Rafhan Maize

Uploaded by

Copyright:

Available Formats

Report On Rafhan Maize

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Report On Rafhan Maize

Uploaded by

Copyright:

Available Formats

Contents

Rafhan Maize Products Co. Ltd................................................................................... 2

Rafhan Maize Products Co. Ltd.

Energile: Flavored Drinks and Fiesta for Children.

Bestfoods: Mayonnaise and Sandwich Spreads.

Skippy: Ready-to-eat Jelly.

Glaxose-D: Fortified glucose drinks

OBJECTIVES OF RAFHAN BESTFOODS

Their objective is: customer satisfaction + people development + business practices +

HRM AND RFHAN MAIZE

Selection & Recruitment:

Collect the CVs / Pool of applicants

Fill the Companies form by candidate for HRIS

Send the Interview letter

Select the right person by department and all other things

Medical test of the new employee (Pay by company)

Training & Development:

Compile of all local & f laws:

You might also like