GEARS August 2016

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NOW YOU CAN USE YOUR SMARTPHONE

FOR SOMETHING REALLY SMART
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AUGUST 2016
7/25/16 12:45 PM
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GEARS
TABLE OF CONTENTS
FOR THE TRANSMISSION REBUILDING INDUSTRY
AUGUST 2016
PHONE (805) 604-2000

Publisher
Managing Editor
Technical Director
Advertising
Senior Designer
Graphic Artist

Contributing Editors:

Steve Bodofsky

Jim Cathcart

Scott Shotton

ATRA Technical Staff:
Rolando (Rolly) Alvarez

Mike Brown

David Chalker

Pete Huscher

Shaun Velasquez
Dennis Madden
Rodger Bland
Lance Wiggins
Frank Pasley
Jeanette Troub
Aurelio Pea
Fun With Transmissions:

The 6F35N: Checking the Internals and
Problem Spots to Watch
Page 10
SPECIAL INTEREST & TECHNICAL
Martin Brooks
Alex Goldfayn
Thom Tschetter
Bill Brayton
Keith Clark
Rob Faucett
Mike Souza
Jarad Warren
Seminars & Convention Mgr. Vanessa Velasquez

The views expressed in this publication should not necessarily be interpreted
as the official policy of the Automatic Transmission Rebuilders Association (ATRA).
Publication of product information or any advertising does not imply recommendation by ATRA.
GEARS , a publication of ATRA, 2400 Latigo Avenue, Oxnard, CA 93030,
is published for the betterment of the transmission industry and is distributed
ten times per year. No part of this issue may be reproduced without prior written
permission of the publisher. GEARS is distributed to members of the transmission industry in the United States, Canada, ATRA Members in Mexico & Europe,
and related automotive industry firms and individually. Send changes of address
to GEARS in care of ATRA. Subscriptions are available by contacting GEARS in
care of ATRA.
Advertisers and advertising agencies assume full liability for all content of advertisements printed and also assume full responsibility for any claims arising therefrom against the publisher. The publisher reserves the unqualified right to reject any
advertising copy as it deems appropriate, with or without cause.
GEARS is designed to provide accurate and authoritative information in regard
to the subject matter covered. It is distributed with the understanding the publisher
is not engaged in rendering legal, accounting or other professional service. If legal
advice or other expert assistance, is required, the services of a competent professional person should be sought from a Declaration of Principles jointly adopted
by a Committee of the American Bar Association and Committee of Publishers.
GEARS also welcomes articles submitted by members of the industry. GEARS
considers all articles for publication that contribute positively to the welfare of the
transmission industry, and reserves the right to edit all articles it publishes. If you
would like to submit an article to GEARS, include background information about
the author and a telephone number where he/she may be reached. If you want
submissions returned, enclose a self-addressed, stamped envelope.
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POSTMASTER: Send address changes to GEARS, P.O. Box 16118,

North Hollywood, CA 91615-6118
Publications Mail Agreement No. 40031403
Return Undeliverable Canadian Addresses to:
Station A, PO Box 54, Windsor, ON N9A 6J5
Email: [email protected]
Issue #207
1TOC-816.indd 2
Printed in U.S.A.
Copyright ATRA 2016
THE WORD ON THE STREET:

The Jatco CVT Power Glide
by Mike Souza
10 FUN WITH TRANSMISSIONS:

The 6F35N: Checking the Internals and Problem Spots to Watch

by Bill Brayton
16 TALES FROM THE BENCH:

Subaru 5AT Valve Body Explained

by Jarad Warren
23

Precision International:
Now You Can Use Your Smartphone For Something Really Smart
PAID ADVERTORIAL
28 KEEP THOSE TRANNYS ROLLING:

Raptors Hill Descent Control System

Pete Huscher
34

40

42

46

47
Computer Communication Troubles, Part II
by Scott Shotton
THE OTHER SIDE OF THE PUMP: Grounds
by Martin Brooks
UP YOUR BUSINESS: People-First Advertising
by Thom Tschetter
THE REVENUE GROWTH HABIT: Revenue Growth Truths
by Alex Goldfayn
John Henry
by Jim Cathcart
52

SHOP PROFILE: Paul and Mike's Transmissions - Joliet, IL

A Lesson in Preparedness
2400 Latigo Avenue,

Oxnard CA 93030
Phone (805) 604-2000
Fax (805) 604-2006
www.gearsmagazine.com
www.atra.com
Shop Profile:
Paul and Mike's Transmissions - Joliet, IL
Page 52
Tales From The Bench:

Page 16
by Steve Bodofsky
DEPARTMENTS
2

FROM THE CEO:

The 80/20 Rule Expanded
by Dennis Madden
56
59
64
POWERTRAIN INDUSTRY NEWS

SHOPPERS AND CLASSIFIED
LIST OF ADVERTISERS
Be sure to read our Feature Story,

Precision International:
Now You Can Use Your Smartphone
For Something Really Smart
on page 23.
(Paid Advertorial)
7/25/16 11:53 AM
FROM THE CEO
ilfredo Pareto, a 19th century

Italian economist, maintained
that 80% of the effects come
from 20% of the causes. This idea
came to him from an observation that
80% of the peas in his garden came
from 20% of his peapods.
This idea has been expanded to
include many other examples: 80%
of the land is owned by 20% of the
population, 80% of a companys profits
come from 20% of its customers, 80%
of sales are made by 20% of the sales
group, and 80% of complaints come
from 20% of your customers.
This last one is key: The problematic 20% of your customers wind up
influencing how you think about your
customer base in general. We see it all
the time.
Just listen to some of the forum
discussions or shop owners at a
gathering and its common to hear
about some calamity or event; someone
else adds to it and the next thing
you know everyone is in agreement
that these examples are the norm.
Nobodys willing to pay for repairs.
Everybody wants their car tomorrow.
Nobody understands the complexity of
todays transmissions to name just
a few.
The problem with this viewpoint
is that it filters down to everyone in
the business and, before you know it,
everyone has a tainted, negative view
of their customers. What a bunch of
jerks they say.
But its an unfair assessment: The
fact is, most customers love your work.
They find value in your service and
expertise. Many would and do
refer their friends to you. But we dont
see it because were so focused on that
2
1frmceo 816.indd 2
very vocal 20% who keep us awake

at night.
This was a major part of Alex
Goldfayns message last year at
ATRAs Powertrain Expo. And its
not just our industry that suffers
from this. Practically every business
can fall victim to this mindset. Its
natural for us to think about our work
and the value of what we do from the
complainers point of view.
The answer to this is to call
customers that youve done work for
and never heard from again. You may
think youre too busy to spend time
doing this, but its well worth your
time. Youll be surprised to learn just
how happy people are with your work.
Some will go on and on about it.
We tried this at ATRA and were
stunned to hear all the adulation about
ATRA and the people here. Many
said that they wouldnt be in business
if it werent for ATRA. I shared these
stories with our staff and it made an
immediate impact of the way they
viewed their work and the customers
at large.
Its easy and it works.
I recently received a letter from
a consumer about an experience they
had at an ATRA Member shop. Im
sharing it with you as a sample of what
some people are willing to say about
their experiences. And consider this:
How many think this way and dont
share it?
We had the pleasure of staying at
your Chicot State Park on Memorial
Day weekend this year. Unfortunately
our truck had transmission problems
during our camping trip. We were
headed back to Florida from Nevada.
Some nice campers told us about a
by Dennis Madden
members.atra.com
business in town that could help us,

Ville Platte Transmission.
We called Alan on Sunday and he
returned our call telling us he would
work on our truck Monday, Memorial
Day. We want to let everyone in your
town know how HAPPY we were for
his expertise. He not only worked on
a holiday to help us get back on the
road, he loaned us his truck, and a
ladder to fix a problem with our travel
trailer. He gave us a ride back to our
campsite and returned to pick us up
when our truck was fixed.
He did a fantastic job fixing
our truck for less than half what a
dealer would have charged. Please
let everyone know about his business
and what a great person he is. We will
return to Louisiana in the future to do
some more camping.
You probably have letters just like
this, hanging on the wall in your office.
Take the time to reach out to more of
your customers to find out what theyre
thinking about you, and make sure
to let your staff know just how much
theyre appreciated!
GEARS August 2016
7/25/16 11:55 AM
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THE WORD ON THE STREET
by Mike Souza
members.atra.com
atco has been making CVTs

since the early 1990s. The list of
makes and models throughout
the world that use a Jatco CVT would
take up at least four magazine pages.
Well mainly be discussing Nissan
vehicles in this article, since they seem
to be the most common on the ATRA
HotLine.
The RE0F06A (those are zeros;
not the letter O on all models) is one
of the earliest and largest design
CVTs, with a 5.5:1 ratio. It appeared
in Nissans starting as early as 1991 in
some countries. The latest design
RE0F11A is the smallest model,
and is used in mini or small vehicles.
Most Jatco CVTs are similar
in design, with differences in size
and some internal components. I
call the RE0F11A the Nissan/Jatco
CVT Power Glide, because it has a
Ravigneaux planet assembly, giving
it a two-speed, 7.5:1 ratio capability,
using two forward clutches, a low
brake, a high forward clutch, and a
reverse brake clutch.
It normally shifts from low to high
gear at about 27 MPH (43.4 km/h) in
drive, during takeoff and after coming
4
1mikesouza816.indd 4
to a stop. Jatco refers to this new, CVT

clutch-and-planetary stepped design
as an auxiliary gearbox (figure 1).
The Jatco designation is JF015E
(CVT7 platform); also referred to as
Xtronic CVT.
Theres also a CVT7 JF020E

model made for small (not mini) cars,
with the auxiliary gearbox (another
power glide), just like the JF015E.
These CVT7 model Jatco CVTs apply
the lockup torque converter clutch as
Figure 1
GEARS August 2016
7/25/16 11:56 AM
Figure 2
low as 12 MPH (19.3 km/h), which is

often mistaken for a shift.
For now, other Jatco CVTs
have only one forward and one
reverse clutch, including the new
CVT8 (platform) models, such as
the JF016/17E. These models are
referred to as the RE0F10D/E/H/J in
Nissan applications.
In our latest findings, the CVT8
is similar to the RE0F10A/B platform
(JF011E; figure 2). This includes
hybrid models, such as the JF018/19E.
So far we havent seen any U.S.manufactured Nissan hybrid vehicles
with this new Jatco hybrid CVT.
The major changes with the

RE0F10D/E/H/J models are that the
ratio control (stepper) motor was
eliminated and they have a wider ratio
of 7:1, compared to the RE0F10A/B,
which has a 6.1:1 ratio. Other changes
are the use of a chain instead of a belt
on some vehicles with larger engines,
such as the RE0F10E/H/J and hybrid
models JF018/19E.
Over time, these CVTs went from
large and heavy with lower ratios to
small and light with higher ratios,
to save space in the newer, more fuel
efficient vehicles.
One thing thats quite different

about this latest design CVT7 platform
designated RE0F11A (JF015E) or
FICJB in Mitsubishi is that the
pulley assemblies, or variators, are
located above the area of the case that
holds oil (figure 3). This was to provide
less frictional drag and to help prevent
aeration of the fluid.
In the earlier Jatco CVT designs,
such as the RE0F10/09/08A-B/06A,
the pulleys are lower, in area of the
case that holds oil. Even in the latest
model RE0F10D/E/H/J CVTs, the
pulleys are lower.
Figure 3
GEARS August 2016
7/25/16 11:56 AM
Jatco refers to this new CVT clutch-and-planetary design

as an auxiliary gearbox.
There are major differences in the way some

of the electronics work on
several models, which well
cover at another time. Well
compare the differences in
pulley designs at the ATRA
Powertrain Expo in the
Paris Hotel in Las Vegas on
October 27-30.
Lets look at what
makes up the auxiliary
gearbox; after all, this
article is about the Jatco
CVT Power Glide:
The
clutches
are
located over the secondary
pulley; in other Jatco
models theyre located
over the primary pulley.
With the front case section
removed, you can see the
clutch assemblies (figures 4
and 5).
Figure 4
Figure 5
GEARS August 2016
7/25/16 11:56 AM
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Pilot Bushings & Bearings
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Electrical Components
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WIT August2016.indd 2
7/25/16 12:26 PM
Figure 6
The diagram (figure 6) shows the

layout of the components and how the
auxiliary gearbox works: From takeoff
until about 11-12 MPH, the low sun
gear is held stationary by the low brake
clutch at a 4:1 ratio.
The high clutch receives oil
between the sealing rings, above and
below the pinion/park gear, which is
splined to the high clutch drum.
The high clutch drum is splined
to the Ravigneaux planet assembly,
which is driven by the secondary
pulley. In high gear, the ratio can be as
high as 0.55:1.
In reverse, the reverse brake clutch

will hold the high clutch drum with
the ring gear installed at the top of the
drum, at a 1.7:1 ratio.
So there you have it: a Jatco CVT
Power Glide. Even though you cant
feel the shift or ratio change when
in drive, you can feel the shift (step)
during manual shifting in the Sport
mode in some models.
Keep up with Mike Souza

as he compares
the differences in pulley designs
of the Jatco CVT
at this year's
ATRA Powertrain Expo
at the Paris Hotel
in Las Vegas.
For more information visit
powertrainexpo.com
GEARS August 2016
7/25/16 11:56 AM
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FUN WITH TRANSMISSIONS
The 6F35N:
CHECKING THE
INTERNALS AND
by Bill Brayton
members.atra.com
PROBLEM SPOTS TO WATCH
he
6F35N
is
standard
equipment for a ton of small
engine Ford products and
they are starting to hit shops across
the country. We have identified a few
problem areas from the valve body,
which we knew about a long time ago
to the recently released updated center
support (thanks Joey Campbell for the
heads up).
Early on the 6F35n had valve wear
issues. The main culprit is the solenoid
regulator valve (figure 1). The wear on
this valve will cause all kinds of crazy
issues. Soft shifts, falling out of gear,
radical bucking from take off are common symptoms of this issue. The easy
fix for this problem is to replace the
valve body. The updated valve body
has more meat added to support the
valve better (for a detailed explanation,
refer to the August 2013 issue of gears
magazine). As of this writing the valve
body is available from your local Ford
dealer part # CV6Z-7A100-B at a very
reasonable cost.
Right from the factory this transmission has been plagued with drivers'
side axle seal leaks. The problem has
been identified as not enough support
from the axle bushing in the case. The
bushing is too narrow to support the
axle and allows it to sag into the seal
causing a leak. Bob White and his
crew at Superior Transmission Products
designed a great fix for this issue.
They designed a wider Teflon
coated bushing that supports the
axle much better and prevents the
sag and fixes the leak (figure 2).
10
1bill816.indd 10
Figure 1
Figure 2
GEARS August 2016
7/25/16 12:06 PM
Original standards. Remanufactured.

Ford is your source for remanufactured gas engines. Each one
is built to original performance specs, including the latest Ford
engineering enhancements. And since every remanufactured
gas engine is built with parts that keep it specific to make,
model, year and emissions calibration, youll get the right fit
every time. No guesswork. Thats the power of original.
S:10
Contact the Ford Powertrain Assistance Center

at 800-392-7946 or visit FordParts.com.
See dealer for warranty details.
Ford Full Page August 2016.indd 1
7/25/16 12:27 PM
The 6F35N: Checking The Internals And Problem Spots To Watch
Figure 4
Figure 2
Figure 3
They also designed a nice tool to

remove and install the bushing and seal
in the car (figure 3).
Center Support
Recently released is an updated

center support. This support contains
the low/reverse piston and the forward
piston assemblies (figure 4). What is
happening to the support is the bellville
spring retaining snap ring is popping out
of the groove. When the snap ring comes
out of the groove you may experience
harsh 5-4 coast down shifts and harsh
forward engagements. The updated
support has a cupped washer under the
snap ring to hold it into place.
Snap Rind Removal
Figure 5
Figure 6
dished washer it takes a special tool to

evenly compress the spring to remove
the snap ring. I dont care for buying a
lot of special tools. I like to make most
of my own special tools or figure out
what will work with what I have around
the shop. In figure 5 we see the ford
special tool for this job. I took the sup-
port out into the shop and this is what

I came up with: The sun gear shell out
of a 4L60E is a perfect fit for this job
(figure 6). Not only does it compress
the spring evenly all the way around it
has access windows to get to the snap
ring (figure 7).
TCC Blow Off

TCC Control
Valve
Because the retaining snap ring in

the center support is captured by the
Main Line Pressure

Regulator Valve
Figure 7
12
1bill816.indd 12
Pump Blow Off

Figure 8
GEARS August 2016
7/25/16 12:06 PM
NAPC August 2016.indd 1
7/25/16 12:28 PM
The 6F35N: Checking The Internals And Problem Spots To Watch
Figure 9
Figure 10
Front Pump
The front pump for this unit includes

the Main Line Pressure Regulator and
Tongue Converter Clutch Control Valves.
These valves like so many valves these
days need close inspection for wear. Also
there are two blow off balls and springs in
the pump. These can be checked by using
a small amount of solvent and checking
for leaks (figure 8). The pump gears may
seem a bit sloppy in the pocket upon
initial inspection. Most pumps, even new
or low mileage, will have up to .006 in.
Figure 11
clearance. This may seem like a lot but it
is completely normal (figure 9). Lastly, be sure to align the notch in
the pump bushing with drain back hole and do not drive the bushing
too far into the pump or it will jam up against the shoulder of the
body (figure 10).
Figure 12
The Stator Support
There are no sealing rings on the input shaft. The bushing in the
stator support is what seals the converter charge/tcc release oil circuit
so checking the bushing for wear is very critical. The problem here is
the bushing is too deep for common calipers (figure 11). Bore gauges
could be used and I am thinking most of us do not have those types
of tools in our tool boxes. What we can do that is measureable and
repeatable is use the cellophane tape method. Place a small piece,
about 1/8 inch wide,(figure 12) of cellophane tape on the input shaft
(cellophane tape is about .0015 in. thick). Now place the stator support down onto the shaft. If the shaft with the tape on it goes through
the bushing the bushing has too much wear and must be replaced.
If the bushing is in good shape the stator support will not go onto
the shaft (figure 13).
There will be a ton of these units coming into your shops in the
next few years. Knowing what to watch for and what needs updating will ensure a long lasting unit and a satisfied customer. We all
know that when we have satisfied customers we have more Fun With
Transmissions!
14
1bill816.indd 14
Figure 13
GEARS August 2016
7/25/16 12:07 PM
Superior Transmission August 2016.indd 1
7/25/16 12:28 PM
TALES FROM THE BENCH
by Jarad Warren
members.atra.com
he only thing more difficult than working

on some of todays valve bodies is working
on them when theres no information
available. Such is the case with the later version of
the Subaru 5AT valve body.
According to the manufacturers, if you have a
problem with one of these valve bodies, you need
to buy a new one at considerable cost.
No doubt that works for them. But out in the
real world, with real transmission technicians, we
repair valve bodies. So weve come up with a fair
amount of information to help you when you come
into contact with one of these units.
The valve body well be using came from a
2009 Subaru Tribeca. These units also appear in
2009-on Subaru Legacy and Outback models with
5-speed automatics (5AT).
One of the biggest problems with this valve
body is nothings available separately: When
something goes south, the manufacturer wants you
to buy a new valve body. So, if you run into one
with a bad pressure switch, range switch, solenoid,
or speed sensor, you have two choices: scavenge a
core or buy a new valve body.
In this article, were going to go over the valve
body completely, so you have the information
youll need to diagnose and fix a problem.
The valve and solenoid names well be using
are of our own creation; weve named them after
their functions. For now, no one else has published
any information on this valve body, so weve had
to set the standards for naming and identification.
16
1jarad 8-16.indd 16
GEARS August 2016
7/25/16 11:57 AM
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SOLENOIDS
Line Pressure Solenoid

Connector # 300490CK285
Wire Colors
Yellow (2)
Front Brake Solenoid

Connector # 300143DK045
Brown (2)
Wire Colors
Lock-Up Solenoid
Wire Colors
Blue (2)
Input Clutch Solenoid

Wire Colors Purple (2)
High & Low Reverse Solenoid

Orange (2)
Wire Colors
Transfer Clutch Solenoid

Wire Colors
Grey (2)
Direct Clutch Solenoid

Wire Colors
White (2)
Forward Brake Solenoid

Wire Colors
Black (2)
Figure 1
18
1jarad 8-16.indd 18
These new Subaru valve bodies

have eight solenoids; theyre the linear
style solenoid, much like the Asian
Warner type.
Whats more, all of the solenoids
appear to be very similar, so, if youre
planning to remove them, youll want
to label them first, to make sure you
get them back in the right places.
There are numbers in very small
print on the plastic parts of the
solenoids (figure 1); none of them are
the same, so you could use those
numbers to identify the solenoids; just
remember to record which one
went where.
As we mentioned before, none of
the solenoids are available separately
at this time, so, if you need to replace
one, youll either have to buy a new
valve body or scavenge one from a core.
All eight solenoids measure 5.7
ohms resistance at room temperature.
Now lets look at each solenoid,
one at a time, to see where they are
and what they do (figure 2):
Line Pressure Solenoid Oil
from the solenoid assists the pressure
regulator spring and closes the pressure
regulator valve, increasing line
pressure. The line pressure solenoid
connector has two yellow wires.
Front Brake Solenoid Oil
from solenoid acts on the front brake
accumulator and front brake regulator
valves, which send oil to the clutch
pack. The front brake clutch can be on
in every gear except 4th; its usually
used for engine braking. The front
brake solenoid is controlled through
two brown wires.
Lockup Solenoid Oil from
solenoid operates the lockup control
valve and regulator. This controls oil
flow to the torque converter for lockup
operation. The lockup solenoid is
controlled through two blue wires.
Input Clutch Solenoid Oil
flows to the input control valve and
input clutch accumulator. The input
clutch is on in 4th and 5th gears. Two
purple wires control the input clutch
solenoid.
High and Low Reverse Clutch
Solenoid Oil flows from the
solenoid to the high and low reverse
control and high and low reverse
accumulator valves. The high and low
GEARS August 2016
7/25/16 11:57 AM
reverse clutch is on in park, reverse,

neutral, 1st sport mode, 3rd, 4th, and 5th
gears. The high and low reverse
solenoid receives power through two
orange wires.
Transfer Clutch Solenoid Oil
from the solenoid flows to the transfer
clutch control valve and transfer clutch
accumulator. This solenoid is active
under heavy engine loads and when
the computer detects tire slip, to
activate all-wheel drive mode. The
transfer case clutch solenoid receives
power through two gray wires.
Direct Clutch Solenoid Oil
from the solenoid flows to the direct
clutch control valve and the direct
clutch accumulator. The direct clutch
solenoid is active in 2nd, 3rd, and 4th
gears. The direct clutch solenoid
receives power through two white
wires.
Forward Brake Solenoid Oil
flows from the solenoid to the forward
brake control valve and forward brake
accumulator. The forward brake clutch
is on in 1st and 2nd gears. The solenoid
receives power through two black
wires.
Figure 2
PRESSURE
SWITCHES
All pressure switches on the

Subaru 5AT valve body are normally
open and close with pressure. This
valve body has five, single-wire
pressure switches (figure 3).
The front brake pressure switch
closes when the front brake clutch has
pressure. This switch has an orange
wire.
The input clutch pressure switch
closes when the input clutch has
pressure. It has a purple wire to it.
The forward brake pressure switch
closes when the forward brake clutch
has pressure. It uses a blue wire.
The direct clutch pressure switch
closes when the direct clutch has
pressure. It has a white wire to it.
The high and low reverse clutch
pressure switch closes when the high
and low reverse clutch has pressure. It
uses a yellow wire.
If any of these switches fails to
close when the computer expects it to,
the computer will go into failsafe
mode. At this time, none of the
switches are available separately.
GEARS August 2016
1jarad 8-16.indd 19
Figure 3
19
7/25/16 11:57 AM

Figures 4 & 5
Subaru 5AT Lower Valve Body

Retainer Locations
VALVE NAME
PRESSURE MODIFIER
1.200
.352
.045
14 TRANSFER CLUTCH ACC.
1.462
.402
.060
PRES. RELIEF (BALL .341)
2.463
.377
.067
1.462
.243
.036
MANUAL VALVE
15 TRANSFER CLUTCH
.944
.227
.020
SWITCH VALVE
1.205
.349
.036
16 DIRECT CLUTCH
.940
.262
.020
PRESSURE REGULATOR
1.480
.583
.053
17 DIRECT CLUTCH ACC.
1.462
.402
.060
SECONDARY REGULATOR
1.412
.354
.059
1.462
.243
.036
FRONT BRAKE
.787
.194
.019
18 FORWARD BRAKE
.952
.256
.020
FRONT BRAKE ACC.
1.150
.509
.076
19 FORWARD BRAKE ACC.
1.462
.402
.060
TCC REGULATOR
1.168
.348
.033
FORWARD INNER SPRING
1.462
.243
.036
.915
.264
.021
20 SOLENOID REGULATOR 1
1.480
.350
.045
11 INPUT CLUTCH ACC
1.458
.402
.060
21 SOLENOID REGULATOR 2
1.480
.350
.045
1.485
.242
.038
22 CONVERTER RELIEF
1.360
.353
.045
12 HIGH & LOW REVERSE
.919
.263
.020
23 SWITCH VALVE
1.256
.328
.024
13 HIGH & LOW REVERSE ACC.
1.375
.402
.068
10 INPUT CLUTCH
20
1jarad 8-16.indd 20
INPUT INNER SPRING
FREE LENGTH DIAMETER WIRE SIZE
VALVE NAME
TRANSFER INNER SPRING
DIRECT INNNER SPRING
FREE LENGTH DIAMETER WIRE SIZE
GEARS August 2016
7/25/16 11:57 AM
Subaru 5AT Upper Valve Body
GEARS August 2016
1jarad 8-16.indd 21
21
7/25/16 11:57 AM
Figure 6
VALVES
Its surprising to see so many

valves with linear type solenoids
(figures 4 and 5). Each solenoid
controls a regulator valve for the front
brake clutch, input clutch, high and
low reverse clutch, transfer clutch,
direct clutch, and forward brake clutch.
And each clutch has an accumulator in
the valve to cushion the apply.
The pressure regulator valve is a
little different from most valve lineups:
It doesnt have a boost valve. The line
pressure solenoid adds oil pressure to
the spring side to control line pressure.
The pressure regulator valve also
has a pressure modifier valve that
sends oil to the opposite side of spring
to lower pressure in park and neutral.
SOLENOID REGULATORS
This valve body uses two solenoid

regulating valves to control the oil
pressure to the solenoid. These are
very active valves; always inspect the
bores carefully for wear.
22
1jarad 8-16.indd 22
Solenoid regulator 1 supplies oil

to the direct, input, high and low
reverse, and transfer solenoids.
Solenoid regulator 2 supplies oil to the
line pressure, lockup, front brake, and
forward brake solenoids.
The TCC regulator and control
valves are in the same bore, using a
common valve lineup. The control
valve switches fluid direction in the
converter and the regulator valve
regulates converter clutch slip.
The converter oil is regulated with
the secondary regulator valve, and
theres a relief ball and spring if
pressure gets too high.
a checkball and spring in the lube

circuit to control drainback.
So there you have it: Everything
weve come up with about the Subaru
5AT valve body. All this new
information should give you a leg up
when diagnosing engagement and shift
problems on these units.
Special thanks to Arnolds Transmission & Gear in Denver, Colorado,
for sending us this valve body.
CHECKBALLS AND FILTERS
The upper valve body houses the

filters, checkballs, and the drainback
ball (figure 6). There are four filters to
keep the solenoids clean.
There are three checkballs to
direct oil through the feed holes. The
checkballs are for the reverse, forward
brake, and input clutches. Theres also
GEARS August 2016
7/25/16 12:55 PM
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Two years in a row.
From left to right: David Bakos, Executive Director of GM

Aftersales Engineering; John Sollazzo, Vice President of
Sales Precision International; Frank Miller, Vice President &
General Manager, Precision International; Michelle Braun,
Executive Director of Purchasing, GM CCA
Thank you, GM CCA, for inspiring us to be

the best we can possibly be.
Some awards are more meaningful than others. That is why
we take exceptional pride in being recognized by GM as a
premier supplier in Customer Care Aftersales for the second
year in a row. Like GM, we are committed to providing
unmatched customer service by offering the very best
transmission solutions possible. It is a privilege to be a
trusted partner to GM and we look forward to continuing
to deliver superior engineering, quality control, on-time
delivery and tech
support for many
years to come.

(631) 567-2000 Fax (631) 567-2640
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E-mail: [email protected]
7/25/16 11:58 AM
KEEP THOSE TRANNYS ROLLING
by Pete Huscher
members.atra.com
Raptor picture
provided by
Adrian Carter
of Fort Mohave, AZ
n this issue, were going to look

at Fords Hill Descent Control
system, found on the new 2017
Ford F150 SVT Raptor. Ford has been
using Hill Descent Control or HDC
on the F150 Raptor, SVT, FX4, XLT,
Lariat, and King Ranch models since
year model 2013, but most of us arent
aware of how the system operates.
WHAT IS
HILL DESCENT CONTROL?
Hill Descent Control or HDC

was originally designed by Bosch (in
conjunction with Land Rover) in 1993,
for use on the Land Rover Freelander.
At the time, the system was leading
edge
technology
that
allowed
Freelander to set itself apart from all
other four wheel drive vehicles.
The system allows the driver to
control downhill descents in rough
terrain, without touching the brake or
accelerator pedal, allowing the driver
to concentrate on steering the vehicle
through the rough terrain. Now lets
see how the HDC system works.
HDC OPERATION
The HDC system has operating

parameters that limit its operation to
between 2 and 12 MPH. From 13 to
28
1pete 816 v2.indd 28
20 MPH the system will remain

active, but descent speeds cant be
set or maintained until the vehicle
drops below 12 MPH.
When engaged, the HDC
system will control the downhill
descent speed by using the
Powertrain
Control
Module
(PCM), Antilock Brake System
(ABS), and Cruise Control. The
HDC system can be controlled
from the cruise control buttons to
set vehicle descent speed. If the
vehicle starts to accelerate downhill
without the drivers input, the ABS
will apply the brakes to slow the
vehicle.
If the vehicle is going down the
hill too slowly, the cruise control
system will increase vehicle speed to
maintain a steady speed as requested
by the driver. The driver can override
the HDC system by applying pressure
to the accelerator or brake pedal as
needed.
CAUTION Hill Descent Control systems cant control vehicle
descent on all surface conditions,
such as ice, wet, or extremely
steep grades. HDC is a drivers
assist system; not a substitute for
good driver judgment.
Figure 1: HDC button
OPERATING
THE HDC SYSTEM
Fords HDC system is very easy to

operate. When the demand arises:
Press and release the HDC button
(figure 1) located on the dash.
1. Press the accelerator pedal or cruise
control + button to accelerate to
the desired speed.
2. Press the brake pedal or cruise
control button to decrease speed
to the desired speed.
Once youve reached the desired
speed:
1. Tap the brake pedal to engage HDC.
2. Release brake and accelerator
pedals.
and the HDC system will do
the rest. Disabling or turning the
HDC system off is as easy as pressing
GEARS August 2016
7/25/16 11:59 AM
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Raptors Hill Descent Control System
and releasing the HDC button again.

The vehicle will then resume normal
operation.
FORDS
ADDED ATTRACTIONS
Adding the HDC system to Fords

new 2017 F150 SVT Raptor wasnt
enough for Fords Special Vehicle
Team (SVT). Since its establishment
in 1993, the SVT has been responsible
for designing and developing Fords
performance vehicles.
They went all the way with the
2017 F150 SVT Raptor by installing
a 6.2L Boss V8 or 3.5L ECO Boost
engine;
a
10-speed
automatic
transmission or the 6R80 6-speed
transmission
(depending
upon
application); a unique grill, an in-dash,
four wheel drive monitoring system;
a front, off-road camera and camera
washer; an optional, 360 camera
(to view the surrounding area); dual
exhaust with 3.5 exhaust tips; an
electronic, shift-on-the-fly transfer
case; a modified ELD rear locking
30
differential; special high performance

Fox shocks; and a heavy duty
bumper with front end, engine,
transmission, and transfer case skid
plates. Ford also added an intelligent,
touch screen monitor to monitor
vehicle operations.
IN-DASH 4X4
MONITORING SYSTEM
The in-dash 4X4 monitoring system allows the driver to monitor the
4x4 system operation. The monitoring system is located in the center of
the instrument cluster (figure 2) and
Figure 2: In-dash 4x4 monitoring system
GEARS August 2016
7/25/16 11:59 AM
displays vehicle direction (compass),

vehicle angle, vehicle tilt, front wheel
orientation, and 4x4 status.
FRONT OFF-ROAD
CAMERA
Fords Special Vehicle Team

installed a front, off-road camera in
the front grill (figure 3). The camera
is equipped with a camera washing
system (to clean the camera lens).
To operate the front, off-road
camera, you must first be in OffRoad mode, the electronic locking
differential must be activated, and
vehicle speed must be under 15 MPH.
Figure 3: Off-road camera
The front, off-road camera allows

the driver to see obstacles in front
of the vehicle and is essential when
cresting a hill. The Raptor is also
available with a 360 camera.
INTELLIGENT
TOUCH SCREEN MONITOR
The intelligent touch screen

monitor is located above the center
console (figure 4) and offers touch

screen capabilities. The touch screen
monitoring system allows you to
access all on-board amenities,
including the 4x4 system.
With the addition of Hill Descent
Control and the many upgrades to
the Raptor line, Fords 2017 F150
SVT Raptor is ready to conquer any
obstacle it encounters. With a better
understanding
of
how
the Hill Descent Control
system operates, you should
have no problem keeping
those trannys rolling.
Figure 4: Intelligent Touch Screen Monitor
RostraTRANSMISSION
GEARS August 2016
31
7/25/16 11:59 AM
F
O
T
!
OU
R DAY
A
C
T .TO
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T OP..
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G R SH
YOU
6
1
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LOCATIONS
August 6 - San Antonio, TX
August 13 - Albuquerque, NM
August 20 - Portland, OR
August 27 - Anaheim, CA
September 10 - Chicago, IL
September 17 - Billings, MT
September 24 - Atlanta, GA
October 1 - Newark, NJ
November 5 - Baltimore, MD
SCHEDULE
Registration ......7am-8am
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FEES
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Computer
Communication
Troubles,
by Scott Shotton
The Driveability Guys
Part II
n the last issue of GEARS, we

examined how to diagnose a single module that wouldnt communicate. We covered the three requirements for a module to operate: power,
ground, and its ability to communicate.
This month, well examine a
vehicle that has problems with multiple
modules. The diagnostic approach
will be slightly different, because the
vehicles fault is different. As always,
a networking issue should start with a
scan tool.
The vehicle is a 2007 Silverado
that wont crank or start intermittently.
When the vehicle is acting up, there
are additional problems: the power
windows and the HVAC wont work, to
name just a few.
As with most modern vehicles, the
first diagnostic step is to connect a scan
tool and check for any trouble codes. In
this case, many of the modules wont
respond. That indicates a network
issue, forcing us to shift gears, so to
speak.
When multiple modules wont
communicate, your first step should
be to try to communicate with all
of the modules, and then use wiring
diagrams to choose which area to
focus on. On this particular vehicle,
communication is possible with the
Engine Control Module (ECM),
Body Control Module (BCM),
Transmission Control Module (TCM)
and the Electronic Brake Control
Module (EBCM.)
These modules wont respond:
Radio, Passenger Door Switch
(PDS), Instrument Panel Cluster
34
1scottshotton816.indd 34
(IPC), Driver Door Switch (DDS),

HVAC Control Module (HVAC), Theft
Deterrent Control Module (TDM),
Body Control Module (BCM), Memory
Seat Module (MSM), Sensing and
Diagnostic Module (SDM), and Remote
Control Door Lock Receiver (RCDLR.)
Armed with that knowledge, the
next step is to consult a wiring diagram
and examine the system. The object is
to step back and get a feel of how the
vehicles networks function.
This Silverado has two networks:
high speed CAN and low speed CAN.
Based on which modules respond, and
those that dont, the wiring diagram
shows that all of the modules on the high
speed CAN bus are communicating; the
modules on the low speed CAN bus
arent.
The next step is to break out a scope
and observe communication signals. As
daunting as this may sound, remember
that you dont need to decipher what

the modules are saying; you just need to
confirm theyre saying something.
Well start with the high speed
CAN bus to see what a working signal
looks like (figure 1). The red trace is
CAN Hi probed at DLC pin 6; the green
trace is CAN Lo probed at DLC pin 14.
Heres what youre looking for:
The signals turning on and off
properly.
The voltages are good.
With most two-wire CAN networks,
CAN Hi should rest at 2.5 volts and
rise to 3.5 volts when communicating.
Conversely, CAN Lo should rest at
2.5 volts and drop to 1.5 volts when
communicating. The two traces should
mirror each other. As you can see, thats
exactly what theyre doing.
The next step is to check the
low speed CAN network to see if
its trying to communicate. To
Figure 1
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7/25/16 12:26 PM
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do that, well connect

the scope positive lead
to DLC pin 1.
Obviously somethings
trying to talk (figure 2). We
have what appears to be
communication, but look at
the voltages: This vehicles
low speed CAN network is
starting below zero volts and
rising to about 0.7 volts to
communicate.
Does that seem right?
Hard to say for sure: First we
need to know what a good
GM low speed CAN should
be before we can make the
call. Knowing what good
voltages are for a particular
communication protocol is
critical for diagnosis.
For reference, a GM low
speed CAN should rest at 0
volts and rise to about 4.5
volts. This vehicles signal is
nowhere close.
So the low speed CAN
network has a fault. Now we
should start asking questions:
Is a wire cut? No. If a
network wire were cut,
wed lose some modules
but the voltages would
still be good for the
remaining network.
Is there a short to ground?
No. If there were a
network wire shorted to
ground, the scope would
read zero volts all the time.
Is there a short to power? No. If
there were, the scope would show
system voltage.
Could we have a module corrupting network communication?
Yeah, that could give us this
problem.
Its common for one module to
affect the communication of all modules
on its respective network. So how can
we isolate the problem module when
there are ten modules on the network?
One way is to disconnect modules,
one at a time, until communication is
restored. This technique may be our
only option on some vehicles, but it can
be time consuming, depending on the
locations of the modules.
In other cases its easier to isolate.
36
Figure 2
Figure 3
In all cases, wiring diagrams and

network topology are the key. Weve
simplified the Silverado low speed
CAN network diagram to make it easier
to follow (figure 3).
As you can see, there are several
modules on the faulty network. We
could choose to find and unplug each
module, one by one. But a better option
may be to divide and conquer: JX221
and JX339 are splices. If we disconnect
JX339, we could split the network.
If communication returns with
splice JX339 disconnected, the problem
is with the Memory Seat Module
(MSM), Sensing and Diagnostic
Module (SDM), or the Remote Control
Door Lock Receiver (RCDLR.) If
communication doesnt return, we can
focus on the upper half of the diagram.
So the next step is to find splice JX339.

The JX339 splice pack is located
under the passengers seat (figure 4).
To isolate the circuits, we remove
the connector, or comb. The comb is
basically a jumper that connects the
networks. Removing the comb isolates
every module that connects through it.
So we remove the comb and, lo and
behold, communication returns to all the
modules on the top half of the diagram
(figure 3). By process of elimination, we
can conclude that the problem lies in the
Memory Seat Module (MSM), Sensing
and Diagnostic Module (SDM), or the
Remote Control Door Lock Receiver
(RCDLR.) Where do we go next?
One option would be to find and
disconnect each of these modules
independently, which is a perfectly
GEARS August 2016
7/25/16 12:26 PM
Lubegard August 2016.indd 1
7/25/16 12:33 PM
acceptable technique. But, for the sake

of efficiency, we could approach this
issue backward: We could use a jumper
wire at JX339 to add one module at a
time, and see which module brings the
network down.
Using the jumper wire technique,
we connect one module at a time,
using the scan tool to check for
communication. When we reconnect
the Sensing and Diagnostic Module
(SDM) to the network, all modules on
the network go down.
So now we need to find the Sensing
and Diagnostic Module (SDM), or
the air bag module, and disconnect it.
Service information shows the module
is underneath the drivers seat. We pull
back the carpeting and there it is (figure
5). Apparently road salt collected under
the carpet.
As a final check, we disconnect the
Sensing and Diagnostic Module and
reconnect everything else. The vehicle
starts and runs, and all of the other
modules communicate with the scan
tool.
Checking the communication
signal from the low speed CAN bus with
the Sensing and Diagnostic Module
disconnected (figure 6) shows the
communication circuit is functioning
correctly. It rests at about 0 volts and
rises to about 4.5 volts to communicate.
In addition, the HVAC works
and the power windows come back
on line. Everything looks good. The
Sensing and Diagnostic Module (SDM)
in this Silverado was causing all of
the customer complaints and more.
Replacing and programming
the SDM resolved all of the
issues.
To
diagnose
the
communication problems
on this vehicle, we followed
a structured plan: First we
attempted communication
with all of the modules.
Next, we consulted network
wiring diagrams to narrow
the search.
Then we checked for
communication with a
scope, and confirmed it with
a scan tool, while isolating
portions of the network until
the process of elimination
led to the faulty module.
38
Figure 4
Figure 5
Finally, disconnecting the faulty

module and restoring the rest of the
system confirmed the diagnosis.
You can follow these same
steps with most multiple module
communication problems. If you

stick to this procedure, youll greatly
enhance your success rate and decrease
your diagnostic time.
Figure 6
GEARS August 2016
7/25/16 12:34 PM
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THE OTHER SIDE OF THE PUMP

by Martin Brooks
President, TCRA
any years ago I took an electrical course

at ATRA. One of the things they instilled
in us was the importance of checking
the grounds. Of course, that was in the early days
of electronic transmissions; I wont say exactly
how long to avoid aging me, but lets just say it
was before OBD-II became a standard.
You may ask what that has to do with torque
converters. Well actually, bad grounds can have
quite a lot to do with the life of your converter
and pump, and, obviously, the life of your newly
rebuilt transmission.
To illustrate the importance of getting the
grounds right, let me share a story I heard about a
general repair shop that performed a valve job on
a truck. To access the heads, they lifted the cab off
the chassis. Unfortunately, when they reassembled
it, they forgot to reconnect the ground straps.
The road test only lasted about two miles;
then the technician sat and waited for a tow truck
to haul the rig back to the shop, where they discovered
the pump bushing had welded to the hub. This meant
the shop was up for a pump and a converter, which
most likely ate the profit from the valve job!
While you need to be aware of the grounds with
all transmissions, its particularly important with
heavy-duty units, such as the Ford 5R110. Make sure all
surfaces are clean and free of paint. If the transmission
case has been painted, clean the paint from the block
mating surface and check that the block surface is
also clean.
Check the crank pilot and make sure theres no
rust or damage, so the converter can fit correctly. Many
converter rebuilders paint the converter; if the pilot is
painted, remove the paint and grease it lightly.
To check the ground system, connect the positive
lead of a voltmeter to the starter body and the negative
lead to the negative post of the battery. Watch the
voltage when engaging the starter: If the meter indicates
more than 0.2 volts, you have a ground problem.
For additional protection, you can add a ground
strap from the frame to the starter, the block, or the
bellhousing. Once again, make sure all the surfaces are
clean and free of paint or rust.
Obviously there are other issues that can cause
pump or converter failure; well look at some of them
in future articles.
Nobody likes to see a comeback, so its worth
taking those extra few minutes to make sure youve
verified the grounds.
40
1TCRA 816.indd 40
GEARS August 2016
7/25/16 12:00 PM
Smart Blend August 2016.indd 1
7/25/16 12:35 PM
UP YOUR BUSINESS
by Thom Tschetter
t this years Powertrain Expo,

Im presenting a workshop
entitled Pea Soup: The Cure
for Entrepreneurial Split Personality
Disorder. Ive compiled some
practical tools to conquer the twohat challenge that I wrote about in
the May 2016 issue. These tools will
help you take your company exactly
where you want it to go. Youll learn
the secrets for managing things and
leading people.
This months article discusses
another P-word: People. People are
essential for business, and, of course,
for the Pea Soup recipe. To be more
specific, people, in this case, refers to
customers and potential customers.
If
youve
attended
past
Powertrain Expos, youve heard the
term customer-centric. This month
were going to look at the idea of
making your advertising customercentric, or, to stay with the Pea Soup
theme, people-centric.
42
1tschetter 816.indd 42
Most Advertising
Is a Waste of Money
Have you ever wondered why
advertising agencies dont advertise?
What do they know that they arent
telling us? Theyre the pushers
and were the addicts. Lets face it:
Advertising is like a drug addiction in
that it makes us uncomfortable when
were not doing it.
After spending over 30 years
studying advertising through experimentation and observation in my own
businesses, and after having been an
advertising addict for over 25 of those
years, here are some of my conclusions about advertising:
1. Most advertising is a waste of
money. Its not because advertising doesnt work because all
advertising produces results even
if the results are bad, theyre still
results. Most advertising is a waste
of money because it fails to produce
the results the advertiser wants it

to produce.
2. Most advertisers dont even know
what results they want. They
express their desires in vagaries
that are based on feelings rather
than measurable targets. The
advertising fails right out of the
gate because theres no clear plan or
objective.
3. Most advertisers dont understand
the purpose and role of advertising. Advertising has one purpose:
to generate leads. The terms
advertising and marketing are often
used interchangeably, but they
arent the same. Advertising is paid
placement on radio, TV, print, online, or other media. Advertising is
only one element of marketing, and,
in and of itself, it doesnt necessarily increase sales.
4.
Marketing includes advertising,
but it also includes strategy development, branding, defining
GEARS July 2016
7/25/16 12:00 PM
your image, and developing sales

procedures that fit your company
culture.
5. Top of Mind Awareness (TOMA)
is the ultimate goal of advertising
because TOMA reliably produces
leads.
6. Most advertising goes completely
unnoticed by your target customer.
Its a sad fact that your ad is only
important to three people:
a. The person buying it (you)
b The person selling it (the ad
rep), and
d. Your competitors.
You need to make it important to
the only person who really matters:
your target customer.
7. Unless a person needs, wants, and
can afford what youre selling, all
the advertising in the world wont
work. For instance, no amount of
advertising will create the need
for an auto repair or cause a sane
person to want to buy an auto
repair they dont need it or cant
afford. You can hope that theyll
GEARS August 2016
remember you when they need

you, or that youre lucky enough
that your ad lands on them exactly
when they need you. But thats just
a crap shoot.
8. Automotive businesses often offer
products or services that are so
similar that potential customers
have a difficult time differentiating
them on any basis other than price.
Successful marketers distinguish
themselves with effective solutions
to problems. Rather than talking
about your products, services, or
prices, talk about the customer;
solve his or her problems: PeopleFirst Advertising.
Track and
Measure Results
Lets start with the planning

process. First, determine how much
youll need to sell just to break even
on the advertising investment. One
approach is for a specific promotional
campaign to acquire new customers.
Using this concept, if your gross
profit is 50% and the campaign cost is

$5000, youd need $10,000 in sales to
break even.
But if you take a long-term
budgetary approach, which is based
on investing a certain percentage
of your total sales into advertising
to attract new customers as well as
building customer loyalty and repeat
sales, the calculation goes like this:
For a 5% budget, for every $500
you invest must generate $10,000
of sales ($500 5% = $10,000). Its
essential to track sales, but also
advisable to track your gross profit on
these sales to confirm whether your
advertising campaign is successful.
Either way, at least you have
a target, and this is better than just
going with your gut. Now you
can calculate how many leads your
advertising needs to generate to
achieve your sales goal. For every
$10,000 of sales, if your average sale
is $400, the campaign needs to yield
25 service orders ($10,000 $400 =
25 service orders).
43
7/25/16 12:00 PM
People-First Advertising
Now you need to determine how

many leads it takes to generate 25
service orders. If you convert 70%
of your leads to sales, youll need
to generate almost 36 leads (walk-ins
or phone calls) to get 25 customers
(25 70% = 36 leads). Clearly,
you need to track leads and sales
conversions faithfully.
Reaching Your
Target Customers
Okay; you know what you want to

achieve so lets plan your strategy to
reach your target customer. The 4-part
formula goes like this:
1. Say something important.
2. Say it to the right people
the people its important to.
3. Say it well with a compelling
message.
4. Say it often once is not enough.
Saying something thats important and saying it to the right people
is integral. To do this successfully,
you need to know who your ideal
target customers are and whats
important to them. It makes no sense
to spend money reaching and attracting customers that arent a good fit for
your business model.
Start by determining your ideal
customers primary frustrations with
respect to buying auto service and
repairs. Tell them how youll solve
their primary frustrations. This is
important to them, so it should be the
focus of your ads. For instance, in no
particular order, here are some of the
common frustrations expressed by
auto repair consumers:
Inconvenience of taking time away
from other commitments, being
44
without their cars, or having to wait

while their cars are being worked
on.
Not knowing what theyre getting
and why.
Fear of paying too much or paying
for something they dont need.
Being up-sold the estimate
always goes up before the job is
done.
Having to come back for the same
problem after its supposedly fixed.
Can you think of other areas
of frustration that transmission and
auto care consumers might have?
It probably differs geographically
and demographically, so you might
consider taking a random survey to
find out what people in your area find
frustrating.
Saying it well has to do with
carefully structuring your advertising message to reach your target
customer. Dont water down your
message; tailor it specifically to
address the primary frustrations
youre solving.
It must be important to your
target customer. It doesnt matter if it
doesnt apply to everyone it matters
that it fits your ideal target customer.
Dont try to advertise to everyone
because youll reach no one.
The ad must accomplish 4 things
and they must be accomplished in
the following order. A simple way
to remember them is the acronym
A I D A.
1. Attention you must first
get their attention. If you dont
do this, nothing else in your
ad matters because they wont
notice it. You might need to be
outrageous because you literally

have to interrupt them, shake
them from their complacency, and
break through what is called their
Reticular Activator System.
The RAS is a type of filter in your
brain that filters out things that
arent important. Its kind of like
an auto pilot for your brain. An
example of how it works is when
you drive all the way to work and
dont remember the trip, or how you
never saw people driving your type
of car until you bought one.
2. Interest once youve interrupted
them and have their attention, you
need to peak their interest enough
to want to check out your ad. Give
them just enough compelling
information to interest them in the
details. Highlight one or more of
the primary frustrations, and, if
they relate, theyll likely want to
learn more about what you have to
offer as a solution.
3. Details people who are
interested will hang in for the
details. We dont care about the
rest because weve connected with
our target customers. Dont say any
more than necessary to get them to
step 4. By the way, youll still reach
people who arent your target, but
keep your message focused on your
target customers.
4. Action tell them what to do now.
For example, call you, come in,
write down your number, save your
coupon, or whatever action you
want them to take.
Finally, commit to saying it often.
Studies have confirmed that it takes
nine or more impressions before the
GEARS August 2016
7/25/16 12:00 PM
message breaks through and makes a

lasting impact. A person might have
to see your ad nine or more times
before you achieve Top of Mind
Awareness. This varies depending
on your ad message, how well you
targeted the message, and whether the
reader currently needs your service.
Its better to reach 100 people
10 times than to reach 10,000 people
one time. Because people tend to
be creatures of habit, a good way to
accomplish this is to advertise in the
same place on a regular basis for at
least 90 days.
People are creatures of habit, so,
if youre advertising on TV or radio,
advertise at exactly the same times on
the same days of the week. In print,
be on the same page with the same
size and appearance on the same days
every week. For direct mail, dont
expect results to roll in until you mail
several times to the same list.
Another great way to break
through the Reticular Activator
System and get the word out about
your company is to join community
groups and service clubs. I was a
member of the Chamber of Commerce
for 25 years, but didnt attend a single
meeting for the first 20 years.
When I finally got around to
attending, I discovered that I was
the only auto service company at the
meetings. I quickly picked up new
business from other attendees, and
they began to refer friends to me, their
new friend in the car repair business.
So joining clubs works, but only if
you get involved. When it comes to
community service, you benefit in
direct proportion to what you put in.
GEARS August 2016
The internet has opened the

door to reach people when they need
you. This is a topic worthy of an
article unto itself, so Ill simply say
that internet advertising is no longer
optional. Statistics demonstrate that
most shoppers who dont already have
a relationship with a service provider
will begin their search on the internet.
Today, a web site with an internet
marketing strategy that includes
search engine optimization (SEO) is
essential. Start tapping into social
networking tools like Facebook,
Twitter, YouTube, and Instagram.
Set up an automated email system
that sends brief, informative email
messages at frequent intervals.
Expand the power of the internet
with website alliances that align your
shop with other quality businesses.
For instance, your ATRA membership
gives you a presence on the ATRA
web site.
In Closing
Marketing and advertising are

addictive and fun. Whether youre
placing traditional advertising, getting involved in community-based
networking, or employing internet
strategies, stop talking about you
and start talking about how your
customers benefit when they choose to
do business with you.
Apply the principles discussed
in this article and use a people-first
advertising strategy before you waste
another dime on advertising that
doesnt work.
This years Powertrain Expo
is scheduled for the last weekend
in October. Come and learn from a
whole slate of management experts

about how you can take your business
to the next level. Plus you get to spend
Halloween in Las Vegas does it get
any better than that?
I hope to see you there.
Share Your Stories

If youve personally experienced a
weird or unusual customer dispute and
wouldnt mind sharing it to help your
industry, please contact me. You just tell
me the story and Ill do all the heavy
lifting to write it.
We can make it an article about
you, or you may remain anonymous. The
main thing is we want to share stories
that will help others avoid similar problems. Call me at 480-773-3131 or email
me at [email protected].
About the Author
Thom Tschetter has served our
industry for nearly four decades as a
management and sales educator. He
owned a chain of award-winning transmission centers in Washington State for
over 25 years.
He calls on over 20 years of
experience as a certified arbitrator for
topics for this feature column.
Thom is always eager to help
members of our industry and continues
to be proactive in pursuing ways to
improve your business and your life.
45
7/25/16 12:00 PM
THE REVENUE GROWTH HABIT
by Alex Goldfayn
CEO, Evangelist Marketing Institute
ou deserve more revenue.

Because you do great work.
You help your customers a
great deal. Theyre very happy. Thats
why theyve been coming to you for
years, and sometimes decades. Sure,
sometimes theyre upset, but thats life.
If you zoom out from the
individual problem, your customers
are thrilled with you. You save them
time. You save them money. Your
reliability helps them sleep at night.
Your great work allows them to focus
on other important tasks. As such, they
deserve more of your help. And more
people like them your prospects
deserve to enjoy your value.
And you deserve to have your
sales grow. So does your family, which
supports you. So do your customers,
your prospects, and your vendors, all
of whom wish to work with a thriving,
successful organization, as opposed to
a struggling, contracting one.
You deserve more revenue because you do great work, your
customers are very happy, and theyd
like to benefit more from your value.
Your customers only know
about a small fraction of what you
offer. Customers niche you into being
a provider only of what they buy from
you. Just because you tell them you do
other things doesnt mean they know
you do those other things.
How many times has a customer
told you, I didnt know you did
that, when youve already told them
about that very thing? So you must
systematically tell people about
everything they can buy from you.
Its impossible to over communicate.
Theres no such thing as telling people
46
1AlexGoldfayn 816.indd 46
too much about the different things

they can buy from you.
So tell them. Tell them on the
phone. Tell them by email. Tell them
in person. Tell them by snail mail. Just
tell them.
You arent lucky when your customer chooses you or picks up the
phone when you call. The customer
is lucky to have you. This is how
to think. You need confidence and
boldness to improve sales quickly.
You arent intruding when you call
the customer. You arent imposing or
taking their time. Youre offering them
your great value.
Theyd like to have more of it.
Theyre buying things from your
competition right now that theyd like
to buy from you. Feel strong. Feel
confident. And behave boldly. Your
customers love you. Theyre lucky to
have you.
Customer testimonials make us
bold. You cant sit at your desk and
decide that youre wonderful and your
customers love you, and that youll
now think and behave accordingly.
Thats really, really hard to do;
maybe impossible.
If youre an owner or a manager,
you cant simply tell your staff that
theyre amazing and wonderful and
ask them to behave accordingly.
The way to do that is to hear how
wonderful you are from your good
customers because theyll tell you. If
only youd ask, theyd tell you.
Ask your customers what they like
best about working with you. Theyll
tell you. Then ask them how that helps
them. Theyll tell you. Then ask them
if you can use their comments in your
materials. Theyll almost always say

yes. Now you have the fuel to make
yourself and your colleagues bolder.
Want to grow revenue? Communicate more! The more people
hear from you, the more they buy
from you. So let them hear from you.
Systematize these communications as
you would automate deposits into a
savings or investment account. Assign
somebody to follow up on all quotes
and proposals, three times ideally.
Add a did-you-know question
to the signature of every email. Send a
good newsletter every two weeks, and
pre-write several of them so you have
some in the bank. Youre probably
on the phone or in front of customers
all day long. Dont end a single
conversation before asking the didyou-know question, or, perhaps, for a
referral.
Customers want to buy more from
you.
You need to help them do that.
Alex Goldfayn runs The Revenue Growth

Consultancy, which helps companies and sales
departments grow revenue quickly and easily by
implementing a system of simple communications
techniques. These sales and marketing techniques
are welcomed by your customers and prospects,
and executable by your customer-facing staff
in minutes per day. To discuss growing your
business in this way, email alex@evangelistmktg.
com or call Alex at 847-459-6322.
His latest book, The Revenue Growth Habit,
was named the 2015 Sales Book of The Year by
800-CEO-Read. Buy it at Amazon.com.
GEARS August 2016
7/25/16 12:02 PM
heres an old railroad folk song

Ive always enjoyed about the
competition between John
Henry a steel driving man
and a steam drill. John Henry was old
school; he swung a hammer and drove
steel spikes into the rails to hold them
down. He was the best at it that anyone
had ever seen.
Then one day the boss showed
up with a new machine that could do
John Henrys work: a steam drill. John
Henry scoffed at the machine and said
that he could beat the machine in a
head-to-head competition:
John Henry said to the captain,
You go and bring your
steam drill around.
But before I let that steam drill
beat me down,
Ill die with my hammer in
my hand.
The big day came and everyone
turned out to see the competition.
They were all rooting for John Henry.
And John Henry won, but it took
everything he had. He pushed himself
too hard; at the end of the race John
Henry laid down his hammer and
he died.
John had outdone the technology.
He won, and by a considerable margin.
But was it worth it? It took so much
unnecessary effort that it used him
up. He beat the machine once.
One highly skilled man just couldnt
compete with the new technology for
any sustained length of time.
Do you see any parallels here?
Could we substitute the name
rebuilder and factor in some of your
newest technology? It applies to all
of us, doesnt it? Sure, its possible to
keep up without embracing todays
technology for a while. But it takes
everything we have.
GEARS August 2016
1chatcart 8-16.indd 47
Is it worth it? Wouldnt it be

smarter to take advantage of what
todays technology has to offer?
Not that its supposed to replace
us: Nothing can replace the human
element that weve created for
our market.
But, by embracing technology
and working with it, we can do well,
more. And we can do more without
having to burn ourselves out. Unlike
John Henry, we can take charge
of our technology and expand our
own capacity.
Nothing will ever replace the
intuition, wisdom, and journeyman
abilities of a master rebuilder. At the
same time, no master tradesman will
ever be able to stay out front without
embracing the latest technological
systems and breakthroughs at least,
not for long.
To be a professional means constantly learning and expanding your
craft. ATRA is committed to bringing
you the latest and greatest techniques
taught by the true masters of the day.
The seminars, webinars, articles,
and sessions at Expo are designed
to keep you out front. Let them help
you become, and remain, the best in
your field.
Expo is where you can get a
firsthand look at the latest technology,
techniques, and business strategies
that are showing up on the horizon.
Its where you can meet with the men
and women who built the steam
drills that are changing the way we do
business, and learn how to incorporate
them into your business model.
Isnt there some software that
youve heard about, but havent begun
to use? Arent there a few really
amazing tools that you havent built
into your daily routine? Do we need to
by Jim Cathcart
schedule a head to head between you
and the machine in the hands of a
skilled technician? You might win, but
would it be worth it? Is the highest and
best use of your talent being applied
to the job? How much better could
you be with the latest advancements
and tools?
I cant help but admire John
Henry: He stood his ground and he
won. But was it worth it? Id rather
embrace the technology and remain to
fight another day. Thats not a strategy
that people write folk songs about, but
its certainly makes for a longer, more
profitable future.
Make technology your friend and
seek change anytime it can lead to
improvement. The old ways may be the
most comfortable, but, then again, so
is a padded coffin. Stay on the learning
edge, and keep on growing. Dont let
todays technology send you to an
early grave.
If you want to keep going, theres
no better way to discover the latest
technology and business strategies
than at Expo. Reserve your spot today!
Jim Cathcart is the founder of

Cathcart.com and author of 18 books.
Hes a strategic advisor for ATRA and
a regular contributor to GEARS. For
free access to short video messages
from Jim, go to Thrive15.com/acorn.
47
7/25/16 12:01 PM
See You in Paris!

ATRAS
POWERTRAIN
EXPO 2016
October 28th - 29 th
Las Vegas, NV
hosted by
Connecting Hotel
Host Hotel
Paris Hotel & Casino
3655 S Las Vegas Blvd
Las Vegas, NV 89109
(877) 603-4389
Room Rate: $149*
Cut-off Date: 10/4/2016
*A Daily Resort fee of $29 will be charged.
A limited supply of rooms are also available at:

Ballys Hotel & Casino (attached to the Paris)
3645 S Las Vegas Blvd, Las Vegas, NV 89109
(877) 603-4389
Room Rate: $129* | Cut-off Date: 10/4/2016
*A Daily Resort fee of $29 will be charged.
www.powertrainexpo.com
Schedule At A Glance
Thursday, October 27
7am - 5pm Attendee Registration
TECH
MGMT
8am - 9:30am
9:30am - 11am
11am - 12:30pm
11am - 12:30pm
1:30pm - 3pm
1:30pm - 3pm
3pm - 4:30pm
4:30pm - 6pm
Transmission Diagnostics On-Demand - Sean Boyle

Developing a Systematic Approach in Diagnosing Todays Transmissions - Jesse Zacarias
ATF: Choose Your Fluid Like You Would Choose Your Friends - Scott Halley
Hybrid Inverters, Motor-Generators, and Transaxles - Jack Rosebro
Nissan / Jatco CVTs - Mike Souza
MAF Sensor Tests You Should Know - Dan Marinucci
Programming: The Process, the Products and the Problems - Keith Clark
OAM, 7 Speed, Dual Clutch, Direct Shift Gearbox (DSG) - Steve Garrett
3:30pm - 4:30pm Successful Thinking - Rodger Bland

4:45pm - 6pm Measuring Up to Mobile - Danny Sanchez
6pm - 7:30pm ATRA Welcome Reception
Friday, October 28

7am - 8am ATRA Member Meeting
TECH
MGMT
8am - 9:30am Tips and Tricks from the Builders Bench - John Parmenter
10am - 11:30am ZF Transmission Diagnostics - Dirk Fuchs
9am - 10:15am Apprentices & Mentors - Your Future Depends on Them! - Bill Haas
10:30am - 12pm Pea Soup The Cure for Entrepreneurial Split Personality Disorder - Thom Tschetter
12pm - 2pm
2pm - 7pm
4pm - 6pm
7pm - 9pm
ATRA Luncheon - sponsored by Raybestos

Trade Show
ATRA Chapter Presidents Meeting
Transtar Cocktail Reception
Saturday, October 29
TECH
MGMT
STUDENT
9am - 10:30am
10:30am - 12pm
12pm - 1:30pm
1:30pm - 3pm
Ford's Integrated Diagnostic System Scantool - Lane Eichhorn

Drive-ability and Testing of Converter Clutch Control - Bob Warnke
Diagnosing Misfires Using Scan Data - Scott Shotton
Network Communication - Problems & Diagnostics - Eric Ziegler
9am - 10:15am The Generational Workforce and You - Maylan & Chase Newton
10:30pm - 12pm The Revenue Growth Mindset: How You Think is How You Sell & Grow! - Alex Goldfayne
9am - 10:30am R&R 101 - Anthony Pagnotta
10:30am - 12pm Diagnostics 101 - Jarad Warren
12:30pm - 2pm Transmissions 101 - Bill Brayton
2pm "Education to Industry" Summit - Lance Wiggins
12pm - 5pm Trade Show
3pm - 4pm ATRA Longtimers Meeting
Sunday, October 30
9am - 10:30am Whats Next? Creating the Future You Want to Live In - Jim Cathcart
Tech & Management Expo Finale Breakfast
Welcomes
JEFF
HAVENS
speaker.trainer.author.
Join us for
The Funniest, Most Informative Generational Presentation Ever!

If you've listened to any other discussion about generational issues at work, then you've undoubtedly
been told there are four distinct generations operating side-by-side in today's working world. You've
then been told the differences between those four generations, and then you've been told (although
probably not in these exact words) that you need to just deal with all these different people, because
they're not going away and they're not going to change how they operate. If that advice suits you,
fantastic. However, if you've ever been frustrated by how impossible it seems to employ four different
strategies to manage four distinct generations, and if you've ever felt like you're the only one who's
being asked to make any changes, then Us Vs. Them! is exactly what you need.
Friday, October 28 12pm - 2pm

ATRA Luncheon
Registration Form
October 27 - 30, 2016 Las Vegas, NV

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Today's Date
Contact Person: (will receive all correspondence)

Address
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Fax No.
TO REGISTER: Call toll free 1-800-428-8489 or FAX this completed form to 805-988-6761
Badges will be issued from this list. Use a separate sheet for additional registrations.
PLEASE PRINT CLEARLY
CONFERENCES
(Includes Luncheon & Trade Show)
ADDITIONAL
TICKETS

Complete
TITLE:
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Conference Technical Management Trade Show Lunch
Rebuilder
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TITLE:
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Every 5th Conference attendee is free!

Call ATRA for details
Discount for current ATRAMembers only.

Join or renew today and enjoy the member discount right away!

REGISTRATION FEES
Qty
Before Sept 2nd

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Complete Conference Registrant*
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$ 395
$ 495
$ 495
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445
445
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20
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TOTAL $____________

*Conference Registrants
may receive Trade Show Passes for spouse and/or
children by contacting ATRA Registration at 1-800-428-8489.
All cancellation requests made

after 10/1/2016 are subject to a
$50 cancellation fee.
I do not wish to receive any advertising or promotional material from Exhibitors.
PAYMENT INFORMATION
* Check enclosed payable and mail to: ATRA, 2400 Latigo Avenue, Oxnard, CA 93030 Check # ______________
Charge to:
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by Steve Bodofsky
SHOP PROFILE
members.atra.com
Paul and Mike's

Transmissions
omorrow.
Annie was happy to let
us know how much she loved
tomorrow in song, and it seems a lot
of people agree with her. Maybe thats
why so many people plan to begin
their new diets or exercise routines
tomorrow.
Tomorrow is also when a lot of
folks schedule time to begin handling
future eventualities: taxes, wills, and
such. Not much wonder; no one really
wants to do those things. Why not put
them off till tomorrow and maybe the
day after that?
A few years ago, GEARS ran a
series of articles by longtime ATRA
Member Paul Mathewson about
the value of creating an operations
manual for your shop. Basically he
was suggesting that shop owners write
down all the information someone
would need if one day they suddenly
werent there to open the door.
Paul even provided a template for
his view of the manual (theres a copy
of that template available for download
from ATRAs Member site).
52
1shop profile816.indd 52
A lot of people were excited about

the idea when they first read about it.
But how many actually stepped up and
created an operations manual for their
shops? Chances are you could count
them on the fingers on one hand.
If youre one of those shop owners
who know you need to put that critical
information together but havent started
yet, you need to read this profile.
And do it today dont wait till
tomorrow.
A Little History
Meet George T. and Kaleena

Mormann; a brother and sister
who jointly own Paul and Mikes
Transmissions in Joliet, Illinois. Paul
and Mikes is a transmission and
general repair shop thats been in the
same location since it opened back in
1955.
One of the first things youll
probably notice about George and
Kaleena is that neither of them is
named Paul or Mike. And even the
most cursory glance at their pictures
will reveal that, in 1955, neither of them
was, technically, born yet.
Kaleena Mormann and George T.; a brother

and sister who jointly own Paul and Mikes
Transmissions in Joliet, Illinois
The reason for these little

discrepancies is that you guessed
it! they arent the original owners.
The shop was opened by brothers-inlaw Paul Blatti and Mike Kijowski. And
they ran a very successful shop through
the heyday of the transmission repair
industry.
In May, 1981, George J. Mormann
George T. and Kaleenas father
began working for Paul and Mike as a
mechanic. It wasnt long before he was
promoted to service manager; a position
he held for 35 years.
Mike sold his share of the business
to Paul, and he passed away in the early
GEARS August 2016
7/25/16 12:09 PM
90s. Paul continued as the sole owner

until his passing in October 2014, says
George T.
When Paul passed away, he left
the business to George J. Paul said
he thought of Dad like a son, says
Kaleena. And George J. continued to
operate the business under the name
Paul and Mikes; carrying on the
reputation theyd built for so long.
Allen Urbina,
Manager
Difficult Times
Unfortunately, his time as shop

owner didnt last long: George J. was
diagnosed with stomach cancer in July
2015, less than a year after taking over
the business. He struggled for a few
months and passed away in September
2015.
At the time of his fathers diagnosis,
George T. was enjoying a meteoric rise
in retail sales. Kaleena had earned her
Bachelors degree in biology and was
working on her Masters in chemistry.
Upon receiving word of their
fathers illness, they both dropped what
they were doing and ran home to help
take care of their father.
While the elder George was happy
to have his children by his side, he
refused to allow them to join him
at work. He didnt want us to have
anything to do with the auto repair
business, explains Kaleena. So when
he passed, neither George nor Kaleena
were even remotely familiar with the
day-to-day requirements of operating a
repair shop.
Upon taking the reins of the
business, George began learning to
handle the front desk, speaking with
customers and handling all those little
details necessary to keep the shop
running smoothly. If a customer needs
to get home or work, George will give
them a ride. And Ill pick them up
once their cars are done, he says.
When they first took over, there
was also a bookkeeper on staff whos
since retired. But she was there long
enough to acquaint Kaleena with the
records for the shop and show her
most of the important background
information so she could keep the shop
running.
Fortunately, Kaleenas academic
background made her a quick study,
and it wasnt long before she was
GEARS August 2016
The crew at Paul and Mike's Transmissions L to R: Angel Patino, Paul Schultz,
Kaleena Mormann, George T., Chris Deridder
The original owners Mike Kijowski (on the left) and Paul Blatti.
They first opened Nov. 5, 1955. The entrance was off of Benton St. at the time
but after many additions, that entrance was closed up.
Kaleena and George T's father George J.

Mormann, with his puppy named Keoki
(Hawaiian for George). George passed away
in 2015.
Paul, Chris and Angel Standing in front of

the wall of ASE Certifications!
53
7/25/16 12:10 PM
Paul and Mike's Transmissions, A Lesson in Preparedness
Chris Deridder, Master Technician
Paul Schultz, Rebuilder
finding ways to improve their recordkeeping techniques. She also handles

the companys marketing, and, when
things get busy out front, shell pop out
of her office and help out. I try to jump
in where Im needed, she says.
While new to the industry, theyve
already begun finding ways to help
improve their sales and their bottom
line. I got us started installing BAIID
(Breath Alcohol Ignition Interlock
Device) units for people whove
been convicted of driving under the
influence, explains George.
While they may have gotten their
start by being tossed into the deep end,
it sounds like George and Kaleena have
managed to remain well afloat.
walking on eggshells, says George.

They know they need the repairs,
but the repairs are so expensive, and
theyre worried whether theyre going
to be done properly or if they have to
be done at all.
Were kind of paying for what
another shop did, says Kaleena. But
they both understand their customers
trepidation, and they realize how
important it is to build trust with their
customers. Not bad for just a year:
Weve all seen shop owners who
havent learned that lesson after far
more time in the business!
Honesty and Integrity
George J. knew how difficult this

business can be, which is why he tried
to keep his children away from it. But
Paul and Mikes has been a successful
shop for a long time. And both George
and Kaleena recognize that success
has a lot to do with its longstanding
tradition for honesty and integrity.
I think thats why this business
has been able to sustain itself for so
long, explains George. The vast
majority of our customers come here
based on referrals and word of mouth.
Even though they have a great
reputation in their neighborhood, they
recognize that many new customers
walk in the door worried theyre going
to be cheated. For a while its like
54
Meet the Staff
Under the circumstances, its

no surprise that George and Kaleena
have come to depend on the shops
employees for helping to keep the
business running. And those employees
havent disappointed, providing
background information and advice
along with great technical support.
Angel Patino is an R&R technician
whos been with Paul and Mikes since
1981. In addition to basic R&R work,
he also performs transmission services.
Angel is a fixture in the shop, says
George. Like the presence of my father
at the service desk all these years, its
hard to imagine a car on a lift without
Angel peering into the chassis with his
worklight.
Paul Schultz has been the shops
transmission rebuilder since 1988. Not
since my father have I met someone
Angel Patino, R&R Technician
who has such a comprehensive

knowledge of automatic and manual
transmissions, says George.
Chris Deridder has been with the
shop since 1999 as a master technician,
handling virtually all general repairs,
including brakes, steering, suspension,
electronics, engine work, and more.
According to George, Chris
mechanical savvy and expertise is
invaluable to us; with his guidance, Ive
learned a lot about vehicles, which has
helped me serve our customers better at
the service desk.
Allen Urbina worked at Paul and
Mikes 14 years ago as a technician. He
left for a while and then came back in
2014, first as an assistant at the front
desk and then as the shops service
manager. As service manager, its not
uncommon for Allen to jump into his
former role on especially busy days to
help the technicians back in the shop,
says George.
Both George and Kaleena are
extremely grateful for the integrity and
dedication of their employees. They
all know the place like the back of
their hands; they know what they have
to do theyre very self reliant. They
really helped ease the transition for
us, says George. And they still do,
Kaleena chimes in.
The Value of ATRA
Paul and Mikes became an ATRA

Member right around the time it first
reached out into Michigan. But that was
GEARS August 2016
7/25/16 12:10 PM
someone elses decision; George and

Kaleena found themselves as ATRA
Members when they opened the doors
for the first time. It wasnt something
they decided on their own.
Of course they both recognize its
value for technical support and the
Golden Rule Warranty. But theres
another reason that being Members is
important to them.
Being associated with ATRA is, in
some ways, akin to walking in with our
fathers reputation, explains George.
When we took over, I was worried
we might lose customers; to this day
customers call asking for George, and
they arent asking for me.
But a lot of customers stayed
here because they knew our father and
they trusted him. And weve told our
customers that we want to maintain
that quality. ATRA provides us with
proof of the continuity were hoping
to present to our customers. Its part of
who we are as a business.
Being fairly new to the industry,
they werent familiar with Expo. But
as soon as they heard about it and all it
had to offer, they started making plans
to attend. Theyre looking forward to
building relationships with other ATRA
Members with more experience who
can offer advice for their future.
Its a smart move; one wed like to
see more shop owners follow. If youre
going to be there, keep your eye out
for them, and make it a point to get to
know them. It could well turn out to be
a terrific relationship for both of you.
Never Again
Theres little doubt that taking

ownership of the business has been a
tough row to hoe for both George and
Kaleena one that would have been
made a lot easier if their father had
shown them the ropes.
So when they learned that ATRA
has a free template for an operations
manual available on line, they
downloaded it right away. They learned
the hard way that changes can come
suddenly, without a lot of warning.
And when it does, its important
to have that information together, all
in one place, in case someone else has
to open the doors tomorrow. Not to
mention the additional value theyll
have if they ever decide to sell the shop.
GEARS August 2016
Chris Deridder, working in the shop.
George and Kaleena, looking forward to building relationships with other ATRA Members
at EXPO! Don't miss out! Be sure to say Hi!
It doesnt have to be pretty and

it doesnt have to be done all at once.
But creating an operations manual
is something thats worth doing,
especially if you have anyone whos
likely to be left holding the bag if you
suddenly arent there to handle things.
Still not sure youre ready to create
one yourself? Drop GEARS Managing
Editor Rodger Bland a line and ask
him for a reference. Hell send you to
someone wholl be able to help you put
everything together.
Theres a fable that says a wise
man learns from the misfortunes of
others. Sure, George and Kaleena
seem to be doing well now, but things
could have been easier for them and
that alone should serve as a lesson
for the rest of us. Start putting your
business information together for your
familys security.
Dont wait for tomorrow

because in some cases tomorrow may
be too late.
55
7/25/16 12:10 PM
POWER INDUSTRY NEWS
POWERTRAIN INDUSTRY NEWS

ATRA Promotes
Vanessa Velasquez
to Director of Event Services
GEARS does not endorse new products but makes this new information available
to readers. If you have a new product, please email the press release information
with applicable digital photo or drawing to [email protected] or send by mail to
GEARS, 2400 Latigo Avenue, Oxnard, CA 93030.
And Vanessa loves the work. In

fact, she became so invested in the
process that shes a junior working
toward earning a four-year degree
in hospitality at the California State
University at Northridge.
Vanessa married another ATRA
employee, Shaun Velasquez, in 2003;
Shaun is ATRAs Technical Project
Manager. They have two children:
Isaac, 14, and Sofia, 6.
The entire Association would
like to congratulate Vanessa on her
new position and wish her continued
success in the years ahead.
Precision International
Recognized as 2015
Supplier of the Year Winner
ATRA is pleased to announce that
Vanessa Velasquez has been promoted
to Director of Event Services. In this
position, she not only oversees the
planning of ATRAs annual Powertrain
Expo, but also the technical seminar
programs.
This promotion is well-deserved
and was a long time coming, says
ATRA CEO Dennis Madden. Vanessa
has been the manager of the department
for years now and shes been doing a
tremendous job with Expo and the
seminar program. Were proud of the
strides shes made and are confident
in her ability to handle these new
responsibilities.
Vanessa came to ATRA in 1999,
shortly after graduating high school.
She began working in the membership
department, answering phones and
providing information to ATRA
Members and potential Members.
In 2005, ATRA broke ties with its
previous event planner shortly before
Expo. Vanessa stepped up and took the
reins to make sure everything went off
properly, and she continued as ATRAs
in-house event planner.
It was a terrific decision for ATRA:
For the last few years, Expo has run
like a well-oiled machine, largely due
to Vanessas supervision and planning.
56
1PINS 816.indd 56
For the second consecutive year,

Precision International was named GM
Supplier of the Year by General Motors
during its 24th annual Supplier of the
Year awards ceremony, held March 10,
2016, at Cobo Center in Detroit, MI.
The announcement represented the
most suppliers GM has recognized
since debuting the Supplier of the Year
event in 1992.
We are focused on building
positive supplier relationships, bringing
new, customer-centric innovations to
GM, and being the OEM of choice
among suppliers, said Steve Kiefer,
GM vice president, Global Purchasing
and Supply Chain.
The companies we recognize
not only have brought innovation,
they delivered it with the quality our
customers deserve.
Winning suppliers were chosen
by a global team of GM purchasing,
engineering, quality, manufacturing,
and logistics executives and selected
based on performance criteria

in Product Purchasing, Indirect
Purchasing, Customer Care and Aftersales, and Logistics.
Precision International was
recognized for its ongoing commitment
to quality and reliability, and for
innovating true state-of-the-part
transmission repair kits that ensure a
smooth rebuild and restore OEM levels
of performance for GM customers.
Were extremely honored to once
again be named a GM Supplier of the
Year. It is truly a testament to all of
our employees, who work extremely
hard each and every day to provide
the high quality kits and products that
partners like GM have come to expect
from us, said Frank Miller, Precision
International Vice President/General
Manager.
GMs 2015 supplier recognition
represents a nearly 40% increase in the
number of suppliers honored, compared
to 79 recipients in 2014. More than half
of the suppliers are repeat winners from
2014.
Adapt-A-Case announces
updated base plate for
"Every Buddy Press"
Adapt-A-Case announces an
updated base plate for our "Every
Buddy Press (T-0158PSAC)" . The
new base plate is longer and wider to
handle larger diameter drums. Simply
drop it in place and use the supplied
nuts and bolts to fasten it. The part # is
T-DROPAC.
For more information, visit us at:
www.adapt-a-case.com
GEARS August 2016
7/25/16 12:04 PM
Idemitsu Launches
New North American
R&D Facility
Seal Aftermarket Products

announces new kits for
Honda & Acura
ILA employees gather for a group photo

in front of their new R&D Center in
Wixom, MI.
Idemitsu Lubricants America

(ILA) announced the opening of a new
facility that will focus on providing
custom lubricant solutions to a variety
of customers throughout North,
Central and South America. Located
in Wixom, MI, this modern research
and development center features stateof-the-art equipment that allows for
cutting-edge product development.
With over 13,000 square feet
of laboratory space for product
formulation and testing, this new
technology center will concentrate
on product development for specific
customer applications. The Wixom
facility is one of the companys latest
global centers dedicated to automotive
lubricants and industrial fluids.
Our new Wixom facility proudly
brings Idemitsus industry-leading
technology even closer to customers
and partners throughout the Americas,
said Ryo Yamada, vice president of
research and development and director
of R&D center at ILA.
This is the only facility in North
America that combines such a unique
blend of Japanese and American
technical knowledge and leadership,
as well as more than 100 years of
insight, innovation and integrity,
added Ryo Yamada. At Idemitsu, our
focus is on creating groundbreaking,
environmentally friendly products. We
strive to create solutions for energy
challenges that support our global
communities, reduce emissions and
increase both manufacturing and
vehicle performance.
Visitwww.ilacorp.com for more
information.
GEARS August 2016
1PINS 816.indd 57
Seal Aftermarket Products is

pleased to announce the immediate
availability of rebuild kits for the
Honda & Acura 6 Speed AWD
Transmission, 2010-Up.
SAP #
T290002A
Catalog#
287002B
Description
Overhaul Kit
Look for this transmission in the

following 2010-on models:
Honda Crosstour, Acura MDX,
Acura RDX, Acura RL, Acura TL &
Acura ZDX
TTK PROVIDES MOREMORE
critical components, MORE O.E.
components, MORE premium seals and
gaskets, MORE design enhancements,
MORE patented components, PLUS
all the little extras you wont find
elsewhere.
For more information, visit us at:
sealsap.com
AMSOIL Introduces New

Synthetic Dual-Clutch
Transmission Fluid
AMSOIL
has
introduced a new
synthetic
fluid
for
dual-clutch
transmissions
(DCTs). AMSOIL
Synthetic DCT fluids
superior frictional
properties protect
against
shudder
and gear clashing,
to produce consistently fast, smooth
shifts. Its exceptional durability
provides stability in stop-and-go traffic
and excels under intense, high-heat

conditions.
AMSOIL DCT fluids built-in
oxidation resistance helps prevent
sludge formation in vital transmission
parts.
While DCTs are capable of seamless
shifts, they can suffer from shudder or
lurching at slow speeds. Transmission
fluid with specific frictional properties
is required to prevent shudder.
DCT fluid must also maintain the
proper viscosity to provide protection
during the high-heat operation native
to high-performance sports sedans and
supercars.
For more information about
AMSOIL products contact your nearest
AMSOIL Dealer, or contact AMSOIL
at (715) 392-7101 or www.amsoil.com.
AMSOIL INC., 925 Tower Avenue,
Superior, WI 54880.
TransTec Introduces
New Transmission Kits
JF012E CVT transmission
TransTec is pleased to introduce

two new kits to the market:
DP2668, which services the 2011on FW6A-EL 6-speed transmission,
found in several Mazda vehicles
DP2682, which services the 2006on JF012E CVTs found in several
Suzukis and the Subaru Stella.
Both kits come with the complete
overhaul kit, and include all external
gaskets, seals, and bonded pistons.
Both kits are available for
immediate delivery.
For more, visit TransTec on line at
www.TransTec.com.
57
7/25/16 12:04 PM
SEE NEW PRODUCTS DISCOVER NEW TECHNOLOGIES MEET MANUFACTURERS EXPERIENCE NEW TRENDS
REGISTER TO ATTEND AT
SEMASHOW.COM
SEMA August2016.indd 1
7/25/16 12:42 PM
SHOPPER CLASSIFIED ADS
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed
elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders.
For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call
(805) 604-2000.
ERIKSSON INDUSTRIES
Division of Wentworth Engineering
1-800-388-4418
Authorized
Parts Distributor
Reman Trans 6HP - 5HP - 4HP

BMW - Audi - Jaguar - Range Rover
Valve Bodies & Torque Converters
MECHATRONICS - Programmed
Hard Parts: NEW / USED / REMANUFACTURED
Need Hard
Parts?
Just Ask!
Soft Parts / Friction Kits / Steel Kits / Repair Manuals

Lifetime Fluids / Rebuild Kits / Valvebody Kits
1-800-388-4418
Fax: (860) 395-0047
1.877.888.5160
www.zftranspart.com
146B Elm St., Old Saybrook, CT 06475
COMPUTERS
ECM TCM PCM BCM
gcor-just-ask-2014-2.25x3-shopper.indd 1
12/1/13 7:18 PM
Foreign & Domestic
Computer Module Specialist
Off Vehicle Flash Programming
Engine Control Module (ECM)

Transmission Control Module (TCM)
A/C PARTS
A/C COMPRESSORS A/C Parts Specialist
Accept Major Credit Cards
One Year Warranty
AUTOCOMP
Technologies, Inc.
8515 North Freeway, Houston, TX 77037
888-217-4072
CASH for
Solenoid CORES
Aisin AW 5- & 6-Speed
Chrysler 45RFE/545RFE/68RFE
(early & late) & 62TE
*Ford 5R55N/W/S & E4OD/4R100
Honda 5-Speed Dual Linear
Visit www.sonnax.com
to start a core return online, or call
(800) 843-2600, Ext. 379
*OE & Remanufactured
GEARS August 2016
1shoppers 816.indd 59
Transfer Case Assemblies

with Encoder Motors
Reman Transmissions
New & Reman Engines
3 yr./100,000 Mile Parts &
Labor Warranty
Nationwide Delivery
Truckload Pricing
Only at
GREEN BAY, WI
800-242-2844
59
7/25/16 12:11 PM
SHOPPER CLASSIFIED ADS
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed
elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders.
For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call
(805) 604-2000.
BMW Mercedes-Benz Audi
Remanufactured to
Perfection
Hundreds of Transmissions in-stock.
Immediate installation available.
2 year unlimited warranty.
Dyno-tested.
Remanufactured torque converter included.
Toll free 800 - 372 - TRANS

1331 Rollins Road Burlingame, CA 94010
tel 650 - 348 - 3990
fax 650 - 348 - 3019
Pushes 18,000 lbs up a 5% grade

Safe for use on plastic bumpers
Variable SpeedSoft Touch Control
Built-in 115V charging system
powerpusher.com | 800-800-9274
CORES
Weve
Got
Yours!
With over 150,000 transmission, engine and

internal part cores on the shelf, we have the cores
you need _ ready to ship today!
YOUR SOURCE FOR CORES RECYCLING AUTO WRECKING
Las Vegas, NV
800.426.8771
702.649.7776
702.649.6777 FAX
Chicago, Il
800.826.7403
773.624.6111
773.624.6660 FAX
Find vintage cores on Memory Lane
aamidwestcores.com
60
GEARS August 2016
7/25/16 12:12 PM
WE HAVE WHAT YOU NEED
FOREIGN & DOMESTIC

Standard Transmissions
Transfer Cases
New & Used Parts
Rebuilt Units
*ONE CALL DOES IT ALL*
CALL
BRIAN OR ALBERT
866-571-GEAR
4 3 2 7
* Complete Remanufactured*
*Individually Tested*
*SONNAX Updates*
* 1 YR Warranty*
*Tech Support*
*Family Owned & Operated*
*Nationwide
Shipping*
*N
NOW OFFERING
*SONNAX Updated Pumps*
(877) 337 - 4681

www.reamman.com
Best!
e
h
t
t
c
e
p
x
E
The Future of
Training at
Your Fingertips
2016
WEBINAR DATES
Overhaul System!
TRANSMISSION
August
2/3
722.9 Internal
August
16/17
JF613 Internal
August
30/31

Drivability
Diagnostics 1
September
Installation 101
13/14
September 27/28

Distributorships Available
Call for a free catalog

877-298-5003
www.atiracing.com
6747 Whitestone Road Baltimore, MD 21207
Drivability
Diagnostics 2
ATRA Webinars are presented every two

weeks from January to October.
Quality
Remanufactured
Torque Converters
NEED QUALITY
CONVERTERS?
Equipment Manufacturing Corp.
2016
WEBINAR DATES
TRANSMISSION
January
February
February
March
March
March
April
April
May
May
June
June
July
July
August
August
August
September
September
October
6F35N Intro
AS68RC Intro
Lineartronic Gen 2 Introduction
6T40 Internal
Reprogramming 1
A5LF1 Internal
Reprogramming 2
Nissan CVT Introduction
6R140 Internal
6F35N Internal
AS68RC Internal
Lineartronic Gen 1 & 2 Comparison
6T40 & 6T70 comparison
Nissan CVT Internal
722.9 Internal
JF613 Internal
Installation 101
Hybrid Diagnostics & Safety
HOW TO PARTICIPATE:
Login at http://members.atra.com and
click on the webinar schedule under
the events menu. Once registered, you
will receive an email confirming your
registration along with the information
you need to join the webinar.
19/20
2/3
16/17
1/2
15/16
29/30
12/13
26/27
10/11
24/25
7/8
21/22
5/6
19/20
2/3
16/17
30/31
13/14
27/28
11/12
$4,995.00
In Stock
*Free for everyone on the day of the webinar.

ATRA Members have access to all pre-recorded
webinars. See page 39 for more details.
This and other technical webinars
are made possible by;
ATRA Webinars are presented every two weeks from January

to October.
Visit our website:
www.cvcconverters.com
800.727.4461
GEARS August 2016
HOW TO PARTICIPATE:
Login at http://members.atra.com and click on the webinar
schedule under the events menu. Once registered, you will
receive an email confirming your registration along with the
information you need to join the webinar.
888-833-9000
*Free for everyone on the day of the webinar. ATRA Members have access to
all pre-recorded webinars
www.equipmentmanufacturing.com
61
7/25/16 12:12 PM
SHOPPER CLASSIFIED
August 2016
GEARS classified advertising cost $95.00 for up to 50 words for a one time insertion. ATRA members are eligible to receive up to three (3) FREE classified
advertisements in GEARS annually (per 9 issues). Members wishing to place ads once their three FREE ads have been placed may do so at the cost listed above.
Ads exceeding the maximum word count will cost $1.50 for each additional word (not including phone number and address).
www.trans-tool.com
1-800-531-5978
Why buy foreign,

When you can buy
American Quality
Tools and parts
washers
At an
Unbeatable Price!
Visit our website for more information,
or the links below for our Parts Washers:
www.partscrubber.info www.partscrubberx.info
www.midipro.info
ATRA MEMBERS
RECEIVE 3 FREE!
805.604.2025 www.gearsmagazine.com
GEARS classified advertising cost $95.00 for up to 50 words for a one time insertion.
ATRA members are eligible to receive up to three (3) FREE classified advertisements
in GEARS annually (per 10 issues). Members wishing to place ads once their three
FREE ads have been placed may do so at the cost listed above.
Ads exceeding the maximum word count will cost $1.50 for each additional word
(not including phone number and address).
www.transmissionpartswashers.info
HELP WANTED: HERE WE GROW AGAIN

- H&A Transmissions Inc. is a high pace drug
free facility and an industry leader in the area
of remanufacturing transmissions exclusively
for the Honda and Acura automobiles. We are
looking for special individuals to bolster our
R&D department. The ideal candidates should
have the following strengths and interests.
Position #1: New Product Development; This
position requires an extensive understanding
of Transmission theory. The individual should
have a strong attention to detail and desire
hands on work. This will be a lead position
for testing new products and following up
with failure/quality analysis. The position
will require an excellent understanding of
mechanics and electronics. The individual
should possess strong computer skills and
understand the importance of writing detailed
reports. The right candidate will join our Family
and if not already, will become an expert
in Transmissions for the Honda and Acura
automobiles. Position #2: R&R technician /
mechanical fleet maintenance - Our desired
family member should have an exceptional
mechanical aptitude and have at least5 years
of experience doing Transmission R&R.
Knowledge of Honda/Acura is a plus. Duties
will include all company fleet maintenance
and car care, as well as service log book
safety records. Please email resumes to:
ATRA Mbr
[email protected].
HELP WANTED: Leading aftermarket
manufacturer looking for tech department
help. Flexible hours, can work from home,
travel required, transmission rebuilding
62
1classfd-816.indd 62
experience a must. Please send resume

to: [email protected] subject line:
BB-072016-1.
HELP WANTED: Looking for a motivated,
punctual mechanic and or transmission
rebuilder. Must be available to work Monday
- Friday 8am - 5pm, have own hand tools,
speak English and most importantly follow
directions. Preferred experience removing and
installing transmissions front and rear wheel
drive. Not required but preferred! Reading
and comprehension necessary. Pay is good,
weekends and holidays off. Great opportunity
for the right person with a positive attitude and
strong work ethic. Call or text Steve at (805)
896-2939 or [email protected].

ATRA Mbr
HELP WANTED: Experienced Transmission
Rebuilder Wanted for established family
owned business of over 65 years located
in central Iowa. Busy 6 hoist shop offering
top salary plus weekly bonuses, 401K, and
insurance benefits. Please contact James at
(515) 285-7561 or [email protected].

ATRA Mbr
HELP WANTED: DIAGNOSTIC TECHNICIAN
- Looking for a change? We are a busy
Western Colorado transmission shop looking
for an experienced, professional diagnostic
technician to join our team. Must be well versed
in computer diagnostics and electronics. We
live and work in the beautiful Grand Valley, aka
the Gateway to the Outdoors minutes from
hiking, biking, hunting, fishing, and all kinds
of outdoor activities. We offer competitive

pay with bonuses, a five day work week, local
healthcare, and paid holidays. E-mail resume
to [email protected] Check us
out at www.bakerstransmission.com Bakers
Transmission Service, LLC (970) 245-6640.

ATRA Mbr
HELP WANTED: California - Very busy ATRA
Member shop looking for Rebuilders and
Installers. Contact Mike at (805) 236-1114.

ATRA Mbr
HELP WANTED: Ralphs Transmission is a
growing shop in Modesto seeking qualified
and experienced transmission specialists. We
have an excellent facility with completely
upgraded equipment. Ralphs offers a
positive work environment, competitive pay,
benefits and other great employee incentives.
We are currently accepting applicants for
the following positions: R&R Specialist,
Diagnosticians, Service Advisors (Sales).
Visit: www. RalphsTransmission.com to
learn more about Ralphs Transmission
and employment opportunities. Contact
Mario Jauregui at (209) 526-1909 or
[email protected].
Rebuilder - Family owned and operated for
over 36 years, guaranteed 40 plus hours per
week. Benefits include: Paid Vacation, Sick
Pay, Paid Holidays and Health Insurance.
West Central Florida Location, must have
own tools, minimum of 5 years experience,
Diagnose and Rebuild Automatic/Manual
GEARS August 2016
7/25/16 12:13 PM
Don't Miss the ATRA SEMINAR Near You!
2016 ATRA TECHNICAL SEMINARS

Aug 6 - San Antonio, TX Aug 13 - Albuquerque, NM
Aug 20 - Portland, OR
Aug 27 - Anaheim, CA
Sep 10 - Chicago, IL
Sep 17 - Billings, MT
Sep 24 - Atlanta, GA
Oct 1 - Newark, NJ
800.428.8489
http://members.atra.com
MEMBERS.ATRA.COM
ATRA'S POWERTRAIN EXPO 2016 October 27th - 30th

Transmissions to high level of quality. Send
resume to: [email protected] or call
(352) 796-6544.
ATRA Mbr
Rebuilders needed. Advanced Transmissions
Inc., located in Mauldin, South Carolina is
seeking full-time, experienced Transmission
Rebuilders to be part of our team. Candidates
must have a minimum of 10 years experience
with both foreign and domestic transmissions.
Please send resumes to Gareth Jacobs, at
[email protected].
Call us at (864) 299-9600.
HELP WANTED: Rapidly growing hard
parts company in the Dallas/Ft Worth area
is looking for a salesperson. Must have
knowledge of hard parts and soft parts.
Also in need of two people with hard parts
knowledge to help with the inspection
process, as well as cleaning, packaging,
and stocking them. Please send resume and
requirements to [email protected].
Subscribe Today!
Grab Your GEARS Now!
X
The Million Dollar
Question
Controlling the 6R80

Inside the Honda 6-Speed
ATRA's 2015 Powertrain Expo!
Make your plans now!
CVR-715-jt1.indd 2
Name
HELP WANTED: NATIONAL EMPLOYMENT

HEADQUARTERS FOR THE TRANSMISSION
INDUSTRY. Fast, Easy and Free service to
industry employees! Low cost and an easy
way to recruit nationwide for shop owners!
Serving the transmission industry since 1997.
Visit our website at: www.transteam.com or
call us toll free at: (888) 859-0994.
JULY 2015
I want my very own subscription

to the next 10 issues of GEARS.
6/19/15 12:08 PM
_____________________________________ Phone _______________________________
Address______________________________ City ________________ State ______ Zip __________

Signature________________________________________________
U.S. $30 ~ Canada $45 ~ Other Areas $65
Please enclose check or money order in U.S. funds and send to:
GEARS 2400 LATIGO AVENUE OXNARD, CALIFORNIA 93030, or call: (805)604-2000
GEARS August 2016
1classfd-816.indd 63
63
7/25/16 12:13 PM
ADVERTISERS
NamePage
NamePage
Precision European Inc63

www.PEIus.com
ATRA 48, 49, 50, 51

members.atra.com
Precision International26, 27
ATRA Seminars32
members.atra.com
ReMaTec - Amsterdam Rai33

www.rematec.com
ATRA Webinars39
members.atra.com
Rostra Precision Controls Inc.31

www.rostratransmission.com
Autoshop Solutions43
www.autoshopsolutions.com
SEMA58
www.sema.org
BorgWarner9
www.borgwarner.com
Seal Aftermarket Products29

www.sealaftermarketproducts.com
ETE Reman35
www.etereman.com
Smart Blend - Phillips 66 Spectrum Corporation41

www.smartblend.com
EVT PartsOBC
www.evtparts.com
Sonnax IndustriesIFC
www.sonnax.com
Ford Parts 11
www.fordparts.com
Superior Transmission Parts15

www.superior-transmission.com
GearSpeed30
www.gearspeedpartsstore.com
Sussex Auto Parts Ltd.43

www.sussexautos.co.uk
Jasper Engines & TransmissionsIBC

www.jasperengines.com
Transmission Exchange Co.40

www.txchange.com
Mid States Transmission Parts45

www.mstp.net
Transtar Industries, Inc.17

www.transtar1.com
LUBEGARD - A Stellar Automotive Group Company37

www.lubegard.com
TransTec By CORTECO3
www.transtec.com
North American Powertrain Components13

www.napcltd.ca
Whatever It Takes Transmission Parts, Inc.7

www.wittrans.com
2016
Adapt A Case44
www.adapt-a-case.com
ATRA Supplier Members

Reserve your free table top display for the
ATRA 2016 technical seminar series today!
Call (805) 604-2018
See ATRA Seminar Schedule

information on page 32 and at:
members.atra.com
64
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GEARS August 2016
7/25/16 12:05 PM
Jasper IBC August2016.indd 1
7/25/16 12:43 PM
EVT August 2016.indd 1
7/25/16 12:43 PM

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TM

NOW YOU CAN USE YOUR SMARTPHONE

Sonnax Has Transmissions on the Brain

Sonnax Brain Scan

Find a wide range of quality transmission parts

Visit www.sonnax.com for details. 800-843-2600 802-463-9722

Sonnax August 816.indd 1

FOR THE TRANSMISSION REBUILDING INDUSTRY

PHONE (805) 604-2000

Fun With Transmissions:

SPECIAL INTEREST & TECHNICAL

Seminars & Convention Mgr. Vanessa Velasquez

Editorial and Business Offices

POSTMASTER: Send address changes to GEARS, P.O. Box 16118,

Copyright ATRA 2016

THE WORD ON THE STREET:

10 FUN WITH TRANSMISSIONS:

16 TALES FROM THE BENCH:

28 KEEP THOSE TRANNYS ROLLING:

Computer Communication Troubles, Part II

THE OTHER SIDE OF THE PUMP: Grounds

UP YOUR BUSINESS: People-First Advertising

THE REVENUE GROWTH HABIT: Revenue Growth Truths

SHOP PROFILE: Paul and Mike's Transmissions - Joliet, IL

2400 Latigo Avenue,

Tales From The Bench:

FROM THE CEO:

POWERTRAIN INDUSTRY NEWS

Be sure to read our Feature Story,

FROM THE CEO

ilfredo Pareto, a 19th century

very vocal 20% who keep us awake

business in town that could help us,