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    Public Expose MTDL 2015

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    moninoke
    Metrodata held a public expose on June 8, 2015 to discuss corporate updates, 2014 financial performance, 2015 targets, and business strategies. Key points: - 2014 sales increased 15.3% to Rp8.44 trillion and net income grew 58% to Rp179.6 billion. - 2015 sales target is Rp9.6 trillion (14.45% growth) and net income target is Rp200 billion (11.32% growth). - Business strategies focus on distribution, solutions, consulting, and e-commerce. Distribution will expand coverage and product portfolio while developing dedicated telco teams. Solutions will focus on cloud, mobility, security and analytics. Consulting will provide industry solutions and

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    Public Expose MTDL 2015

    Uploaded by

    moninoke
    100 views42 pages
    Metrodata held a public expose on June 8, 2015 to discuss corporate updates, 2014 financial performance, 2015 targets, and business strategies. Key points: - 2014 sales increased 15.3% to Rp8.44 trillion and net income grew 58% to Rp179.6 billion. - 2015 sales target is Rp9.6 trillion (14.45% growth) and net income target is Rp200 billion (11.32% growth). - Business strategies focus on distribution, solutions, consulting, and e-commerce. Distribution will expand coverage and product portfolio while developing dedicated telco teams. Solutions will focus on cloud, mobility, security and analytics. Consulting will provide industry solutions and

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    Public Expose MTDL

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    Metrodata held a public expose on June 8, 2015 to discuss corporate updates, 2014 financial performance, 2015 targets, and business strategies. Key points: - 2014 sales increased 15.3% to Rp8.44 trillion and net income grew 58% to Rp179.6 billion. - 2015 sales target is Rp9.6 trillion (14.45% growth) and net income target is Rp200 billion (11.32% growth). - Business strategies focus on distribution, solutions, consulting, and e-commerce. Distribution will expand coverage and product portfolio while developing dedicated telco teams. Solutions will focus on cloud, mobility, security and analytics. Consulting will provide industry solutions and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    100 views42 pages

    Public Expose MTDL 2015

    Uploaded by

    moninoke
    Metrodata held a public expose on June 8, 2015 to discuss corporate updates, 2014 financial performance, 2015 targets, and business strategies. Key points: - 2014 sales increased 15.3% to Rp8.44 trillion and net income grew 58% to Rp179.6 billion. - 2015 sales target is Rp9.6 trillion (14.45% growth) and net income target is Rp200 billion (11.32% growth). - Business strategies focus on distribution, solutions, consulting, and e-commerce. Distribution will expand coverage and product portfolio while developing dedicated telco teams. Solutions will focus on cloud, mobility, security and analytics. Consulting will provide industry solutions and

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    of 42

    METRODATA

    Public Expose
    8 Juni 2015

    AGENDA
    CORPORATE UPDATES
    Stock Dividend
    Changes of Article of Associations
    2014 FINANCIAL PERFORMANCE
    TARGET 2015
    BUSINESS STRATEGY:
    Distribution
    Solution
    Consulting
    E - Commerce

    CORPORATE UPDATES

    Stock Dividend:
    MTDL propose to AGMS to distribute stock
    dividend with ratio 35 :1 (35 old shares will obtain 1
    new share) or other ratio that will be decided in
    AGMS.
    In addition to that, MTDL propose for approval to
    commissioners to distribute 2015 interim dividend
    for the payment of withholding tax of such stock
    dividends.
    Both Stock and Interim Dividend will have the
    same:
    Recording date: 2 July 2015
    Payment date: 22 July 2015

    CORPORATE UPDATES
    Changes of Articles of Association:
    Approval of changes and restatement of AoA:
    (i) to comply with Indonesia Financial
    Services Authority Regulation.
    (ii) amendment of article 3 which adjusted
    with Bapepam and LK Regulation No.
    IX.J.1
    (iii) to change in article 4 paragraph 2 of the
    AoA regarding the issued and paid up
    capital in relation with stock dividend.

    2014 Financial Performance

    2014 Financial Performance


    Dalam jutaan Rupiah

    SALES
    (Jutaan Rupiah)

    15,3%
    8.000.000

    8.444.570

    41,6%

    7.325.303

    6.000.000

    5.172.997
    4.000.000

    2.000.000

    2012

    2013

    2014

    2014 Financial Performance


    Dalam jutaan Rupiah

    GROSS PROFIT
    (Jutaan Rupiah)

    16,2%
    700.000

    31,8%

    600.000

    563.553

    500.000
    400.000

    654.618

    427.631

    300.000
    200.000
    100.000
    -

    2012

    2013

    2014

    2014 Financial Performance


    Dalam jutaan Rupiah

    OPERATING INCOME
    (Jutaan Rupiah)

    22,4%

    400.000

    365.684

    350.000

    49,7%
    300.000

    298.760

    250.000
    200.000

    199.507

    150.000
    100.000
    50.000
    -

    2012

    2013

    2014

    2014 Financial Performance


    Dalam jutaan Rupiah

    EARNING AFTER TAX

    (Jutaan Rupiah)

    200.000

    58%

    179.659

    160.000

    43 %
    120.000

    113.748
    80.000

    79.671
    40.000

    2012

    2013

    2014

    2014 Financial Performance


    Dalam jutaan Rupiah

    MARKET CAPITALIZATION
    1.800.000

    Rp 700 / share

    1.600.000

    Rp 615 / share
    1.400.000

    1.200.000

    1.572.200

    1.000.000

    1.381.290
    800.000

    Rp 285 / share
    600.000

    400.000

    Rp 164 / share

    640.110
    200.000

    368.344

    2012

    2013

    2014

    May 2015

    2014 Financial Performance


    RETURN ON EQUITY
    25,00%

    20,00%

    21,87%
    15,00%

    17,24%
    10,00%

    16,38%

    5,00%

    0,00%

    2012

    2013

    2014

    2014 Financial Performance


    CURRENT RATIO
    2,00

    1,50

    1,70
    1,62
    1,00

    1,52

    0,50

    2012

    2013

    2014

    2014 Financial Performance


    DEBT TO EQUITY
    0,80

    0,60

    0,40

    0,54
    0,20

    0,37
    0,22

    2012

    2013

    2014

    TARGET 2015
    Target 2015:

    Sales target increase by 14.45 % to Rp 9.6 trillion


    Net profit increase by 11.32 % to Rp 200 billion

    Basic assumption:
    IT growth (addressable market) as per IDC is 10.7% (for
    year 2014) dan 11.7% (for year 2015)
    Investment on land to build warehouse in Jakarta and
    purchase of shop houses in branches.
    Building dedicated Telco Teams for Products and Sales
    Compliance to pay the health insurance (BPJS)
    effectively in 2015.

    2015 Q1 Financial Performance


    Dalam jutaan Rupiah

    SALES

    23,3%

    2.200.507

    27,5 %

    1.785.299
    1.400.323

    31 Mar 2013

    31 Mar 2014

    31 Mar 2015

    2015 Q1 Financial Performance


    Dalam jutaan Rupiah

    NET INCOME

    9,8%
    24,2%

    34.465
    31.376
    25.256

    31 Mar 2013

    31 Mar 2014

    31 Mar 2015

    Distribution Business
    Strategy

    Highlight & Lowlight


    Highlight
    Y2014 Achievement
    Revenue = 22% growth
    PAT = 61% growth

    Number of Active Reseller increase to 1,309 (8% growth)


    Increase Products Portofolio and Brand
    Q1/2015 grow Revenue by 31% and Telco contributing 21%

    Lowlight
    The IDR has been depreciated more than 5% from last year
    (1US$= 12,440 to 13,200).
    Market Slowing Down in Q1 and Q2, 2015

    SMI Major Brands

    Keep Developing Active Channels

    New Initiatives
    Building dedicated Telco Teams for Products and Sales
    Setting up Assembling Facility for Telco Products and
    Ready for production in August
    Building Our Own Logistic Center in Jakarta
    Established our Own Branch Office and Logistic starting
    2015
    Enhance our Business Systems to support business
    growth Operation Excellence; BI, CRM and Logistic
    Commercial Business : focus on Solution Business
    Keep Increasing Our Market Coverages in T2 Cities
    Adding more Products Portfolio and Brands

    Region
    Full branch & GTM

    Logistic & Sales Force

    Sales Force

    Aceh
    Medan

    Pekanbaru

    Samarinda

    Pontianak
    Jambi

    Padang
    Balikpapan
    Palembangi
    Banjarmasin
    Lampung

    Jakarta
    Semarang
    Surabaya

    Bandung
    Yogyakarta

    Denpasar

    Makassar

    Manado

    Telco channel

    Solution Business
    Strategy

    5 Pillars of Metrodata Strategy


    5 Pillars of Metrodata Strategy
    Cloud

    Big Data
    Business Discovery
    & Analytics

    Mobility

    Security
    Infrastructure
    & Networking

    Business Application

    CONSULTING

    MANAGED SERVICES

    PENETRATE CLOUD & ENTERPRISE MOBILITY

    PENETRATE
    & ENTERPRISE MOBILITY
    SoftwareCLOUD
    as a Services

    Infrastructure as a Services

    Enterprise Mobility
    Work Light

    Cloud

    Transformation : Center of Excellence


    From Product To Solution Expert
    Transformation
    Virtualization: Center of Excellence
    Security
    Cloud
    Mobility
    Storage
    Big Data
    Customer Experience :
    Sales, Service, Marketing and HCM

    Areas of Strategic Focus


    Market Segmentation :

    Enterprise : Telco, FSI & Energy


    SME : Distribution & Manufacturing & Cross Industry
    SMB : Cross Industry
    Branches : Surabaya, Medan, Balikpapan

    Industry Solutions :

    Distribution & Manufacturing (ERP, Human Resources & SCM)


    Telco : Value Added Services (VAS)
    FSI : Electronics Banking Solution
    Mining/Mining Contractors

    Recurring Revenue :
    Infrastructure Managed Services
    Application Management Services (AMS)
    Software as a Services (SaaS)

    Summary
    Transformation :
    Center Of Excellence : Product to Solution
    Engagement with key Business Users : Sales,
    Marketing, Finance, HR
    More focus on Industry Solution

    Mobility, Big Data and Cloud Solution

    Consulting
    Business Strategy

    2015 Business Goals & Directions


    Continue growth in our traditional ERP target markets
    Key Industries manufacturing, distribution, retail, agribusiness,
    transportation & logistics
    Strategic Accounts - group companies & large conglomerates ->
    joint planning sessions, master service agreements, application
    management services
    Small Medium Enterprises trading, distribution, services and
    retail industries

    2015 Business Goals & Directions


    Aggressively grow:
    Business Intelligence Business Objects, HANA, BW, Lumira
    SAP Cloud Solutions SuccessFactors (HCM), Ariba
    (eProcurement)
    Expand geographically East Java
    SAP ecosystem solutions OpenText, ReadSoft, Nakisa,
    CitiXsys
    Hardware bundling & referral programs
    Continue to grow our Recurring Revenue business:
    Software Annual Maintenance contracts
    Master Service Agreements with key accounts
    Application Management Services
    Partner Managed Cloud (PMC)

    2015 Business Goals & Directions


    Grow
    Traditional
    ERP Services

    RDS Solutions
    Industry templates &
    add-ons
    SAP ECC, SAP B1

    New Revenue
    Opportunities

    Open Text / Readsoft


    BOBJ, BW, BPC
    Mobility (SMP, Fiori)
    Success Factors
    BW on HANA
    Hardware Bundling/Referrals

    Build Recurring
    Revenue
    Streams

    Improve AMC service levels


    Build AMS into every deal
    Master service agreements
    Explore SAP Cloud

    Increase PSV
    GP%

    Value Based Selling


    Industry Solutions & RDS
    LOB Accelerators (e.g. F1 HCM)

    Optimize
    Resource
    Model

    Consultant Trainee Program


    Remote Delivery model (ABAP,
    AMS)
    Utilize Senior resources across
    projects
    Partner with low cost resource
    providers

    Grow
    Revenue

    Increase
    Gross Profit
    Reduce Direct
    Costs

    Increase
    EAT

    Optimize Back
    office
    Efficiency

    Manage
    OPEX

    Optimize Sales
    & Marketing
    Expenses

    Optimize
    Training &
    Travel Expenses

    Improve
    Delivery
    Quality

    Project Quality Assurance


    Program
    Project Management Training
    SAP Enablement Training

    E - Commerce
    Business Strategy

    Contents

    Result 2014

    Strategy 2015

    Goals & Key Actions

    Update on www.metrodataonline.com

    www.metrodataonline.com

    Result in 2014
    Growth in Metrodata Store & Metrodata Online

    Increment on site traffic (Average No. of Visitors)


    2013 : 11,163 visitors per month (start Sep 13)
    2014 : 30,950 (growth 277%)
    Pulled out from C4 (July 2014)

    Strategy 2015
    Optimize and synchronize 3 cores of business :
    www.metrodataonline.com
    Metrodata Store
    Direct Marketing / Corporate sales

    Bring www.metrodataonline.com, ecommerce of


    Metrodata, as preferred online store to shop for IT,
    Gadgets and Accessories
    Make Metrodata Store as retail representation
    integrated with www.metrodataonline.com
    Develop www.metrodataonline.com as ecommerce
    for corporate market (B2B, B2B2C)

    Goals 2015
    1. Grow www.metrodataonline.com :
    a) Monthly traffic : hit 100k visit by end of 2015
    b) Exciting promotion for customer acquisition & retention

    2. Maximize Sales of Metrodata Store:


    a) Increase sales of mobile devices (smartphone &
    accessories)
    b) Setup MetrodataOnline kiosk at each store
    c) Sell online via marketplace

    3. Develop Direct Marketing activity:


    a) Direct selling to koperasi karyawan
    b) Grow sales in corporate market : Bank, Manufacturing,
    MNC, etc.
    c) Enter government sector via e-catalogue LKPP
    www.metrodataonline.com

    Web Update : www.metrodataonline.com

    New Website

    Using MAGENTO platform

    Brand Page
    Giving privillige to Brand Owner

    Asus
    D-Link (in progress)
    AEON (in progress)
    Indosat (in progress)

    Future :
    Acer, Lenovo, Panasonic. Etc.

    Metrodata Online eNewsletter(180+)


    Launched in 3rd week of Oct. Weekly
    blast to internal groups as well as
    external subscribers. Have blasted
    +180 e-newsletter so far.
    e-Newsletter marketing with 8000+
    database and still growing at 5-6%
    monthly.
    Prioritized to support
    metrodataonline.com and also
    Metrodata store and Direct Marketing
    activity.
    Closely monitor the effectiveness to
    maintain expected result on the open,
    click rate up to the conversion rate

    TANYA JAWAB

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