Web Intensive Biographies

SPEAKERS

Joshua T. Boswell is a husband, father, speaker,

copywriter, and entrepreneur. He is blissfully married to
his Dream Girl, Margie and together they have 11 rather
amazing children.

Joshuas copywriting clients include companies such as Sony,

Microsoft, GM, Verizon, Google, Toshiba, St. Jude Childrens
Hospital, Catholic Relief Fund, Agora Publishing, and
AWAI, just to name a few. He is a popular speaker and has
presented messages of success, wealth, healthy families,
winning as a copywriter, and overcoming fears to audiences throughout the
United States and Canada.
Joshua, with his wife and children, is the co-founder of a family and parenting
website, www.TheFamilyFix.com. Working from home, and living life on his own
terms, Joshua states, I believe I am living a dream lifestyle. But, Im gratefully
discontent ... so I expect it to only get better from here.

Brian Clark is founder of Copyblogger.com and CEO of

Copyblogger Media, and a contributor to Forbes.
Marketing your business online is critical these days. And
if theres anyone that knows how to do it right, its Brian.
Hes built three successful offline businesses using online
marketing techniques before moving to a completely online
business model.
Today, hes the man behind the Rainmaker Platform and
Copyblogger Media an innovative company that provides the advice and
solutions that empower people to successfully grow their businesses through
social media and online marketing.

Over the years, Brian and Copyblogger have received plenty of praise. Brian
was ranked #3 of the 100 Most Influential Online Marketers of 2009.
Copyblogger was named one of the worlds 50 most powerful blogs by The
Guardian Advertising Age ranks Copyblogger as a top marketing blog in
its Power 150 list BusinessWeek told entrepreneurs they should follow
Copyblogger on Twitter and Dun & Bradstreet say Brian Clark is one of the most
influential people in small business on Twitter.
Brian is also the author of the innovative AWAI program, Content Mastery: Your
Step-by-Step Guide to Becoming a Highly Paid Content Marketing Strategist.

Ryan Deiss is the founder of Idea Incubator LP and

DigitalMarketer.com. After starting his first online business
in 1999 (so he could make extra cash to buy an engagement
ring for his girlfriend ... now wife). Ryan went on to
become a leader in the digital marketing space as well as
aprominentniche media publisher.
Today, Ryans holding company, Idea Incubator LP,
employs 80+ people all over the world and owns dozens of
companies, both online and offline, ranging from industrial
water filter manufacturers to survival blogs.When not in the office, Ryan enjoys
spending time with his four amazing kids and his beautiful wife (who Ryan
rightly credits for all his success).

Brian Edmondson is an author, speaker, and Internet

entrepreneur who helps website owners get more traffic,
build their email lists, and increase their sales online.
After leaving his Wall Street job in 2001, Brian found
true success and independence through the power of the
Internet. He has launched several websites, including one
that grossed over $50,000 in sales in the first week, and has
masterminded many multimillion-dollar Internet businesses.

Brians client list includes well-known information publishers and Internet

marketers like Agora Publishing, Early to Rise, and AWAI, to name a few.

Brian is also known for his ability to generate big profits from a small list. In
one example, he generated over $15,000 in 7 days from a list of only 1,286
subscribers. Brian is co-author of The Ultimate Success Secret with Dan Kennedy.
Brian is the author of the AWAI program, How to Build Email Lists: The
Fastest, Easiest, and Most Profitable Way to Get More Traffic, More Prospects,
and More Sales.
He now works full-time online from his home outside of Philadelphia,
Pennsylvania (or anywhere there is an Internet connection).

Pam Foster is a Certified SEO Copywriterand web content

consultant writing multi-page websites, online promotions
(emails and landing pages), blogs, and social media content.
But not for every industry. Just one niche industry. Shes
focused on the pet/veterinary industry and has become the
go-to content marketing writer for many companies who
sell pet- or veterinary-related products and services. Shes
the Managing Editor of Community Content for a major
veterinary association and is a frequent content-marketing
speaker and teacher (NAVC Conference, BlogPaws, and others) to pet business
owners, the veterinary industry, and copywriters.
Pam is the founder ofContentClear.comandPetCopywriter.com, andis the
co-author of Wildly Profitable Marketing for the Pet Industry.Shes alsothe author
of three AWAI programs:How to Choose Your Writing Niche,Site Audits Made
Simple, andWorking Effectively with Web Clients.
Shes an AWAI Wall of Fame honoree and winner of AWAIs 2009 $10K Spec
Challenge. In addition, shes an Instructor for AWAIsCircle of Success and a
recurring speaker at AWAI events.
Her diverse 30+ years in marketing communications include work for dozens
of B2C and B2B clients including L.L. Bean, DirectVet Marketing, BRL Sciences,
Harper College, IDEXX Laboratories, and AWAI. Now her businesses also offer
referral services to match up clients with skilled copywriters in the pet industry
and B2B world.

Heather Lloyd-Martin Described as a fast-talking,

fiery redhead, Heather is a 20-year marketing veteran,
a recognized author, and considered the pioneer of SEO
copywriting. Recognized worldwide as a first-generation
search marketing expert, her life is split between watching
the search engines dance and pinpointing the exact directresponse copywriting strategies that make people buy.
Career highlights include:

Profiled in the book Online Marketing Heroes as the pioneer of SEO

copywriting; and mentioned as a must-follow online marketing genius in
the bookThe Complete Social Media Community Managers Guide: Essential
Tools and Tactics for Business Success.

Past-chair of the Direct Marketing Associations Search Engine Marketing

Council. And, advisory board member of SEMpdx, and serves on the board
of American Writers & Artists Inc.

Developer of the SEO Copywriting Certification program, the only industryendorsed training program teaching SEO copywriting best practices.

Quoted and cited in many publications, including The Huffington Post, Target
Marketing Magazine, Entrepreneur Magazine, and others.

Presenting at industry events is one of Heathers passions. You can see her
speaking at Darden School of Business, Search Engine Strategies, SMX, Small
Business Marketing Unleashed, PubCon, and a host of other events. In her spare
time, she enjoys crazy-making travel, grueling workouts, Starbucks extra-hot soy
lattes, and hanging out with her husband, dog, and cat in Portland, Oregon.

Nick Usborne has been freelancing for over 30 years.

The first 15 years were devoted to writing direct mail, and
the second 15 years have been focused on writing for the
Web. As a copywriter, consultant, and trainer, Nick has
worked with hundreds of companies, including Disney,
AOL, The New York Times, Yahoo!, MSN, The Getty Trust,
Intuit, John Deere, Reuters, Franklin Mint, Citibank, and
Encyclopedia Britannica.
Nick is a widely read columnist, with his articles being published by ClickZ,
iMediaConnection, AListApart, Business 2.0, MarketingProfs, and many other

professional sites. He authored the critically-acclaimed book on writing for the

Web, Net Words: Creating High-Impact Online Copy, published by McGraw-Hill.
At home, he is a partner, father, grandfather, kayaker, skier, and voracious
reader of both fiction and non-fiction. He also has a passionate addiction for
coffee and is unapproachable each morning before he has had at least two cups.
Nick, AWAIs 2014 Copywriter of the Year, has authored four very popular AWAI
programs: Web Copywriting 2.0: Your Complete Guide to Writing Web Copy
that Converts, How to Write Your Own Money-Making Websites, Profitable
Freelancing, and How to Make Money as a Social Media Marketing Expert.

When Jay White answered a local newspaper ad looking for

a Radio Commercial Writer back in the late 90s, he never
dreamed of the amazing journey that was about to unfold
Writing for that popular Country & Western station in
Springfield, Missouri, launched an entirely new career. After
several years of crafting award-winning radio commercials, he
moved on to catalog writing, where he honed his short copy
skills writing for such industry leaders as Bass Pro Shops and
SkyMall. Much of Jays catalog copy remains as the control.
In 2006, Jay launched his own freelance copywriting company specializing in
autoresponder emails for the Internet marketing niche. His unique writing style
and talent for building a bridge of trust with prospects quickly established him
as one of the most in-demand specialty copywriters in the business, working
side-by-side with many of Internet marketings biggest names, including Rich
Schefren, Jay Abraham, Jeff Walker, Stephen Pierce, and Alex Mandossian, who
dubbed him, The best autoresponder copywriter Ive ever seen!
In 2009, Jay joined with AWAI to release Email Copy Made Easy: How to Write
More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs,
a step-by-step program for teaching copywriters how to craft the most highlyeffective autoresponder emails possible. He continues to teach and coach others
in the fine art of email and autoresponder copywriting, while still taking on the
occasional client in his favorite niche golf. As Jay likes to say, My perfect
workday is writing about golf for a few hours, then playing for a few more. To
me, THIS is the ultimate copywriters lifestyle! Jay lives in the beautiful Ozark
Mountains of Southwest Missouri, with his wife Ronda and two teenage children.

Rebecca Matteris President of American Writers & Artists

Inc. (AWAI), the worlds leading trainer of direct-response
copywriters and graphic designers. A marketer with over
15 years of experience in publishing and direct-marketing,
Rebecca has spearheaded successful million-dollar
campaigns for countless products, both online and off, and
has spoken and written on topics ranging from getting and
working with clients to successful web marketing strategies.
Shes dedicated herself to keeping AWAI members ahead
of the curve and in demand by creating cutting-edge
programs on the most marketable writing skills today.
She founded Wealthy Web Writer, which gives readers the tools, tips, and
techniques they need to write effective web copy, identify new revenue streams
for their businesses, find and work with new clients, and make money writing
for the online world. Rebeccas latest venture, B2B Writing Success, provides
readers with the resources to succeed in the vast Business-to-Business
copywriting market. Contact Rebecca [email protected].

Katie Yeakle has spent over 30 years in the world of

direct marketing and publishing in the roles of copy editor,
editorial coordinator, product manager, fulfillment supervisor,
marketing manager, and publisher. Recognizing the industrywide need for talented copywriters who can deliver copy
that sells, she helped establish American Writers & Artists
Inc. (AWAI) with Co-Founders Paul Hollingshead and Don
Mahoney in 1997. Today, as Executive Director, Katie
oversees AWAIs 60+ programs designed to help people turn
their passions into careers.

YOUR COPY CHIEFS

Jen Adams wakes up happy every morning she doesnt
have a real job anymore. Since she became a copywriter
six years ago, shes freelanced her way around the world
and into a job with AWAI as their in-house writer. But that
doesnt mean shes quit moving later this spring, she and
her musician husband are relocating to Austin for another
chapter of adventures. Jens favorite part of copywriting is
helping build strong, deep connections for her clients. When
shes not enticing readers into the writers life, she writes for
preparedness, real estate, and international travel markets
from her home in Cuenca, Ecuador.

Charlotte Crockett decided to join AWAIs Circle of Success

in the spring of 2010 and fully commit to being a freelance
copywriter and has never looked back! With a background
as a tax accountant for a Fortune 500 firm and extensive
experience in the insurance industry, she has been able
to use her experience to establish Green Flash Marketing
serving the insurance and information marketing industries.
Charlotte is also Managing Editor of AWAIs B2B Writing
Success. She is a PADI SCUBA instructor and an awardwinning underwater photographer, and enjoys working from
her office near the beach in North Carolina.

Mindy McHorse is a professional freelance copywriter who

serves as the Executive Editor for Barefoot Writer Magazine,
AWAIs premier publication for new and experienced writers.
She also writes for clients in the biz-opp and alternative
medicine fields, and she runs the pet loss grief support site,
HealingFromPetLoss.com. Mindy was the original Reality
Blogger for the Wealthy Web Writer and chronicled her
real-life journey of going from $24K to six-figures in just
one year as a freelance writer. Mindy is a green-smoothiedrinking, Cavalier-loving, pie-eating mom of three small
children who keep her constantly laughing (and sleepdeprived) at their home in Albuquerque, New Mexico.

Jaclyn Mehler is the Marketing Director for AWAI and

oversees all online marketing channels for AWAIs programs
and live events. Jaclyn started with AWAI in 2005 and has
dedicated the last 10 years to helping AWAI members launch
and grow their copywriting careers. One of the highlights
of Jackies job is the chance to meet face-to-face with
AWAI members at Web Intensive. I love my job not just
because of the people I work with, or the opportunity to learn
and grow with a company I believe in, but mainly because
of the rewarding feeling I get when I know Im helping
someone get closer to achieving their dreams and goals.

Rae Robinson has been called AWAIs youngest success

story. She launched Knight Copywriting when she was 20
years old, before graduating from college. (Shes never had a
real job and doesnt want one!) After five years of full-time
copywriting, shes now a member of AWAIs staff copywriting
team and a successful web writer in the alternative
medicine, fitness, and supplement industries on the side.
Rae is also studying to become a certified nutrition coach
and personal trainer, and plans to use her copywriting skills to launch a life
transformation program for women.

Heather Robson quit her day job in 2001 to become a

freelance copywriter and since then, shes worked with a
variety of clients like AWAI, American Lantern Press, and
Pacific Power. She specializes in writing content emails,
white papers, case studies, and sales letters.
Heather is also Managing Editor of Wealthy Web Writer.
She gets to work closely with web writers from all walks of
life a job perk she particularly loves. Heathers favorite
part of the writers life has been the opportunity to homeschool her beautiful
daughters, grow a business partnership with her husband, set her own
hours, and pursue writing fiction. In 2012, she published her first novel, The
Alchemists of Galena: Flight. The Alchemists of Galena: Rescue, was published
in 2013, and her third novel in the series is in progress.