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    Template For Define Media Requirements

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    Anonymous bFs3zk
    The document provides instructions for an assessment task to develop a media plan for advertising a selected product or service. Students are asked to define media requirements by profiling the target audience and analyzing relevant factors. They must then select appropriate media vehicles, schedule the media placements, and produce a media plan within a $50,000 budget. The plan should specify rationales for choices, allocation across media, and measures for evaluating effectiveness.

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    Template For Define Media Requirements

    Uploaded by

    Anonymous bFs3zk
    571 views13 pages
    The document provides instructions for an assessment task to develop a media plan for advertising a selected product or service. Students are asked to define media requirements by profiling the target audience and analyzing relevant factors. They must then select appropriate media vehicles, schedule the media placements, and produce a media plan within a $50,000 budget. The plan should specify rationales for choices, allocation across media, and measures for evaluating effectiveness.

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    Template for define media requirement

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    Template for Define Media Requirements

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    The document provides instructions for an assessment task to develop a media plan for advertising a selected product or service. Students are asked to define media requirements by profiling the target audience and analyzing relevant factors. They must then select appropriate media vehicles, schedule the media placements, and produce a media plan within a $50,000 budget. The plan should specify rationales for choices, allocation across media, and measures for evaluating effectiveness.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    571 views13 pages

    Template For Define Media Requirements

    Uploaded by

    Anonymous bFs3zk
    The document provides instructions for an assessment task to develop a media plan for advertising a selected product or service. Students are asked to define media requirements by profiling the target audience and analyzing relevant factors. They must then select appropriate media vehicles, schedule the media placements, and produce a media plan within a $50,000 budget. The plan should specify rationales for choices, allocation across media, and measures for evaluating effectiveness.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 13

    ASSESSMENT TASK

    Please complete the details below:

    Unit Name /
    No:

    Develop a media plan (BSBADV507B)

    Assessment
    Type:

    Project: Develop a media plan

    Student
    Name:

    GURDEEP SINGH SOHI

    Student
    Signature:

    Student
    No:

    Due Date:

    Date
    Received:

    Trainer Signature:

    ATMC20717

    Date:

    Instructions:
    This assessment task is to be completed in your own time and is to be
    submitted by the due date shown above. This is an individual assessment
    task and represents 80% of your Unit assessment.
    All submissions must be typed.
    You can use the Creative Brief and Media Plan document provided as a
    guide, however, all questions/sections listed below must be completed.
    Questions/sections not completed in full and with sufficient detail will
    result in your assessment being marked as NYC (Not Yet Competent) and
    will require re-submission.
    You can use the Unit study material (PowerPoint slides and handouts)
    provided to you previously or accessed online to assist you with the
    required content. If you do not understand a question, ask your Trainer for
    assistance.
    Before you hand in your assessment task, make sure that you:

    Include references regarding the source of any information you


    include (title, media, date, author etc.).

    Learner Assessment Task - Project


    Page 1/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Include your name, and signature on your assessment task


    submission and all supporting documentation

    Have attached and signed the ATMC Assessment Declaration cover


    sheet with your Assessment Task submission.

    Learner Assessment Task - Project


    Page 2/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Assessment Task: Develop a media plan


    You are to select a product or service and develop a detailed media plan for an
    advertising campaign that:
    Defines the media requirements of your advertising brief
    Specifies rationales for the media vehicles chosen
    Contains budgetary allocation for each advertising medium to a total
    budget of $50,000
    Includes examples of advertising for your selected product / service using
    a variety of media
    1. Define the media requirements
    a. Identify the target audience characteristics, and prepare a consumer
    profile
    b. Analyse product market factors to determine reach and frequency of
    advertising media selected
    c. Analyse the creative requirements of the advertising message and
    determine the media implications
    d. Identify media merchandising requirements from the advertising
    brief
    e. Identify legal and voluntary constraints and their implications on
    our campaign
    2. Select the media schedules
    a. Weigh up the relative merits of identified media vehicle alternatives
    taking past media performance into account
    b. Evaluate and test new or alternative media vehicles with other
    advertisers and against proven vehicles
    c. Select media vehicles that target the required audience, meet media
    requirements and fulfil merchandising requirements within budget
    d. Select media vehicles that meet the creative, reach and frequency
    requirements of the advertising message to be achieved within the
    budget
    e. Ensure selected media vehicles meet legal and ethical requirements
    3. Determine the media schedule
    a. Ensure the duration and timing of the media schedule meet the
    requirements of the advertising brief
    b. Determine the distribution of messages over the duration of the
    schedule to meet the requirements of the advertising brief
    c. Create a media schedule to the satisfaction of the advertiser
    d. Develop alternative media schedules for the advertiser within the
    budget
    e. Determine testing schedule for the media plan and continually modify
    media plan in accordance with results obtained
    4. Produce a media plan including a creative brief
    a. Create a media plan which defines the media requirements of the
    advertising brief and provides evidence to support each requirement
    Learner Assessment Task - Project
    Page 3/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    b. Specify the recommended media and vehicle/s, and the rationale for
    their selection in the media plan
    c. Ensure the media plan contains a budget allocation per medium per
    advertising period
    d. Identify the anticipated impact of the advertising and measures to
    assess its effectiveness in the media plan
    e. Includes measures to assess the effectiveness of your media vehicles
    selected

    Learner Assessment Task - Project


    Page 4/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    CREATIVE BRIEF AND MEDIA PLAN


    Product / Service Name:
    DOVE DAILY MOISTURE SHAMPOO

    Product / Service Description:

    Dove Daily Moisture Shampoo & Conditioner moisturizes for up to 5X* smoother hair
    in just one wash. The secret to healthy-looking hair starts with advanced care. Dove
    Daily Moisture Shampoo & Conditioner system contains Pro-Moisture Complex that
    goes to the hairs cellular level. The formula conditions without excess residue. Dove
    Daily Moisture Shampoo & Conditioner system vs. non-conditioning shampoo
    Product Market factors / features:

    Daily Moisture Shampoo & Conditioner system vs. non-conditioning


    shampoo.

    Learner Assessment Task - Project


    Page 5/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Dove Daily Moisture Shampoo & Conditioner moisturizes for up to 5X*


    smoother hair in just one wash

    What do we expect the campaign to achieve?


    Dove Daily Moisture Shampoo is truly the best daily moisture shampoo hair is extremely dry
    and colour-treated. The shampoo is gentle enough to use every day and does NOT strip
    colour or highlights It has a pleasant, clean scent but is not overly perfumed.

    What do we want them to do as a result of this specific communication?


    Dove Daily Moisture Shampoo & Conditioner system contains Pro-Moisture Complex that
    goes to the hairs cellular level.

    What do we want to communicate?


    We want to communicate that Dove recognizes that damage is a key reason for our hair
    struggles. Thats why we put damage care and repair at the heart of everything we do.
    Beautiful hair begins with protection and repair everyday.

    Who is the target audience? Why?


    The target audience is who are between 15- 30 years old boys and girls.

    Describe the target audience

    What
    What
    What
    What
    What

    do we know about them?


    product and market factors do we need to consider?
    is the best way to communicate with them (ie: media vehicles)
    creative requirements do we need to consider? Why?
    merchandising requirements do we need to consider? Why?

    Learner Assessment Task - Project


    Page 6/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Target audience characteristics: (List at least five)


    Characteristic

    Description

    1
    2
    3
    4
    5

    Target audience consumer profile (list at least five)


    Consumer Profile

    Description
    1

    Behaviour

    2
    3
    1

    Demographic

    2
    3
    4
    1

    Geographic

    2
    1

    Psychographic

    Learner Assessment Task - Project


    Page 7/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Product / Service Competitors


    What competitors does our product or service have? (List at least three)
    -

    Competitor

    Description / Features / Benefits

    1
    2
    3

    Legal and voluntary considerations:


    List at least 3 examples of legislation or Codes of Practice and describe the impact on your
    media vehicle(s) and how you will comply.
    1.
    2.
    3.

    Budget Summary:
    Provide evidence of the budget allocation (rate cards etc)

    Media Vehicle

    Budget allocation

    $
    $
    $50,000

    Learner Assessment Task - Project


    Page 8/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Media Plan
    This section MUST include at least three different media vehicles. (List and describe in the space provided)

    Media Vehicle 1
    Creative
    requirements
    Schedule
    Distribution
    Reach / Frequency
    Rationale
    Timing
    Cost / Budget
    Measure

    Learner Assessment Task - Project


    BSBADV507B Develop a media plan
    Version: (JM Draft 1)
    Document Owner: VET Department Head

    Page 9/10
    Date Created: 30/9/13
    Review Date: 30/9/14
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Media Vehicle 2
    Creative
    requirements
    Schedule
    Distribution
    Reach / Frequency
    Rationale
    Timing
    Cost / Budget
    Measure

    Learner Assessment Task - Project


    BSBADV507B Develop a media plan
    Version: (JM Draft 1)
    Document Owner: VET Department Head

    Page 10/10
    Date Created: 30/9/13
    Review Date: 30/9/14
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Media Vehicle 3
    Creative
    requirements
    Schedule
    Distribution
    Reach / Frequency
    Rationale
    Timing
    Cost / Budget
    Measure

    Learner Assessment Task - Project


    BSBADV507B Develop a media plan
    Version: (JM Draft 1)
    Document Owner: VET Department Head

    Page 11/10
    Date Created: 30/9/13
    Review Date: 30/9/14
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    Media Schedule:
    Schedule / Period
    1
    2
    3
    4

    Learner Assessment Task - Project


    BSBADV507B Develop a media plan
    Version: (JM Draft 1)
    Document Owner: VET Department Head

    Page 12/10
    Date Created: 30/9/13
    Review Date: 30/9/14
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

    References
    List all your research sources here.

    Learner Assessment Task - Project


    Page 13/10
    BSBADV507B Develop a media plan
    Date Created: 30/9/13
    Version: (JM Draft 1)
    Review Date: 30/9/14
    Document Owner: VET Department Head
    Australian Technical and Management College Pty Ltd Provider No. 22158 CRICOS: 03013D

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