2008 Federal Resource Packet
2008 Federal Resource Packet
2008 Federal Resource Packet
Social Connections....................................................................................................................25
Talking Points........................................................................................................................... 48
Community Strategies...............................................................................................................51
For years, the Office on Child Abuse and Neglect and its National Clearinghouse
on Child Abuse and Neglect Information—now known as Child Welfare Information
Gateway—have created an annual Community Resource Packet to support State and local
agencies and concerned citizens in promoting public awareness during Child Abuse Prevention
Month each April. Previous editions of this packet have described both community strategies and
family activities for supporting parents and promoting safe children and healthy families.
This packet continues to support child maltreatment prevention efforts by describing strategies
and activities that not only reduce risk, but also promote protective factors associated with the
prevention of child maltreatment. These protective factors increase the capacity of parents,
caregivers, and communities to protect, nurture, and promote the healthy development of children.
Intended Audience
This year’s packet suggests strategies and provides numerous resources for building the protective
factors associated with child abuse prevention. It was created for service providers who work
with parents and their children, including parent educators, family support workers, health-care
providers, teachers, childcare providers, mentors, clergy, and many more.
While the packet as a whole is not intended for use by families, Chapter 3 contains a number of
tip sheets on specific parenting topics that can be used in the context of discussions or visits with
caregivers. As with the entire packet, these tip sheets were created with input from experts and
national organizations that protect children and promote healthy families. They were designed to
engage parents in understanding the key protective factors. Other resources for promoting healthy
families are available from the national organizations listed on pages 61-64.
Goals
The goals of the packet are to:
Promote five protective factors that research has shown to reduce the risk of child abuse and neglect
Encourage service providers to engage and partner with parents
Provide suggestions for community-wide efforts to raise awareness of the importance of
strengthening families
Welfare Information Gateway website. Also available on the website are downloadable
logos and graphics that may be used to personalize resources developed for Child
preventionmonth/
Child Welfare Information Gateway provides links to resources and information about child
abuse prevention, family strengthening, family-centered practice, family support, and family
preservation services. The Preventing Child Abuse & Neglect section includes information on the
five protective factors, supporting and engaging families, creating supportive communities, and
much more. Throughout this packet, links to related Information Gateway webpages will provide
you with a wealth of additional information: www.childwelfare.gov
Protective factors are conditions in families and communities that, when present,
increase the health and well-being of children and families. They are attributes that
serve as buffers, helping parents who might otherwise be at risk of abusing their children to find
resources, supports, or coping strategies that allow them to parent effectively, even under stress.
For years, researchers have been studying both the risk factors common among families
experiencing abuse and neglect and those factors that protect families who are under stress. There
is growing interest in understanding the complex ways in which these risk and protective factors
interact, within the context of a child’s family, community, and society, to affect both the incidence
and consequences of abuse and neglect.
Parental Resilience. Resilience is the ability to handle everyday stressors and recover from
occasional crises. Parents who are emotionally resilient have a positive attitude, creatively
problem solve, effectively address challenges, and are less likely to direct anger and frustration
at their children. In addition, these parents are aware of their own challenges—for example,
those arising from inappropriate parenting they received as children—and accept help and/or
counseling when needed.
Social Connections. Evidence links social isolation and perceived lack of support to child
maltreatment. Trusted and caring family and friends provide emotional support to parents
by offering encouragement and assistance in facing the daily challenges of raising a family.
Supportive adults in the family and the community can model alternative parenting styles and
can serve as resources for parents when they need help.
Concrete Supports for Parents. Many factors beyond the parent-child relationship affect a family’s
ability to care for their children. Parents need basic resources such as food, clothing, housing,
transportation, and access to essential services that address family-specific needs (such as childcare,
health and mental health care) to ensure the health and well-being of their children. Providing
concrete supports, information, and access to community resources that families need is critical.
These combined efforts help families cope with stress and prevent situations where maltreatment
could occur.
These protective factors are critical for all parents and caregivers, regardless of the child’s age,
sex, ethnicity or racial heritage, economic status, special needs, or whether he or she is raised by a
single, married, or divorced parent or other caregivers. All of these factors work together to reinforce
each other—for example, parents are more likely to be resilient in times of stress when they have
social connections and a strong attachment to their child. Protective factors can provide a helpful
conceptual framework for guiding any provider’s work with children and their families.
References
Center for the Study of Social Policy. (2003). Protective factors literature review: Early care and education
programs and the prevention of child abuse and neglect. Washington, DC: Author.
Available: www.cssp.org/uploadFiles/horton.pdf
Panel on Research on Child Abuse and Neglect, National Research Council. (1993). Understanding child
abuse and neglect. Washington, DC: National Academy Press.
Available: www.nap.edu/openbook.php?isbn=0309048893
Pollard, J., Hawkins, J., & Arthur, M. (1999). Risk and protection: Are both necessary to understand diverse
behavioral outcomes in adolescence? Social Work Research, 23(3), 145–158.
Shonkoff, J., & Phillips, D. (Eds.). (2000). From neurons to neighborhoods: The science of early childhood
development. Washington, DC: National Academy Press.
Available: www.nap.edu/openbook.php?isbn=0309069882
All parents and caregivers share a deep concern and love for their children.1 Their
desire to do the best they can for their families provides a foundation for working with them to
explore strategies for caring effectively for their children. Approaching parents as the experts on
their own children, listening openly to their concerns and perspectives, and seeking solutions
with them (rather than providing for them) help foster a trusting relationship.
When we work with parents in a spirit of true partnership, mothers, fathers, and other caregivers
are more likely to invite and welcome providers’ support in evaluating needs, developing goals, and
identifying effective ways to strengthen the family and provide care for children.
Benefits of Partnership
Partnering with parents and caregivers:
Focuses attention on the overall well-being of the child and family, rather than on specific
“symptoms” in isolation
Results in more competent and relevant supports, as providers gain a greater understanding
of families’ perspectives, homes, and environments
Fosters parent leadership skills, resulting in more confident parenting and an enhanced ability of
mothers, fathers and other caregivers to advocate for their families’ needs
Promotes lasting change, as parents build on existing skills and enhance natural support
networks that will extend beyond the time frame of a provider’s involvement
1
Although the term “parents” is used throughout this packet for brevity, we recognize that these
considerations are applicable when working with all caregivers, including grandparents and other relatives.
For more on partnering with families and youth, visit the Child Welfare Information
Gateway webpage on Partnering With Parents: www.childwelfare.gov/preventing/promoting/
partnering.cfm
This chapter provides background and guidance for service providers and others
on exploring each of the five protective factors with parents. Each protective factor is
addressed individually, and for each one you will find:
Brief background on why the protective factor is important for strengthening families and
reducing the risk of abuse or neglect
Areas to explore with parents as you both identify strengths and needs, and questions for
parents to consider that will facilitate the dialogue
Strategies and resources that may serve to strengthen families
For each protective factor, the focus is on helping parents identify and build on their strengths
and on empowering them to identify strategies for enhancing their parenting capacity. This provides
the foundation for the provider to work in partnership with the parent and family to explore
opportunities for supporting the family.
The resources and suggestions provided in this chapter are just a starting point for
developing the parent-provider partnership. Other considerations are equally important. For
example, the parent and provider should find a mutually comfortable place to meet, such as
the parent’s home, a coffee shop, a picnic bench in a nearby park, or at a religious institution or
school. A casual setting may facilitate a more friendly and conversational discussion.
For more information on protective factors that reduce the risk of child abuse and neglect,
www.childwelfare.gov/preventing/promoting/protectfactors
Parents today have a lot on their plates. Juggling the demands of work, home, and other
responsibilities leaves many parents feeling like they do not have nearly enough time with their
children. But even small acts of kindness, protection, and caring—a hug, a kiss, or a smile—make
a big difference to children. Research shows time and again that babies who receive affection and
nurturing from their parents have the best chance of developing into children, teens, and adults
who are happy, healthy, and competent. Research also shows that a relationship with a consistent,
caring adult in the early years is associated in later life with better academic grades, healthier
behaviors, more positive peer interactions, and an increased ability to cope with stress.
Brain development in infants is positively affected when parents work to understand and meet
their basic needs for love and affection or provide comfort when they are hungry, bored, tired,
wet, or cold. Conversely, neglectful and abusive parenting can have a negative effect on brain
development. Research shows that a lack of contact or interaction with a caregiver can change the
infant’s body chemistry, resulting in a reduction in the growth hormones essential for brain and heart
development. Furthermore, the ability to feel remorse and empathy are built on experience. Children
who lack early emotional attachments or who grow up fearful and expecting to be hurt will have a
difficult time relating to peers.
As children grow, nurturing by parents and other caregivers remains important for healthy
physical and emotional development. While physical contact becomes less important, listening and
talking become more vital to the relationship. Parents nurture their older children by being involved
and interested in the child’s school and other activities, aware of the child or teen’s interests and
friends, and willing to advocate for the child when necessary.
When parents spend time and energy discovering and paying attention to their children’s needs,
they are rewarded with positive, open, and trusting relationships with their children. Parents who
develop the ability to respond sensitively to the needs of their child, no matter what age, will find
parenting easier and more enjoyable.
Many parents, especially parents of infants, find that home visits are a convenient way to access
resources. For providers, home visits allow you to visit with parents in an environment where parents
and children may be most comfortable. Home visits also give you a chance to talk to parents about
any material or safety needs in the home. However, some families may not feel comfortable having
strangers in their home and may prefer to meet in another setting, such as a church, school, park, or
office. For some families, a “neighborhood helper” or other person who shares the family’s ethnic and
cultural background may provide a bridge for connecting with the parent or caregiver.
There are a number of other resources for parents, including parenting support groups, parenting
classes, and home visits from specific types of providers. Activities that provide a chance to get to know
other parents, such as play groups, support groups, or classes, have the added bonus of giving parents
the opportunity to form social relationships and supports.
Parents know their children best—their unique behaviors, interests, and abilities.
But it is challenging for any parent to be an expert on all aspects of infant, child, and teenage
development or the most effective ways to support a child at each stage. When parents are
not aware of normal developmental milestones, or they do not know how to respond to and
effectively manage a child’s behavior, they can become frustrated and may resort to harsh
discipline or emotional withdrawal.
There is extensive research linking healthy child development to effective parenting. Children
thrive when parents provide not only affection, but also respectful communication and listening,
consistent rules and expectations, and safe opportunities that promote independence. Successful
parenting fosters psychological adjustment, helps children succeed in school, encourages
curiosity about the world, and motivates children to achieve. Parenting skills cannot be static;
as children grow and mature, parents need to change the way they respond to their children’s
needs. In addition, parenting styles need to be adjusted for each child’s individual temperament
and unique circumstances.
Parenting
How a parent can guide a child’s behavior and reinforce desired/appropriate behavior
Ways that a parent can model desirable behavior
Nonpunitive disciplinary techniques, such as setting limits, redirecting attention or behavior,
and logical consequences for actions
Parents who can cope with the stresses of everyday life, as well as an occasional
crisis, have resilience; they have the flexibility and inner strength necessary to
bounce back when things are not going well. Parents with resilience are generally able
to cope on their own, but they also know how to seek help in times of trouble. Their ability to
deal with life’s ups and downs serves as a model of coping behavior for their children.
Multiple life stressors, such as a family history of abuse or neglect, health problems, marital
conflict, and domestic or community violence—and financial stressors such as unemployment,
poverty, and homelessness—may reduce a parent’s capacity to cope effectively with the typical day-to-
day stresses of raising children.
All parents have inner strengths or resources that can serve as a foundation for building their
resilience. These may include faith, flexibility, humor, communication skills, problem-solving skills,
mutually supportive caring relationships, or the ability to identify and access outside resources
and services when needed. All of these strengthen the capacity to parent effectively. In addition,
community services that help families in crisis include mental health programs, substance abuse
treatment, family and marital counseling and special education and treatment programs for children
with special needs.
Many factors affect a family’s ability to care for their children. Families who can meet
their own basic needs for food, clothing, housing, and transportation—and who know how to
access essential services such as childcare, health care, and mental health services to address
family-specific needs—are better able to ensure the safety and well-being of their children. When
parents do not have steady financial resources, lack health insurance, or suffer a family crisis
such as a natural disaster or the incarceration of a parent, their ability to care for their children
may be at risk.
Poverty is associated with greater rates of child abuse and neglect, and families living in poverty
often benefit from specific concrete supports, such as help with housing, food, transportation,
childcare, clothing, furniture, and utilities. Partnering with parents to identify and access these
resources in the community may help prevent the stress that sometimes precipitates child
maltreatment. Providing concrete supports may also help prevent the unintended neglect that
sometimes occurs when parents are unable to provide for their children.
This chapter includes five tip sheets to help service providers offer guidance and
suggestions to parents on specific issues that support the five protective factors.
These tip sheets, like the other resources in this packet, were created with input from experts
from national organizations that work to protect children and promote healthy families. The
information is easy to read and focuses on steps that parents and caregivers can take to care for
their children and strengthen their family.
The tip sheets provide a starting point for discussion and are most effective when shared with
parents in the context of a particular concern or question. Some ideas to share with parents in these
discussions include:
It is normal for families to have this experience (e.g., for toddlers to have temper tantrums or
for teens to push limits).
No parent can be an expert on everything.
Everyone needs help at some point.
There are many ways of dealing with this problem; as a parent, you need to choose what will
work best for your family.
Parenting any child is challenging. Parenting a child with a disability can be even more
demanding and require extra supports.
Help can be as close as a neighbor, but there are many other resources in your community.
Additional resources are available through the national organizations listed on pages 61-64.
www.childwelfare.gov/preventing/promoting/parenting
What’s Happening
Attachment is a deep, lasting
bond that develops between a
caregiver and child during the
baby’s first few years of life.
Loving attachment between a
baby and caregiver is critical
to the growth of a baby’s
body and mind. The brain’s What You Might Be Seeing
ability to regulate emotions Normal newborns:
and respond to stress can
be damaged if a baby does Have brief periods of sleep, crying or fussing, and quiet alertness
not have a strong bond with many times each day
a parent. This can result in Often cry for long periods for no apparent reason
lifelong problems. Babies Love to be held and cuddled
who have this bond and feel Respond to and imitate facial expressions
loved have a better chance Love soothing voices and will respond with smiles and baby noises
to grow up to be adults who
Grow and develop every day; they learn new skills quickly and can
trust others and know how to
outgrow difficult behaviors in a matter of weeks
return affection.
The best gift you can give your baby is YOU. The love and attention you give your
baby now will stay with him or her forever and will help your baby grow into a
healthier and happier child and adult.
This tip sheet was created with input from experts in national organizations that work to protect children and promote healthy families.
To download this tip sheet or for more parenting tips, go to www.childwelfare.gov/preventing/promoting/parenting or call 800.394.3366.
El mejor regalo que le puede hacer a su bebé es ¡USTED MISMO! El amor y la atención
que le dé ahora permanecerán con él para siempre. Le ayudarán a tener relaciones sanas
y a tomar buenas decisiones más adelante en la vida.
Esta hoja fue elaborada con la ayuda de expertos que trabajan en organizaciones nacionales para proteger y promover familias sanas. Para más
consejos para padres de familia, visite: www.childwelfare.gov/espanol o llame al 800.394.3366.
What’s Happening
Two- and three-year-olds have
many skills, but controlling
their tempers is not one of
them. Tantrums are common
at this age because toddlers
are becoming independent What You Might Be Seeing
and developing their own
wants, needs, and ideas. Normal toddlers:
However, they are not yet Love to say “no!” “mine!” and “do it myself!”
able to express their wants Test rules over and over to see how parents will react
and feelings with words. Take Are not yet ready to share
comfort in the fact that most
Need lots of fun activities, play times, and opportunities to explore
children outgrow tantrums
the world
by age 4.
Respond well to a routine for sleeping and eating (a regular schedule)
Like to imitate grownups and to “help” mom and dad
When your child is having a floor-thumping tantrum, the most important thing
you can do is remain calm and wait it out. Do not let your child’s behavior cause
you to lose control, too.
This tip sheet was created with input from experts in national organizations that work to protect children and promote healthy families.
To download this tip sheet or for more parenting tips, go to www.childwelfare.gov/preventing/promoting/parenting or call 800.394.3366.
Los berrinches
Es común que los niños
pequeños hagan berrinches.
Entre los 2 y 4 años los
niños van desarrollando sus
propias ideas, necesidades
y deseos. Pero todavía no
las pueden expresar en
palabras. Esto puede ser
frustrante para su hijo…
¡y para usted!
Algunos niños se calman más rápido si los ayuda a sentirse seguros y protegidos.
Lleve a su hijo a un lugar tranquilo para que se calme. Háblele en voz baja o ponga música suave.
Si su hijo está tratando de comunicarse con usted, trate de entender lo que quiere. Si sólo está
tratando de llamar la atención, no haga caso a su berrinche. Préstele atención después de que se
haya calmado.
Trate de no perder el sentido del humor. ¡No haga berrinche usted!
Lo mejor que puede hacer es guardar la calma, incluso cuando el niño hace un berrinche
en pleno piso. No pierda la paciencia, trate de entender lo que el niño le quiere decir.
Recuerde que la mayoría de los niños dejan de hacer berrinches alrededor de los 4 años
de edad.
Esta hoja fue elaborada con la ayuda de expertos que trabajan en organizaciones nacionales para proteger y promover familias sanas. Para más
consejos para padres de familia, visite: www.childwelfare.gov/espanol o llame al 800.394.3366.
What’s Happening
Teens may look (and think
that they are) full grown, but
their brains are still growing
and their hormones are
changing. This can affect:
Decision-making—Teens
make mature decisions at
times, and childish ones
What You Might Be Seeing
at others. Normal teens:
Risk-taking—Brain Crave independence
immaturity can result in
Question rules and authority
impulsive or risky behavior.
Test limits
Relationships—Teens
move a little further away Can be forgetful
from family and a little Have good days and bad days
closer to friends. Drive you crazy and make you proud
get along in the world. While it may be tempting to keep your teen in line by setting strict rules
and harsh consequences, your teen is likely to respond by becoming angry and more defiant.
Involve teenagers in setting the rules. They may be more likely to follow them.
Talk about the reasons behind the rules and what you expect from them.
Choose your battles, and try to provide choices in the matters that are less important. For
instance, you might let your daughter pick her own hairstyle if she comes home on time.
Make sure your teens understand the consequences ahead of time. What will happen if they
break the rules?
Set consequences that are related to the behavior, and be consistent in following through.
Ask teenagers to help decide what the consequences will be if they break the rules.
Do not make consequences so harsh that you or your teen can’t follow through. Consider
taking away privileges, limiting time with friends, or assigning extra chores.
Get to know your teen’s friends and their parents, and let them know your rules and
expectations.
Cheer your teens on when they follow the rules! And make sure they know you
love and accept them, even when they’re not perfect.
This tip sheet was created with input from experts in national organizations that work to protect children and promote healthy families.
To download this tip sheet or for more parenting tips, go to www.childwelfare.gov/preventing/promoting/parenting or call 800.394.3366.
Deje que el adolescente le ayude a poner las reglas. Así será más probable que las respete.
Adviértale que habrá consecuencias si no respeta las reglas: Menos tiempo con sus amigos, más
Deje que el adolescente le ayude a decidir lo que pasará si no sigue las reglas.
Si las consecuencias son demasiado severas, es posible que el adolescente no las pueda cumplir.
Elija sus batallas. Deje que el adolescente tome decisiones sobre algunas cosas.
A medida que se gane su confianza, permita que su adolescente tenga mas libertad.
Practique un deporte, escuche música o haga cosas divertidas con su adolescente cuando pueda.
What’s Happening
Being a parent is a 24-hour-
a-day job, and sometimes
it can feel overwhelming.
Extra challenges can add to a
parent’s stress. For instance:
Having a new baby
Having a child with a What You Might Be Feeling
disability
When life is stressful, parents sometimes feel:
Feeling alone, or not having
friends or family nearby Angry—at your spouse, your friends, or even your children
Being a single parent or Lonely—like you are the only person dealing with so many
having a partner who does problems
not support you Depressed—sad and unable to face your problems
Dealing with money Overwhelmed—you don’t know where to begin or you feel like
troubles, problems with your giving up
job, or housing concerns
It is normal for parents to feel overwhelmed sometimes, but don’t let these
feelings affect how you treat your children. Help is just a phone call away! Call a
friend, family member, church, or social service agency to talk to someone.
This tip sheet was created with input from experts in national organizations that work to protect children and promote healthy families.
To download this tip sheet or for more parenting tips, go to www.childwelfare.gov/preventing/promoting/parenting or call 800.394.3366.
Ser padre puede ser abrumador, Si está muy estresado se puede sentir:
Y es aun más difícil si está enfrentando otros Enojado con su pareja, sus amigos o hasta
desafíos al mismo tiempo, como por ejemplo: con sus hijos
Cuidar a un bebé recién nacido o a un Solo, como si fuera la única persona que tiene
niño enfermo que lidiar con tantos problemas
Cambiarse de casa y no tener amigos o Deprimido, triste o incapaz de enfrentar
parientes cerca sus problemas
Adaptarse a una cultura diferente o aprender Con deseos de darse por vencido, porque no
un idioma sabe qué hacer
Ser madre soltera o padre soltero que cría a sus
hijos sin nadie quien le ayude
Tener problemas con su trabajo, vivienda o dinero
Pedir a sus padres o algún familiar que cuide a sus hijos cuando necesite un descanso.
Ponerse en contacto con otros padres. Puede encontrar padres con hijos de la misma edad que
Muchos padres a veces se sienten con muchas cosas encima. Pero no deje que sus
sentimientos afecten la manera en que trata a sus hijos. ¡Llame a alguien de confianza
para obtener ayuda o asesoramiento!
Esta hoja fue elaborada con la ayuda de expertos que trabajan en organizaciones nacionales para proteger y promover familias sanas. Para más
consejos para padres de familia, visite: www.childwelfare.gov/espanol o llame al 800.394.3366.
What’s Happening
No matter why or how they
came to live with you, your
grandchildren will benefit
from being in your home.
When children cannot be with
their parents, living with a
grandparent may provide: What You Might Be Seeing
Fewer moves from place Despite these benefits, the children will face some
to place unique challenges:
The comfort of a familiar
They may feel insecure and unsure that you will take care of them.
language and culture
They may act out or challenge you.
A chance to stay with siblings
They will miss their parents.
More contact with their
parents, depending on They may be anxious or depressed.
the situation They may seem young or act too old for their ages.
Help your grandchildren feel “at home” by creating a space just for them.
Set up a few rules and explain your expectations. Then, enforce the rules consistently.
Reward positive behavior. When children make mistakes, focus on teaching rather than punishing.
Be as involved with their school as you can, and encourage your children to participate in
school activities.
This is a big job, and you may need help from your community. Here are some suggestions:
Help with housing or other bills, clothing, or school supplies may be available specifically for
Join a support group. Often there are local groups for grandparents raising grandchildren.
Ask for help and referrals from a church leader, the counselor at your child’s school, or a social
services agency.
If necessary, get professional help to address your grandchild’s special needs, such as medical
Parenting the second time around brings special challenges and special joys. Do
not hesitate to ask for help or seek services in your community for yourself and
your grandchildren.
This tip sheet was created with input from experts in national organizations that work to protect children and promote healthy families.
To download this tip sheet or for more parenting tips, go to www.childwelfare.gov/preventing/promoting/parenting or call 800.394.3366.
Su hogar puede ser el mejor lugar para Los niños extrañan a sus padres.
los hijos de un pariente. Los niños que no viven con sus padres tienen
Cuando un niño no puede estar con sus padres, el necesidades especiales. Pueden:
hogar de un pariente le puede dar: Sentirse inseguros y no saber con certeza si
El consuelo de estar con una persona que usted los va a cuidar
conoce, y que comparte su idioma y cultura Portarse mal o desafiarlo
La oportunidad de quedarse con sus hermanos Estar preocupados o deprimidos
Menos mudanzas de un lugar a otro No comportarse de acuerdo con su edad
A veces más contacto con sus padres
Tenga paciencia. Tomará tiempo para que el niño se sienta protegido y seguro con usted.
Si usted necesita apoyo, hable con el consejero de la escuela o con un trabajador social. Si
usted necesita apoyo adicional solicítelo en su iglesia o en una agencia comunitaria.
Esta hoja fue elaborada con la ayuda de expertos que trabajan en organizaciones nacionales para proteger y promover familias sanas. Para más
consejos para padres de familia, visite: www.childwelfare.gov/espanol o llame al 800.394.3366.
When families are supported, children are less likely to be at risk for child
maltreatment and more likely to grow up happy and healthy. This chapter offers
suggestions for engaging your community in supporting, strengthening, and promoting healthy
families through the five protective factors. Working with others provides greater opportunities
to identify strategies for ensuring that all parents in your community have the skills, supports,
and resources they need to care for their children.
Service providers and others committed to improving the well-being of children and youth can
take part in informing and motivating other concerned individuals, community groups, religious
institutions, schools and universities, and the local media to help.
In this chapter, you will find tools to help you share your message about the importance of
positive parenting and ways to support families in your community through:
Talking points
Community strategies
Pitching story ideas to the media
More information about engaging your community is available in the Public Awareness &
Creating Supportive Communities section of the Child Welfare Information Gateway website:
www.childwelfare.gov/preventing/communities
Ways we can enhance knowledge of parenting and of child and youth development:
Suggest parents speak to their children's doctor about any concerns, frustrations, or questions
regarding behavior or development.
Ask your local school district or faith community to sponsor classes and support programs for
new parents.
Organize a parenting club to discuss parenting books, websites, and other resources.
Educate childcare providers and teachers about key aspects of child development and the
relationship between effective parenting and brain development.
Parental resilience
Parenting can be stressful, especially when parents are also managing work demands or
unemployment, financial worries, illness, or difficulties with a spouse or others. Parents who have
support and skills for managing stress will be better able to cope with day-to-day challenges.
Organize a neighborhood group that will rotate cooking a meal or performing light
Social connections
For most of us, family, friends, and neighbors form a network that provides social interaction,
recreation, advice, and help. When parents have the opportunity to interact with, learn from, and
seek the support of other adults, their children benefit.
Educate candidates and elected officials about issues in your community and the need for
services and programs that support healthy and safe children and families.
Encourage service providers to collaborate, leverage funding, and share resources to address
specific needs.
Organizations, groups, and tribal communities all can help raise awareness,
strengthen families, and protect children. The following ideas offer some starting points
for planning local community awareness activities. While some of these are specific to Child
Abuse Prevention Month, most can be used at any time of year.
Media professionals want to know that their stories will have an impact on the entire
community. When the topic of child abuse and neglect arises, their first question is often, “How many
children have been abused in this State?” or “How many children have died this year from abuse?”
While these tragic numbers may garner momentary attention, they provide limited insight into
the multiple dimensions of child maltreatment. They reveal little about the interactions among
individuals, families, communities, and society that lead to such incidents. This complexity confounds
our search for a simple answer to the question, “Why does child maltreatment occur?”
You can help the media understand that this same complexity offers great hope, because a
problem with so many contributing factors offers multiple opportunities for intervention and change.
The power of the story is in the healing that occurs when a community joins together, not only
to identify and reduce known risk factors, but also to enhance protective factors that strengthen
families, reduce the incidence of abuse and neglect, and protect children from its negative effects.
The following are some tips for successful media pitches.
Keep your message simple and direct. You might even pick just one protective factor and describe
how it helps keep children safe and communities healthy by making families strong. For example:
Suggest a story on parental resilience, focusing on a young family that had to relocate after Hurricane
Katrina. Have the parents meet the reporter at a healthy marriage class that helped them support one
another as they coped with their move. Prepare them to talk about how improving their marriage
helped them provide a less stressful environment for their children during a difficult time.
Connect a reporter with an urban tribal organization that promotes social connections by
giving lessons in Native American art and dance to children, while giving their parents a
chance to meet members of their own and other tribes in an informal social setting.
Resources
For more on shaping a media message about strengthening families, see “Reframing Child
Abuse and Neglect: A Practical Tool Kit,” produced by Prevent Child Abuse America for the
www.friendsnrc.org/reframing/Index1.htm
For more on shaping messages to the media about parent leaders and strengthening families,
see The Parent Networker®, produced by Parents Anonymous® Inc. This publication includes
parents’ stories and issues of importance to families:
www.parentsanonymous.org/pahtml/pubPubs.html
When children are nurtured, they can grow up to be happy and healthy adults.
But when they lack an attachment to a caring adult, receive inconsistent nurturing, or experience
harsh discipline, the long-lasting consequences can affect their health, well-being, and
relationships with others.
This section provides information to help service providers and others concerned about the
health and well-being of children to understand child abuse and neglect, its effects, and what each of
us can do to address it when it occurs.
How Many Children Are Abused and Neglected in the United States?
In 2005, about 3.3 million reports were made to child protective services about the safety and
well-being of approximately 6 million children. As a result of these reports, about 899,000 children
were found to be victims of child abuse or neglect. Of these, more than 60 percent were neglected,
more than 15 percent were physically abused, less than 10 percent were sexually abused, and less
than 10 percent were emotionally maltreated.
Child deaths are the most tragic results of maltreatment. In 2005, an estimated 1,460 children
died due to abuse or neglect. More than 40 percent of these deaths were attributed to neglect.
A history of child abuse or neglect has been associated with increased risk of:
Mental illness
Substance abuse
Developmental disabilities and learning problems
Social problems with other children and with adults
Teen pregnancy
Lack of success in school
Alcohol and other drug use
Domestic violence
In addition to the impact on the child and family, child abuse and neglect affect various systems—
including medical and mental health, law enforcement, judicial, public social services, and nonprofit
agencies—as they respond to the incident and support the victim. One analysis of the immediate and
long-term economic impact of child abuse and neglect suggests that child maltreatment costs the
nation as much as $258 million each day, or approximately $94 billion each year.
Maltreatment
Symptoms
Type
Neglect Signs of malnutrition
Poor hygiene
Unattended physical or medical problems
Physical abuse Unexplained bruises, burns, or welts
Child appears frightened of a parent or caregiver
Sexual abuse Pain, bleeding, redness, or swelling in anal or genital area
Age-inappropriate sexual play with toys, self, or others
Age-inappropriate knowledge of sex
Emotional abuse Extremes in behavior, ranging from overly aggressive to overly passive
Delayed physical, emotional, or intellectual development
Anyone can and should report suspected child abuse or neglect. If you think a child
is being mistreated, take immediate action.
Most States have a toll-free number for reporting. You can also call the Childhelp® National
Child Abuse Hotline at 1.800.4.A.CHILD (1.800.422.4453). When you call to make a report, you
will be asked for specific information, such as:
The child’s name and location
The name and relationship (if known) of the person you believe is abusing the child
What you have seen or heard regarding the abuse or neglect
The names of any other people who might know about the abuse
Your name and phone number (voluntary)
We can all help prevent child abuse by recognizing the risk factors, protecting children who are at
risk, and supporting families who are experiencing stressors. Reporting the situation may protect the
child and get additional help for the family. Some States provide training for professionals who are
required by law to report child abuse and neglect (e.g., childcare providers, teachers, doctors, clergy)
and workshops on responding to signs of stress in families.
Many nonprofit, public, education, social service, and childcare organizations in your
community play a role in providing supports and services to children, youth, and families.
Parenting education, crisis/respite care, transitional housing, and literacy programs, as well as
family resource centers, teen parent support groups, fatherhood groups, and marriage education
classes, support families in important ways.
Find more information about reporting child abuse and neglect on the Child Welfare
National Association for the Education of National Exchange Club (NEC) Child Abuse
Young Children (NAEYC) Prevention Services
NAEYC exists for the purpose of leading and The NEC Foundation is committed to making a
consolidating the efforts of individuals and groups difference in the lives of children, families, and
working to achieve healthy development and communities through its national project, the
constructive education for all young children. prevention of child abuse. The NEC Foundation
800.424.2460 coordinates a nationwide network of nearly 100
www.naeyc.org Exchange Club Child Abuse Prevention Centers
that utilize the parent aide program and provide
support to families at risk for abuse.
National Center for Children in Poverty
800.924.2643 or 419.535.3232
(NCCP) www.preventchildabuse.com
NCCP uses research to inform policy and practice
with the goal of promoting the economic security, National Family Preservation Network (NFPN)
health, and well-being of America’s low-income NFPN provides training, tools, and
families and children. resources to assist policymakers
646.284.9600 and practitioners to build on a
www.nccp.org family’s strengths and to preserve
family bonds so children can be protected and
National Center on Shaken Baby Syndrome nurtured at home.
(NCSBS) 888.498.9047
www.nfpn.org
NCSBS prevents Shaken
Baby Syndrome through
the development and implementation of education, National Healthy Marriage Resource Center
programs, public policy, and research to establish (NHMRC)
networks for, support, and train families, NHMRC’s mission is to help
caregivers, and professionals. individuals and couples who choose
888.273.0071 or 801.627.3399 marriage for themselves gain the
www.dontshake.org knowledge and skills necessary to
national
healthy marriage
resource center
More information on national organizations that protect children and promote healthy
families is available on the Child Welfare Information Gateway website at:
www.childwelfare.gov/preventing/overview/relatedorgs.cfm