Scribd Logo
Upload

Welcome to Scribd!

  • 144 views

    C19CE1 PrepTask03 Self

    Uploaded by

    AhmarSayyed
    This document provides guidance for a student task on identity and the self. It outlines the learning objectives, which are to familiarize students with theoretical bases of identity and its role in consumption. It encourages a critical understanding of identity change in a marketing context and a critical appreciation of related marketing issues. The task is for students to search for research papers on identity, answer questions in boxes to demonstrate their understanding, and submit their answers for feedback to qualify for the course. The questions cover topics like definitions of identity from different psychological perspectives, elements of self-concept, social psychological perspectives on personal and social identity, examples of gendered product marketing, and how products support personal identity.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    C19CE1 PrepTask03 Self

    Uploaded by

    AhmarSayyed
    144 views3 pages
    This document provides guidance for a student task on identity and the self. It outlines the learning objectives, which are to familiarize students with theoretical bases of identity and its role in consumption. It encourages a critical understanding of identity change in a marketing context and a critical appreciation of related marketing issues. The task is for students to search for research papers on identity, answer questions in boxes to demonstrate their understanding, and submit their answers for feedback to qualify for the course. The questions cover topics like definitions of identity from different psychological perspectives, elements of self-concept, social psychological perspectives on personal and social identity, examples of gendered product marketing, and how products support personal identity.

    Original Description:

    prep task

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides guidance for a student task on identity and the self. It outlines the learning objectives, which are to familiarize students with theoretical bases of identity and its role in consumption. It encourages a critical understanding of identity change in a marketing context and a critical appreciation of related marketing issues. The task is for students to search for research papers on identity, answer questions in boxes to demonstrate their understanding, and submit their answers for feedback to qualify for the course. The questions cover topics like definitions of identity from different psychological perspectives, elements of self-concept, social psychological perspectives on personal and social identity, examples of gendered product marketing, and how products support personal identity.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    144 views3 pages

    C19CE1 PrepTask03 Self

    Uploaded by

    AhmarSayyed
    This document provides guidance for a student task on identity and the self. It outlines the learning objectives, which are to familiarize students with theoretical bases of identity and its role in consumption. It encourages a critical understanding of identity change in a marketing context and a critical appreciation of related marketing issues. The task is for students to search for research papers on identity, answer questions in boxes to demonstrate their understanding, and submit their answers for feedback to qualify for the course. The questions cover topics like definitions of identity from different psychological perspectives, elements of self-concept, social psychological perspectives on personal and social identity, examples of gendered product marketing, and how products support personal identity.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Consumer Behaviour

    Tutorial 3
    Preparation Task
    The Self (Identity)
    PREP TASK 3 OF 7:

    Student Learning Objectives:

    Familiarise students with the theoretical bases of identity and its role in consumption.
    Facilitate a critical, reflective understanding of identity change within a marketing context.
    Encourage a critical appreciation of marketing issues related to identity and self-based
    imagery.
    Encourage the use of a more formal, evidence-based approach to the exposition of personal
    knowledge.

    Student Task:
    Search for research papers/journal articles on this weeks topic of Identity and the Self.
    These will probably consider issues noted within both the core text and this weeks lectures.
    These papers are often conceptual and theoretical, you may like to find examples (from your
    own behaviour and from cited evidence) to illustrate practical implications. Reading these
    papers may help you to formulate your ideas and potential insights but, as usual, this is not
    compulsory.

    Complete the boxed questions overleaf to form a basis for this understanding.

    Submit your answers via VISION (check Vision for details) before the next tutorial
    with your name and student number clearly marked below.
    All 7 prep tasks must be submitted to qualify for the course.
    You will receive standardised feedback for the example essay style question.
    Keep these safe and use as a revision tool for future assessment.

    This topic will form the basis of discussion in the subsequent tutorial.

    Your Name
    Matriculation Number
    Date Submitted
    Your Tutors Name

    :
    :
    :
    :

    The Self (Identity)

    Elena Shevchenko
    PREP TASK

    Three
    of
    SEVEN

    Consumer Behaviour
    This prep task formalises your learning by asking a series of questions relating to the exam style
    question below. Provide brief answers to these questions within the boxes.

    Discuss the value of an understanding of Identity for Marketers


    Now outline answers to the following questions within the boxes:
    Psychoanalytical psychologists might define the self as:

    Behaviourists might define the self as:

    Cognitive psychologists might define the self as:

    Name and describe 2 main elements of the self-concept:

    Name 3 social psychological perspectives on Personal and Social identity and explain the nature of
    influence/power (lecture notes):

    Give an example of a product that shows the use of sex-typing for:

    Female markets:

    Male markets:

    Androgynous markets:
    Do you think that you have a high or low body cathexis rating? Now explain why (i.e. what does it
    mean?)

    Name 5 products and services that you own/use and say how they might support your identity:

    Consumer Behaviour

    Explore the value/usefulness of identity theories and models to explain consumer behaviour:
    (This question is a chance for you to collect some insights that will help you to provide a more
    critical answer in your examination (e.g. think of useful and less useful elements, explain why you
    think they are more or less useful, give examplesthis then becomes a great crib sheet for your
    revision).

    Well done !

    You might also like