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    Chapter 3 - Organizing

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    salmaik
    The president of a company that relies on a few large customers wants to broaden its customer base. This will likely require changes to company culture, products, marketing, sales, and services. The president should form a cross-functional team with experts from different departments to research customer needs, identify required changes, and implement them quickly.

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    Chapter 3 - Organizing

    Uploaded by

    salmaik
    1K views2 pages
    The president of a company that relies on a few large customers wants to broaden its customer base. This will likely require changes to company culture, products, marketing, sales, and services. The president should form a cross-functional team with experts from different departments to research customer needs, identify required changes, and implement them quickly.

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    The president of a company that relies on a few large customers wants to broaden its customer base. This will likely require changes to company culture, products, marketing, sales, and services. The president should form a cross-functional team with experts from different departments to research customer needs, identify required changes, and implement them quickly.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    1K views2 pages

    Chapter 3 - Organizing

    Uploaded by

    salmaik
    The president of a company that relies on a few large customers wants to broaden its customer base. This will likely require changes to company culture, products, marketing, sales, and services. The president should form a cross-functional team with experts from different departments to research customer needs, identify required changes, and implement them quickly.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    of 2

    3.5) The Company has been making most of its sales to a few large customers.

    The
    company president wishes to broaden its customer base. To do so may require cha
    nges in the company culture, the product line strategy, marketing and sales prog
    rams, and the service organization. How should the president go about making the
    required changes?

    Since broaden the company customer base may require changes in the company cultu
    re, the product line strategy, marketing and sales programs, and the service org
    anization, the president should form a cross functional team that includes diffe
    rent experts from the different departments (marketing, service, designâ ¦ ). Then
    the team should make a market research define the customer's needs and volumes,
    and according to it the team could identify the required changesâ ¦
    by forming a cross functional team the president will benefit very well because
    the required changes are going to be done in short time.

    (3.7) As the company's sales are coming down unexpectedly, the president asks
    you to chair a task force with the objective of developing solutions to correct
    the situation. Who do you want to be on this task force? How should the task for
    ce resolve this problem?

    I want to form a cross functional team for this task force because the different
    majors of the team member will help in studying the situation very well and und
    erstand it better to correct it probably and effectively .
    The task force is going to resolve this problem by finding its roots and solve t
    hem.

    (3.9) Sally lee, the engineering manager, delegates tasks as a good manager sho
    uld. However, Mark Hayes, the engineering director, has the bad habit of calling
    up sally unexpectedly to get detailed reports on various ongoing activities in
    Sally's department. Sally does not want to hold daily staff meetings in order to
    satisfy Marks' information needs because Sally is quite certain that asking her
    professional staff to stand by and make daily reports will definitely be counte
    rproductive, as all of them are known to prefer independence. What should Sally
    do?

    In this case delegating the task is not going to be the right decision because:
    1. as a good manager sally should not delegate a task that is given to her, by h
    er boss because sooner or later that is going to put her in a bad situation with
    her boss, and that is going to threaten her position since she is the only pers
    on who is accountable.
    2. If she delegates it to one of the professional stuff, she is going to make a
    disturbance on accomplishing the department's activities. Furthermore, she is go
    ing to add one more communication layer then the reports are not going to be acc
    urate, because the more she adds layers the more "lost on translation" will occu
    r.
    So that she had to look for other solution, and forming a new reporting system c
    ould be a good one. The idea of this new system is to list the ongoing activitie
    s of the department on a computer program that is accessible by both the stuff,
    where they can report when any one of the activities is done or delayed, and the
    manger, where she can follow everything and then she is going to call them when
    necessary only. But before running the new system she should hold a meeting wit
    h some of the stuff, supervisors, to list the ongoing activities and put deadlin
    e for each also to clarify the way of accessing and reportingâ ¦
    Finally, sally should be aware that the reports are going through her to the dir
    ector. Moreover she has to make sure that the new system is working well.
    â
    Department Number of employees
    A 3
    B 7
    C 4
    D 6
    E 9

    (3.11) the organization chart of company x reveals that different numbers of emp
    loyees report to its five departments, as shown in Table 3.A1. Why do the number
    s differ?

    Since this type of reporting appears in the Matrix Organizations where the emplo
    yee should report to the project manager and the department, functional, manager
    ; maybe the number of the employees who were assigned to work on the companies p
    rojects are not the same in each department.
    From the organization chart of company x the department E has the largest number
    of employees who work in several projects, beside their work in the department,
    and report for the department while the department A has the least number.

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