Psychology 7 Santrock Notes Pages 288-303
Psychology 7 Santrock Notes Pages 288-303
Psychology 7 Santrock Notes Pages 288-303
Education
• We can acquire knowledge, skills, rules, strategies, beliefs and attitudes by observing
other people.
• Observational learning: Also called imitation or modeling. Learning by observing
and then imitating another person’s behavior.
• Eliminates trial and error learning. Takes less time than operant conditioning.
• Bandura described four processes in observational learning: attention, retention,
motor reproduction, and reinforcement.
– You must pay attention to be able to reproduce the action
– Retention means you have to store it in your memory so you can recall it
– Production means to imitate the model’s actions.
– Reinforcement is necessary to fully learn the action.
Purposive Behavior
• EC Tolman (1932) talked about the purposiveness of behavior. He thought that behavior
was mostly goal-oriented.
• Our behaviors aren’t just because they’ve been reinforced, but because it’s a means to
attain some goal that we keep in mind.
Latent Learning
Insight Learning
• The structure of an organisms body allows for and prohibits certain kinds of learning
• Instinctive Drift: tendency of animals to revert to instinctive behavior that interferes
with learning.