Sly Bus
Sly Bus
Sly Bus
SCHO
OL OF MANAGEMENT
SCHOOL OF MANAGEMENT
SRM UNIVERSITY
MBA REVISED CURRICULUM 2008 – 2010
SEMESTER – I
MBN511 Marketing I 2 2 - 2
TOTAL 20
L T P C
SEMESTER – II
MBN508 Marketing – II 2 2 - 2
TOTAL 23
SEMESTER – III L T P C
MBN607 SUMMER TRAINING (during summer vacation after - - 4 2
second semester exam for 8 weeks)
4- Electives 8 - - 8
TOTAL 23
SEMESTER – IV L T P C
6 Minor Electives 12 - - 12
MBN602 Project - - 12 6
TOTAL 18
TOTAL 84
ELECTIVES [SEMESTER-III]
Finance Risk Mgt & Financial Banking Strategic Financial International Merchant
Insurance Derivatives Management Management Finance Banking
(F4)
MBN F652 MBN F654 MBN F658 MBN F664 MBN F668
Finance Banking Risk Mgt & International Banking Business Micro Finance
Management Insurance Finance Management Valuation
(F3) (F1) (F5) (F3) (F8)
MBN F662
Marketing Retail Mgt CRM Retail Mgt LSCM for CRM Strategic
Marketing Marketing
(M3) (M7)
(M2) (M1) (M2) (M1)
MBN M670
3 0 0 3
PURPOSE
The students will conceptualize the components of individual and group behaviour, understand
the practicability of communication and understand the various work situations and apply
behavioral techniques-Introduction To Organizational Behaviour – Definition of OB – Various
Disciplines contributing to OB – Harwthrone Experiment - Foundation Of individual Behaviour –
Need And importance Of Organizational Behaviour – Nature And Scope – Framework of
Organizational Behaviour Models-Personality – Types – Factors Affecting Personality Theories –
Perception – Importance – Factors influencing Perception – Interpersonal Perception Types,
Learning Types of Learning Styles – The Learning Process – Learning Theories – Ob Modification;
Motivation – Theories – Importance – Types – Motivation At Work -Values And Attitudes –
Characteristics – Components – Formation And Measurement – Group Dynamics – Group
Behaviour – Formation – Types Of Groups – Stages of Group Development – Conflict
Management – Nature of Conflict – Types of Conflict-Leadership – Meaning – Importance Trait,
Behavioural and Contingency Theories – Leadership Styles – Leaders Vs Managers; Power and
Politics – Sources Of Power – Power Centers – Organisation Politics - Organizational Structure
and Design – Organisation Climate – Factors Affecting Organisation Climate – Importance; Job
Satisfaction – Organisation Development – Organisation culture – Organisation Change –
Current Trend in OB
Reference Books:
3 2 0 3
Basic Statistics – Introduction – Measure of Central Tendency & Dispersion – Mean, Weighted
Average, Median, Mode, Range, G.D, M.D, S.D-Correlation – Simple Correlation, Regression –
Simple Regression Time Series – Trend analysis, seasonal variation – Cyclical & Irregular
variations (only theory)-Sampling Theory – Basic Concepts in sampling theory – T Test, Z Test –
One sample mean, Difference between means – F Test, I way ANOVA, 2 way ANOVA - χ² Test –
Goodness of fit and Independent of Attributes-Non Parametric Tests – H Test, U Test, K-S Test-
Probability – Introduction – Basic Concepts in Probability, Bayers Theorem; - Theory of
Distributions – Binomial, Poisson, Normal-Decision Theory – Decisions under risk & uncertainty –
Decision tree analysis.
Reference Books:
3 2 0 3
PURPOSE
To understand the foundation of accounting and its implication in the conduct of Business
The purpose of this course is to acquaint the students with the various concepts, techniques,
methods, processes of accounting data, analysis, interpretation, decision making in the area of
Financial Accounting & Management-Basics of accounting – concepts and conventions –
Preparation of Trading, Profit and Loss Account and Balance Sheet of business units-
Interpretation and Analysis of Financial Statements comparative statement, Common Size
Statement, Trend Analysis, Ratio Analysis – Fund Flow Statement and Cash Flow Statement-
Marginal Cost – Cost volume profit analysis-Cost Accounting – Elements of Cost– Cost sheet –
Methods of Costing-Budget and Budgetary control – ZBB – Performance budgeting
Reference Books:
1. Manmohan & S.N.Goyal, Principles of Management Accounting, Sahitya Bhavan Agra, 2000.
2. Jain & Narang – Advanced Accounting, Kalyani Publishers New Delhi
3. M.Y.Khan and Jain – Management Accounting, Tata McGraw Hill Publishing Co Ltd.,
4. T.Ramachandran – Accounting & Financial Management, Scitech Publications Chennai
5. S.N.Maheswari – Management Accounting, Sultan Chand & Sons, New Delhi
MBN507 MANAGERIAL ECONOMICS L T P C
2 0 0 2
LEARNING OBJECTIVES:
Reference Books:
3 0 0 3
II SPECIAL CONTRACTS-
INDUSTRIAL LAW
Factories Act
COMPANY LAW
Meaning
Definition
Formation of Company
Winding up of Company
Reference Book:
2 2 0 2
OBJECTIVES
Defining Marketing in 21st Century – Importance – Scope – Changing Scenario of Business &
Marketing – Fundamental Marketing Concepts – States of Demand – Paradigm Shifts in
Marketing – Components of Marketing Mix – Forecasting – Case Study-Factors Influencing
Consumer Behaviour – Fir Stage Buying Decision Process – Post Purchase Behaviour – Business
Market Vs Consumer Market – Stages in Industrial Buying Process – Case Study-Levels of Market
Segmentation – Segmenting Consumer Markets – Bases for Segmenting Business Markets –
Market Targeting – Case Study-Analyzing Competitors – Competitive Forces – Identifying and
Competitive Strategies for Market Leader – Market Challenger – Marketing Follower – Market
Richer Strategies – Product Lifecycle Marketing Strategies – Case Study-Role & Scope of Brands –
Brand Equity – Devising a Branding Strategy – Brand Positioning – Developing & Communicating
a Positioning Strategy – Writing a Positioning Statement – Differentiation Strategies – Case
Study.
Reference Books:
0 0 4 2
OBJECTIVE
Reference Book:
0 0 2 1
OBJECTIVE
To inculcate problem solving, analytical, decision making and written communication skills for
the effective management in an organization. To expose real life Business environment
CASE STUDY I
CASE STUDY II
CASE STUDY IV
CASE STUDY V
MBN519 COMPUTER SKILLS L T P C
0 0 2 1
INSTRUCTIONAL OBJECTIVES
To have hands on experience with Microsoft office tools. Also to learn about sending email &
study about various web browsers.
MS Word – Reporting, Editing & Formatting a report document in word. Also to learn
about sending Mail-Merge documents.
MS Power Point - Formatting slides & Text in Power Point Presentation.
MS Access - Customizing, Organizing, Sorting & Filtering data and also to create reports
for professional data presentation in Access.
Networking - Getting on the Internet, Working with E-mail, Reading a page in a web
browser
Reference Books:
1. Gini Courter Annette Marquis - Mastering Microsoft Office 2000, Professional Edition, BPB
Publications, New Delhi
2. T.Sheela Kumar, S.S.Sridhar, Computer Practice – Anuradha Agencies, Kumbakonam
SEMESTER-II
3 0 0 3
The student will be able to understand the concept of Managing Human Resources and work
situations. It helps to identify the effective Human Resources and working environment of the
organizations-The students will understand the importance of Man Management; understand
the importance of Training, performance appraisal, and the importance of time management.-
Meaning, Nature and Scope of HRM - Personnel Management Verses HRM-Importance of HRM-
Functions of HRM-Classification of HRM Functions-Organisation of HRM Department-Qualities
and Qualifications of HRM Managers-Strategic planning-Basis for HRP – Meaning and Objectives
of HRP – Benefits of HRP – Factors affecting HRP – Process of HRP – Analyzing the corporate and
unit level strategies – Demand forecasting – Supply forecasting – Estimating the net human
resource requirements – Problems of HRP – Recent Trends in HRP - Definition and objectives of
recruitment – Strategic management and recruitment – Company strategies and recruitment
strategies – Job Analysis – Purpose & Techniques – Job Description – Job Specification –
Recruitment policy – Centralized decentralized recruitment – Searching for prospective
Employees/Sources of Recruitment – Traditional sources – Modern sources – Factors affecting
Recruitment – Applicants pool-Meaning and definition – Essentials of Selection Procedure – Role
of Selection Procedure – Organisation for Selection – Selection Procedure – Application form –
Written examination – Preliminary Interview – Psychological Tests – Final Interview – Medical
examination – Reference checks – Line Manager’s Decision – Job Offer – Employment –
Placement – Problems – Making Effective – Induction – Objectives – Advantages – Retention of
Employees-Training & Development – Purpose – Need – Importance – Techniques (on the job &
off the job) – Evaluation – Benefits – Management Development Programme – Knowledge
Management - Job Enlargement – Job Enrichment – Job Evaluation – Meaning – Purpose -
Techniques. -Performance Appraisal – Need – Importance - Techniques – Benefits - Career
Planning – Meaning Need – Process – Succession Planning – Career Development – Steps –
Career Development Actions – Advantages – Recent Developments – Time Management -
Retaining and Motivating – Corporate Social Responsibility.
Reference Books:
3 2 0 3
To introduce the function of Finance in organization and methods in managing funds for
business-Finance is concerned with everything that takes place in the conduct of the business.
Obviously the subject seeks to develop and acquaint the students with the various concepts,
techniques, and methods of planning forecasting, raising, effective utilization appraisal and to
develop and increase the decision making ability in the area of finance.-Nature, Scope and
Objectives of Finance Function – organization of finance function – Role of financial managers in
general and in India.-Investment Analysis – Traditional Methods – Discounted Cash Flow
Methods – Dividend decision and Bonus Issues (excluding theories) -Working Capital
Management – Regulation of Working Capital Finance – Sources of Short Term Funds -Sources
of long term funds – Cost of Capital – Computation Cost of Capital for Each Source and Weighted
Average Cost –- Capital Structure – Computation of Indifference Point – Financial Leverage,
Operating Leverage – Combined Leverage and its significance-Financial Information System (FIS)
– Economic Value Addition (EVA) - Basics of Management Control System – Corporate
Governance – Corporate Debt Restructuring.
Reference Books:
2 0 0 2
To provide working knowledge of the law and procedure relating to Central Excise, Customs and
Central Sales Tax and to integrate the relevance of these laws with financial planning and
managerial decisions.
Introduction - Special features of indirect tax levies - all pervasive nature, contribution to
Government revenues; fiscal preference as instrument of planning and development role of
indirect tax laws; tax planning and tax management - meaning and significance-Central Excises
Act, 1944 - Nature of levy of excise duty; classification of excisable goods; price lists and their
significance; valuation of excisable goods; central excise registration - detailed procedure. *
Clearance of excisable goods - procedure under physical control, compounded levy scheme and
self-removal procedures; gate passes, Personal Ledger Account and Daily Stock Accounts. *
Exemption from excise duty levies - nature and types of exemption notifications. * Procedure for
clearance of samples, semi-finished goods and return and retention of duty paid goods. *
Adjudication and Appeals - detailed procedure before various Excise Authorities and the
Appellate Tribunal.-The Customs Act, 1962 - Details of procedure in relation to levy, collection
and exemption from customs duties - documents to be prepared and presented to customs
authorities; valuation of goods; clearance of imported and exported goods - procedure *
Detailed procedure in relation to transportation and warehousing - relevant rules and
regulations * Drawback of customs duties paid - preparation and submission of drawback claim
forms * Adjudication and appeals before the customs authorities and the Appellate Tribunal.-
The Central Sales Tax Act, 1956 - Inter-State sales, Intra-State sales and sales in the course of
import and export, taxability of inter depot/inter-branch transfer of goods, levy and collection of
sales tax procedure; appeals, revision and rectification of assessments - procedure; concept of
consignment tax.-The Central Excise including Central Value Added Tax (CENVAT); Basics of
Indian Income tax act (theory only) – Service Tax – Fringe Benefit Tax - Entry Tax and Octroi
Reference Books:
1. Business Tqaxation by T.S.Reddy & Dr.Y.Hari Prasad Reddy, Margham Publication, 2006
2. Relevant Bare Acts
MBN508 MARKETING – II L T P C
2 2 0 2
Reference Books:
2 2 0 2
OBJECTIVES
To enable students understand the principles, practices and areas of application in shop floor
management.
UNIT I INTRODUCTION 5
Production & Operations Management – Meaning, Scope, Functions, Relationship between POM
& other functional areas of Management – Effect of Time Element on POM.
Classification of Production Systems – Intermittent, Job shop, Batch, Continuous, Flow and Mass
Production Systems
Product Design – Need, Preliminary Design, Final Design, Modular Design, Reverse Engineering
Plant Layout – Principles, Flow Patterns, Types of Plant Layout -Capacity Planning – Types of
Capacity, Capacity Decision, Capacity Planning Strategies-Inventory – Definition, Classification of
Inventories, Purchase Model, Manufacturing Model, P & Q Systems, MRP-I & MRP-II, Just in
Time, Selective Inventory Control Techniques.-Statistical Quality Control – Control Charts –
Mean, Range, Number of Defectives, Number of Defects Charts, OC Curves, Acceptance
Sampling-Work Study – Method Study – Symbols, Charts, Diagrams. Time Study-Maintenance
Management – Types of Maintenance, Procedure for Maintenance, Maintenance Cast Balance.-
Fundamentals of Purchasing – Functions of Purchasing, Purchasing Procedure, Vendor Rating-
Stores Management – Functions of Store Keeping, Store Records, Stock Verification
Applications / Problems
Make or Buy Decisions, Single Facility Location Problem, Gravity Location Problem, Capacity
Planning, Sequencing (M Job 2 machines & M Job 3 Machines) Purchase & Manufacturing Model
with Shortages & without shortages, ABC Analysis, Individual Replacement, Time Study, Mean,
Range, P Chart, C Chart, Single Sampling Problems
Reference Books:
3 0 2 4
Information System in the Enterprise – Digital Convergence and the changing business
environment – Perspectives on information systems – Business perspective on information
systems – Dimensions of information systems - Contemporary Approaches to Information
Systems – Learning to Use Information Systems – New Opportunities with Technology – Major
types of Systems in Organizations – ESS – DSS – MIS – TPS – Systems from a functional
perspective – Introduction to BPO & KPO – Case studies.
Reference Books:
2 0 0 2
To understand the development and growth of business-What is Business? Why study Business?
Economic, Finance, Production, System, Human Resources, Integrations, Public & Private
Businesses
Understanding the evaluation of Indian Business Lessons from successful Business men / women
Public - Railways, ONGC, BHEL, Private - Reliance, Tatas, Infosys, Joint Sector & Co-operative
sector – IFFCO, KRIBHCO, Business History-America, Europe, Japan, China, Korea -Profit Vs Loss,
Public Vs Private, Competitive advantages of Countries, Different Countries, Big Vs Small, and
Family Vs Professional Role of Law & Regulation
Reference Books:
1. Dwijendra Tripathi, Jyoti Jumani – The Concise History of Indian Business, Oxford
University Press
MBN516 RESOURCE MANAGEMENT TECHNIQUES L T P C
3 2 0 3
The students will be able to analyze the various dimensions in decision making for functional
areas of Management and make the students to apply Resource Management Techniques in the
real life situation.
Trans Problem – Assignment Problem and TSP – Time Management-Network Analysis – CPM –
PERT – Crashing – Cost Control
Reference Books:
0 0 2 1
Personal Interview
Paper Presentation
Speech
Group Discussion
Talk Shows
Movie Reviews
Article Reviews
Book Review
Reference Book:
0 0 2 1
Daily report - Weekly Report - Monthly report - Quarterly Report and Annual Report
Press Report - TV Report - Radio Report - Business Report - Use excels and develop a report
Reference Book:
2 0 0 2
Introduction, Virtue, Morality, Ethics and Law, Business Ethics, Salient Ethical Values
relevant to Business viz. Law abidance, Truth, Honesty/ Sincerity, Justice, Rights and
Duties/Responsibilities, Obligations to Stakeholders and Care;-Conflicts and
compromises among ethical values; Need for Business Ethics and compatibility with
Profits - Lawrence Kohlberg’s theory Carl Gilligan’s theory, Impact of religion, society
and family on Individual Ethics and Business Ethics - Rights and Duties Theories, Virtue
Theory of Ethics, Immanuel Kant’s Categorical Imperatives, Indian Theories – Gita,
Thirukkural, Mahatma Gandhi/Amartya Sen’s teachings, Utilitarianism and integration
with Ethical Principles -Corporate Governance- (Perspectives, Malpractices, Codes of
Ethics/Conduct, Regulations, Enforcement, Whistle-blowing, CSR); Human Resource
Management: Finance Management; Marketing; International Business; Production and
Projects, IT; Environmental ethics- Pollution and depletion of natural resources- causes
and control & sustainable development-Development of the Code & Initiating
Implementation, Promoting ‘Ethics’ culture, Enforcement-
Case studies:
Text Books
1. Manuel E.G. Velasquez, “ Business Ethics – Concepts & Cases” , 6 th Edition, Prentice Hall of
India
Reference Books
2 1 0 2
The History and importance of Quality – Defining Quality – Quality as Management frame work-
Three levels of Quality – Quality and personal values – Quality in Manufacturing – Quality in
services – Quality in Health care – Quality in Education – Quality in Small Business and not for
profits, Quality in public sector. -Quality in practice: Ritz – Carlton hotel, Xerox, Toyota, Infosys,
BSNL.-The Demining Philosophy – Juran Philosophy – Cross by Philosophy – other Quality
Philosophers – Quality Management Awards and frame works – The Malcolm Baldrige National
Quality Award – International Quality Award programs – ISO 9000:2000 - Six Sigma-Quality in
practice: Six Sigma at Samsung, Motorola, Sundaram Clayton, Apollo Hospitals.-The Importance
of Customer Satisfaction and loyalty – Creating and identifying customers – Understanding
customers needs – Customer Relationship Management – Leadership for Quality – Strategic
Planning – 7 Management and planning tools – Leadership, strategy and Organizational
structure.-Quality Practice: Solar turbines, Amazon.com, Wall-marts, Reliance Industries.-
Process Management – Scope of Process Management - Product Design Processes – Designing
Process for Quality - Projects as value creation – Process control – Process Improvement – Self
Assessment Processes.
Quality Practice: Bringing Process Management to Education, TVS Group – General Motors –
IOC.
Statistical Thinking – Statistical Foundation – Tools for concept Development – Tools for Design
Optimization – Tools for Design verification – Basic and other tools for process improvement –
SPC Methodology – Control Charts for variable data and attributes.
Text book:
1. James R.Evans & William M.Lindsay “The Management and Control of Quality” 6th
Edition, Thomson Press, 2006.
Reference Books:
1 0 2 2
The students will be exposed to concepts of entrepreneurship and motivated to be self – styled
entrepreneur.-The objective of the course are to develop entrepreneurial skills and to focus the
Problems, prepare feasibility reports, various facilities services offered and prospects of small
business.-
Reference Books
2 1 0 2
Globalization – WTO Important Provisions & Agreements – International Trade & WTO – Trade
Liberalization & Imports: Industry wise Analysis – WTO, Intellectual Property Rights, & Industrial
Sector – Trips Agreements & Pharmaceutical Industry – WTO, Gats & Telecom Sector – Legal
Environment & Dispute Settlement Mechanism – Cultural Difference & Cross Cultural Factors –
Case Studies-
Foreign Exchange Market – Exchange rate Theory – FEMA – Euro Vs Dollar – Currency Crisis in
developing countries - Case Studies-Global Strategic Management – Contractual Agreements –
Joint Venture – Turnkey Projects – Global Hex Model – Major Players in the International Market
– Staffing Policy in the Global Scenario - Case Studies -Structure & Trends in Foreign Trade –
Global Sun Rise Industry (Bio-Technology) – SWOT Analysis of various sectors – EXIM Policy –
Special Economic Zones – Case Studies
Reference Books:
2 0 0 2
Thomas L. Wheelen, J. Dravid Hunger & Hrish Rangarajan – Concepts in Strategic Management &
Business Policy – Pearsan Education
1. V.S.T. Rao & V. HariKrishan - Strategic Management – Text & cases – Excell books
Reference Books
1. Business Policy, Strategic Management, L.M. Prasad, Sultan Chand & Sons Publications,
2000.
2. J. Davidhunger & Thomas L. Wheeles – Strategic Management, Addison Wesley Longman –
6th edition, 2000.
3. Charles W.L. Hill & Garefn R. Jones , Strategic Management Theory – All India Publishers &
Distributors, Chennai.,1998.
4. Azhar Kazmi, Business & Strategic Management, Tata McGraw Hill, New Delhi, 1998.
5. Saloner, Shepard, Podolny, Strategic Management – John Wiley., 2001.
MBN 613 BUSINESS RESEARCH METHODS L T P C
2 0 0 2
Purpose : To understand the basic concepts of research methods and its usefulness in business
situations
Instructional objectives
The students will be able to formulate research plans which would be useful in companies to
evolve strategies to manage situations
Basics of Research : Research meaning, scope, objectives, types of research, problem definition,
formulation of hypothesis, relevance of research for decision making in various functional areas
of management. Research design and data collection : Types of research design – Exploratory,
descriptive, conclusive, experimental, case studies method - Questionnaire design, interviews,
sample size estimation, rating scales – data analysis and presentation – editing, coding of data,
statistical inferences, parametric and non parametric tests - Presentation of results – Tabulation
– Charts – diagrammes – Executive summary preparation – appendix – bibliography - Business
applications
BOOKS
RESEARCH.
Delhi, 2004.
1993.
9. Green, Donald & Tull, Research for Marketing decisions, Prentice Hall of India
10. Brown, Marketing Research: A Structure for Decision making, Addison, Wesley
Publishing Company
11. Saunders- Research Methods for Business Students (Pearson Education, 3rd edition)
13. David J. Luck and Ronald S. Ruben- Marketing Research (Prentice Hall of India),
- - 2 1
To make the students Understand and use Business Application SoftwareUse of computer
packages is Finance – Marketing – Production – Personnel Management – Tally – SPSS – POM –
Purse- Ex –SAPM – Metastock – Statistica – Business Data Analysis
REFERENCE BOOKS
2.Namrata Agrawal,Financial Accounting using Tally 6.3, Dreamtech Press, New Delhi,2002
3.David Whigham, Business Data Analysis Using Excel, Oxford University Press, first Indian
Edition 2007.
SEMSTER-IV [ELECTIVES]
2 0 0 2
Money and capital markets-Trends of savings and financial flow of the Indian money market and
capital market institutions-Security Analysis:
REFERENCE BOOKS
1. Donald E. Fischer & Ronald J. Jordon, Security analysis and portfolio Management,
Prentice Hall of India Private Ltd., New Delhi, 2000.
2. V.A. Avadhani- Security Analysis and portfolio management, Himalaya Publishing House,
1997.
3. Punithavathy Pandian- Security analysis and Portfolio management, Vikas publishing
House Pvt. Ltd., 2001
4. Port Folio Management – Dr. Dover – PHI Publishers
5. Security Analysis and Portfolio Management – Preeti Singh – Himalaya Publishers
6. Financial Markets – Dr. Gurusamy – Vikas Publishers.
MBNM 651 PRODUCT MANAGEMENT L T P C
2 0 0 2
To understand the product management function and its strategic role. To learn the issues
involved in the product management function through the cases and project.
Category attractiveness analysis - factors influencing product and markets - Competitive analysis
- Differential advantage analysis - customer analysis
Metrics
Text Book:
Donald R. Lehmann and Russell S. Winer, “Product Management", Tata McGraw- Hill, 2005
MBNM 653 CONSUMER BEHAVIOUR L T P C
2 0 0 2
Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour. Market
segmentation, Learning - nature, characteristics and types, Brand loyalty, Brand equity &
leverage. Learning theories - information processing & Involvement. Perception - Process,
interpretation, and marketing strategy, Elements, Perceptual organization and defense,
consumer imagery, perceived risk & how to handle the risk .
Motivation - Nature, strategies, theories and their relevance, Motivational research. Personality
- Psycho-analytical neo-Freudian and social approaches to personality. Understanding consumer
diversity, Brand personality, Role, and brand personification. Self-image, Vanity and consumer
behavior. Attitude formation & change - Sources of learning & influence on attitude formation,
Strategies of Attitude change, Relationship between behaviour & attitude. Life style profiles-
influences- self concept.
Social Class - Identification and CB application on various social classes, Family Decision Making
– consumption - related roles, Groups - types, Celebrities, Family, Socialization of family
members, Function of family, , Family life cycle. Influence of reference groups – Friendship&
Workgroup, Culture- Nature - Characteristics - Measurement, Sub-cultures, Cross culture.
Opinion leadership & process, Dynamics, motivation and opinion leadership, Need,
Measurement and corporate strategy of opinion leadership, models and role relationship,
Profile of opinion leader, OL and firm’s marketing strategy, Innovation, Characteristics, Types,
Profile of consumer innovator, Diffusion of innovation, Adoption process. Personal influence.
References:
Text Books
2 0 0 2
Ob je c tive :
HOUSING FINANCE:
CREDIT RATING:
Re fe re nc e :
2 0 0 2
The role of financial manager as a decision maker is to be emphasized with a managerial focus.
The underlying philosophy with their distinctive features might be a bit of stretch to cover the
many facts of financial management in industries-Appraisal of risky investments, certainty
equivalent cash flows and risk, adjusted discount rate, risk analysis in the context of DCF
methods using probability information, nature of cash flows, security analysis: simulation and
investment decision, decision tree approach in investment decisions, evaluating project in terms
of the total risk of the firm-
Cost of capital - capital structure- different approaches in capital structure, indifferent point,
simulation and financing decision, financing decision in the context of option pricing model and
agency costs, leasing as an investment and financing decision-Dividend policy, walter’s model,
Gordons’s dividend growth model, M.M irrelevance doctrine, practice in industry,
Interdependence of investment, financing and dividend decisions-Role of all India financial
Institutions – Services – Markets – Collaborations – Mutual Funds – Credit Rating - role of SEBI-
stock markets. – OTCEI - Foreign Collaboration - Business ventures & Multinational Corporation
and their role, ventures abroad.
REFERENCE BOOKS
I.M. Pandey- Financial Management, Vikas publishing House Pvt. Ltd. 8th Edition, 1999.
Prasanna Chandra- Financial management, theory and practice, Tata Mcgraw Hill publishing
company Ltd, 5th edition, 2001.
Aswat Damodaran- Corporate Finance theory and Practice, John Wiley & sons, 2000.
James C. Vanhorne- Financial management and policy, pearson education asia ( Low priced
edition ), 12th edition, 2002.
Khan and Jain – basic Financial management & practice, Tata Mcgraw Hill publishing company
ltd. , 5th edition, 2001.
MBNF 665 FINANCIAL INSTITUTTIONS AND MARKETS L T P C
Objective:
Reserve Bank of India-Functions, Role of RBI – Monetary policy of RBI, Monetary control-Recent
policy development- securities and Exchange Board of India (SEBI)- Companies Act,1956-Security
contracts (Regulations) Act,1956-SEBI’S functions- Highlights of SEBI’s performance.
Foreign Exchange Market – International capital flow – Uses and determinants of Foreign Capital
– Forms of Foreign capital- International Financial instruments- Foreign capital flow in India –
Recent Developments in Foreign capital inflows – Foreign Exchange Market, Interest Rates-
Level and structure of Interest rates – Interest rate in India.
Reference Books:
1. L.M.Bhole “Financial Institution and Markets” Structure, Growth, and Innovation, TATA
McGraw Hill 4th Edition-2008.
TEXT BOOK:
REFERENCES BOOK:
1. Ramneek Kapoor , Fundamentals of Sales Management , Macmillan
2. Inagram , LaForge, Avila,Schwepker Jr.,Williams , Sales Management , Thomson
MBNO 689 LOGISTICS AND SUPPLY CHAIN MANAGEMENT L T P C
2 0 0 2
To enable the students to understand the principles, practices and application in Logistics and supply Chain
Management.-Importance and Scope of Supply chain, Supply Chain Strategies, Drivers of Supply Chain, Examples
of Supply Chains and integrated view of Supply chains-Managing Supply & Demand, Significance of
Forecasting, Aggregate Planning Strategies, Inventory Models, Safety Inventory, procurement &
Outsourcing Strategies, SRM and Strategic Sourcing-Various Distribution Models, Warehouses as
Integrators in Supply Chain, Distribution Network Planning, Modes of Transportation, Design Options
for a Transportation network-Pervasiveness of Information Technology in Supply Chain Management –
ERP, RFID, GPS, E-Procurement. Frame work for strategic alliances – 3 PL / 4 PL, performance Metrics in
Supply Chain, risk management, CRM-The Frame work and four driving forces of Globalization, Risk
management in Global Logistics, Containerization, Export-Import procedures in detail.
Text Books and Reference Books List - Fine, and to be retained as such.
1. David Taylor and David Brunt, Manufacturing Operations and supply Chain Management, Vikas
Thomson Learning, 2001.
2. Philippe –Pierre Dornier, Global Operations & Logistics, John Wiley & Sons Inc. New York, 2002.
3. Monezka / Trend/ Handfield, purchasing and Supply Chain Management, Thomson South-Western
College Publishing, 2000.
4. B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan India Ltd., Delhi 2000.
5. David Hutchins, Just in time, Jaico Publishing House, Mumbai 2001.
6. David Simchi – Levi & Philip Kaminsk, Designing and managing the supply Chain, Mc Graw Hill
Companies Inc, 2000.
7. Donald J.Bowersox & David J.Closs, Logistical Management, Tata Mc Graw Hill Editions, New
Delhi,2000.
8. Jermy F.Shapiro, Modeling and Supply Chain, Thomson Learning, 2001.
9. Martin Christopher, Logistics and Supply Chain Management, Financial Times Management, 2000.
MBNS 675 SOFTWARE ENGINEERING AND PROJECT L T P C
MANAGEMENT
2 0 0 2
Objectives:
To understand on the scope and need of Software Engineering and project Management W.r.t. special
reference.
Introduction to Software Engineering – Changing nature of software – software Myths – Generic view
of process – Capability Maturity Model Integration – Process Patterns and Assessment – Process Models –
Process Technology – Waterfall Model – Incremental Model – Evolutionary Models – Specialized Process
Models – Unified Process – Agile Process – Agile Process Models-
Software Engineering Practice – Communication Practices – Planning Practices – Modeling Practices –
Construction Practice – Deployment – System Engineering – Modeling – Simulation – Business Process
Engineering – Product Engineering – System Modeling – Requirement Engineering Tasks – Initiating the
Requirements Engineering Process – Eliciting Requirements – Developing Use-Cases – Building the
Analysis Model – Negotiating Requirements – Validating Requirements-
Design Engineering – Design Process and Design Quality – Design Concepts – Design Model – Pattern-
Based Software Design – Testing Strategies – A Strategic Approach to Software Testing – Strategic Issues
– Test Strategies for Object Oriented Software – Validation Testing – System Testing – The Art of
Debugging -Web Engineering – Web App Engineering Layers – Web Engineering Process – Web
Engineering Best Practices – Design for Web Apps – Design Issues for Web Engineering – Web E Design
Pyramid – Interface Design – Aesthetic Design – Content Design – Architecture Design – Navigation
Design – Component Level Design – Hypermedia Design Patterns – OOHDM – Design Metrics for Web
Apps-Project Management – Management Spectrum – The People – The Product – The Process – The
Project – W5HH Principle – Critical Practices – Component Based Development – CBSE Process –
Domain Engineering – Component Based Development – Classifying and Retrieving Components –
Economics of CBSE – Reengineering – Business Process Reengineering – Software Reengineering –
Reverse Engineering – Restructuring – Forward Engineering – The Economics of Reengineering .
Text Books:
1. Roger S. Pressman, Software Engineering: A Practitioner’s Approach, Sixth Edition, McGraw – Hill
MBNO 685 PRO DUC TIO N PLANNING AND C O NTRO L L T P C
2 0 0 2
O BJEC TIVE:
To e n a b le th e stu d e n ts to u n d e rsta n d th e p rin c ip le s, p ra c tic e s a n d a p p lic a tio n s in
p ro d u c tio n p la n n in g a n d c o n tro l-Prin c ip le s, Flo w p a tte rn - Typ e s o f la yo u t- Fa c ilitie s
lo c a tio n - Sin g le fa c ility la yo u t p ro b le m -- Fa c ilitie s la yo u t in m a n u fa c tu rin g - Mo d ula r
d e sig n c o n c e p t-Ba sic ste p s in fo re c a stin g - Sim p le a ve ra g e m e th o d s- Mo vin g
a ve ra g e s- Exp o n e n tia l sm o o th in g - Tre n d a n d se a so n a lity m e th o d - Bo x- Je n kin s
m e th o d - Au to c o rre la tio n , Au to re g re ssive m o d e ls (AR), Mo vin g a ve ra g e m o d e ls
C a p a c ity- Me a su rin g c a p a c ity- Lo a d - Pla n n e d Lo a d - Un p la n n e d lo a d - C a p a c ity
m a n a g e m e n t- C a p a c ity c o n tro l- C a p a c ity p la n n in g - C a p a c ity re q u ire m e n t
p la n n in g (C PP) - In p u ts to C PP-- C RP o u tp u t, Be n e fits a n d Dra w b a c ks o f C RP-
Typ e s o f Ma n u fa c tu rin g Sc h e d ulin g - Sin g le m a c h in e se q u e n c in g - In p u ts-O u tp u t
c o n tro l-- Fo rw a rd a nd Ba c kw a rd sc h e d ulin g - Te c h n iq u e s fo r se q u e n c in g - O p tim ize d
p ro d u c tio n –Te c h n o lo g y-Q u a lity c h a ra c te ristic s- Q u a lity Assu ra n c e -Q u a lity a n d
Re lia b ility- Q u a lity im p ro ve m e n t- Ma n a g e m e n t o f Q u a lity- Ma ste r Pro d u c tio n -
Sc h e d ulin g (MPS) – G a n tt c h a rt- Pro d u c tio n -Pla n n in g fo r re p e titive m a n u fa c tu rin g -
fo r Pro c e ss In d u strie s (PP-PI).
TEXT BO O K:
PRO DUC TIO N PLANNING AND C O NTRO L, Te xt a n d c a se s b y S.K.MUKHO PADHYAY,
2 ND EDITIO N PHI
REFERENC ES:
1: Ho lt, C h a rle s C , Fra n c o Mo d g ilia ni, Jo h n F Mu th , a n d He rb e rt
A.Sim o n , 1998, Pla n n ing Pro d u c tio n Inve n to rie s a n d Wo rkfo rc e , Pre n tic e
Ha ll Inc , Ne w Je rse y.
2: O rlic ky, Jo se p h .G , Ma te ria l Re q uire m e n t p la n ning , Ne w w a y o f life in
Pro d u c tio n Inve n to ry Ma n a g e m e n t, Mc G ra w -Hill, Ne w Yo rk, 1975 .
MBNS 681 DATABASE MANAGEMENT SYSTEM L T P C
2 0 0 2
Objectives:
TEXT BOOKS
Book: Rakesh Mohan Joshi, “International Marketing”, Oxford University Press, 2005
MBN M652 CUSTOMER RELATIONSHIP MANAGEMENT L T P C
2 0 0 2
Objective:
To make the students understand the organizational need, benefits and process of creating long
term value for individual customers, create awareness about formulation and implementation
of CRM and to e-CRM and various CRM packages-The concept of CRM – Strategic imperatives –
Conceptual foundations of CRM – Building customer relationship-Economics of CRM – CRM in B-
C markets – CRM in B – B market-Components of e CRM – Product offerings in the CRM market
space – contact centers for CRM-The CRM Road Map – Operational issues in implementing CRM
Book:
2 0 0 2
Objective:
Framework for business analysis and valuation using financial statements – From financial
statement to business analysis – Case the role of capital market intermediaries in the Dot-Com
Crash of 2000-Strategy analysis – Overview of Accounting analysis – Implementing accounting
analysis – Case – Financial analysis – case-Prospective analysis – Forecasting – Valuation theory
and concepts Case – Valuation implementation – case-Business analysis and valuation
Applications – Equity – case – Credit analysis and distress prediction – case-Mergers and
Acquisitions – Corporate financing policies – communication and Governance-
Book:
Krishna G. Palepu, Paul M. Healy, and Victor L. Bernard, “Business Analysis and Valuation “Text
and cases. Thomson Learning 2007.
MBN F666 STRATEGIC FINANCIAL MANAGEMENT L T P C
2 0 0 2
Purpose:
To train students on how to assess the employee decision making necessary at higher levels of
Management.
Objectives:
To equip the students with necessary strategic knowledge and skills received to evaluate
discussions or capital restructuring, merges and acquisitions- Sale of existing assets and making
discussions on complex investment opportunities and managing risk-Financial planning-
Analyzing Financial Performance – Approaches to Financial Planning – Short-term Financial
Planning-Strategic Alliances-Ownership Restructuring- Leveraged Buyouts- Sell Offs- Leveraged
Recapitalizations- Distress Restructuring-Merges & Acquisitions- Financial Frame Work- Merger
as a Capital Budgeting Decision- Legal and Tax Aspects- Post Merger Integration Issue,
Acquisition/Take over Codes- Techniques – Defensive Strategies- Cross Boarder Deals-Corporate
Sickness- The Magnitude- Different interpretation of Sickness- Causes- Turnaround- Turnaround
Types-Basic Approaches- Surgical Vs.Human – Phases in Turnaround Management-Strategy and
Cost Management- Strategy Formulation and Cost System Design- Alternate Strategies-
Objectives of Cost Management Systems- Broken Cost System-Causes and Remedies- Cost of
Quality- Activity Based Costing principles-Target Costing.
Reference:
2 0 0 2
Objective:
To expose students to the emerging area of retailing. Understand the issues - opportunities -and
problems-Retailing role – relevance and trends – Retail Organizations – Retail in India- Retail
location strategy – Merchandising - Product - merchandise -Management - Retail space
management-= Retail pricing- Retail Promotion strategy – Relationship Marketing – seminars
and projects.
Book: Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “Retail Management”, Oxford University
Press, 2005
MBN M666 BRAND MANAGEMENT L T P C
2 0 0 2
Objectives:
Text Books:
Reference Book:
2 0 0 2
Objective:
Book:
Douglas West. John Ford, and Essam Ibrahim,” Strategic Marketing”, Oxford Press, 2006.
MBN H656 Creativity &Innovation L T P C
3 0 0 3
Objective:
Realm of creativity - can creativity be enhanced – Road blocks and block buster’s –
Puzzles of creativity – The body and the mind as root of human creativity – Spiritual
and social roots of creativity – Entrepreneurial and Empowerment creativities – Quality
of creativity. Quiz – Mental Gym – Case study -
BOOKS
1. Training Creative Thinking - Davis Gary and Scott New York Pub, Lifelong Creativity
– Pradip N 2.Khandwalla Tata Mc Graw Hill, Managing creativity For Corporate
Excellence – N Rastrgi Mac Millan, Lateral Thinking – Edward de Bono Penguin Pub,
innovation and Entrepreneurship- Druker,Peter.
MBN H658 INTERNATIONAL HRM L T P C
2 0 0 2
Objectives:
This course will help the student to get exposure on how global business realize
the huge potential they can tap in the developing nation. IHRM is emerging as a crucial
factor since organizations are run by people-International Human Resource Management
– Concept, Nature, Scope – Difference between IHRM & Domestic HRM – Developing
IHRM strategies – Case Studies -Globalization & HRM – Stages in Internationalization
of Business – IHRM Approaches – Cross Cultural Implications – Culture and
Organization Performance – Case Studies -Staffing of Multi Nationals – Planning,
Recruitment & Selection – Trends in International Staffing – Training & Development –
Training Strategies – Expatriate Training – Cross Cultural Training – Trends in Training
for Competitive Advantage – Case Studies -International Business Structure – Types of
Multi national Structure – Performance Management in International Organizations –
Variables influences performance of expatriate – International Compensation
management – Variables influences Compensation – issues in compensation – Case
Studies-Repatriation – Concept – Benefits from Returnes – Challenges of Re-entry –
Repatriation process – Managing Repatriation – International Industrial Relations –
Nature & Approach – Case Studies
Text Books
2 0 0 2
Objectives:
Text Books
Bharat Bhasker, Electronic Commerce: Framework, Technologies and Applications, The Tata
McGraw Hill Publishing Company Limited, New Delhi, Second Edition, 2006
MBN O654 WORLD-CLASS MANUFACTURING L T P C
3 0 0 3
OBJECTIVE:
To enable the students to understand the principles, practices and applications in World-Class
Manufacturing.
The emergence of Information age – Business Challenges of the information age – Operating
Environment of Information age business – Globalization and international business – India’s
global competitiveness and Manufacturing Excellence – World class manufacturing and
Information age competition – Manufacturing Challenges of the Information age – Time based
knowledge – Managing Knowledge – Problems in the manufacturing Industry-Manufacturing
excellence and competitiveness – World class manufacturing- the need and how to achieve the
same– The philosophy of world class manufacturing – The practices of world class
manufacturing – Quality in world class manufacturing-Overview of systems and tools –
Information management tools – Material processing and handling tools – An assessment
manufacturing systems and tools-Competitiveness of Indian Manufacturing – Manufacturing
performance and planned strategies of Indian manufacturing firms – Manufacturing objectives
and strategy – Manufacturing management practices – IT infrastructure and practices – The
manufacturing strategic Intent framework – Manufacturing Applications – Manufacturing
strategy, World class status and IT use.- overview of India’s status-Business Strategy and global
competitiveness – Generic manufacturing strategies for the information age – Developing
strategic thinking in manufacturing – Issues in strategic planning for world class manufacturing –
Implementing the world class manufacturing plan – Need for performance measurement –
Human resource dimensions in world class manufacturing – Manufacturing strategy - Futile
search for an elusive link – The manufacturing strategic intent classification.
TEXT BOOK
World Class Manufacturing – A Strategic Perspective – B .C .Sahay, KBC Saxena and Ashish
Kumar, I edition, 2007 – McMillan India ltd,2000. Reprinted 2006.
REFERENCES
The competitive Advantage of Nations, Porter M.E , Free Press, New York 1990.
America’s best: Industry Week’s guide to world class manufacturing plants, John Wiley, Kinni,
T.B, New York 1996.
World Class Manufacturing K.Shridhara Bhat
MBN O652 TECHNOLOGY MANAGEMENT L T P C
2 0 0 2
Text Book
2 0 0 2
Objectives:
This course focuses on collecting, organizing and using data as an aid to making managerial
decisions. Topics includes advanced regression analysis, analysis of time series, Forecasting,
clustering, neural networks, relational data base Management
Systems, data mining, Decision support system and data ware housing-Overview of Business
Intelligence, components of Business Intelligence, dataware housing, data mining, how is
business intelligence different from information, algorithms, mind-set required for a business
analytics profession-Concepts of data warehousing, online analytical processing, organizing for
data ware housing, Multidimensional analysis, Pivot tables-applications., E-T-L (Extract,
Transform, Load) concepts- Difference between data ware housing and data mining, algorithms
for data mining, advanced regression analysis, classification and prediction, logistic regression,
discriminant analysis, classification and regression trees, conjoint analysis and cluster analysis-
Decision Support system, Model base, Neural Networks, Support vector methods, Vector
methods, Web mining and text mining-Applications of Business Intelligence in Marketing,
Finance, HR, Customer relationship management, E-CRM
Reference books:
1. Data mining – a tutorial based primer- Richard j.Roiger, Michael W.Geatz, Pearson Education
To enable the students to understand the principles, practices and application in Logistics
and supply Chain Management-Importance and Scope of Supply chain, Supply Chain
Strategies, Drivers of Supply Chain, Examples of Supply Chains and integrated view of
Supply chains-Managing Supply & Demand, Significance of Forecasting, Aggregate
Planning Strategies, Inventory Models, Safety Inventory, procurement & Outsourcing
Strategies, SRM and Strategic Sourcing-Various Distribution Models, Warehouses as
Integrators in Supply Chain, Distribution Network Planning, Modes of Transportation,
Design Options for a Transportation network-Pervasiveness of Information Technology
in Supply Chain Management – ERP, RFID, GPS, E-Procurement. Frame work for
strategic alliances – 3 PL / 4 PL, performance Metrics in Supply Chain, risk management,
CRM-The Frame work and four driving forces of Globalization, Risk management in
Global Logistics, Containerization, Export-Import procedures in detail.
Text Books and Reference Books List - Fine, and to be retained as such.
1.David Taylor and David Brunt, Manufacturing Operations and supply Chain Management,
Vikas Thomson Learning, 2001.
2.Philippe –Pierre Dornier, Global Operations & Logistics, John Wiley & Sons Inc. New York,
2002.
3.Monezka / Trend/ Handfield, purchasing and Supply Chain Management, Thomson South-
Western College Publishing, 2000.
4.B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan India Ltd., Delhi
2000.
5.David Hutchins, Just in time, Jaico Publishing House, Mumbai 2001.
6. David Simchi – Levi & Philip Kaminsk, Designing and managing the supply Chain, Mc Graw
Hill Companies Inc, 2000.
7. Donald J.Bowersox & David J.Closs, Logistical Management, Tata Mc Graw Hill Editions, New
Delhi,2000.
8. Jermy F.Shapiro, Modeling and Supply Chain, Thomson Learning, 2001.
9. Martin Christopher, Logistics and Supply Chain Management, Financial Times Management,
2000.
MBNF 662 MIC RO FINANC E L T P C
2 0 0 2
O b je c tive s:
To e n a b le th e stu d e n ts to u n d e rsta nd th e p rinc ip le s, p ra c tic e s a n d a p p lic a tio n in Mic ro
Fina n c e -Mic ro fina nc e : In tro d uc tio n : Evo lu tio n : Im p a c t a n d Im p o rta n c e : Mic ro Fin a nc ia l
Se rvic e s: Ste p s Initia te d in De ve lo p m e n t o f Mic ro fina n c e : Ro le o f Re g ula to ry b o d y in
Mic ro fin a n c e -Ru ra l C re d it syste m : Se lf He lp g ro u p s (SHG ): Wh a t is SHG :
Fe a tu re s o f SHG : O b je c tvity o f SHG : Ro le o f SHG in Mic ro fin a n c e : Se lf
He lp g ro up p ro m o tin g in stitu tio n s (SHPI): Fo rm a tio n o f SHG : C re d it
Lin ka g e -Mic ro Fina n c e Se rvic e s: We a ke r Se c tio n s: SHG -Ba n k Lin ka g e :
Ba n ks a n d Fin a n c ia l In te rm e d ia rie s: SHG -Th rift, c re d it, a n d O th e r
Fin a nc ia l Se rvic e s: Fo rm a tio n a n d d e ve lo p m e n t o f Mic ro Se rvic e s-
Mic ro Fin a nc e In stitu tio n s: Ro le o f MFI in d e ve lo p in g Mic ro Fin a nc e :
En h a n c ing In stitu tio n a l Fin a nc e : Mic ro Fin a n c e a n d Ru ra l
De ve lo p m e n t: Mic ro C re d it In stitu tio n s: No n G o ve rn m e n t
O rg a niza tio n (NG O )-Pro sp e c ts o f Mic ro Fina n c e : RBI Ro le in
Re g ula tin g : Ba n k’s Ro le in Mic ro Fina n c e : G ro w th o f Mic ro Fin a nc e :
De ve lo p m e n t o f Mic ro Fin a nc e : C re d it Pla n s: C re d it Sc h e m e s: so c ia l
Ba n kin g .
BO O K REFERENC E:
2 0 0 2
To understand stress and techniques to manage the same-The students will be able to
understand what is stress, the ill effects of stress, what are the causes and remedies to
overcome stress and manage crisis-Meaning and Definition-sources of stress –consequence of
stress-burnout-symptoms of Burnout-stress verses Burnout-model of stress-strategies for coping
stress (individual and organizational strategies) –case study-Charge Management-process of
charge-resistance to charge-overcoming resistance to charge-stress resistance to change-
counselling-need for counseling, types of counselling,dealing with making, steps in decision
making-decision making technique-decision making and stress-case studies-Principles of Time
management-inability to say no-procrastination-delegation-getting organized-communication-
process-barriers-overcoming barriers of communication-role of technology and tools for
effective time management-role of group cohesiveness-conflict resolving and stress-case
studies-Career plateauing- types of career plateauing-managing the plateau-crisis management-
meaning-issues-managing crisis-crisis management decision making-creativity-process of
creativity-Barriers –developing creativity-Brain strategy-Humour at work-team spirit-reducing
conflict with humour-self development-principles of self Development-ways to develop positive
mental attitudes –meditation for peace –yoga for life-problems-when to council-counselling and
stress management-problem solving and decision.
Reference Books:
1.BahtiaR.L.,”The Executive Track: An action plan for Self development”, Wheeler Publishing,
New Delhi,1996.
2 0 0 2
Objective:
Purpose: To train students to apply the theories of Industrial Marketing-A Business Marketing
perspective-The industrial market-perspective on the Organisation buyer-Dimensions of
Organisation buying-Organisational Buying Behaviour-Business Marketing intelligence-
Segmenting the Organisational market-Organisational -Demand Analysis-Measuring Market
Potential and sales Forecasting-Business Marketing Planning-Strategic perspective-Managing the
Business Product Line-Business- Marketing Channels-Business Pricing Function-Advertising -
Sales Promotion -Personal Selling Function Controlling industrial marketing strategy-Managing
your customer service/sales profile-choosing your CRM Strategy-Tools for capturing customer
information-Managing Relationships through conflict.
Reference Books:
2.Daragh O-Reilly and Julian J Gibas, Building Buyer Relationships, Macmillion India Ltd.
3.Michael D Hutt and Speech T.V. Industrial Marketing Management, The Dryden Press.
5.Robert & Reeder, Edward G.Brierty and Betty H.Reeder, Industrial Marketing: Analysis
planning and control-Prentice Hall of India Ltd.
MBNF658 BANK MANAGEMENT L T P C
2 0 0 2
Objective:
To understand the roles, fundamental activities and rules and regulations of banking-Modern
Day Banking in India-Reforms in Banking System-Autonomy for Commercial Banks- Best
practiced code-Corporate governance in Banks-Universal Banking- Narrow Banking-Private
sector Bank Guidelines-Know your customer- Anti money Laundering-Role of Banks-Financial
intermediary-Constituent of Payment system-Financial service provider-Banking of Business
Mathematics-Money Market Operations-Reserve Requirements-Profitability of Banks-RBI Act
1934- RBI Functions-Banking Regulation Act 1949-Negotiable Instrument Act-Important Sections
of NI Act-Collection of Cheques- Dishonour of Cheques-Remittance-Demand Draft-Banker
Customer Relationship- Bankers Obligations-Right of Appropriation-Different types of
customers-Indian Committee-Chore Committee-Credit Risk Management-Corporate Debt
Restructuring-Book principles of Lending-Various types of Capitals-Fixed Capital-Working
Capital-Non-fund based facilities-Letter of Credit-Guarantee UCPDC-Pledge-Mortgage-
Hypothecation-Types of Charges-Predential norms-Asset Classification-Income Recognition-
Provisioning Asset-Liability Management-Capital dequacy in Banks-Based-I-Based-II-Basic of
Derivatives-Camels rating of Banks-Credit Risk-Market Risk-Operational Risk-Banking
Ombudsman Scheme-Customer Protection Act-SARFAESI Act 2002.
Book Reference:
2 0 0 2
Objectives:
Text Book:
1.Samuel J.Mantel JR., Jack R.Meredith, Project Management, Wiley India, Edition 2006.
2.James P.Clemats and Jack GIGO, Effective Project Management, Thomas South- Western.
Reference Book:
3.Bhanesh M.Patel, Project Management, Vikash Publishing House Pvt Ltd, 2008.
664 2 0 0 2
Structure of neuron, nerve impulses, synapse and neurotransmitters. Central and peripheral
nervous system-structure and neural control of behaviour. Hemispheric specialisation.
Endocrine system and hormonal control of behaviour. Application of hemispheric
knowledge to diagnostic purposes. Individual Differences : Heredity and environment. Life
span developent. Role of early experience and mastering of developmental tasks. Sensitive
or critical periods of development in human life cycle and its application. Preceptual
processes. Perceputal organsiation. Perception of form, colour, depth and time. Perceptual
readiness and constancy. Role of motivation, social and cultural factors in perception.
Application of knowledge of perception to skill development (e.g. for certain jobs like that of
driving, airline pilots etc.)
UNIT 3 Learning, Memory, Cognition and Language: 5
Personality : 6
Psychology : 5
Concept and definition. Factors affecting adjustment (frustration and conflict). Sources of
stress and reactions to stress. Coping with stress. Application of stress management
techniques. Socio-cultural factors and behaviour. Development of attitudes, stereotypes and
prejudice, Measurement of Attidutes (Thurstone, Likert attitude scale and Bogardus Social
Distance scale). Strategies for reducing prejudice and changing atitude. Person perception,
implicit personality theory and integrating impressions. Application of person perception to
impression management. Health and mental health (yoga, meditation and relaxation
therapies). Education (Programmed learning,. self instructional learning and learning styles).
Community (self help through group cohesiveness and leadership). Industry (Assessment
centre approach in selection, recruitment and training). Environment (man-nature
interaction, personal space concept, pollution reduction) Information technology
(Application to commercial, educational and health areas).
REFERENCES:
Purpose
This course will help the student to get exposure on Industrial Law. Understand the
relations ship between the employee, employer, union and government and to have
awareness of various industrial laws relating to employees.
Industrial Legislations
1. Factories Act, 1948
2. Industrial Dispute Act, 1947
3. Industrial Employment (Standing Order) Act, 1946
4. Employee Provident Fund & Miscellaneous Act, 1952
5. Trade Union Act, 1926
6. Payment of Wages Act, 1936
7. Minimum Wages Act, 1948
8. Employee State Insurance Act, 1948
9. Payment of Bonus Act, 1965
10. Payment of Gratuity Act, 1972
11. Workmen Compensation Act, 1923
12. Maternity Benefit Act, 1961
13. The Apprentice Act, 1961
Text Books
2 0 0 2
RISK MANGEMENT:
Risk- Uncertainty- Peril- Hazard- Subjective risk- Acceptable risk versus Unacceptable
risk-Classification of risk- Classification of Pure risk- The cost of risk-Degree of risk-Meaning-
Scope & Objective of Risk Management- Personal risk management- Corporate risk
management-Risk Management Process- The Administration of Risk Management Process-
influencing factors- constrains-monitoring & review-Risk Identification- Perception of risk-
Operative cause/perils- Safety Audit-Risk Evaluation - Presentation of Data- Probability
Concepts- Risk and Law of large number-Risk Control- Risk avoidance- Risk reduction-
Classifications- Evaluation of risk reduction measures-Risk Financing- Retention-Determination
of retention levels- Captive Insurer- Self Insurance- Risk retention group.
Credit Risk Management: Need, Securitization for credit risk, Credit derivatives, Methods for
credit risk management.
Strategic Risk Management : Strategic out look to risk management, Strategic planning to
manage risk -Managing risk in Merger & Acquisitions.
Project Risk Management: Meaning -Source & Classification of project risk- Cost &
Effect of project risk operation- Reason -Scope- Objective of Project Risk Management-Phases of
Project Risk Management- Prerequisite of risk response- Characteristics of risk response- Type of
risk handling Strategies- Factors effecting strategy selection- Insurance & Project Risk
Management- Risk management in different types of project.
Financial Risk Management: Definition - Source of financial risk- Need & Importance of
Financial Risk Management-Tools for Financial Risk Management: Derivatives- Futures- Swaps-
Options- Role of Chief Risk Officer- Integrated Risk Program- Double trigger option.
Treasury Risk Management : Money market- Trends in Security Market- Trends in Interest
Rates- E- Finance- Integrated treasury in Public Sector Banks- Volatility trading- Floating- Capital
Adequacy- Liquidity Management-Tools for Treasury Risk Management: Currency future-
Financial future- Commodity future- Steel future- Options , Real Options- Weather derivatives
Insurance.
Reference books:
2 0 0 2
Hedging Strategies of Futures – Interest rates – Forward and Future Prices - Short term and Long
term Interest rate futures – Foreign Currency Future:
Swaps and Options –Strategies involving Options – Options Pricing Models - Binomial trees –
Wiener processes and Ito’s lemma – The Black-Scholes-Merton model – Option on Stock indices,
Currencies, and future:
Greek letters – Volatility Smiles – Value at risk – Credit risk – Credit derivatives – Interest rate
derivatives-the standard market models – Models of the short rate.
Reference Books:
1 John C.Hull, Options, Futures, and Other Derivatives, Prentice Hall India. Sixth Edition ,
2007
2 S.L Gupta, Financial Drivatives theory, concepts and problems, Prentice Hall, Fourth
Edition, 2007
MBNF-664 INTERNATIONAL FINANCE L T P C
2 0 0 2
What's different about international finance? International markets for payments and
credit - Spot and forward currency exchange - Cross-rate parity - Parity relationships in
international finance - Purchasing Power Parity - Law of One Price- Covered interest
parity and arbitrage - External and internal interest rate linkages and deviations -
Application of parity conditions: international capital budgeting - Exchange rate
systems and policy - Central bank intervention - Currency crises - European Monetary
Union - Monetary and portfolio-balance Exchange rate determination approaches -
Foreign exchange market efficiency and exchange rate forecasting - Currency risk, and
implications for investment, financing and risk management - Measurement of currency
risk exposure - Currency risk, and implications for investment - Value-at-Risk (VAR) -
Types of currency risk exposure - Currency of determination - Currency forwards and
futures - Forwards in hedging, speculation and arbitrage - Currency futures and basis
risk - Currency options - Options versus forwards or futures in currency risk
management
Pricing of currency options - Currency Swaps - Risk management and arbitrage through
swaps - Mechanics and pricing of interest rate and currency swaps - Swap valuation
Swap risks - International investment decisions - Diversification through international
portfolio choice - Evaluating international investments - International financing
decisions
Financing choices for the international firm - Evaluating international financings
Currency matching and denomination - International bond and equity financing -
Innovation in international finance
Reference Books:
2 0 0 2
Models of Change – Types of Change – Resistance to Change – Managing the resistance &
Change – Change Agent – Role & Skills – Implementation of Change – Organizational Culture and
Change – Case Studies
3 0 0 3
3 0 0 3
3 0 0 3
2 0 0 2
Objectives
This course focuses on collecting, organizing and using data as an aid to making managerial
decisions. It has two related threads. The first is concerned with business data base organization
and construction, including data collected from visits to websites Topics includes data
exploration and data reduction, evaluation of classification and predictive performance, Multiple
linear and logistic regression analyses, classification and regression trees, Neural Networks,
Discriminanat analysis, cluster analysis and affinity analysis -Overview of business intelligence,
components of business intelligence, data warehousing and data mining, how is business
intelligence different from information, algorithms, mind-set required for a business analytics
profession - Concept of data warehousing, online analytical processing, organizing for data
warehousing, multidimensional analysis, pivot tables-applications, E-T-L (Extract, Transform,
Load) concepts - Difference between data warehouse and data mining, algorithms for data
mining, - Linear multiple and logistic regression analyses, classification and regression trees,
discriminant analysis, cluster analysis, association rules and neural network - Applications of
Business Intelligence in Marketing, Finance, Human Resource and Customer Relationship
Management.
Data Mining for Business Intelligence, Galit Shmueli, Nitin R. Patel and Peter C. Bruce, Wiley
India Pvt. Ltd.
*Data Mining- a tutorial based premier, Richard J. Roiger and Michael W.Geatz, Pearson
Education.
*Data Mining, Concepts and Techniques, Jiawei Han and Micheline Bamber
*Knowledge Management Systems, Edited by Stuart Barnes Cengage Learning, Indian Edition
2002.
*Business Data Analysis using Excel David Whigham, First Indian Edition 2007, Oxford University
Press.
*Doing Data Analysis with SPSS Version 14, Cengage Learning, India Edition, Garver Nash 2006.
2 0 0 2
1. Rajneesh Agraval & Bharat Bhashan Tiwari "Data Communication & Computer Networks",
Vikas Publishing House Pvt Ltd, 2007 Edition
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3.IT strategy fro Business – Parag Kullarni, Pradip K. Chande – Oxford University Press – 1 st
edition 2008.
4.IT systems Management – Rich schiesser – prentice – hall of India private limited.
PURPOSE
To understand money markets and different financial services.
The students will be able to know about money market functions, role of SEBI, Mutual funds,
Factoring, Credit cards and Ratings, Leasing , Hire purchasing and Venture capital.
REFERENCE BOOKS
3 Sriram K., “Hand Book of Leasing”, Hire Purchase and Factoring”, ICFAI, Hyderabad,
1992.
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BOOKS
1. Software Quality Theory & Management 2nd Edition 2003 Alan C Gillies.
2. Software Testing Principle & Practice Srinivasan Desikan Gopalaswamy Ramesh Pearson
Education Fourth Impression 2007.
3. Software Engineering Principles and Practices Rohit Khurana ITL ESL VIKAS PUBLISHING
HOUSE PVT LTD. Reprint 2008.
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Introduction and overview of Derivatives: – Mechanics of Future Markets – Financial Derivatives
Market in India – Regulation of financial derivatives in India:
Hedging Strategies of Futures – Interest rates – Forward and Future Prices - Short term and Long
term Interest rate futures – Foreign Currency Future:
Swaps and Options –Strategies involving Options – Options Pricing Models - Binomial trees –
Wiener processes and Ito’s lemma – The Black-Scholes-Merton model – Option on Stock indices,
Currencies, and future:
Greek letters – Volatility Smiles – Value at risk – Credit risk – Credit derivatives – Interest rate
derivatives-the standard market models – Models of the short rate.
Reference Books:
3 John C.Hull, Options, Futures, and Other Derivatives, Prentice Hall India. Sixth Edition ,
2007
4 S.L Gupta, Financial Derivatives theory, concepts and problems, Prentice Hall, Fourth
Edition, 2007
MBN S660 WEB DESIGNING L T P C
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Current Design Trends - Balance of content and graphics – Web Design Application programs –
Designing Interactive Non Linear Structure – Designing for Effective content and Efficient
Delivery – Browser – HTML Tags & Formatting web pay Design with Tables – using Text in Tables
– using graphic in Table page Design with Frames – Advanced Graphic Techniques – Multimedia
Techniques.
TEXT BOOK:
REFERENCE BOOK:
1.Introduction to web Design and Programming, Paul S wang