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    SIVA DURGA PRASAD
    This document summarizes a student's research project on customer perception of Bharti AXA Life Insurance Corporation Ltd in Rajahmundry. The project was submitted in partial fulfillment of an MBA degree from Andhra University. It includes an introduction outlining the objectives, need, scope and methodology of the study. It also provides certificates from the principal and project guide of SVD & SGL College of Management and Technology.

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    Project

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    SIVA DURGA PRASAD
    130 views6 pages
    This document summarizes a student's research project on customer perception of Bharti AXA Life Insurance Corporation Ltd in Rajahmundry. The project was submitted in partial fulfillment of an MBA degree from Andhra University. It includes an introduction outlining the objectives, need, scope and methodology of the study. It also provides certificates from the principal and project guide of SVD & SGL College of Management and Technology.

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    This document summarizes a student's research project on customer perception of Bharti AXA Life Insurance Corporation Ltd in Rajahmundry. The project was submitted in partial fulfillment of an MBA degree from Andhra University. It includes an introduction outlining the objectives, need, scope and methodology of the study. It also provides certificates from the principal and project guide of SVD & SGL College of Management and Technology.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    130 views6 pages

    Project

    Uploaded by

    SIVA DURGA PRASAD
    This document summarizes a student's research project on customer perception of Bharti AXA Life Insurance Corporation Ltd in Rajahmundry. The project was submitted in partial fulfillment of an MBA degree from Andhra University. It includes an introduction outlining the objectives, need, scope and methodology of the study. It also provides certificates from the principal and project guide of SVD & SGL College of Management and Technology.

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    © All Rights Reserved
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    of 6

    A STUDY ON

    CUSTOMER PERCEPTION
    WITH SPECIAL REFERENCE TO

    BHARTI AXA LIFE INSURANCE CORPORATION LTD


    RAJAHMUNDRY
    A project Report Submitted to DCMS, Andhra
    University,Visakhapatnam
    in Partial fulfillment for the award of the degree of

    MASTER OF BUSINESS
    ADMINISTRATION
    Submitted By
    MEDA VEERA MANGATALLI
    . (Regd.No.

    113268102042)

    2013-2015

    Under the guidance of


    Sri.K.V RAJESH KUMAR
    Faculty member

    M.B.A

    DEPARTMENT OF MANAGEMENT STUDIES


    S.V.D. & S.G.L. COLLEGE OF MANAGEMENT & TECHNOLOGY

    (Affiliated to Andhra University, approved by AICTE)


    2013-2015

    SVD & SGL COLLEGE OF MANAGEMENT & TECHNOLOGY


    (Approved by, AICTE, New Delhi & Affiliated to Andhra University)

    PIDIMGOYYI PANCHAYAT, RAJAHMUNDRY RURAL- 533105

    CERTIFICATE
    This is to certify that Mr. AYYALASOMAYAJULA SUBRAHMANYAM
    has submitted the project
    report titled a study on CUSTOMER RELATIONSHIP MANAGEMENT
    with reference to ING VYSYA LIFE INSURANCEHYDERABAD in partial
    fulfillment of the requirement for the award of the degree of MASTER OF
    BUSINESS ADMINISTRATION Andhra university during the period 20132015.

    PRINCIPAL

    (Dr. K. VENKATA SWAMY)

    SVD & SGL COLLEGE OF MANAGEMENT & TECHNOLOGY


    (Approved by, AICTE, New Delhi & Affiliated to Andhra University)

    PIDIMGOYYI PANCHAYAT, RAJAHMUNDRY RURAL- 533105

    CERTIFICATE
    This is to certify that Mr . AYYALASOMAYAJULA SUBRAHMANYAM is a
    bonafide student of S.V.D & S.G.LCOLLEGE OF MANAGEMENT & TECHNOLOGY,
    pidimgoyyi, Rajahmundry rural has under taken project work ING VYSYA
    LIFE INSURANCE
    HYDERABAD

    and

    the

    project

    report

    entitled

    CUSTOMER

    RELATIONSHIP MANAGEMENT This report is submitted to the


    Department of Commerce and Management Studies, Andhra University
    Visakhapatnam

    in

    partial

    fulfillment

    for

    the award

    the

    degree

    of

    MASTER OF BUSINESS ADMINISTRATION. And this is an original


    work carried out by her under my guidance and supervision. And no part of
    this work has been submitted earlier for the award of any other course/degree.

    CH.S.DURGA PRASAD
    Project Guide

    M.B.A

    ACKNOWLEDGEMENT
    I express my immense gratitude to the people who have
    contributed towards the successful completion of this project work at A Study
    on CUSTOMER RELATIONSHIP MANAGEMENT With Reference to
    ING VYSYA LIFE INSURANCEHYDERABAD I take privilege to express
    my profound gratitude to our

    impeccable director Sri Dr.K.Venkata Swamy

    for permitting me to under go the project at S.V.D & S.G.L COLLEGE OF


    MANAGEMENT & TECHNOLOGY
    I extend my heart felt gratitude to my faculty guide and Head
    Mr.Ch.S.Durga Prasad encouragement, benevolent criticism, inseparable
    suggestions, which were the main reasons to bring out the work to present
    shape. And I am also thankful to all of my Faculty members for their support &
    encouragement through out course.
    Finally I would like to express my deep sense of gratitude to my
    beloved parents, as because without their support and encouragement I would
    not have been finished this work. I also express my sincere thanks to my
    friends and well wishers too.

    AYYALASOMAYAJULA SUBRAHMANYAM

    DECLARATION
    I hereby declare that the project entitled

    A study on CUSTOMER

    RELATIONSHIP MANAGEMENT is an original and independent work


    done by me and has been submitted to the Department of Business
    Administration,

    SVD&SGL COLLEGE

    OF

    MANAGEMENT AND

    TECHNOLOGY Affiliated to AU, VIZAG in partial fulfillment for the award


    of degree of MASTER OF BUSINESS ADMINISTRATION.

    I also declare that this project is the result of my own effort and is not
    submitted to any other University for the award of any Degree or Diploma

    AYYALASOMAYAJULA SUBRAHMANYAM
    Place: Rajahmundry
    Date:

    CONTENTS
    CHAPTER-1

    01-10
    Introduction
    Objectives of the study
    Need for the study
    Scope of the study
    Research Methodology
    Limitations

    CHAPTER-2

    11-28
    Industry Profile

    CHAPTER-3
    Company Profile
    CHAPTER-4

    29-44
    45-65

    Theoritical fremework
    CHAPTER-5
    Data Analysis and interpretation
    CHAPTER-6

    66-75
    76-77

    Findings
    Suggestions
    ANNEXURE

    78-80
    Bibilography
    Questionnaire

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