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    CH - Raga Sudha: "Advertising Strategies''

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    Prudhviraj Chitimireddi
    This document is a project report submitted by Ch.Raga Sudha to Adikavi Nannaya University in partial fulfillment of an MBA degree. The report studies the advertising strategies of Hitachi with reference to their department of management studies. It includes an introduction, objectives, need and scope of the study, methodology, and limitations. The following chapters will cover industry profile, company profile, theoretical framework, findings, suggestions, and conclusions.

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    CH - Raga Sudha: "Advertising Strategies''

    Uploaded by

    Prudhviraj Chitimireddi
    45 views7 pages
    This document is a project report submitted by Ch.Raga Sudha to Adikavi Nannaya University in partial fulfillment of an MBA degree. The report studies the advertising strategies of Hitachi with reference to their department of management studies. It includes an introduction, objectives, need and scope of the study, methodology, and limitations. The following chapters will cover industry profile, company profile, theoretical framework, findings, suggestions, and conclusions.

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    sudha 1

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    This document is a project report submitted by Ch.Raga Sudha to Adikavi Nannaya University in partial fulfillment of an MBA degree. The report studies the advertising strategies of Hitachi with reference to their department of management studies. It includes an introduction, objectives, need and scope of the study, methodology, and limitations. The following chapters will cover industry profile, company profile, theoretical framework, findings, suggestions, and conclusions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views7 pages

    CH - Raga Sudha: "Advertising Strategies''

    Uploaded by

    Prudhviraj Chitimireddi
    This document is a project report submitted by Ch.Raga Sudha to Adikavi Nannaya University in partial fulfillment of an MBA degree. The report studies the advertising strategies of Hitachi with reference to their department of management studies. It includes an introduction, objectives, need and scope of the study, methodology, and limitations. The following chapters will cover industry profile, company profile, theoretical framework, findings, suggestions, and conclusions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    A STUDY ON

    “ADVERTISING STRATEGIES’’

    WITH REFERENCE TO

    “HITACHI”

    A Project Report Submitted to the Department of Management Studies, Adikavi Nannaya University,
    Rajamahendravaram in a Partial Fulfillment for the Award of Degree

    MASTER OF BUSINESS ADMINISTRATION

    BY

    CH.RAGA SUDHA

    [Reg. No: 1984110019]

    [M.B.A]

    Under the Esteemed Guidance of

    SRI.M.SUBRAHMANYAM.M.Com, M.B.A

    ASSOCIATE PROFESSOR

    DEPARTMENT OF MANAGEMENT STUDIES

    ADITYA INSTITUTE OF P.G STUDIES

    (AFFILIATED TO ADIKAVI NANNAYA UNIVERSITY)

    RAJAMAHENDRAVARAM

    (2019-2021)
    DEPARTMENT OF MANAGEMENT STUDIES

    ADITYAINSTITUTEOFPGSTUDIES

    AFFILIATEDTOADIKAVINANNAYAUNIVERSITY,RAJAMAHENDRAVARAM

    (ACCREDITEDBYNAACWITHB⁺⁺GRADE)

    KAKINADA

    2019-2021

    CERTIFICATE

    This is to certify that the project reportentitled “STUDY ON ADVERTISING STRATIGIES” it


    reference to“HITACHI”done by CH.RAGA SUDHA with Reg.No:1984110019 during the project period
    of the academic year2019-2021 infulfillment of the requirement for the award of the Degree of MASTER
    OF BUSINESS ADMINISTRAION in ADITYA INSTITUTE OF PG STUDIES affiliated to
    ADIKAVINANNAYA UNIVERSITY, RAJAMAHENDRAVARAM is abonafied work carried out by
    him under my guidance and supervision.

    PROJECT GUIDE HEAD OF THE DEPARTMENT

    M.SUBRAHMANYA S.SUMA

    EXTERNALEXAMINER
    CERTIFICATE

    This is to certify that the Project work entitled, A STUDY ON “ADVERTISING STRATEGIES” with
    reference to HITACHIis a bonafied work done and submitted by in partial fulfillment CH.RAGA SUDHA
    of the requirements for the Award of M.B.A Degree is a bonafide work carried out by her under my
    guidance and supervision.

    Signature of guide Head of department

    M.Subrahmanyam S. Suma
    DECLARATION

    I CH.RAGA SUDHA, student of MBA final year of Aditya institute of P.G studies, Kakinada hereby
    declare that the project work entitled “ADVERTISING STRATEGIES” with reference to “HITACHI” is
    written and submitted by me as a part of my study in Master of Business Administration of Adikavi Nannaya
    University, under the guidance of Sri. M.SUBRAHMANYAM. It is my original work. It is not a duplicate
    study undergone by any other university or published any time before.

    Place:

    Date:

    CH.RAGA SUDHA

    [Reg.no:1984110019]
    ACKNOWLEDGEMENT

    . I feel it is my duty and honor to acknowledge all those who have extended their guidance and warm support
    in completing my report.

    Firstly, it is my privilege to thank DR.N.SESHA REDDY, Chairman, Aditya group of institutions for
    providing state-of-the-Art facilities, experienced and talented faculty members.

    Secondly, I thank SRI.B.E.V.L.NAIDU, Academic Coordinator, Aditya Degree & P.G Colleges, Kakinada,
    for his continuous support and encouragement in my endeavor.

    Thirdly, I thank SMT. S. SUMA, principal, Aditya Institute of P.G Studies, Kakinada, for her aspiring
    guidance and valuable aid.

    This is a great pleasure for me to be assigned under the guidance of SRI. M.SUBRAHMANYAM,
    Associate professor of Aditya P G college Kakinada, I am very grateful to her for all his kind cooperation
    and guidance in preparing this project paper. Her valuable suggestions & guidelines helped me a lot to
    prepare this report in a well-organized manner.

    Finally, I would like to express my deep sense of gratitude to my beloved parents without whose support and
    encouragement, I would not have finished this work. I also express my sincere thanks to friends and well-
    wishers too who helped me in preparing the project work and made me to present it within time.

    CH.RAGA SUDHA

    [Reg.no:1984110019]

    CONTENTS
    CHAPTER 1

     INTRODUCTION

     OBJECTIVES OF THESTUDY

     NEED FOR THESTUDY

     SCOPE OF THESTUDY

     METHODOLOGY OF THESTUDY

     LIMITATIONS OF THESTUDY

    CHAPTER 2

     INDUSTRYPROFILE

    CHAPTER 3

     COMPANYPOFILE

    CHAPTER 4

     THEORITICALFRAMEWORK

    CHAPTER 5

     FINDINGS

     SUGGESTIONS

     CONCLUSIONS

    CHAPTER 6

     BIOBILOGRAPHY
    CHAPTER 1

    INTRODUCTION

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