Portfolio

Brad Moore

Contact
Brad Moore
28032 Thompson
Mission Viejo, CA 92692
949.899.7171
[email protected]

Table of
Contents
Imaging
Letterhead
Business Card

Web Page
Brochure
Logos
Event Ad
Montage

Flier

Imaging
Description:
Demonstrate good photography and image editing skills. Incorporating color into a
poster layout with original photo.
Date:
February 7, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr

Program(s)/Tools:
Photoshop & Illustrator
Objectives:
You are applying for a job with a company that is looking for someone who knows
photography and how to design in Photoshop. The company has requested a sample of
your work. You will create a full-bleed, 8.5 by 11, photo design project that includes an
original, new (since this weeks activity) quality image, a consistent color scheme
based on that image, some text, and a few design elements. Dont forget the first step
of the FOCUS process: FORMULATE A PLAN! Complete the Message Audience
Sketches routine first. Next, choose a color scheme that will communicate the
message to your audience.
Process:
It all began with taking six photos for the introductory part of the assignment. From
there I was to choose one photo that can work for the poster. Looking at what I had,
the image that stood out was the one taken indoors the shoes. Naturally the picture
had a brick monochromatic color scheme to it, but I wanted more. I found out teal was
complementary to the brick color, and edited the shoe color to fit in with he new
scheme I chose. In Photoshop I cropped the image, and edited the shoes to be teal
instead of the dull color they were. I then bumped up the saturation a little to make
the color stand out more than it previously did. To complete the assignment, I added
large rectangles with the select colors for my color scheme and layered them along
the bottom. Some of the rectangles are aligned to the edge of the bed and the shoes,
giving it a sense of movement. I added words to fill the empty spaces that describe
my shoes and the pride I have for them.

Letterhead
Description:
Matching letterhead and business card designed using a personally created logo.
Date:
March 1, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr

Program(s)/Tools:
Adobe Illustrator & InDesign
Objectives:
You are asked to design a new logo and stationery items. Create a new logo, not one
that was used in the last project, then design a business card and letterhead.
Process:
This week we were to design a new logo and apply it to this project. I thought about
it for some time and then resorted to if I had my own company, what would it be?
That is where I got the idea and name from. I want to make games, so I made a
company about games. The logo is type heavy with a pawn from the game chess
as the symbol. I played around with this for a while and found that a checkerboard
patter will be best for the business card. It took a while to get the squares lined up,
and I tried using small squares to direct the viewer but it seemed to over complicate
the design in most cases. Finishing, I worked on the 8.511 and connected the logo
with the body type with a more complex pattern. I mean this to say the pattern looks
busy which I had a hard time choosing if I should simplify it or not. Due to
mismanaged time, I didnt experiment with this as much as I should. I did a few prints
and will go with how it has turned out. I feel good about it so I am not worried.
Looking back I see that the watermark is hard to see. On the print, it is quite
noticeable.

Business Card
Description:
Matching letterhead and business card designed using a personally created logo.
Date:
March 1, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr

Program(s)/Tools:
Adobe Illustrator & InDesign
Objectives:
You are asked to design a new logo and stationery items. Create a new logo, not one
that was used in the last project, then design a business card and letterhead.
Process:
This week we were to design a new logo and apply it to this project. I thought about
it for some time and then resorted to if I had my own company, what would it be?
That is where I got the idea and name from. I want to make games, so I made a
company about games. The logo is type heavy with a pawn from the game chess
as the symbol. I played around with this for a while and found that a checkerboard
patter will be best for the business card. It took a while to get the squares lined up,
and I tried using small squares to direct the viewer but it seemed to over complicate
the design in most cases. Finishing, I worked on the 8.511 and connected the logo
with the body type with a more complex pattern. I mean this to say the pattern looks
busy which I had a hard time choosing if I should simplify it or not. Due to
mismanaged time, I didnt experiment with this as much as I should. I did a few prints
and will go with how it has turned out. I feel good about it so I am not worried.
Looking back I see that the watermark is hard to see. On the print, it is quite
noticeable.

Webpage
Description:
Demonstrate good photography and image editing skills. Incorporating color into a
poster layout with original photo.
Date:
March 14, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr

Program(s)/Tools:
Notepad ++
Photoshop
Illustrator
Objectives:
A potential employer requests a web page to review. Theyd like to see one of your
logo designs with a description of the design process as well.
Process:
For this project I used notepad++ to code and create the website. I also used adobe
Photoshop to create a checkerboard pattern for the background image (seen above). I
started with a simple html document. I inserted my information in an unorganized list
and finalized it for week 1. The second week of the project I worked on the CSS for
the site. I took the code that was provided and inserted the fonts and colors of my
choosing. I also tweaked the spacing a little along with adding media queries for tables
and phone-sized screens. (786 width & 300 width)

Brochure
Description:
A two sided (duplex) folding brochure.
Date:
March 28, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr
Program(s)/Tools:
Photoshop and Illustrator
Gimp 2
Objectives:
Your employer wants you to design a full-color, folding brochure to help promote the
company product, service or location. The purpose of your brochure may be
informational or advertising. You may choose ANY topic. Make this something you
enjoy.
Process:
For my project, I had the idea to focus on the WWI visual novel I was working on. I
thought it would work for the brochure. I mapped out the brochure fold lines/etc in
InDesign, and started creating the different elements for the project. Near the due
dates for the project, I did not have all my editing and masking done how I needed it
so I resorted to using GIMP on my laptop and finished the project that way. This
complicated the margins and size of the finished product, but it still came out good. I
trimmed the edges, all full bleed and trimmed away Quake and some of the side.
I got too greedy with the side, and cut part of a word away on the other side. I
definitely need more practice with brochures, but after all is said and done I
enjoyed the experience and I feel I accomplished something.

Logos
Description:
Design three logos for a company.
Date:
February 21, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr
Program(s)/Tools:
Illustrator
Objectives:
We are surrounded by logos, each sending its own unique message about the
company it represents. When designing a logo for a company, its important to
consider the audience and create something that fits the personality of the group it
will represent. A logo should be unique and easily remembered.
Process:
I started this project by picking two objects to aid in creating a fictional store for the
logo. I came up with a nature book store. (Pretty much a garden shop) The name of
the store is Seedlings. I made a list of objects that relate to the store, and selected
them in pairs to direct my sketching. After I had a good list, I selected three and
digitized them through Illustrator. After critiques, I made some edits and it is final.

Event Ad
Description:
A color full-bleed event ad to promote a fundraiser/event using only Microsoft Word
and a scanner.
Date:
February 1, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr

Program(s)/Tools:
Microsoft Word
Gimp 2
Objectives:
The amazing, hidden design features of Microsoft Word may surprise you. Even
though it is a bit more cumbersome to design with Word, you can still replicate most
design functions with this common office word processor. Watch the video tutorial
below for tips about how to design in Word. You work for a local company (fictional
or nonfictional company), who is sponsoring a benefit event (you pick the event) for
a benefactor (of your choice). You have been asked to design a color flier to promote
the event. The budget is tight, and your boss doesnt want to pay an outside firm. The
only computer software at your disposal is Microsoft Word.
Process:
II scanned a page of a magazine that had an eloquent theme. I then cropped it and
imported it into Microsoft word. From there I used it as the background and tweaked
the contrast and brightness a little. I then added a title and aligned it with the straw
coming out from the glass. I put the rest of the information at the bottom right corner
to help balance and tie together the piece. This was then saved as a pdf, printed, and
trimmed.

Montage
Description:
An inspirational montage made by the blending of two or more images, and the use of
typography.
Date:
February 15, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr

Program(s)/Tools:
Adobe Photoshop & Illustrator
Objectives:
You are in charge of creating a spiritual poster montage using images and type. You
can use a scripture, a quote, a thought, whatever you choose, but it must be spiritual
in nature. Choose two or more images. You may use own photos or gather some from
the internet since students are allowed rights to use Internet images as long as it is
for a school project only. Create this montage by using a layer mask to blend images,
just as you did in the activity this week. Remember that montages have intermingled
pixels and no hard edges.

Process:
I sat down at my desk and drew up a couple of ideas I thought would be fun. I pulled
images from the internet and tried masking them over each other to make the images
I had in mind. After hours of trial and error, I found that my end project was not what
I sketched down, but was something quite different. I showed some of my classmates
and got some critiques about the piece. Reflecting on what I should do, I played
around with the text, and rearranged it for a better feel. Now complete, I cropped
things down to size and ready for print.

Flier
Description:
Black & White promotional flier to promote a graduate leadership conference.
Date:
January 24, 2015
Course/Instructor:
Comm 130 Section 02
Cory Kerr
Program(s)/Tools:
Adobe Illustrator
Objectives:
Fliers are an important communication tool for all types of companies. In this project,
you will learn how to use InDesign. Watch the Instructional Videos below to get
started. Click on the link More InDesign Tutorials to continue learning. Your
employer asks you to create a news flier in InDesign. She gives you the information,
a logo, and one image to use. She asks you to create a new layout that will be
attractive and more inviting to read.
Process:
It began with a sketching exercise to help use visualize what will work and not work
for the flier design. Once there was one that stood out, it was time to hop on the
computer and make a digital version. I had to do this a couple times do to not reading
directions carefully. (read the directions) My focus was to maintain a balance and
yet have a flow to the layout. With the image and logo balancing each other, the grey
lines help guide the viewer down the flier. I was given the image, logo, and content for
this flier.