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    Bichitra (8 0)

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    Amit Rana
    Bichitra Bhattacharjee has over 7 years of experience in analytics in risk management and marketing. She currently works as a senior strategist and team lead at JPMorgan Chase in India, developing acquisition tactics and solutions to optimize targeting strategies. Prior to this, she worked at HSBC and Sutherland Global Services in analytics roles related to risk management, collections, and developing algorithms to improve the customer experience. She has expertise in SAS, Excel, and other analytics tools and enjoys managing and motivating teams.

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    Bichitra (8 0)

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    Amit Rana
    126 views2 pages
    Bichitra Bhattacharjee has over 7 years of experience in analytics in risk management and marketing. She currently works as a senior strategist and team lead at JPMorgan Chase in India, developing acquisition tactics and solutions to optimize targeting strategies. Prior to this, she worked at HSBC and Sutherland Global Services in analytics roles related to risk management, collections, and developing algorithms to improve the customer experience. She has expertise in SAS, Excel, and other analytics tools and enjoys managing and motivating teams.

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    Bichitra Bhattacharjee has over 7 years of experience in analytics in risk management and marketing. She currently works as a senior strategist and team lead at JPMorgan Chase in India, developing acquisition tactics and solutions to optimize targeting strategies. Prior to this, she worked at HSBC and Sutherland Global Services in analytics roles related to risk management, collections, and developing algorithms to improve the customer experience. She has expertise in SAS, Excel, and other analytics tools and enjoys managing and motivating teams.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    126 views2 pages

    Bichitra (8 0)

    Uploaded by

    Amit Rana
    Bichitra Bhattacharjee has over 7 years of experience in analytics in risk management and marketing. She currently works as a senior strategist and team lead at JPMorgan Chase in India, developing acquisition tactics and solutions to optimize targeting strategies. Prior to this, she worked at HSBC and Sutherland Global Services in analytics roles related to risk management, collections, and developing algorithms to improve the customer experience. She has expertise in SAS, Excel, and other analytics tools and enjoys managing and motivating teams.

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    Bichitra Bhattacharjee

    18,Baroda Avenue,P.O.Garia,Kolkata-700084
    Telephone: (0)9833948416
    Email: [email protected]

    Professional Profile
    A results-oriented professional with over 7 years of experience in Analytics in the domains of Risk Management (4
    years) and Marketing Analytics (3 years)
    Currently engaged as Sr.Strategist (Team Lead) and leading a marketing analytics team responsible for
    supporting end-to-end analysis, strategy development ; interfacing between various business and technical teams to
    compile requirements and design solutions
    Working for J P Morgan Chase since May 2011 till date
    Was a part of the HSBC US Risk Management team working towards Test design for Fee-waivers , Call volume
    forecasting and Retention analysis
    Was a part of the Next Best Action COE for the UK HSBC and developed algorithms to suit customer needs for
    products and services to move to a customer centric paradigm
    Worked on a wide plethora of Marketing Analytics projects, ranging from devising strategy, Customer
    segmentation, Modeling, Campaign tracking
    Proficient in SAS, MS Excel/Word/MS PowerPoint., Knowledge Studio, Knowledge Seeker, SAS EMiner,Oracle,Unix
    A thorough professional with a proactive attitude, capable of thinking out of the box, generating new designed
    solutions and ideas. Good communication skills with proven abilities in supporting business initiatives and
    customer relationship management
    Enjoy being part of, as well as managing, motivating and training, a successful and productive team, and thrive in
    pressurised and challenging working environments
    Career Summary
    05/2011till date

    JPMorgan Chase India Pvt Ltd


    Sr.Marketing Strategist,Marketing Analytics

    Strategy Development: Developing acquisition tactics for Online channel from the initial business strategy development
    through to building and retaining the customer base with the ultimate aim of facilitating business performance
    improvements
    Successfully develop portfolio specific multi-channel solutions to optimize targeting strategies for quarterly campaign
    programs and come up with actionable business solutions
    Coordinate the recruitment, selection and training of members of the team
    03/201104/2011

    Sutherland Global Services


    Sr.Marketing Strategist ,Research & Analytics

    Design collections strategies through various scorecard developments to optimize collections efforts in order to target
    right customers at the right time through the right channel and streamline the recovery process
    09/200602/2011
    04/2010-02/2011

    HSBC HDPI
    Manager, Marketing Analytics(UK),NBA COE

    Fully accountable for the establishment and management of a new COE team specialising in developing algorithms to suit
    customer needs for products and services in view of optimizing customer dynamics in todays environment to move to a
    customer centric paradigm. This in turn would enhance customer experience while optimizing the overall cost and
    strengthening the brand
    09/2006-03/2010

    Assistant Manager, US Risk Management

    Sales Segmentation Strategy -Designed and implemented customer segmentation strategies basis the behavioural
    attributes and risk in order to segregate out and target the most profitable ones in terms of buying enhancement service
    products
    Page 1 of 2

    Call Volume Forecasting and Capacity Planning-Forecast inbound calls coming to the floor to be handled by agents using
    multiple statistical models. Plan the staffing thus required to be on floor subject to some constraints like occupancy at a
    certain point of time etc.
    Fee Waiver Test Strategy-Designed and implemented a test which would reduce customer complaints in terms of fees
    assessed not being waived off- keeping in mind the dimensions of risk and profitability and thereafter some metrics were
    decided upon to judge the effectiveness of the test
    08/2005-08/2006

    MarketRx India
    Analyst

    Setting up Handled Promotion Response Modeling projects (fitting and forecasting of the sales data based on historical
    sales and promotion data) for some top tier pharmaceutical companies
    Other professional achievements
    HSBC
    J P Morgan Chase

    Recipient of award in recognition of deployment of a critical project


    Successful organization of extensive new-hire trainings and technical trainings
    Initiating and organising a highly successful training committee driving cross team learning and
    facilitating business/technical/soft skill enhancement amongst fellow team members

    Education and Qualifications


    MSc Statistics
    BSc Statistics

    Calcutta University
    St. Xaviers College

    Class-1st
    Class-1st

    Extra Curricular Activities


    Interests

    Singing, listening to music

    Page 2 of 2

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