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    MMU Brand Manual

    Uploaded by

    Mohd Hazril Harun
    The document provides guidelines for using the Multimedia University brand including: - The MMU logo consists of a red circle emblem centered between the words "Multimedia" and "University" in blue. - Colors and elements of the logo, including blue pins and band surrounding the red circle, symbolize MMU's vision and strategic location. - The logo must always be used with the registered trademark and accompanying English or Malay tagline. - Other required branding elements include the TM University logo and MSC Malaysia logo on official communications.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MMU Brand Manual

    Uploaded by

    Mohd Hazril Harun
    857 views16 pages
    The document provides guidelines for using the Multimedia University brand including: - The MMU logo consists of a red circle emblem centered between the words "Multimedia" and "University" in blue. - Colors and elements of the logo, including blue pins and band surrounding the red circle, symbolize MMU's vision and strategic location. - The logo must always be used with the registered trademark and accompanying English or Malay tagline. - Other required branding elements include the TM University logo and MSC Malaysia logo on official communications.

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    The document provides guidelines for using the Multimedia University brand including: - The MMU logo consists of a red circle emblem centered between the words "Multimedia" and "University" in blue. - Colors and elements of the logo, including blue pins and band surrounding the red circle, symbolize MMU's vision and strategic location. - The logo must always be used with the registered trademark and accompanying English or Malay tagline. - Other required branding elements include the TM University logo and MSC Malaysia logo on official communications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    857 views16 pages

    MMU Brand Manual

    Uploaded by

    Mohd Hazril Harun
    The document provides guidelines for using the Multimedia University brand including: - The MMU logo consists of a red circle emblem centered between the words "Multimedia" and "University" in blue. - Colors and elements of the logo, including blue pins and band surrounding the red circle, symbolize MMU's vision and strategic location. - The logo must always be used with the registered trademark and accompanying English or Malay tagline. - Other required branding elements include the TM University logo and MSC Malaysia logo on official communications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    MMU Brand Manual

    Introduction
    

    Multimedia University is the first private university in Malaysia. With two campuses
    in Cyberjaya and Malacca, there are numerous activities and events which involve
    Multimedia Universitys students and staff.

    The Multimedia University logo had been used widely in printed material for
    advertising, merchandising and corporate.

    The logo communicates Multimedia Universitys commitment to prepare the nation


    with a well-trained workforce in anticipation of Malaysias entry into the multimedia
    era.

    Multimedia University Brand Guideline outlines the correct usage of Multimedia


    University brand. It should be use in all commercial materials either its for internal
    (within MMU) usage or external. Kindly ensure that the application is comply with
    the Multimedia University Brand Guideline.

    Multimedia University Logo


    
    

    The Multimedia University (MMU) horizontal logo is made up of two elements, the
    emblem and the Multimedia University name style.
    For overall balance, the emblem is centered between the name style Multimedia
    and University.

    Name style
    MULTIMEDIA

    EMBLEM

    Name style
    UNIVERSITY

    Basic Identity Specifications Of MMU Logo


    Design & Colour

    Red Circle
    The red circle in the centre of the logo represents a nucleus to mark the beginning
    of MMU as the first private university recognized by the Malaysian Government
    specializing in the broad sphere of multimedia and IT in Malaysia.
    The color red identifies MMU as a dynamic institution, growing in tandem with
    modern technology.

    Basic Identity Specifications Of MMU Logo


    Design & Colour
    Blue Pins
     The pins facing the opposing directions are proofs of MMUs creative approach
    towards the acquisition and dissemination of multimedia knowledge.
    Blue Band
     The blue band surrounding the red circle represents MMUs visions of growth and
    commitment in achieving a world-class status in terms of academic programmes
    and research and development work.
    

    The blue band also identifies MMU as an institution that provides a conducive
    environment for the holistic growth of the individual.

    Blue band and pins surrounding the red circle The blue band and pins surrounding
    the red circle is a symbol of MMUs strategic location at the centre of a growing and
    developed country, particularly in the countrys first intelligent city, Cyberjaya.

    Basic Identity Specifications Of MMU Logo

    Blue Band
    Blue Pin
    Red Circle

    Basic Identity Specifications Of MMU Logo


    Color Specification
    Design & Colour

    Basic Identity Specifications Of MMU Logo


    Corporate Typeface
    

    MULTIMEDIA word is on the right side of the symbol and UNIVERSITY is on the
    left side of the symbol. MULTIMEDIA UNIVERSITY is spelled in CAPS.

    The wording placement are as follows:

    Special character Registered Mark is placed at the end of name style as per
    above.

    Basic Identity Specifications Of MMU Logo

    Font type :Arial Narrow

    Font Style : Regular

    Common error: The emblem should not be used alone without the Multimedia
    University name style.

    Key Design Elements


    MMU Tagline
    

    The tagline must accompany MMU logo in all A&P applications.

    Font type : Venetian301 Dm BT


    Font Style : Regular
    Note : Spacing and alignment of tagline should be as per above

    Key Design Elements


    MMU Tagline

    
    
    
    

    Malay tagline will only be used with any collaterals in Malay only.
    MMU tagline appears in English and Malay only. Translation to other languages is
    not advisable.
    For other languages, please use English tagline.
    This format should be used together with MMU logo unless its a statement in
    articles or etc.

    Key Design Elements


    TM Logo
    

    MMU is part of TM Group and therefore a TM University logo must be placed in


    bottom right corner of each A&P for Multimedia University.

    Corporate Blue
    Corporate Orange
    Corporate Red

    : Pantone 661
    : Pantone 166
    : Pantone 186

    Key Design Elements

    
    
    

    MMU is one of the MSC Status Institutions.


    MSC Status Institutions logo should be used in all MMU official communication
    materials.
    Sample; website, prospectus

    Stationary
    Letterhead

    Stationary
    Business Card

    Adham Dani
    Assistant Manager
    Corporate Communications Unit

    Stationary
    Envelope

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