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    Real Madrid Galacticos

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    RomitSingh
    Florentino Perez was elected president of Real Madrid in 2000 with a vision to build the greatest football team globally through marquee signings. He reduced costs by selling land and acquiring lucrative sponsorship deals, using the funds to sign world-class players like Luis Figo, Zinedine Zidane, Ronaldo, and David Beckham, who were all among the best players in the world and increased Real Madrid's global brand recognition. Perez's "Galacticos" era made Real Madrid a global brand through their star players and successful team.

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    Real Madrid Galacticos

    Uploaded by

    RomitSingh
    171 views2 pages
    Florentino Perez was elected president of Real Madrid in 2000 with a vision to build the greatest football team globally through marquee signings. He reduced costs by selling land and acquiring lucrative sponsorship deals, using the funds to sign world-class players like Luis Figo, Zinedine Zidane, Ronaldo, and David Beckham, who were all among the best players in the world and increased Real Madrid's global brand recognition. Perez's "Galacticos" era made Real Madrid a global brand through their star players and successful team.

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    Florentino Perez was elected president of Real Madrid in 2000 with a vision to build the greatest football team globally through marquee signings. He reduced costs by selling land and acquiring lucrative sponsorship deals, using the funds to sign world-class players like Luis Figo, Zinedine Zidane, Ronaldo, and David Beckham, who were all among the best players in the world and increased Real Madrid's global brand recognition. Perez's "Galacticos" era made Real Madrid a global brand through their star players and successful team.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    171 views2 pages

    Real Madrid Galacticos

    Uploaded by

    RomitSingh
    Florentino Perez was elected president of Real Madrid in 2000 with a vision to build the greatest football team globally through marquee signings. He reduced costs by selling land and acquiring lucrative sponsorship deals, using the funds to sign world-class players like Luis Figo, Zinedine Zidane, Ronaldo, and David Beckham, who were all among the best players in the world and increased Real Madrid's global brand recognition. Perez's "Galacticos" era made Real Madrid a global brand through their star players and successful team.

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    © All Rights Reserved
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    of 2

    The rise of the GALACTICOS

    In 2000 Mr. Florentino Perez was elected as the president after a successful campaign where he
    promised to make marquee signings and build a brand of football as grand that no one in the history had
    witnessed before. His vision was paid by the faith of the real Madrid faithful and was consequently
    elected. His vision wa to erect a football team that had global recognition from all corners of the globe
    and in the process re announce the greatest football team ever in the grandest way possible. The
    strategy was to reduce costs and bring in world class trainers and make the operations extremely
    smooth. Zidane yves Pavon was a strategy set in by him which aimed at acquiring a world class
    footballer and promoting a player from the youth academy of real Madrid into the real Madrid squad in
    the 4 upcoming years. He sold a piece of land that belonged to real Madrid in the heart of Madrid for
    400 million and instead bought land 10 times bigger and built the technical infrastructure that existed
    on the sold-off land. He did it with saving huge amount of euros and used the remaining funds to
    acquire world class footballers. He brought about changes in the contract systems of the players where
    they were paid according to their match day performances and contribution to the result of the match
    in favour of the team overall. He bought media rights of the players where the club had shares in the
    media contributions and endorsements of the players. BenQ and Adidas were the two deals which he
    got through , BenQ for the kit sponsorship and Adidas as the kit partner.
    Then followed the signing of the greatest footballers of their generation..
    Luis Figo (2000): He was signed for US$ 56 mil from their most fierce rivals Barcelona. This was
    seen as a statement of intent on the part of Perez and was loved and appreciated by Madrid
    fans all over the globe. He was the world soccer player of the year in 2000 and FIFA world player
    of the year in 2001. The signing of Figo signaled the start of the galactico era of Perez.

    Zinedine Zidane (2001): He was signed from Juventus for a fee of US$ 66 mil. He had won the
    world cup with France in 1998 and the EUROs in 2000 and was known as the best player of his
    generation by a big margin all over the globe. He was named the world footballer of the year
    for 3 times in 1998, 2000, 2003.


    Ronaldo (2002): He was signed from Inter Milan in 2002 for a fee of US$ 46 mil. He was also
    named the world footballer of the year thrice in 1996, 1997 and 2002. He had won the FIFA
    world cup with Brazil in 2002. He is also the all-time leading scorer in world cups. He had
    previously played for Barcelona as well.

    David Beckham (2003): He was signed for US $ 41 mil from Manchester United, one of
    Madrids greatest European rival. He had a global image as a footballer and a celebrity which
    was second to none. He was a BBC sports personality of the year in 2001. He was the England
    player of the year on 2003. He was married to Victoria Adams in 1999 which boosted his image
    as a world celebrity to another level all together.

    Apart from these signings there were also great and globally renowned footballers in the squad
    and there were some other signings which were not as grand as the above mentioned ones but
    were significantly renowned and potentially superb footballers. They were:


    Raul Gonzales (youth academy product)
    Roberto Carlos(signed before Perezs election)
    Claude Makelele(signed before Perezs election)
    Iker Casillas youth academy product)
    Robinho (signed from Santos)
    Michael Owen(signed from Liverpool)

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