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    Case Analysis: American Well

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    Tatsat Pandey
    American Well was founded in 2006 to introduce telehealth services allowing patients to connect with physicians via video, phone, or online chat. It has invested $70 million to develop this technology platform. The company aims to establish itself as a leader in online and telephonic healthcare services. It offers the benefits of reduced time and costs for patients and insurance companies, as well as increased access for rural populations. However, the lack of physical exams could create skepticism from patients. American Well should consider expanding internationally and into new customer segments like hospitals and pharmacies to pursue growth opportunities while addressing security threats to patient privacy.

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    Case Analysis: American Well

    Uploaded by

    Tatsat Pandey
    409 views2 pages
    American Well was founded in 2006 to introduce telehealth services allowing patients to connect with physicians via video, phone, or online chat. It has invested $70 million to develop this technology platform. The company aims to establish itself as a leader in online and telephonic healthcare services. It offers the benefits of reduced time and costs for patients and insurance companies, as well as increased access for rural populations. However, the lack of physical exams could create skepticism from patients. American Well should consider expanding internationally and into new customer segments like hospitals and pharmacies to pursue growth opportunities while addressing security threats to patient privacy.

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    Case analysis of American well.

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    02. American Well Case

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    American Well was founded in 2006 to introduce telehealth services allowing patients to connect with physicians via video, phone, or online chat. It has invested $70 million to develop this technology platform. The company aims to establish itself as a leader in online and telephonic healthcare services. It offers the benefits of reduced time and costs for patients and insurance companies, as well as increased access for rural populations. However, the lack of physical exams could create skepticism from patients. American Well should consider expanding internationally and into new customer segments like hospitals and pharmacies to pursue growth opportunities while addressing security threats to patient privacy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    409 views2 pages

    Case Analysis: American Well

    Uploaded by

    Tatsat Pandey
    American Well was founded in 2006 to introduce telehealth services allowing patients to connect with physicians via video, phone, or online chat. It has invested $70 million to develop this technology platform. The company aims to establish itself as a leader in online and telephonic healthcare services. It offers the benefits of reduced time and costs for patients and insurance companies, as well as increased access for rural populations. However, the lack of physical exams could create skepticism from patients. American Well should consider expanding internationally and into new customer segments like hospitals and pharmacies to pursue growth opportunities while addressing security threats to patient privacy.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Case Analysis: American Well

    Companys Background: American Well is an online care company, founded in 2006 by two brothers Ido
    Schoenberg and Roy Schoenberg. The company was formed in an attempt to introduce a significant
    change in the health care delivery system and improve the way patients interact with physicians.
    American Well is to use the internet and telephone to connect physicians and patients within minutes in
    real time. American Well invested $70 million to create a sophisticated technology platform that
    enabled physicians and patients to communicate via phone, video conference, live online chat and also
    asynchronous communication such as leaving a voice or email message.
    Objective: To develop and promote online and telephonic healthcare system, which will enable patients
    to get medical treatment through a real time interface with the physicians as well as specialists and to
    establish themselves as a market leader in the same.
    Strengths:
    Significant reduction in time and efforts that patients have to spend to get treated for a
    particular medical ailment.
    First Mover Advantage as American Well is the first company to come up with the idea of online
    health care.
    Provides easier access to healthcare for rural population, which otherwise does not have
    sufficient access to such facilities.
    Reduction in costs for patients as well as for insurance companies of upto $3.36 per patient per
    month.
    Provides a valuable platform for all players in the healthcare process including patients, doctors,
    healthcare insurance companies.

    Weakness:
    Lack of hands-on physical examination which may create skepticism in the minds of patients
    regarding the effectiveness of the medical treatment

    Opportunities:
    To enter into new customer segments such as hospitals, retail clinics, and pharmacies.
    Expenditure on healthcare is 17.6% of GDP which highlights high opportunities of growth in the
    healthcare sector.
    To include specialists in the patient-physician chain, which is their next service concept called
    Team edition
    To expand into international markets.
    American Well can also extend its business model to provide services such as legal advice,
    accounting services, and religious counselling.
    Threats:
    Security threats as hacking can result in compromising of the confidentiality of patient
    information and medical records.

    The Direction Dilemma and recommendations ahead.
    The directors have the option to retain the Insurance Companies as their primary customers or move
    towards the other segments of the healthcare system such as hospital, pharmaceuticals etc. However,
    focusing on these other segments would lead to loss of revenues for the insurers and hence they should
    avoid this option.
    They should also expand into foreign markets such as Australia, Germany, U.K. etc as there is a huge
    customer base which can be tapped. However to achieve this, they might have to change the
    organizational structure of American Wells and further they would also need to set up proper systems to
    comply with local regulatory norms present in the foreign countries.
    Although they have the capability to enter into other online intermediary markets such as legal and
    accounting services, we feel that they should currently focus on the opportunities in the core healthcare
    delivery sector so as to capture a higher share in the value chain through initiatives such as the Team
    Edition.

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