Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    Marketing III Strategic Paper 1

    Uploaded by

    Tatsat Pandey
    Group 7, Section H (Team Golf) analyzed their current strategic position in the electronic industry. They have a 13% market share with homogeneous products similar to their 6 competitors. Due to deregulation, competition is expected to rise. Their goal by the end of round 10 is to be the market leader across all 5 market segments and for all products, allowing them to achieve high efficiency and profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing III Strategic Paper 1

    Uploaded by

    Tatsat Pandey
    18 views1 page
    Group 7, Section H (Team Golf) analyzed their current strategic position in the electronic industry. They have a 13% market share with homogeneous products similar to their 6 competitors. Due to deregulation, competition is expected to rise. Their goal by the end of round 10 is to be the market leader across all 5 market segments and for all products, allowing them to achieve high efficiency and profits.

    Original Description:

    MKTG

    Original Title

    mk iii

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Group 7, Section H (Team Golf) analyzed their current strategic position in the electronic industry. They have a 13% market share with homogeneous products similar to their 6 competitors. Due to deregulation, competition is expected to rise. Their goal by the end of round 10 is to be the market leader across all 5 market segments and for all products, allowing them to achieve high efficiency and profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views1 page

    Marketing III Strategic Paper 1

    Uploaded by

    Tatsat Pandey
    Group 7, Section H (Team Golf) analyzed their current strategic position in the electronic industry. They have a 13% market share with homogeneous products similar to their 6 competitors. Due to deregulation, competition is expected to rise. Their goal by the end of round 10 is to be the market leader across all 5 market segments and for all products, allowing them to achieve high efficiency and profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Marketing III

    Strategic Paper 1
    Submitted by:
    Group 7, Section H
    Team Golf
    Strategic Gap:
    Where are we?
    Currently, we are one of the 7 firms in a highly competitive
    electronic industry where all players operate with similar
    products. Due to the recent deregulation, we can expect a rise in
    the competition. Our market share is equivalent to that of the
    other 6 firms (13%) and so are the profits. Right now, we are
    manufacturing 3 products and operate in a market which is
    divided into 5 segments which are based upon their preferences
    for the age, price, style and positioning of the product. Currently,
    we produce homogenous products, i.e. our products are similar to
    those of the other firms in the above criteria.
    What do we want to be by the end of round 10?
    By the end of round 10, we aim to be the market leader in all the
    market segments and for all the products that we produce by that
    time. Indirectly, this also means that we wish to achieve high
    efficiency and profits

    You might also like