This document provides a business section for an INFOSYS 110 assignment. It includes details on the vision, industry analysis, customers and their needs, the product/service, suppliers/partners, competitive strategy, value chain activities, and key business processes for an app called "Cheapest Mobile Plans" that would automatically switch a user's SIM card to the cheapest available mobile plan in real time. Functionalities, requirements, and software systems needed to develop the app are also outlined. The document proposes developing the app using a low-cost competitive strategy and outsourcing the development to a supplier while partnering with major mobile providers.
This document provides a business section for an INFOSYS 110 assignment. It includes details on the vision, industry analysis, customers and their needs, the product/service, suppliers/partners, competitive strategy, value chain activities, and key business processes for an app called "Cheapest Mobile Plans" that would automatically switch a user's SIM card to the cheapest available mobile plan in real time. Functionalities, requirements, and software systems needed to develop the app are also outlined. The document proposes developing the app using a low-cost competitive strategy and outsourcing the development to a supplier while partnering with major mobile providers.
This document provides a business section for an INFOSYS 110 assignment. It includes details on the vision, industry analysis, customers and their needs, the product/service, suppliers/partners, competitive strategy, value chain activities, and key business processes for an app called "Cheapest Mobile Plans" that would automatically switch a user's SIM card to the cheapest available mobile plan in real time. Functionalities, requirements, and software systems needed to develop the app are also outlined. The document proposes developing the app using a low-cost competitive strategy and outsourcing the development to a supplier while partnering with major mobile providers.
This document provides a business section for an INFOSYS 110 assignment. It includes details on the vision, industry analysis, customers and their needs, the product/service, suppliers/partners, competitive strategy, value chain activities, and key business processes for an app called "Cheapest Mobile Plans" that would automatically switch a user's SIM card to the cheapest available mobile plan in real time. Functionalities, requirements, and software systems needed to develop the app are also outlined. The document proposes developing the app using a low-cost competitive strategy and outsourcing the development to a supplier while partnering with major mobile providers.
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INFOSYS.
110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION 2014 Name Gypsey Ta! Ne!ID gtai211 G"#$p N$m%e": 468 &e%s!e L'(: http://infosys11055gr oup468.blogspot.co.n z/p/d1.html T$!#"a) De!a)s T$!#": Day: Khushbu il!a"ala #unday Tme Spe'! #' Ass*'me'!: 16 hours &#"+ C#$'!:14,1 $%&'(&# )*+,-& (-'. '((-,$',*. INTRODUCTION &!/ryon/ "ho has a mobil/ phon/ und/rstands th/ constant battl/ of finding th/ ch/ap/st plans for calling0 t/1ting and int/rn/t acc/ss2345. ,t is hard to 6no" if you ar/ on th/ ch/ap/st plan for your mobil/ phon/ "h/n options chang/ all th/ tim/. ,t is not !/ry practical to chang/ sim cards to diff/r/nt pro!id/rs /!/ry tim/ a ch/ap/r plan b/com/s a!ailabl/. ,t "ould b/ mor/ practical to ha!/ a phon/ that could automatically chang/ sim cards in r/al tim/ to diff/r/nt s/r!ic/s pro!id/rs "ho off/r th/ ch/ap/st plan for that day. h/ 6/y is simpl/0 an app "hich lin6s th/ mobil/s sim cards tog/th/r and automatically s"itch/s b/t"//n /l/com0 7odafon/ and 2 8/gr//s to off/r /ach custom/r sp/cific and indi!idualis/d !alu/ at th/ ch/ap/st rat/ and in r/al tim/. -. BUSINESS SECTION 3. 1 7ision $ustom/rs ar/ on th/ plan that is b/st suit/d to th/ir n//ds and th/ ch/ap/st for that option0 h/lping custom/rs all around th/ "orld sa!/ !aluabl/ dollars and tim/. 3. 2 ,ndustry 'nal ysis: h/ )obil/ 'pps ,ndustry ,ndustry: The Mobile Apps industry. h/ mobil/ app industry is an /asy industry to g/t into but onc/ in th/ ri!alry is tough and you ar/ r/9uir/d to continuously thin6 of comp/titi!/ ad!antag/s to stay in th/ gam/ and 6//p incr/asing custom/r numb/rs and satisfaction. F#".e: /*01L#2 : 3$s!4.a!#': B$ye" p#2e": /*0 +uy/r po"/r for th/ app industry is high as th/r/ ar/ mor/ than :00 000 apps fighting for th/ consum/rs att/ntion. ;atings0 product diff/r/ntiation0 and f//dbac6 from custom/rs h/lps custom/rs pic6 th/ b/st app. $ustom/rs ha!ing many choic/s0 ha!/ fr//dom and buy/r po"/r. $hoosing diff/r/nt mar6/t s/gm/nts to aim your app at sp/cific custom/rs is on/ "ay to h/lp impro!/ th/ possibility of your app standing out from oth/rs. 2Jessica E. Lessin and #p/nc/r &. 'nt/ 5 S$pp)e" p#2e": L#2 h/r/ ar/ many d/!/lop/rs of apps and num/rous "/bsit/s "h/r/ anyon/ can d/!/lop on/. )any suppli/rs so busin/ss/s ha!/ choic/ "h/n it com/s to suppli/rs. 'n 'rticl/ by <igg/ #ut/r sugg/sts that "ithin 6 months th/ amount of d/!/lop/rs sa" an incr/as/ of 48="ithin th/ 'ppl/ 'pp stor/ alon/. T0"ea! #4 'e2 e'!"a'!s: /*0 h/r/ ar/ lo" /ntry barri/rs as no in!/ntory is n//d/d0 and fi1/d costs for ha!ing apps on th/ mar6/t ar/ r/lati!/ly lo". ,nt/rn/t for d/!/lopm/nt is /asily acc/ssibl/ and ch/ap. 2+y <igg/ #ut/r5 T0"ea! #4 s$%s!!$!es: /*0 >/bsit/s pro!iding th/ sam/ as apps and similar products such as pap/r cal/nd/rs0 magazin/s and pap/r boo6s ar/ substitut/s for th/ application. 2<igg/ #ut/r5 R5a)"y am#'* e6s!'* .#mpe!!#"s: /*0 h/ num/rous pro!id/rs of similar apps on th/ mar6/t cr/at/ for high comp/tition. #om/ apps ar/ fr// so comp/tition to ha!/ th/ b/st app is strong. )ost app d/!/lop/rs ar/ committ/d to th/ir app not ?ust th/ incom/ it "ill pro!id/s so incr/as/d comp/tition "ithin th/ industry as d/!/lop/rs "ant th/ir app to succ//d. 2<igg/ #ut/r5. O5e"a)) a!!"a.!5e'ess #4 !0e '+$s!"y: *!/rall th/ mobil/ app industry is unattracti!/. %o"/!/r this may chang/ o!/rtim/ and our product is li6/ly to ta6/ off as it /liminat/s th/ manual asp/cts of finding a plan and changing pro!id/rs to totally automatic "hich is a strong comp/titi!/ ad!antag/ as th/ automatic f/atur/ of this app do/s not /1ist at this point in tim/. >/ can g/t first mo!/r ad!antag/ by /nt/ring th/ industry and using our ad!antag/. 3. 3 $ustom/rs and h/ir .//ds (ot/ntial custom/rs for our app includ/ anyon/ "ho has a mobil/ phon/0 "ith mor/ than :5= of th/ "orlds population ha!ing mobil/ phon/s "/ ha!/ a hug/ custom/r bas/ pot/ntial. *ur targ/t mar6/t is p/opl/ using pr/paid plans for th/ir mobil/s. h/r/ is /!id/nc/ that mobil/ ratings ar/ too high and custom/rs ar/ in n//d of ch/ap/r options. *n th/ "/bsit/: http://""".nzh/rald.co.nz/mobil/@phon/s/n/"s/articl/.cfmAcBidC261Dob?/ctidC1044::6: th/ /ff/cts of high pric/s /sp/cially in ./" E/aland ar/ sho"n. *ur app "ill h/lp th/s/ custom/rs g/t th/ ch/ap/st a!ailabl/ rat/s "ithout much /ffort on th/ir part. 3. 4 h/ (roduct and #/r!ic/ h/ ch/ap/st plans application is a 9uic6 and /asy "ay to satisfy th/ n//d for ch/ap/r mobil/ rat/s for consum/rs. *nc/ th/ consum/rs ha!/ /nt/r/d in th/ f/atur/s th/y "ould li6/ th/ir plan to ha!/0 th/ app "ill s/arch for th/ s/r!ic/ pro!id/r "ho is off/ring th/ ch/ap/st rat/s for this plan and th/n automatically s"itch th/ custom/rs phon/ to that sim card. 'll th/ custom/r n//ds to do is to clic6 th/ FG(8'& $%&'(&# (-'.H option on th/ir smart phon/ in ord/r for this proc/ss to b/gin again. his "ay th/y ar/ al"ays on th/ ch/ap/st plan a!ailabl/ at any tim/ and not "asting !aluabl/ dollars on mor/ /1p/nsi!/ mobil/ plans. 3. 5 #uppli/rs and (artn/rs #a!!y apps is a pot/ntial suppli/r as "/ can outsourc/ th/ d/!/lopm/nt of th/ application to th/m in th/ Gnit/d #tat/s. h/ 'pp stor/ is a pot/ntial suppli/r as th/y mobil/ soft"ar/ distribution platforms. )y partn/rs "ill b/ th/ diff/r/nt s/r!ic/ pro!id/rs such as /l/com0 7odafon/ and 2 d/gr//s. h/ s/r!ic/ pro!id/rs can b/n/fit from th/ information pro!id/d by our custom/rs as to "hat f/atur/s th/y ar/ aft/r for th/ir mobil/ phon/ plans. h/ t"o pro!id/rs as partn/rs "ith us "ill also b/n/fit by ha!ing acc/ss to th/ tr/nds and popularity of custom/rs purchasing th/ diff/r/nt plans and can cl/arly compar/ th/ir pricing and f/atur/s compar/d against th/ir comp/titors. 3. 6 #trat/gy: F#.$se+ )#2 .#s! s!"a!e*y $omp/titi!/ strat/gy for th/ $h/ap plan mobil/ application is th/ focus/d lo" cost strat/gy. >/ ar/ aiming at a narro" mar6/t of anyon/ "ith a mobil/ phon/ "ho us/s pr/paid plans and charging lo" costs if not fr//0 in ord/r to g/t custom/rs using our app. ,f fr// !/rsions of our app is bought out by a comp/titor "/ run th/ ris6 of losing custom/rs to th/m. 3. : 7alu/ $hain 'cti!it y: Ma('* !0e p"#+$.! h/ most important !alu/ chain acti!ity for this busin/ss is ma6ing th/ product. ,s /ss/ntial that th/ app is mad/ so that it accurat/ly id/ntifi/s and chang/s th/ us/rs sim card to th/ ch/ap/st s/r!ic/ pro!id/r so th/ custom/r sa!/s mon/y and tim/. >/ n//d to ma6/ th/ product in a "ay that is us/r fri/ndly and stands out to our narro" mar6/t. 3. 8 +usin/ss (roc/ss/s "o 6/y busin/ss proc/ss/s ar/ I$ustom/r (lan #/l/ction (roc/ssI and I'pplication ,nstallation (roc/ssI. 8/!/lopm/nt of application (roc/ss: W r i t e u p r e q u i r e m e n t s o f a p p l i c a t i o n Se n d a p p l i c a t i o n r e q u i r e m e n t s t o s u p p l i e r R e c e i v e d e s i g n s p e c f r o m s u p p l i e r Su p p l i e r b e g i n s c o d i n g a p p l i c a t i o n St a r t En d A r e c h a n g e s n e e d e d ? R e v i e w t h e d e s i g n s p e c e s A p p r o v e t h e d e si g n s p e c ! o Su p p l i e r w i l l c r e a t e a d e s i g n sp e c " e s i g n s p e c s s h a r e d o v e r w e b h/ d/!/lopm/nt application proc/ss is /ss/ntial to th/ ma6ing of $h/ap/st )obil/ (lans application as th/ application n//ds to b/ d/sign/d corr/ctly and b/ d/!/lop/d "ith th/ r/9uir/m/nts m/t so that custom/rs can g/t th/ d/sir/d us/ out of th/ app. >ithout th/ corr/ct d/!/lopm/nt of th/ app0 th/r/ is no r/ason for th/ application. Juality $ontrol (roc/ss: St a r t R e c e i v e p r e r e l e a s e s o f t w a r e f r o m s u p p l i e r # n s t a l l s o f t w a r e o n t o a m o b i l e d e v i c e A r r a n g e f o r A p p s t o r e r e l e a s e En d R u n t e s t s o n t h e s o f t w a r e a c r o s s m u l t i p l e p l a t f o r m s # n s t a l l a t i o n w e b s i t e A r e c h a n g e s n e e d e d R e t u r n t o s u p p l i e r t o b e m o d i f i e d e s ! o h/ Juality control proc/ss is important in th/ ma6ing of th/ application to ma6/ sur/ that all standards and /1p/ctations of th/ custom/r ar/ m/t. >/ "ant th/ application to "or6 /ff/cti!/ly and not caus/ th/ custom/r unn/c/ssary probl/ms by not functioning corr/ctly. 3. K <unctionaliti/s 3.K.1. 8&7&-*()&. '((-,$',*. (;*$&## >riting up th/ r/9uir/m/nts for th/ application &diting and appro!al of d/sign sp/c 3.K.2. JG'-,L $*.;*- (;*$&## ,nstall t/st !/rsion of soft"ar/ on a mobil/ d/!ic/ ;un t/sts and id/ntify /rrors in th/ application 3. 10 #L#&)# 3.10.1. ;/9uir/m/nt syst/m #oft"ar/ for "riting th/ us/r r/9uir/m/nts for th/ application0 "hich allo" you to "rit/ cl/ar r/9uir/m/nts for th/ suppli/r to /asily und/rstand and g/n/rat/ a d/sign accordingly. 3.10.2. #oft"ar/ application syst/m >hich allo"s for both suppli/r and our busin/ss to collaborat/ on th/ d/sign sp/c. his is !ital to /nsur/ that th/ r/9uir/m/nts ar/ m/t for th/ /nd us/r. 3.10.3. /st /n!ironm/nt syst/m his is n//d/d so that th/ application can b/ install/d b/for/ it go/s on th/ app stor/ in ord/r for us to t/st th/ functionality of th/ application. 3.11. #ummary abl/: 7alu/ $hain to #yst/ms Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s) Making the Product 1. 8/!/lopm/nt application (roc/ss 1. >riting up th/ r/9uir/m/nts for th/ application 2. &diting and appro!al of d/sign sp/c ;/9uir/m/nt syst/m #oft"ar/ application syst/m $ollaboration #yst/m &nt/rpris/ ;/sourc/ (lanning #yst/m 2. Juality $ontrol (roc/ss 1. ,nstall t/st !/rsion of soft"ar/ on a mobil/ d/!ic/ 2. ;un t/sts and id/ntify /rrors in th/ application )anag/m/nt information syst/ms /st /n!ironm/nt syst/m $ustom/r r/lationship manag/m/nt syst/m 8/cision support syst/ms CONCLUSION ,n conclusion th/ $h/ap mobil/ plan application "ill h/lp custom/rs sa!/ mon/y and tim/ as it has th/ comp/titi!/ ad!antag/ of automation. h/ main syst/ms of ;/9uir/m/nt syst/m0 #oft"ar/ 'pplication #yst/m and /st /n!ironm/nt syst/ms ar/ !ital to th/ ma6ing and succ/ss of this product. 'iming at a narro" mar6/t using lo" costs "ill b/ a gr/at "ay to zon/ in on sp/cific custom/rs "ho "ill !alu/ and us/ this application "hilst r/sulting in profits through ad!/rtising on th/ application. REFERENCES 1. $igge Suter %&'(&) Anal*sis of the app mar+et based on ,ichael -orters five competitive forces. http://31happin/ss.com/analysis@of@th/@app@mar6/t@bas/d@on@ micha/l@port/rs@fi!/@comp/titi!/@forc/s/ 2. Jessica E. Lessin and #p/nc/r &. 'nt/ %,arch ./ &'(0). 'pps ;oc6/t o"ard M25 +illion in #al/s http122online.ws3.com2news2articles2S4('''(.&.(&56650&0&705'.85600..'( 80.&(5656 0. Savv* App %&'(.). Sourcing Line http122www.sourcingline.com2profile2savv*9apps