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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Bader Mortaja
NetID Bmor098
Group Number: 374
Website Link: http://infosysassignmentgroup374.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Kit-Wah Wednesday 1pm
Time Spent on
Assignment:
30 hours Word Count: 1586

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JOINT RECOVERY BRACES AND STRAPS
(JRBS)
INTRODUCTION
Injuries are an unforeseeable and in most case an unavoidable occurrence. Furthermore
joints being one of the more overworked parts of the human body, thus more susceptible to
injury. These injuries typically result in the patient being required to wear a brace or a strap
for a given period of time, depending on the severity of the injury. Unlike regular bandages
or straps, the Joint Recovery Braces and Straps (JRBS) not only support the injured joint and
ligament but also facilitate the recovery and healing processes unlike any other product on
the current market. This is due to the integrated system of sensors that records patients
every motion in the joint. This system automatically uploads the data onto the patients
profile at the appointed doctors office. This helps doctors and physical therapists keep a
closer eye on patients progress.


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3. BUSINESS SECTION
3.1 Vision
Our vision is to become the orthopaedic worlds go to product when it comes to the aid in
the recovery process of all joint injury patients; by producing a user friendly and unique
product that will change the future of orthopaedic recovery forever.
3.2 Industry Analysis: Orthopaedic Bracing Industry
Industry: Orthopaedic Bracing Industry.
Force: High/Low: Justification:
Buyer power: High There are various products that help with joint
recovery. This results in a variety of choices for
buyers, making buyer power high (Simoens et al.,
2008; Simoens et al., 2009).
Supplier power: Low Several firms supply joint recovery medical
supplies. This gives buyers lots of choices. Thus
suppliers cant be price makers, they are price
takers (Simoens et al., 2008; Simoens et al.,
2009).
Threat of new entrants: High This market consists of a relatively low start up
cost and a bright growth forecast in the future.
Therefore making it one of the more lucrative
industries (Rajagopalan, 2010).
Threat of substitutes: High Due to the fact that there are numerous firms in

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the market and that the barriers of entry are
relatively low compared to other industries,
substitute products can easily be found
(Rajagopalan, 2010).
Rivalry among existing
competitors:
High Big firms in the industry attempt to monopolise
the industry for their own economic gain but this
is fairly difficult considering there are lots
restrictions in the industry, thus high rivalry
(Brooks, 2014; Simoens et al., 2008).
Overall attractiveness of the industry: After considering the above industry analysis, the
market would be considered not very attractive and quite competitive. However, it has high
potential for growth and seems to be quite lucrative (Rajagopalan, 2010).
3.3 Customers and Thei r Needs
JRBS could potentially be the perfect recovery tool for any person whom has suffered an
injury to their joints, from minor to serious. However at first the initial targeted sector for
this product will focus on professional athletes that are involved in high contact, high impact
sports such as American football, rugby, basketball, skiing and many more. Since the
targeted sector is professional athletes, they would like to have the shortest, and best
recovery possible (Dr. Ed's Sports Medicine Center, n.d.). This is where JRBS will facilitate
those needs by proving to be the most accurate and only brace with an integrated joint
supervision system on the retail market. This is through the constant record keeping of the
integrated system.
3.4 The Product and Service
The JRBS brace will consist of a metallic lateral support system to ensure the knee is stable
at all times. As well as a locking mechanism, this is to limit the range of motion when
required. However, the integrated system of sensors will be the differentiating factor. This
one of a kind system will constantly monitor the knees recovery and pressure level applied

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to ensure the knee is not being overworked or stressed beyond its required levels. This will
become a quintessential aspect to help the doctors and physical therapists in the recovery
and monitoring stages. This will also allow them to monitor the progress and ensures that
the patient is recovering according to planned.
3.5 Suppliers and Partners
Partners: JBRS will partner with retailers and orthopaedic doctors, as well as a software
development company. When partnered with retailers and orthopaedic doctors this will
benefit both parties as this will give them access to our unique product and will also
facilitate the marketing and sale of the JRBS braces. The software development company
will develop a software (app included) that we will sell along with the braces, thus
promoting their company and allowing us to outsource the data collection and transfer
process.
Suppliers: A courier company will be used as a supplier, as they will provide shipping and
delivery services for a given sum of money. Another supplier will be the raw goods provider
that we will use to buy the material from in order to manufacture our products, which could
possibly evolve to a partnership in the future.
3.6 Strategy: Differentiation Focus
When JRBS is compared to other orthopaedic braces on the market, it will be of a higher
cost due to the extra costs it takes to add and implement the system of sensors that other
orthopaedic braces do not have, therefore it is a higher cost product in the cost strategy.
Furthermore, when it comes to the targeted market, it is fairly narrow initially. This is
because the initial targeted sector is professional athletes, as mentioned earlier. As a result
the Porters strategy that is going to be used is differentiation focus.
3.7 Value Chain Activity: Technological Development (or R&D)
The most important value chain activity for this business is Technological Development (or
R&D). This is because this activity is what will help differentiate JRBS from all other
orthopaedic knee braces on the market. Without this value chain activity JRBS would be like

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any other product on the market and would not be considered unique. Technological
development will also help JRBS become the go to product for all patients, physical
therapists, doctors, and athletes in the near future. Helping us achieve our set vision for the
company.
3.8 Business Processes
3.8.1. CONSUMER REQUI REMENTS RESEARCH PROCESS
The first step of ensuring the products viability is to conduct a thorough research into
orthopaedic knee braces and the development of a prototype. This is achieved by finding
the most successful product in the current market and working from there to establish what
medical personnel and consumers are looking for in their knee braces, and how we can
produce the required outcome.
CONSUMER REQUIREMENTS RESEARCH PROCESS MODEL

Start
Find the most
popular product
Conduct surverys
with orthopedic
doctors
Receive final
consumer
requirments
Send to develop
prototype
Survey
analysis
system

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3.8.2. PROTOTYPE DEVELOPMENT PROCESS
Once the consumer research phase has been completed a prototype of the product must be
developed. This prototype will ensure that all the consumer requirements from the earlier
process are met, and that that prototype is feasible and ready to be mass-produced and
sold.
PROTOTYPE DEVELOPMENT PROCESS MODEL

Start
Review consumer requirements
Order required parts for prototype
development
Build prototype
Does this meet the
requirements?
Yes
Develop final specification report
End
Inventory
analysis
system
Prototype
testing
system

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3.9 Functionalities
3.9.1. CONSUMER REQUI REMENTS RESEARCH PROCESS
To ensure the product is going to be as good as the best product on the
current market.
To produce a final list of all the key consumer needs that the development
team can use to make the product.
3.9.2. PROTOTYPE DEVELOPMENT PROCESS
To develop a prototype with all the specifications that matches up with all
the key consumer requirements.
To ensure that prototype is feasible and is capable of being mass-produced.
3.10 Systems

3.10. 1. SURVERY ANALYSI S SYSTEM This system takes in all the surveys conducted as input
from the orthopaedic surveys and analysis the data producing a report that indicates the
main consumer requirements. This report will also highlight what isnt really required, thus
allowing the company to produce a list of the key consumer requirements that must match
up with the final products specification.
3.10. 2 INVENTORY ANALYSIS SYSTEM. This system checks the current inventory and
produces an output report that indicates the parts that are needed to produce the product
and how many are required. Thus allowing the company to produce an order meeting all the
requirements and ensures there is no lack of material so causing no delays.
3.10. 3. PROTOTYPE TESTI NG SYSTEM - This system is key during the research and
development stage to ensure that each new version of the product is fully functional and
meets all the requirements of the consumers. This system also ensures that the product to
be mass-produced is what is going to be the best on the market making it unmatched by
competitors.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technological
Development
(or R&D)
1. Consumer
requirements
research
process
1. To ensure the product is going to be as
good as the best product on the current
market

2. To produce a list of all the key consumer
needs that the development team can use
to make the product
Survey analysis system


Customer relationship
management
2. Prototype
development
process
1. To develop a prototype with all the
specifications that match up with all the
key consumer needs

2. To ensure the prototype is feasible and
capable of being mass produced
Inventory analysis system


Prototype testing system
Decision support system


Decision support system

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CONCLUSION
The JRBS brace is the next generation in the orthopaedic recovery process. It will become
the fasted and most reliable means of medical equipment when it comes to the recovery
and monitoring of orthopaedic patients. The JRBS brace will ensure that you do not over
exert your recovering joint to ensure it is still within the recommended limits. It will also
provide patients with the quickest recovery possible. This is made possible by the
incorporation of a one of a kind integrated system of sensors, which will make it a unique
product on the market. As a result JRBS is breaking new ground in the orthopaedic bracing
industry.
REFERENCES
1. Brooks, K. (2014). Osteoarthritic Knee Braces on the Market: A Literature Review.
JPO: Journal Of Prosthetics And Orthotics, 26(1), 2--30.

2. Dr. Ed's Sports Medicine Center,. (n.d.). Knee Injuries. Retrieved 25 May 2014, from
http://www.sportsmed.info/sportsmed/knee.html

3. Rajagopalan, S. (2010). Orthopaedics Sector Braces for Growth. European Medical
Device Technology, 1(7), 42--43.

4. Simoens, S., De Coster, S., Moldenaers, I., Guillaume, P., Depoorter, A., & Van den
Steen, D. et al. (2008). Reforming the Belgian market for orthotic braces: What can
we learn from the international experience?. Health Policy, 86(2), 195--203.

5. Simoens, S., Guillaume, P., Moldenaers, I., Depoorter, A., De Coster, S., & Van den
Steen, D. et al. (2009). International comparison of orthotic brace prices. The
European Journal Of Health Economics, 10(2), 149--155.