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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Hanyu Guo
NetID hguo299
Group Number: 219
Website Link: http://infosys1102014s1group219.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kit-wah Huang Saturday 12am
Time Spent on
Assignment:
30 hours Word Count: 1530



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INTRODUCTION
The issue about marine accident such as commercial fishing, international maritime traffic,
maritime research and rescue etc. is now a worldwide concern. Our business proposal finds
out a solution with technology that helps to solve this issue. We are searching for the best
way to locate and rescue drowning people at sea in a more timely and effective.
3. BUSINESS SECTION
3.1 Vision
We aspire to consistently seek the effective way to benefit customers, delivering qualified
and effective products by driving effective business process.
3.2 Industry Analysis: Maritime Safety Device Industry
Industry: Maritime Safety Device Industry. Applying technology idea in maritime survival
area.
Force: High/Low: Justification:
Buyer power: Low
There are plenty of maritime safety product exist
now. However no such device which is
implementing those survival products as well as
guiding the marine research and rescuer works.
Thus, buyers do not have many choices. (Marine
safety products, 2013)
Supplier power: Low
Supplier power is low as most of the raw material
such as GPS device and pressure sensor used in
this industry is not difficult to procure, and there
are widely available. And the switching cost of
transferring from one supplier to an alternative is
low. (Global source, 2014)
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Threat of new entrants: High There is no such a large amount capital to gain
entrance to this industry. The growth of
technology leads to rapidly decreasing in
technology costs. However, for this particular
technology-based safety device industry, there is
an existing barriers of copyright, and public
authorities.
Threat of substitutes: Low
The substitute to maritime safety device is
survival suit or life jacket. However, it could be
alongside the survival suit or other survival rather
than instead of them. This is implementing the
survival purpose. (Burton, 2012)
Rivalry among existing
competitors:
Low
There are quite a few companies in the maritime
safety device industry which are distinguished
with the textile survival industry. (Air Sea
Safety,2014)
Overall attractiveness of the industry: The overall attractiveness of this industry is high as it
advanced idea and few substitutes in the industry.
3.3 Customers and Thei r Needs
Our target customer for this life belt is those people who working on affairs. The maritime
accidents are increasingly serious while cause a huge number of people dead. It is such a
hard work with the unpredictable marine factor change. Currently, as the marine accident
occurs, the survival suit or other personal flotation device could keep the life as long as
possible. However, it would impossible to notice the marine rescuer the specific location of
the drowning person as the uncertain flotation. As a result, customers need a more timely
and efficient device to get more chance to avoid death.
3.4 The Product and Service
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This product relates to a position-indicating system which is support the marine research
and rescue. This product combines a Built-in GPS and pressure sensor which can be worn
alongside a life jacket. If people falling into the sea, the pressure sensor will recognize that
people is drowning. As the meantime, a built-in GPS locates the exact coordinate of the
drowning person. It enables the rescuers get the real-time tracking of the drowning person.
This would be greatly decreased the difficulty of research and drowning person would get
more chance to avoid death.
3.5 Suppliers and Partners
There are two main suppliers we need to associate with are GPS device supplier and
pressure sensor supplier which provides the component that allow us to assemble this belt
device. For example, we can purchase GPS device or related system from the ACR
Electronics company(Acrartex, 2014) to assemble and develop the belt device. Meanwhile,
we can contact with the All Sensors company(All Sensor, 2014) which is a manufacturer of
pressure sensors.
There are two vital partners would be Safety at Sea(Safety at Sea, 2014) company which is
offering the marine safety products and Rescue Coordination Centre New Zealand (Rescue
Coordination Centre New Zealand, 2014) which provides the maritime search and rescue.
With these partners, our product would be effectively supplied to cater both customers and
investors.
3.6 Strategy: Differenti ation
Differentiation is the strategy used for our products. Initially, this safety device can be used
with any maritime survival product and offer to everyone who is doing maritime activity
Therefore the market is broad. Secondly, this industry is fairly new in the consumer market.
And the production scale is medium with semi-automatic production. Thus the cost for this
product compares relatively high compare with other maritime survival products as the
technology system involved in.
The overall strategy is therefore Differentiation
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3.7 Value Chain Activity: Make the product or service
The most important value chain activity for this business is Make the product or service.
There are some essential contributing factors. Firstly, the maritime safety product industry
has a perception of high quality and effective usability. Therefore, ensure the quality and
usability of our product is vital to help the product value added. Moreover, as this device
production is based on customer-centric operation, it is significant that we have to make
sure that our product comes out the better result than others which can really meet the
demand and expectation of customers. Meanwhile, Make the product or service is the most
essential part in value chain activity of this product.
3.8 Business Processes
3.8.1. GOODS PRODUCTI ON PROCESS - This is one of the most important process to support
our value chain activity. It is a vital part that we convert the input into output (finished
product). Firstly, we check our material inventory depends on the order by customers.
Secondly, when we get those components ready for entering the assembly production line,
we convert those inputs to desired product by using the semi-automatic assembly line. All
these operation and production activities are under the production planning and
management system. Then we involve the quality inspection department into the testing
and checking process after we finish detail optimizing of the product. Finally, we conduct
the packaging activities of the finished product.

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Start
Record customer
order
Reception and store
raw material
(components); Check
inventory
Move inventory from
warehouse to assembly
production line
Components selection and allocation; Get
sub-assembly ready to enter into semi-
automatic assembly procedure
Assembly and installation
process in the production line
Products detail
optimizing
Production Planning and Control System
Production Control Department
Production Control Department
Send products to
Quality Inspection
Department for
quality inspection
Inventory management system
Does the quality meet
standard and
requirement?
Accept and package
of finished poduct
Yes
End
Shift defect
product out of
production line
and hand-over to
Quality Inspection
Department to
deal with them.
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3.8.2. QUALI TY CONTROL PROCESS The process is a vital part in our start-up business which
is ensuring the quality of products. Firstly, we must assess the quality of the external
sourced components. Ensures that those materials meet the requirement before they are
allowed into the companys value-added process. Then, we will focus on the control over in-
process assembly of the production. This is an essential part which turns all the material into
our final products. We must check for all production process continually. Lastly, when the
final product created, it is important that we conduct all required tests and check over the
final product. Make sure our product is qualified and effective for customer use. Our
business will make unacceptable quality and fail to meet customers expectation if we dont
involve this process.
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START
Reception of sourced
components;
Evaluation and assessment of
sub-assembly.
Does those components meet the
requirement and standard before the
assembly process?
Check and inspect over
the automatic assembly
production line
continually
Examine the
reason for those
unqualified
components;
Contact with the
supplier;
unmeet
meet
Quality inspedction department
Quality inspedction department
Real-time data capturing system
Conduct all
required quality
test and check
over the final
products
Is the final product qualified?
Send to finished
products
warehourse
Yes
Send unqualified
products to
quality inspection
department
No
Inspect and
analyse over
defects; Record
of inspection.
End End
Inventory management system

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3.9 Functionalities
3.9.1. PRODUCTION OPERATION AND MANAGEMENT PROCESS
Reception and allocation of the sourced material. Recording and measuring
the real-time inventory.
Conduct all the transformation process which converts the input to final
output. Planning and controlling over the process.
3.9.2. QUALI TY MONITORING AND CONTROLING PROCESS
Monitoring over the material from suppliers. Make sure the quality of the
sub-assembly is qualified.
Monitor the material, assembly production lines and final products. Record
and analyse the testing result of the product.
3.10 Systems

3.10. 1. INVENTORY MANAGEMENT SYSTEM - This system is involved in both production and
quality control system. It helps us to ensure the balance between customers demand and
our supply of inventory stored. It tells us when its time to reorder or restore as well as the
quantity.
3.10. 2. PRODUCTI ON PLANNING AND MANAGEMENT SYSTEM - This system deals with the
actual workflow during the whole production process. From the material planning
procedure, it addresses the capacity of our inventory for our product. And it mainly works
for the transformation of components to finished product. This system helps us with
tracking, managing and monitoring over the whole production line activities.
3.10. 3. REAL-TI ME DATA CAPTURING SYSTEM This system enables all the departments that
involved in business process are getting the real-time data accurate. It helps each
department to make correct decisions based on the supported real-time data. This system
offers an ability to support operation safety and efficiency.
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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
product and
service
1. Goods
production
process
1. Reception and allocation of the sourced
material. Recording and measuring the
real-time inventory.

2. Planning and controling over the process
of the whole production.
Inventory management
system


Production planning and
management system
Decision Support System


Transaction Processing
System
2. Quality
control
process
3. Monitor the material from supplier.

4. Inspection and testing over the product.
Record and analysis the testing result
Inventory management
system
Real-time data capturing
system
Decision Support System

Enterprise Resouce
Planning system
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CONCLUSION
Overall, this is an attractive industry that our business operates in. Based on our customer-
centric value proposition, we focus on the value added activity of making the product. The
information system and technology involved in our production and quality control processes
support our efficient production, accurate decision and rational management. Those
systems are technological approach that helps our business to fulfill our goals and vision.
REFERENCES

1. Acr Artex. (2014). Company information. Retrieved from
http://www.acrartex.com/company/
2. Air Sea Safety. (2014). Rescue survival accessories. Retrieved from
http://www.airseasafety.net/rescue-accessories.html
3. All Sensor. (2014). Company profile. Retrieved from
http://www.allsensors.com/company
4. Burton, N. (2012, August 19). Lack of lifejacket may have led to harbour death. The
Newstalk Z. Retrieved from
http://www.newstalkzb.co.nz/auckland/news/2074685708-lack-of-lifejacket-may-
have-led-to-harbour-death
5. Datrex. (2013). Marine safety products. Retrieved from
http://www.datrex.com/index/downloads/id/111/d_flg/1
6. Global Source. (2014). GPS vehicle tracking system. Retrieved from
http://www.globalsources.com/gsol/I/GPS-vehicle-
suppliers/s/2000000003844/3000000182749/22662.htm







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