PAK ELEKTRON LIMITED

HISTORY
PAK ELEKTRON LIMITED was set up in 1956 as a joint venture with one o the
!ar"est an# renowne# $anua%turers o e!e%tri%a! e&uip$ent Messrs' AE( o )est
(er$an* or $anua%turin" Transor$ers+ ,wit%h"ears an# E!e%tri% Motors et%' The
entire jo- o $a%hiner* re&uire$ents an# !a*out o the a%tor* -ui!#in" was p!anne#
an# i$p!e$ente# -* AE( who pro#u%e# ver* we!! -a!an%e# a%i!it* or the #esi"n
an# $anua%ture o the a-ove e&uip$ent an# the %o$$er%ia! pro#u%tion was
%o$$en%e# on .. Nove$-er 1956'
/p to 196.+ when AE( ina!!* phase# out+ the #esi"nin" an# $anua%turin" o a!!
e&uip$ent was %arrie# out joint!* -* AE( e0perts an# PEL personne!' PEL sta+ in
the $eanti$e+ ha# re%eive# spe%ia!i1e# trainin" in /,A an# )est (er$an* whi%h
ena-!e# PEL to esta-!ish itse! as the !ea#in" $anua%turers o e!e%tri%a! e&uip$ent
in the %ountr* with an e0%e!!ent reputation or hi"h &ua!it* an# thus PEL %a$e to -e
2nown as 3T4E 5/ALIT6 7ON,7IO/, 7OMPAN63'
Ater %on%!usion o a"ree$ent with AE(+ tota! share ho!#in" o AE( was pur%hase#
-* the then sponsors 8 Ma!i2 9rothers' The pro#u%tion %ontinue# with AE( #esi"ns
with $u%h "reater e$phasis on the &ua!it* an# re!ia-i!it* o the pro#u%ts whi%h
earne# uni&ue #istin%tion o supp!*in" e!e%tri%a! e&uip$ent to proje%ts o para$ount
nationa! i$portan%e !i2e Man"!a Da$ an# Tar-e!a Da$ Proje%ts' PEL e&uip$ent
was approve# -* %onsu!tants o internationa! repute in%!u#in" Pree%e 7ar#ew :
Ri#er ;En"!an#<+ 9innie : Partners ;En"!an#<+ 4ar1a En"ineerin" Internationa! ;/,A<
an# Miner : Miner Internationa! In%' ;/,A<'
The $ajorit* shares were a%&uire# ro$ Ma!i2 9rothers -* ,ai"o! (roup on 11
O%to-er 19=> an# i$$e#iate!* on ta2eover the new $ana"e$ent %ha!2e# out -oth
!on" ter$ an# short ter$ p!ans to put the %o$pan* -a%2 on the path o pro"ress' As
a part o irst phase o its 9MR Pro"ra$$er the new $ana"e$ent inje%te# the
a##itiona! wor2in" %apita! o Rupees >'9> $i!!ion an# 9ri#"e Loan o Rupees ='5?
$i!!ion ;a"ainst the pu-!i% issue o its shares< was provi#e# -* the I7P8!e#
7onsortiu$' As a part o !on" ter$ p!ans+ the $anua%turin" o win#ow t*pe Air
%on#itioners was ta2en up in 19>1 an# was i$$e#iate!* esta-!ishe# or &ua!it*'
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PAK ELEKTRON LIMITED
The %o$pan* !aun%he# the se%on# phase o its 9MR an# e0pansion o the e0istin"
pro#u%t !ine in the *ear 19>= an# i$porte# $a%hiner* or the $anua%ture o
Reri"erators an# Deep8ree1ers or a tota! va!ue o Rupees ..'11 $i!!ion' @or the
proje%t Nationa! 9an2 o Pa2istan 8 the !ea#in" -an2 o the %o$pan* provi#e# the
inan%in"' Li2e Air %on#itioners these pro#u%ts have a!so -een we!! re%eive# -* the
!o%a! $ar2et whi%h spea2s hi"h!* o the %oni#en%e the %onsu$er has #eve!ope# in
the &ua!it* pro#u%ts $anua%ture# -* the %o$pan*'
Durin" the *ear 199? the %o$pan* ha# si"ne# an a"ree$ent with Messrs 4ITA74I
o Aapan or the $anua%ture o Ba%uu$ 7ir%uit 9rea2ers'
The %o$pan* has entere# into an a"ree$ent with Pa2istan In#ustria! 7re#it an#
Invest$ent 7orporation ;PI7I7< or a orei"n %urren%* as we!! as !o%a! %urren%* !oan
o Rupees .5 $i!!ion or the e0pansion+ -a!an%in"+ $o#erni1ation an# rep!a%e$ent o
the e0istin" p!ant' The $a%hiner* has %o$e into operation in O%to-er 1991 an# with
the -a!an%in"+ $o#erni1ation an# rep!a%e$ent o $a%hiner*+ the pro#u%tion %apa%it*
o Reri"erator ,e%tion wi!! rea%h a !eve! o .5.+C5? %u-i% eet'
The $ana"e$ent o the 7o$pan* #e%i#e# to urther e0pan# its operation -*
esta-!ishin" a p!ant or the $anua%ture o %o$pressors or reri"erators an# #eep
ree1ers' The te%hni%a! 2now8how a"ree$ent has -een si"ne# with MD, NE774I
7o$pressors+ Ita!* or the asse$-!* an# pro"ressive $anua%turin" o %o$pressors
or reri"erators an# #eep ree1ers'
Pa2 E!e%trons Li$ite# is 2nown or its %ontinuous resear%h an# #eve!op$ent an#
transer o te%hno!o"* ro$ a-roa#' The 7o$pan* %o$$issione# its p!ant or the
$anua%ture o E!e%tri%it* Meters in Pa2istan in Aune 199C with the te%hni%a!
%o!!a-oration an# un#er !i%ense ro$ MD, Asea 9rown 9overi /nite# ,tate o
A$eri%a ;A'9'9' /,A<' The p!ant %onsists o $ost $o#ern an# !atest nu$eri%a!!*
%ontro!!e# e!e%troni% $a%hines with ro-oti%s te%hno!o"* an# is %apa-!e to pro#u%e
96?+??? sin"!e phase e!e%tri%it* $eters per annu$ in a%%or#an%e with the
internationa! stan#ar#s an# spe%ii%ations usin" the !atest an# $ost $o#ern
te%hni&ues avai!a-!e in the wor!#'
LOCATION AND FACILITIES
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PAK ELEKTRON LIMITED
The hea# oi%e is in (u!-er" Lahore an# the pro#u%tion unit is situate# at 1C82'$'
@ero1epur Roa#+ Lahore+ an# is sprea# over an area o .C. 2ana!s an# 15 Mar!as o
!easeho!# !an# in in#ustria! area o Kot La2hpat+ Lahore+ an# present!* the tota!
%overe# area %o$es to .E.+>>E s&uare eet' @a%tor* is !o%ate# on the $ain roa#
where pu-!i% transport is avai!a-!e roun# the %!o%2 he!pin" in eas* a%%ess to the
!a-or an# %usto$ers'
TECHNICAL KNOW-HOW & FOREIGN COLLABORATION
The %o$pan* ha# o-taine# te%hni%a! 2now8how ro$ (enera! 7orporation ;now @uji
(enera! Li$ite#< o Aapan or the $anua%ture o its Air %on#itioners an# thus was
a-!e to pro#u%e a unit whi%h is now preerre# -* the %onsu$ers over a!! the other
i$porte# as we!! as !o%a!!* $anua%ture# units' The 2now8how %ontra%t was or ive
*ears en#in" in the *ear 19>>'
@or the $anua%ture o Reri"erators+ the 2now8how was o-taine# ro$ ,ILTAL
7A,A ,PA o Ita!*+ who are one o the $ajor $anua%turers o 3white8"oo#s3 in Ita!*
an# has assiste# in the esta-!ish$ent o si$i!ar p!ants in $an* other %ountries'
The te%hni%a! 2now8how or Deep8ree1ers was o-taine# ro$ ARI,TON o Ita!* who
is the !ar"est $anua%turers o 3white8"oo#s3 in Ita!*' The* have a!so he!pe# !ot o
other %ountries in settin" up si$i!ar proje%ts or $a2in" 3white "oo#s3'
The %o$pan* has o-taine# te%hni%a! 2now8how ro$ 4ITA74I or the $anua%ture
o Ba%uu$ 7ir%uit 9rea2ers'
PAK ELEKTRON LTD
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PAK ELEKTRON LIMITED
Pa2 E!e2tron Li$ite# ;PEL< is the we!! renowne# %o$pan* in ho$e app!ian%es
se%tor' It is the journe* o *ears to rea%h this position' PEL was esta-!ishe# in 1956
with the te%hni%a! %o!!a-oration o MDs AE( (er$an* with o-je%t o initia!!* pro#u%in"
transor$ers+ swit%h"ears an# e!e%tri% $otors' AE( e0perts an# PEL personne!
%arrie# out the #esi"nin" an# pro#u%tion o these e&uip$ents joint!*' It is the o!#est
%o$posite e!e%tri%a! e&uip$ent8$anua%turin" unit o Pa2istan pro#u%in" power an#
%onsu$er pro#u%ts'
In O%to-er 19=>+ the %o$pan* was ta2en over -* the ,AI(OL (RO/P+ whi%h is one
o the !ea#in" in#ustria! "roups in PAKI,TAN+ havin" #iversiie# -usiness a%tivities'
INTRODUCTION TO SAIGOL GROUP
The F,AI(OL (RO/PG is one o the !ea#in" in#ustria! "roups in Pa2istan' The
,ai"o! (roup -e!on"s to the ,ai"o! @a$i!*+ whi%h is an o!# -usiness a$i!* an# has
%ontri-ute# a !ot towar#s Pa2istanHs in#ustria! #eve!op$ent' ,ai"o! (roup re$ains a
!ea#in" an# orwar#8!oo2in" "roup an# -e!ieves in %ontinuous #eve!op$ent an#
"rowth' The resu!t is a "!o-a! -usiness a%tivit* $onitore# throu"h various oi%es
wor!#wi#e' The* are servin" nation in #iversiie# -usiness a%tivities in the ie!#s oI
Textiles
E!"i!ee#i!"
F$el %!& E!e#"'
T#%&i!"
A$t()(*iles
SAIGOL GROUP OF CO+PANIES
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PAK ELEKTRON LIMITED
Textile
Kohinoor In#ustries Lt#' Kohinoor Na"ar+ @aisa!a-a#
A1a$ Te0ti!e Mi!!s Lt#' ?68E"erton Roa#+ Lahore
,aritow ,pinnin" Mi!!s Lt#' ?68E"erton Roa#+ Lahore
F$el & E!e#"'
Kohinoor Power 7o' Lt#' Kohinoor Na"ar+ @aisa!a-a#
Kohinoor Ener"* Lt#' ?68E"erton Roa#+ Lahore
E!"i!ee#i!"
Pa2 E!e2tron Lt#' 1C2$+ @ero1epur Roa#+ Lahore
PEL App!ian%es Lt#' (a#oon A$a1ai+ ,awa-i
PEL Daewoo E!e%troni%s 4attar+ Distri%t+ 4aripur
T#%&i!"
,aritow Pa2istan Lt#' ?68E"erton Roa#+ Lahore
,ai"o! 7o$puter Lt#' 16.8,ha#$an 7o!on*+ Lahore
A$t()(*iles
Kohinoor Motor )or2s Lt#' ?=8E"erton Roa#+ Lahore
BUSINESS DI,ISIONS
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PAK ELEKTRON LIMITED
PEL is or"ani1e# in two -usiness #ivisionsI
A--li%!.es Di/isi(!
P(0e# Di/isi(!
APPLIANCES DI,ISION
PELHs App!ian%es Division is the !a" %arrier o the ,ai"o! (roup' This Division o
PEL %onsists o ho$e app!ian%es $anua%turin"' In 19>1+ PEL win#ow t*pe air
%on#itioners were intro#u%e# in te%hni%a! %o!!a-oration with @ujitsu (enera!
7orporation o Aapan'
In 19>68>=+ the %o$pan* starte# $anua%turin" o reri"erators in te%hni%a!
%o!!a-oration with MDs IAR8,ILTAL o Ita!*' In 19>=+ PEL #eep ree1ers were a!so
intro#u%e# in te%hni%a! %o!!a-oration with MDs Ariston o Ita!*' In .??6+ the 7o$pan*
has starte# $anua%turin" o sp!it t*pe air %on#itioners o various %apa%ities as the
%usto$er %hoi%e has shite# ro$ win#ow t*pe to sp!it t*pe' The pro#u%t has -een
we!! re%eive# in the $ar2et' This en%oura"es the %o$pan* to $u!tip!* its pro#u%tion
in the %o$in" *ear'
T'-es (1 P#(&$.ts
Wi!&(0-T'-e Ai# .(!&iti(!e#s PEL
T,
S-lit-T'-e Ai# .(!&iti(!e#s
Re1#i"e#%t(#s
Dee- 1#ee2e#s
+i.#(0%/e
W%s3i!" +%.3i!e
COMSATS Institute of Information Technology, Lahore
PAK ELEKTRON LIMITED
+ARKETING DEPART+ENT
Mar2etin" an# sa!es $ana"er ;M:, $ana"er< is hea# o $ar2etin" #epart$ent+
app!ian%e #ivision' M:, $ana"er has a span o $ana"e$ent o our peop!e' Those
are peror$in" #ierent "roup o a%tivities' The or"ani1ationa! %hart o $ar2etin"
#epart$ent ;app!ian%e #ivision< is un#erI


7onventiona!!*+ M:, $ana"er invo!ves in a!! those a%tivities that %ou!# a!! un#er
$ar2etin" territor* o a %o$pan*' M:, $ana"er or$u!ates $ar2etin" strate"ies an#
enhan%es the pro-a-i!ities or their i$p!e$entation' M:, $ana"er sets tar"ets or
his tea$' 4e #iuse# his sa!es or%e into #ierent re"ions' 4e visits the$
perio#i%a!!* or their $otivations an# assists the$ or the -etter$ent o their
peror$an%e'
@inan%ia! $atters+ su%h as -u#"etin" or $ar2etin" #epart$ent in%!u#in" p!annin" or
uture pro$otiona! an# in%entive s%he$es are han#!e# with the %onspira%* o M:,
$ana"er' M:, $ana"er p!a*s an i$portant ro!e in hirin" an# ter$inatin" o
%o$pan*Hs e0e%utives an# other personne! o %on%erne# #epart$ent'
4is entrepreneuria! %har"e is a!so %re#ita-!e' 4e arran"es orei"n -usiness tours or
the Internationalization o %o$pan*Hs i$a"e'
COMSATS Institute of Information Technology, Lahore !
+%!%"e# C$st()e#
Se#/i.es
+%!%"e# C#e&it &
Dist#i*$ti(!
S%les S$--(#t
+%!%"e#
+%!%"e# +%#4eti!" &
S%les
P#(&$.t +%!%"e#
PAK ELEKTRON LIMITED
S%les S$--(#t +%!%"e#
Pri$ari!*+ F,a!es ,upport Mana"erG invo!ves in sa!es %on%erne# a%tivities+ su%h as
sa!es -u#"etin" an# p!annin"+ %oor#ination an# $onitorin" sa!es or%esH
peror$an%e throu"h out the %ountr* are those $atters or whi%h ,a!es support
$ana"er ta2es responsi-i!ities' 4e is a!so responsi-!e or institutiona! sa!es o the
%o$pan*' On the ne0t pa"e+ %hart shows %ountr*wi#e hierar%h*'
P#(&$.t +%!%"e#
4e $ana"es pro$otiona! s%he$es' 7oor#ination with a#vertisin" a"en%ies is
another responsi-i!it*' 4e a!so p!ans or a#vertisin" an# "ives -u#"ete# i"ure or
a#vertisin" Pro#u%t Mana"er p!a*s an i$portant ro!e in !aun%hin" a new pro#u%t' 4e
s%ans %o$petitorsH a%tivities' Their pri%e tren#s+ pro$otiona! a%tivities in%!u#in"
a#vertise$ents+ their out#oor pro$otions an# in%entive s%he$es are the e0a$p!es
o those a%tivities'
+%!%"e# C$st()e# Se#/i.es
7o$pan* is !oo2in" or %reatin" an i$a"e o F,ervi%e Oriente# @ir$G' ThatHs wh*
FMana"er 7usto$er ,ervi%esG p!a*s an i$portant ro!e in this $ar2etin" or"ani1ation'
9asi%a!!*+ he is responsi-!e or a!! the a%tivities %on%ernin" ater sa!es servi%es'
C#e&it & Dist#i*$ti(! +%!%"e#
7re#it an# #istri-ution tea$ peror$s two t*pes o a%tivities one is to set an#
$onitorin" %re#it !i$its or %re#it sa!es in or#er to $aintain re&uire# !eve! o %ash !ow
or the %o$pan*' 4e is responsi-!e to assess sa!es peror$an%e in re"ions an# their
re%overies' ,a!es or%e peror$an%e in ter$s o sa!e i"ures are eva!uate# a"ainst
-u#"ete# sa!es' Dea!ership $atters are a!so a!!s un#er his responsi-i!it*' ,e%on#!*+
#ispat%hin" an# #e!iverin" "oo#s to #ierent sa!es re"ions
POWER DI,ISION
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PAK ELEKTRON LIMITED
The se%on# -ut the $ost poweru! revenue "eneratin" -usiness unit o PAK
E!e2tron+ pro#u%es Transor$ers+ ,wit%h"ears an# Ener"* Meters or the pu-!i%
se%tor su%h as KE,7 Kara%hi E!e%tri% ,upp!* 7orporation+ LE,7O Lahore E!e%tri%
,upp!* 7orporation+ IE,7O Is!a$a-a# E!e%tri% ,upp!* 7orporation+ PE,7O
Peshawar E!e%tri% ,upp!* 7orporation+ et% an# or pu-!i% se%tor as we!!'
This #ivision is %o$prise# or our #epart$ents'
Mar2etin" Power Division ;PTR<
Pro#u%tion Transor$ers ;DTR<
Pro#u%tion ,wit%h"ears ;,(<
Pro#u%tion Ener"* Meters ;EM<
P(0e# P#(5e.t 6EPC7 &et%il #e8$i#e&
+%#4eti!" P(0e# Di/isi(!
Mar2etin" #epart$ent o power #ivision %onsists o $ost proessiona! en"ineers who
$ar2et a!! the power pro#u%ts+ see2s new %usto$ers an# supervise a!! these three
#epart$ents to ensure -est &ua!it* an# re!ia-!e pro#u%ts ever* ti$e'
P#(&$.ti(! P(0e# Di/isi(!
The (enera! $ana"er Pro#u%tion ;Power #ivision<+ who is wor2in" un#er %o$$an#
o the 7hair$an+ supervises three Pro#u%tion $ana"ers' These pro#u%tion
$ana"ers are responsi-!e or separate power pro#u%ts' The pro#u%ts are
Transor$ers+ ,wit%h"ear+ an# Ener"* $eters' Another #epart$ent that %onsists o
pure!* te%hni%a!!* proessiona! stas+ %a!!e# FDesi"n #epart$entG+ is a!so wor2in"
un#er (M Pro#u%tion' The jo- o this #epart$ent is to #raw spe%iie# pro#u%tHs
stru%ture+ %a!%u!ate $ateria! re&uire$ents or pro#u%tion o su%h pro#u%t'
COMSATS Institute of Information Technology, Lahore #
G+ P#(&$.ti(!
6P(0e# Di/isi(!7
PAK ELEKTRON LIMITED
P#(&$.ti(! T#%!s1(#)e#s
PEL has vast e0perien%e in #esi"n an# $anua%turin" o stan#ar# an# spe%ia!
purpose transor$ers up to ?5 KBA an# up to 6??? KBA ratin"s' This #epart$ent
$a2e oi! i$$erse# transor$ers with natura! %oo!in" are suita-!e or -oth in#oor an#
out#oor insta!!ations' A!! transor$ers are oere# with ta-u!ar tan2+ havin" a
%onservator an# -reather' This #epart$ent $anua%tures o!!owin" t*pes o
transor$ers'
Distri-ution transor$ers ;po!e $ounte# or pa# $ounte# #esi"n<
Auto transor$ers
@urna%e transor$ers
)e!#in" transor$ers
7ho2es or urna%e transor$ers
An* other spe%ia! re&uire$ent
PELJs transor$ers have -een su%%essu!!* t*pe teste# or I$pu!se vo!ta"e an# short
%ir%uit tests at KEMA+ ;4o!!an#<+ 4B:,7 La-+ Rawat ;Pa2istan<+ NIP ;Pa2istan< an#
/ET ;Pa2istan<'
P#(&$.ti(! E!e#"' +ete#s
Another su%%essu! an# $ost poweru! #epart$ent o power #ivision is its ener"*
$eter pro#u%tion #epart$ent that $anua%tures Ele.t#(-)e.3%!i.%l E!e#"'
+ete#s $!&e# li.e!se 1#() ABB-USA' The &ua!it* o PEL $eters has -een %ertiie#
COMSATS Institute of Information Technology, Lahore 1$
+%!%"e#
T#%!s1(#)e#
+%!%"e# P(0e#
T#%!s1(#)e#
+%!%"e# S0it.3
Ge%#
+%!%"e# Ele.t#i. +ete#
PAK ELEKTRON LIMITED
-* KEMA La-oratories ;4o!!an#< an# %onor$s to IE7 5.1+ ,(, 6ars!e*+ an# /'K+
has %ertiie# PEL Ener"* Meter p!ant or I,O 9??.'
This #epart$ent a!so $anua%tures M7> t*pe a #ire%t %onne%tion sin"!e8phase
$eter+ whi%h is %o$$on!* use# or ea%h ho$e' Its #esi"n an# %onstru%tiona!
eatures in%!u#e over!oa# %o$pensation an# te$perature %o$pensation+ thus
provi#in" $aintenan%e8ree operation over a !on" perio# an# a%%urate $easure$ent
o e!e%tri%a! ener"*' The ra$e is stur#* in %onstru%tion an# the %overs are avai!a-!e
in un-rea2a-!e po!*%ar-onate p!asti% $ateria!'
P#(&$.ti(! S0it.3"e%#s
MB : LB ,wit%h"ear -ein" one o the $ajor power pro#u%ts o PEL is pro#u%e# or
in#oor insta!!ations %o$pan* with the !atest internationa! stan#ar#s -* this
#epart$ent+ PELJs ,wit%h-oar#s are stee! sheet a-ri%ate#+ tota!!* en%!ose#+ !oor
$ountin" an# ver$in : #ust proo' These are supp!ie# with a%tor* itte# re!evant
%o$ponents an# %opper -us -ars+ interna! wirin"+ ter$ina! -!o%2s et%'
The %u-i%!e housin" an# #oors are a-ri%ate# ro$ .8E$$ thi%2 sheet stee!+ we!#e#
to"ether to or$ a ro-ust an# se!8supportin" stru%ture' Paintin" pro%e#ure in%!u#es
throu"h %!eanin"+ pre8treat$ent+ anti8rust %oatin" an# ina! inishin" in stan#ar#
%o!ors'
PEL e&uip$ent has -een use# in nu$erous power proje%ts o Nation i$portan%e
within Pa2istan over the *ears an# PEL has ha# the privi!e"e o "ettin" its e&uip$ent
approve# an# %ertiie# ro$ we!!8repute# internationa! %onsu!tants'
P#ee.e9 C%#&e0 A!& Ri&e#9 E!"l%!&
H%#2% E!"i!ee#i!" .()-%!'9 USA
S!%) P#("etti9 It%l'
S(.iete D$)e2) F#%!.e
+i!e# & +i!e# i!te#!%ti(!%l I!. USA
E!s%9 F#%!.e
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PAK ELEKTRON LIMITED
,ISION STATE+ENT
T( ex.el i! -#(/i&i!" e!"i!ee#i!" "((&s %!& se#/i.es t3#($"3
.(!ti!$($s i)-#(/e)e!t
+ISSION STATE+ENT
T( -#(/i&e 8$%lit' -#(&$.ts & se#/i.es t( t3e .()-lete s%tis1%.ti(! (1 ($#
.$st()e#s %!& )%xi)i2e #et$#!s 1(# %ll st%4e3(l&e#s t3#($"3 (-ti)%l $se (1
#es($#.es
T( 1(.$s (! -e#s(!%l &e/el(-)e!t (1 ($# e)-l('ees t( )eet 1$t$#e .3%lle!"es
T( -#()(te "((& "(/e#!%!.e9 .(#-(#%te /%l$es %!& % s%1e 0(#4i!"
e!/i#(!)e!t 0it3 % st#(!" se!se (1 s(.i%l #es-(!si*ilit'
OB:ECTI,ES
The O-je%tives an# Missions or whi%h the %o$pan* is esta-!ishe# are as o!!owin"I
The pur%hase an# a%&uire ro$ Messrs' Ma!i2 9rother Li$ite# on @ero1epur Roa#
;Near )a!ton< in the #istri%t o Lahore un#er the na$e o Pa2 E!e2tron an# a!!
p!ant+ $a%hiner*+ "oo#wi!! an# a!! the su-sistin" %ontra%ts in respe%t thereo with
ri"ht+ privi!e"es an# o-!i"ations re!atin" to the so!# properties an# with a view there
o to enter into the a"ree$ent an# to %arr* the sa$e into ee%t with or without
$o#ii%ations'
To %arr* on the -usiness or -usiness o $anua%turin"+ se!!in"+ insta!!in"+
$aintainin" #esi"nin" an# #ea!in" in a!! 2in#s o e!e%tri%a! e&uip$ent'
To %arr*on an* -usiness whether $anua%turin" or otherwise whi%h $a*-e oun#
%onvenient to un#erta2e in %onne%tion with or in a##ition to an* o these o-je%tives
$entione# a-ove'
To #o a!! su%h thin"s that are in%i#enta! or %on#u%tive or the attain$ent o the
a-ove o-je%tives or an* o the$'
To pro#u%e hi"h &ua!it* an# stan#ar# pro#u%ts'
COMSATS Institute of Information Technology, Lahore 12
PAK ELEKTRON LIMITED
To pro#u%e e&uip$ent to -e use# in nu$erous proje%ts o nationa! i$portan%e'
To se%ure a hi"h share D &uota o )APDAHs #e$an# or power pro#u%ts'
To pro#u%e s2i!!e# wor2ers an# te%hni%ians throu"h its apprenti%eship s%he$es
an# trainin" pro"ra$$e# or en"ineers an# te%hni%ians'
+ANAGE+ENT PROFILE
A %o$$itte# tea$ o hi"h!* &ua!iie#9 e0perien%e# proessiona!s9 inan%ia!!* soun#
an# repute# sponsors $ana"es the 7o$pan*' Throu"h sheer #e#i%ation+ #i!i"en%e
an# the A!$i"ht*Hs 9enei%en%e the $ana"e$ent tea$ at Pa2 E!e2tron Li$ite# have
earne# reputation or e0%e!!en%e in $anua%turin" o e!e%tri%a! as we!! as ho$e
app!ian%es an# their $ar2etin"'
CHIEF E;ECUTI,E
Mr' Mian Nasee$ ,ai"o!
BOARD OF DIRECTORS
Mr' M' A1a$ ,ai"o!
Mr' ,hahi# ,ethi
Mr' 4aroon Ah$a# Khan ;Mana"in" Dire%tor<
Mr' M' Mura# ,ai"o!
Mr' 4o$aeer )ahee#
Mr' (u!! Nawa1 ;NIT No$inee<
Mr' Masoo# Kari$ ,hei2h ;N9P No$inee<
Mr' Taja$$a! 4' 9u2haree ;N9P No$inee<
Mr' )ajahat A' 9a&i ;N9P No$inee<
CHIEF FINANCIAL OFFICER
COMSATS Institute of Information Technology, Lahore 13
PAK ELEKTRON LIMITED
,*e# Man1ar 4assan
CO+PANY SECRETARY
,hei2h Muha$$a# ,ha2ee!+ @7A
AUDIT CO++ITTEE
Mr' A1a$ ,ai"o! ;7hair$anDMe$-er<
Mr' 4aroon A' Khan ;Me$-er<
Mr' Taja$$a! 4' 9u2haree ;Me$-er<
ASSOCIATED CO+PANIES
The o!!owin" are the asso%iate# %o$panies o the 7o$pan* as per se%tion .;.< o
the 7o$panies Or#inan%e 19>C'
K(3i!((# I!&$st#ies Li)ite&
K(3i!((# P(0e# C()-%!' Li)ite&
K(3i!((# E!e#"' Li)ite&
A2%) Textile +ills Li)ite&
A#t Ce!te# 6P#i/%te7 Li)ite&
S%i"(ls 6P#i/%te7 Li)ite&
C(!1(#.e 6P#i/%te7 Li)ite&
K(3i!((# T#%.t(#s 6P#i/%te7
I!!(/%ti/e Te.3!(l("ies 6P#i/%te7
Li)ite&
S%#it(0 S-i!!i!" +ills Li)ite&
S%#it(0 P%4ist%! Li)ite&
S%i"(l B#(t3e#s Li)ite&
G$%#%!tee Li1e E)-l(')e!t Li)ite&
P#("#essi/e i!&$st#ies 6L%3(#e7
6P#i/%te7 Li)ite&
K(3i!((# A$t(s 6P#i/%te7 Li)ite&
R%'tex 6P#i/%te7 Li)ite&
St%!&%#& G#i!&i!" W3eel I!&$st#ies
Li)ite&
REGISTERED HEAD OFFICE
<=-A2i2 A/e!$e9 C%!%l B%!49 G$l*e#"-,9 L%3(#e
COMSATS Institute of Information Technology, Lahore 14
PAK ELEKTRON LIMITED
O11i.e - <> K)9 Fe#(2e-$# R(%& L%3(#e-?>=@A
GPD B(x N( <@<>9 L%3(#e - P%4ist%!
TelB 6CDE >E7 ?F<<D?<-?D 6D Li!es
F%.si)ileB 6CDE >E7 ?F<A<?@9 ?FEE@FE
E-)%ilB s3%#esGs%i"(ls.()
We*site A&&#essB www'pe!'%o$'p2
BANKERS
N%ti(!%l B%!4 (1 P%4ist%!
T3e B%!4 (1 P$!5%*
F%'s%l B%!4 Li)ite&
+ee2%! B%!4 Li)ite&
NIB B%!4 Li)ite&
+' B%!4 Li)ite&
S(!e#i B%!4 Li)ite&
SILK B%!4 Li)ite&
B%!4 Al1%l%3 Li)ite&
KASB B%!4 Li)ite&
De$t.3e B%!4 Li)ite&
SCB Li)ite&
R('%l B%!4 (1 S.(tl%!&
B%!4 (1 K3'*e#
B$#5 B%!4
ORGANIHATIONAL CHART OF PEL
COMSATS Institute of Information Technology, Lahore 15
ORGANIHATIONAL CHART
APPLIANCE DI,ISION
+KT
APPLIANCES
AFTER
SALES
SER,ICES
PRODUCTIO
N AD
CONSU+E
R
+ARKETIN
+ATERIAL
PLAN
R & D PACKAGING
TRADING
MKT.
POWE
PRODUCTIO
N SG
PRODUCTION
TR
PRODUCTIO
N E+
FINANCE ACCOUNT
S
HRM CAREERS
PAK ELEKTRON LIMITED
ORGANIHATIONAL STRUCTURE
COMSATS Institute of Information Technology, Lahore 1
PAK ELEKTRON LIMITED
PAK E!e2tron as -ein" the $ost a$ous %orporation o Pa2istan #ea!s in two t*pes o
"oo#s one is entire!* re!ate# with ho$e App!ian%es parti%u!ar!* Reri"erators an#
other one is entire!* re!ate# with the power "oo#s su%h as Transor$ers+ E!e%tri%
Meters+ an# ,wit%h"ears'
Due to #ieren%e in the pro#u%ts Nature it has esta-!ishe# two #ierent ,trate"i%
9usiness /nits that wor2 an# a%t as in#epen#ent an# separate entities un#er the
na$es o PAK E!e2tron' Ea%h unit has its own Mar2etin"+ Pro#u%tion an# other
spe%ii% #epart$ents'
Re.e!t B$si!ess O/e#/ie0
ISO DAA< Ce#ti1i.%ti(!
PEL was 16th 7o$pan* in Pa2istan whi%h "ot I,O 9??. 7ertii%ation in 199=+ sin%e
then PEL Mana"e$ent is app!*in" this Internationa! ,tan#ar# Pra%ti%es or
Ee%tive!* Mana"in" 5ua!it* o Pro#u%ts an# ,ervi%es that 7o$pan* Oers' The
Internationa! ,tan#ar# Pra%ti%es in PEL have -een /p"ra#e# as per the Revise#
I,O 9??1 ,tan#ar#s an# its ,%ope o App!i%ation is e0pan#in" ever sin%e an# Top
Mana"e$ent is 7o$$itte# to $a2e PEL a Tota! 5ua!it* Mana"e$ent ;T5M<
7o$pan*'
In PEL 5ua!it* is the ,u-je%t o Mana"e$ent at a!! Leve!s' PEL o%uses on
%ontinuous i$prove$ent in its ,*ste$s thus esta-!ishin" (oo# Mana"e$ent
Pra%ti%es+ 7o' is %o$$itte# to an# $a2in" %ontinuous eorts in #eve!opin" an#
stren"thenin" its interna! an# e0terna! %usto$ers an# supp!iers' E$p!o*ees trainin"
: #eve!op$ent an# their parti%ipation are the KE6 or%es whi%h are in%reasin" PELHs
Or"ani1ationa! 7apa-i!ities thus $a2in" it $ore %o$petitive an# ast "rowin"
7o$pan*'
COMSATS Institute of Information Technology, Lahore 1!
PAK ELEKTRON LIMITED
Top $ana"e$ent is not on!* tre$en#ous!* i$provin" the 7oHs )or2in" Environ$ent
-ut a!so investin" in i$provin" interna! 7o$$uni%ation Networ2 or -etter
Tea$wor2' 7ontinuous /p8"ra#ation in pro#u%tion a%i!it*De&uip$ent in the pursuit o
,tate8o8the8art pro#u%tion te%hno!o"* re!e%ts $ana"e$ent Bision an# %o$$it$ent
or 5ua!it*' Over it* *ears o $anua%turin" e0perien%e with %ooperative an#
#e#i%ate# e$p!o*ees %oup!e# with peror$an%e -ase# s*ste$ an# Data Ana!*sis
ena-!e $ana"e$ent to ta2e Preventive A%tions -eore thin"s rea!!* "o wron"'
One o the Mission o or"ani1ation is to pro$ote "oo# "overnan%e an# %orporate
va!ues with a stron" sense o so%ia! responsi-i!it*'
F$t$#e O$tl((4
The %o$in" *ear appears to -e another %ha!!en"in" *ear or the -usiness'
Pro#u%tion %osts are e0pe%te# to in%rease sharp!* #ue to unavora-!e -a!an%e o
tra#e+ %urren%* #epre%iation+ se%urit* %on%erns+ po!iti%a! insta-i!it*+ soarin" in!ation+
ener"* %risis' In%rease# interest rates a!so re$ain a %on%ern'
4owever+ !oo2in" orwar#+ PEL is we!! positione# in 2e*+ attra%tive $ar2ets' 7oHs
%apa-i!ities are a!i"ne# with the priorities o its %usto$ers -oth in Power as we!! as
App!ian%es #ivision' PELHs pro#u%t $i0 is stron"est than ever+ its innovation pipe!ine
is "rowin" an# its -ran# is winnin" at the point o sa!e'
As PEL %ontinues to press with these strate"i% initiatives+ its o%us wi!! -e s&uare!*
on the overa!! hea!th o the -usinesses an# not on short8ter$ "ains' ,pe%ii%a!!*+ PEL
wi!! -e pa*in" %!ose attention to the variet* o its pro#u%t ran"e+ -ui!# partnerships
an# %o!!a-oration+ %onsu$er re!ationships an# reinor%e the power o its -ran#'
Ever*thin" PEL #o wi!! -e a!i"ne# with its vision o %reatin" "reater va!ue or its
shareho!#ers an# %usto$ers' /!ti$ate!*+ PELHs %o$$it$ent is to rewar# the aith its
shareho!#ers an# %usto$ers put in it -* %reatin" stron"er an# !astin" peror$an%e'
PEL is !oo2in" or a%&uisitions that it we!! strate"i%a!!* an# operationa!!*+ enhan%e its
%apa-i!ities+ an# -roa#en $ar2et a%%ess+ whi!e at the sa$e ti$e provi#in" so!i#
returns to the sta2eho!#ers'
As a su%%essu! -usiness enterprise+ PEL %ontinues to attra%t re%or# nu$-er o
#iverse an# ta!ente# peop!e in ever* #is%ip!ine' PEL oers its e$p!o*ees e0%e!!ent
COMSATS Institute of Information Technology, Lahore 1"
PAK ELEKTRON LIMITED
wor2in" %on#itions+ ener"i1in" %areer %ha!!en"es an# internationa! #eve!op$ent
opportunities where a!! its e$p!o*ees ee! honore# an# thri!!e# or their ta!ent an#
%ontri-ution'
Standardization
,tan#ar#i1ation is hi"h at PEL' The pro%e#ures are we!! #eine# an# the e$p!o*ees
peror$ their tas2Da%tivities in a unior$ $anner'
Hie#%#.3' (1 A$t3(#it'
The span o %ontro! is narrow at PEL' The hierar%h* o authorit* is ver* ta!! in the
or"ani1ation' /sua!!* on avera"e > to 1? e$p!o*ees are reportin" to a supervisor at
#epart$enta! !eve!' At pro#u%tion !eve! there is re!ative!* wi#e span o %ontro! an#
$an* wor2ers are reportin" to a supervisor'
Centralization
At PEL #e%ision $a2in" is %entra!i1e# at upper $ana"e$ent !eve!' Nor$a!!* "enera!
$ana"ers o a!! #epart$ents $a2e #e%isions an# then -ui!# %onsensus a-out the
#e%isions'
Comle!it"
7o$p!e0it* within PEL is hi"h -e%ause there are $an* su-s*ste$s+ #epart$ents
an# nu$-er o jo- tit!es' At PEL there are appro0i$ate!* E?? jo- tit!es+ 9 !eve!s o
hierar%h* an# 1? #epart$ents whi%h in%!u#es #epart$ents o 4R+ IR ;In#ustr*
Re!ations<+ IT+ @inan%e+ A%%ountin"+ R:D+ Mar2etin" an# ,a!es' At PEL Mar2etin"
an# ,a!es #epart$ent are separate or app!ian%es an# power #ivision' ,u-s*ste$s
at PEL in%!u#e the pro#u%tion su-s*ste$+ -oun#ar* su-s*ste$+ $aintenan%e
su-s*ste$+ a#aptive su-s*ste$ an# $ana"e$ent su-s*ste$'
Pro#e$$ionali$m
At PEL proessiona!is$ is hi"h' The or$a! e#u%ation re&uire$ent at the $ana"eria!
!eve! is $ini$u$ -a%he!ors whereas at pro#u%tion !eve! the $ini$u$ e#u%ation
re&uire$ent is $atri%' PEL provi#es trainin" to its e$p!o*ees not on!* at the ti$e o
hirin" -ut itHs an on"oin" pro%ess an# trainin" is "iven to e$p!o*ees ever* *ear'
COMSATS Institute of Information Technology, Lahore 1#
PAK ELEKTRON LIMITED
SWOT ANALYSIS
STRENGTHS
PEL has the o!!owin" stren"ths an# is in $ore %o$petitive position in these areas
than its %o$petitors' @o!!owin" are the $ain stron" points o PELI
St#(!" *#%!& i)%"e
St#(!" &e%le# !et0(#4
St#(!" 8$%lit'9 s%le %!& se#/i.e
N$)*e# E i! #e1#i"e#%t(#s i! P%4ist%!
St#(!" "#i- i! 3()e %--li%!.es
COMSATS Institute of Information Technology, Lahore 2$
PAK ELEKTRON LIMITED
St#(!" +%!%"e)e!t
Dist#i*$ti(! (1 A$t3(#it'
St#(!" #ese%#.3 %!& &e/el(-)e!t &e-%#t)e!t
F#ee .$st()e# se#/i.e
St#(!" B#%!& I)%"e
PEL has %reate# the stron" -ran# i$a"e in the $in# o the %usto$ers throu"h hi"her
&ua!it* an# !ow pri%e' The %usto$ers o the PEL a!wa*s preer to -u* the PEL ho$e
app!ian%es !i2e )RA7 sp!it A7 an# reri"erators whenever the* wante# to -u*' PEL
is a popu!ar %o$pan* in Pa2istan an# ever* one 2nows a-out the PEL pro#u%ts an#
its -ran#' ThatHs wh* PEL se!!in" o )RA7 are ver* hi"h in the $ar2et than the
%o$petitors se!!in"'
St#(!" De%le# Net0(#4
It is a!so the p!us point or the PEL that it has a!so #eve!ope# the stron" #ea!er
networ2 in the $ar2et' The #ea!ers are a!wa*s tr*in" to se!! the PEL app!ian%e to the
%usto$ers -e%ause the* 2now there are hi"h $ar"in in the PEL pro#u%ts' The* %an
"et $ore $one* ater se!!in" the PEL pro#u%ts' The $ana"e$ent o PEL a!so
provi#es $ore in%entives to their #ea!ers than their %o$petitors' Dea!ers are ver*
%ons%ious a-out the PEL pro#u%ts an# a!wa*s "ui#e the %usto$er in -u*in" the PEL
app!ian%es an# te!! the$ the $ore &ua!ities o PEL pro#u%ts than others pro#u%ts
'St#(!" I$%lit'9 S%le %!& Se#/i.e
PEL is a!so in a stron" position that it provi#es the superior &ua!it* to *our
%usto$ers' It $a2es sense in the $in# o the %usto$ers that PEL pro#u%ts are -etter
in &ua!it* than the other %o$paniesH pro#u%ts' PEL a!so provi#es the ater sa!e
servi%e to their %usto$ers whi%h #e!i"ht the %usto$ers satisa%tion' It is another wa*
to a#vertise the pro#u%ts -e%ause when %usto$er is hi"h!* satisie# then he te!!s the
other ten persons that the* shou!# -u* the PEL pro#u%ts' It is the ree pu-!i%it* o
PEL pro#u%ts that PEL 7o$pan* "ains'
N$)*e# E i! Re1#i"e#%t(#s i! P%4ist%!
COMSATS Institute of Information Technology, Lahore 21
PAK ELEKTRON LIMITED
Ater the Daw!an%e reri"erators PEL has a se%on# position in reri"erators $ar2et'
PEL a!wa*s %ontinuous!* strives to pursue the strate"ies a#opte# -* the %o$petitors'
As a %onse&uen%e the pri%e war starts a$on" the %o$panies so ea%h %o$pan*
re#u%es the pri%es an# tries to in%rease the sa!es o its reri"erators' PEL is a!so
$a2in" eorts or the &ua!it* i$prove$ents than its %o$petitor Daw!an%e'
St#(!" G#i- i! H()e A--li%!.e
,o PEL is one o the %o$panies+ whi%h is havin" a stron" "rip in the ho$e app!ian%e
i'e' )RA7+ Reri"erators+ $i%ro wa* Owen et% that is a stron" point or the %o$pan*'
PEL is penetratin" the $ar2et -* intro#u%in" the new ho$e app!ian%e !i2e ,p!it Air
%on#itioner an# a!wa*s tr*in" to "et the $a0i$u$ shares in the ho$e app!ian%e
$ar2et'
St#(!" +%!%"e)e!t
It is another p!us point that PEL has a stron" $ana"e$ent' Its e$p!o*ees are $ore
%o$petent an# u!!* s2i!! an# 2now!e#"e' The* a!wa*s %ooperate the top
$ana"e$ent in a%hievin" the "oa!s that are assi"ne# to the$' E$p!o*ees are we!!
aware a-out the %o$pan* o-je%tives an# so the* are %o$$itte# to the #eve!op$ent
o %o$pan*'
Dist#i*$ti(! (1 A$t3(#it'
Top $ana"e$ent o PEL #e!e"ates the power to the su-or#inates or a%hievin" the
$ar2etin" o-je%tives in a spe%iie# ti$e perio#' ,o ever* $ana"er has an authorit*
that use in a%hievin" the (oa!s' 4e %an easi!* han#!e the %o$p!aints o %usto$ers
an# tr* to satis* the$' ,o it is a stron" point or the PEL -e%ause there is
#e%entra!i1ation o powers'
St#(!" Rese%#.3 %!& De/el(-)e!t De-%#t)e!t
PEL has a stron" resear%h an# #eve!op$ent #epart$ent that is %ontinuous!* tr*in"
to #eve!op new eatures or the pro#u%ts' R:D #epart$ent spen#s hu"e a$ount o
$one* or the #eve!op$ent o pro#u%t' R:D $a2es resear%h or intro#u%in" the new
pro#u%t an# as2s the %usto$ers what the* want e0tra in our pro#u%ts' @or this
COMSATS Institute of Information Technology, Lahore 22
PAK ELEKTRON LIMITED
purpose the* hire the hi"h!* &ua!iie# e$p!o*ees in R:D #epart$ent' That is another
stron" position o PEL'
F#ee C$st()e# Se#/i.e
PEL provi#es ree %usto$er servi%e or one *ear to its %usto$ers' ,o the %usto$ers
a!wa*s -u* the PEL pro#u%ts #ue to its ree servi%e an# it -e%o$es !o*a! %usto$er
or the PEL' PEL a!wa*s provi#es he!p to their %usto$ers or repairin" the )RA7+
Reri"erators an# other ite$s' PEL a!wa*s $a2e eorts to satis* the %usto$ers'
P$*li. Li)ite& C()-%!'
A!thou"h PEL is owne# -* the ,AI(OL (RO/P -ut its shares %an -e pur%hase#
an# so!# in sto%2 e0%han"e $ar2et' ,o ever* one who is intereste# in pur%hasin" the
shares o PEL he %an pur%hase' It is a!so %a!!e# pu-!i% !i$ite# %o$pan*' ,o peop!e
are $ore intereste# in -u*in" the PEL pro#u%ts'
WEAKNESSES
Li2e other %o$panies PEL has so$e wea2nesses in operatin" the -usiness' I PEL
over%o$e on these wea2nesses then it %an -e%o$e a $ar2et !ea#er in the ho$e
app!ian%e' PEL !oose so$e %o$petitive e#"e in the o!!owin" pointsI
L%.4 (1 %&/e#tise)e!t
S'ste) /%#i%ti(!s
L%.4 (1 P#(&$.t #%!"e
Less Utili2%ti(! (1 .%-%.it'
Fi!%!.i%l P#(*le)s
L%.4 (1 A&/e#tise)e!t
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PAK ELEKTRON LIMITED
It is a se%on# $ajor wea2ness o PEL that it never $a2es a#vertisin" on TB' That
%reates hur#!e in se!!in" the pro#u%ts an# %usto$ers %annot 2now the %han"es+
whi%h are $a#e in pro#u%ts -* the %o$pan* ti$e to ti$e' 7o$pan* is not in a
position that it $a#e a#vertisin" o a!! their pro#u%ts on a wi#e ran"e -e%ause o its
hi"h %ash re&uire$ent towar#s the pro#u%tion si#e' Due to this pro-!e$ %o$pan*
a!wa*s $a2e eorts to #eve!op stron" re!ationships with #ea!ers'
S'ste) ,%#i%ti(!s
It is a!so the $ain wea2ness o PEL that there are rapi#!* a %han"e in po!i%es o
se!!in" the pro#u%ts' ThatHs %reates pro-!e$s or the se!!in" tea$ how to se!! the
pro#u%ts to the #ea!ers -e%ause the top $ana"e$ent re&uires the ur"ent a$ount o
$one*' ,o se!!in" tea$ se!!s the pro#u%ts so$eti$es on har# %ash that wi!! re#u%e
the pri%es o pro#u%ts that "ives the -eneits to the #ea!ers an# %reates pro-!e$s or
the $ana"e$ent'
L%.4 (1 P#(&$.t R%!"e
PEL has intro#u%e# $ore pro#u%ts o %onsu$er ite$s -ut there are $ore nee#s to
#eve!op new %onsu$er ite$s !i2e PEL washin" Ma%hines+ Ba%uu$ %!eaner an#
other ite$s' Due to !a%2 o pro#u%t Ran"e+ 7o$pan* %annot earn $ore proit
-e%ause %onsu$ers have hi"h #e$an# o these pro#u%ts an# the* sa* that i
%o$pan* is investin" in these pro#u%ts then we %an 2eep a!! PEL ite$s an# we
never nee# to 2eep otherHs %o$pan* pro#u%ts'
Less Utili2%ti(! (1 C%-%.it'
Due to !a%2 o inan%e a %o$pan* %annot uti!i1e a!! its resour%es on its u!! %apa%it*' It
in%reases the %ost o pro#u%ts per unit that #e%reases the proit $ar"in o ea%h
%onsu$er ite$' ,o$eti$es %o$pan* %annot a!!o%ate the resour%es a%%or#in" to the
re&uire$ents o pro#u%tion #epart$ent thatHs -e%o$es the pro-!e$ or the %o$p!ete
uti!i1ation o resour%es' @or the %o$pan* it is a!so the $ain point o wea2ness'
Fi!%!.i%l P#(*le)s
,o$eti$es PEL a%es the inan%ia! pro-!e$s -e%ause its sto%2s are so $u%h pi!e#
up in the stores that %reate the pro-!e$ o %ash !ow -e%ause when the sto%2s are
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PAK ELEKTRON LIMITED
not so!# an# the pro#u%tion is in pro%ess or .C hours a #a* than the %o$pan* a%es
su%h pro-!e$s' ,o %o$pan* a""ressive!* resear%hes the sour%es o %ash an#
stresses the #ea!ers to se!! the PELHs pro#u%ts to the en# %onsu$ers' 7o$pan*
so$eti$es se!!s their pro#u%ts on a#van%e -ases to the #ea!ers an# "ives the$ hi"h
$ar"in o proit' ThatHs wh* a %o$pan* is a%in" the inan%ia! pro-!e$s an# %o$pan*
never pa*s attention on the a!ternative resour%es that wi!! he!p in re#u%in" the
sto%2s' That is a %usto$er #e$an# an# #ue to this it is the $ain wea2ness o
%o$pan*'
OPPORTUNITIES
@or the PEL there are $ore opportunities or e0pansion the -usiness' I PEL rea!i1e
that opportunities then it wi!! -e $ore ruitu! an# proita-!e or the %o$pan*' Even i
%o$pan* #oes not ta2e a#vanta"e o these opportunities then it wi!! !oose its
%o$petitive position an# hi"h proit' Its %o$petitors wi!! "ive PEL tou"h ti$e to
pursuin" the opportunities that are a#opte# -* the$' @o!!owin" are the opportunities
or the PEL'
Ex-l(#%ti(! (1 )%#4et i! P%4ist%!
I!.#e%se i! -#(&$.t #%!"e
Ex-(#t (--(#t$!it'
I!.#e%se i! -#(&$.ti(! .%-%.it'
Ex-l(#%ti(! (1 +%#4et i! P%4ist%!
PEL has the opportunit* to e0p!ore the $ar2et in a!! over the Pa2istan' Even thou"h
PEL intro#u%e its pro#u%ts in a!! %ities o Pa2istan -ut there are so $an* p!a%es that
have the %apa%it* to a-sor- the PELHs pro#u%ts' These p!a%es are tri-a! areas in
N)@P an# northern areas o Punja- an# N)@P+ %entra! area o ,IND' I %o$pan*
intro#u%es their pro#u%ts in these areas then it %an "et a !ar"e a$ount o proit an#
in%rease its $ar2et shares'
I!.#e%se i! P#(&$.t R%!"e
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PAK ELEKTRON LIMITED
It is the $ain opportunit* or the PEL that it %an in%rease its pro#u%t ran"e that wi!! -e
a $ore proita-!e or the %o$pan*' There are $ore nee#s to #eve!op new %onsu$er
ite$s !i2e PEL washin" Ma%hines+ Ba%uu$ %!eaner an# other ite$s' Due to !a%2 o
pro#u%t Ran"e+ 7o$pan* %annot earn $ore proit -e%ause %onsu$ers have hi"h
#e$an# o these pro#u%ts' I PEL #oes not ta2e this opportunit* then it wi!! !oose
hi"h $ar"in o proit an# $ar2et share' It wi!! re#u%e the i0e# %ost an# in%rease the
ei%ien%* o the e$p!o*ees'
Ex-(#t O--(#t$!it'
PEL 7o$pan* has a!so the opportunit* to e0port their pro#u%ts in other internationa!
%ountries !i2e /AE+ ,A/DI ARA9IA+ an# other Ara-i% an# Ari%an %ountries' It wi!!
not on!* re#u%e the #epen#en%e on one $ar2et -ut a!so in%rease the $ar2et shares
an# proits' It wi!! a!so he!p the %o$pan* to sprea# the i0e# %ost on a!! o its
pro#u%tion that wi!! re#u%e the tota! %ost an# %o$pan* wi!! enjo* the hi"h proit'
I!.#e%se i! P#(&$.ti(! Li!e
7o$pan* %an a!so in%rease its pro#u%tion !ine at the $a0i$u$ !eve! that wi!!
in%rease the ei%ien%* o the e$p!o*ees an# a!so wi!! re#u%e the tota! %ost'
,o$eti$es %o$pan* %annot a!!o%ate the resour%es a%%or#in" to the re&uire$ents o
pro#u%tion #epart$ent thatHs -e%o$es the pro-!e$ or the %o$p!ete uti!i1ation o
resour%es' 7o$pan* shou!# !oo2 the $ar2et %on#itions then it wi!! pro#u%e their
pro#u%ts'
THREATS
PEL 7o$pan* in su%h a %o$petitive era has $an* threats as we!!' These threats are
or the present situations an# uture' 7o$pan* shou!# $a2e its po!i%ies an#
strate"ies a%%or#in" to these threats' ,o o!!owin" are the $ain threats or the PELI
St#(!" .()-etiti(!
C3i!%Js -#(&$.t i!t#(&$.ti(! i! t3e )%#4et
P#i.e 0%#
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Sl(0 "#(0t3 #%te i! P%4ist%!
I!st%*ilit' (1 "(/e#!)e!t
T%x &e-%#t)e!t
W(#l& T#%&e O#"%!i2%ti(!
I!/est(#s
St#(!" C()-etiti(!
There is ver* stron" %o$petition or the ho$e app!ian%e in the $ar2et' ,o ever*
%o$pan* tries to %o$e in the nu$-er 1 position or a%hievin" the $a0i$u$ shares in
the $ar2et' Ever* %o$pan* a#opts #ierent strate"ies or se!!in" o the pro#u%ts' It
re#u%es the proit $ar"in o ea%h %o$pan* an# in%rease the -ar"ainin" power o the
-u*ers who wi!! #e$an# hi"her &ua!it* o pro#u%ts an# !ower %ost' That is the $ain
threat or the PEL 7o$pan*'
C3i!%Js P#(&$.t
7hinaHs pro#u%ts are another threat or the Pa2istani %o$panies -e%ause these
pro#u%ts are %heaper than the Pa2istani pro#u%ts' An even %hina pro#u%t not we!! in
&ua!it* -ut it is %o$parative!* in !ow pri%es than the %onsu$erHs ho$e app!ian%e that
are $anua%ture# -* the in#i"enous %o$pan*' 7hina pro#u%ts stress the in#i"enous
%o$panies to !ower the &ua!it* an# pri%es that wi!! not -e proita-!e in the !on" run'
P#i.e 0%#
As there is sti %o$petition in the ho$e app!ian%e $ar2et that wi!! %ause the pri%e
war+ ,o ever* %o$pan* re#u%es the pri%es o its pro#u%ts to in%rease the sa!es' It
wi!! not on!* re#u%e the proit $ar"in o the %o$pan* -ut a!so re#u%e the &ua!it* o
pro#u%ts' ,o pri%e war is the $ain threats or a!! the %o$panies+ whi%h are operatin"
in these pro#u%ts'
Sl(0 G#(0t3 R%te i! P%4ist%!
There is a!so s!ow "rowth rate o ho$e app!ian%e in Pa2istan that wi!! in%rease the
sto%2s o the %o$pan*' It -e%o$es the -ur#en or the %o$pan* that how to se!! these
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sto%2s' Its $ain reason is that pur%hasin" power o the -u*er is ver* !ow an# it has
no in%o$e to -u* the e0pensive the ho$e app!ian%e' It is a!so -e%o$in" a $ain
threat or a!! the %o$panies'
I!st%*ilit' (1 G(/e#!)e!t
The rapi# %han"es in "overn$ents wi!! -e%o$e threats or the %o$panies -e%ause
ever* "overn$ent a#opts its own po!i%ies or the in#ustries' ,o it in%reases the
un%ertaint* or the investors who want to invest heav* a$ount in their new proje%ts'
ThatHs -e%o$e the $ajor threat or the %o$panies an# #e%reases the proita-i!it*'
Due to ear o po!iti%a!!* insta-i!it* %o$panies wi!! a!so not invest the heav* a$ounts'
W(#l& t#%&e O#"%!i2%ti(!
)or!# tra#e or"ani1ation wi!! "ive the per$ission in .??5 to ea%h %o$pan* o ho$e
app!ian%e to e0port their pro#u%ts ater pa*in" ewer #uties or #ut* ree pro#u%ts'
That wi!! in%rease the pressures or the in#i"enous %o$panies to re#u%e the pri%es
an# in%rease the &ua!it*' It wi!! in%rease the %o$petition a$on" the orei"n
%o$panies an# in#i"enous %o$panies' 9ut our %o$panies a!so run un#er
un%ertaint* %on#itions' This wi!! #e%rease the $ora!e o in#i"enous %o$panies'
I!/est(#JsB
There are ew peop!e who have -i" invest$ents an# the* are i$portin" the 7hinese
pro#u%t -* their own 9ran# na$e' This is a ver* -i" threat or the %o$pan* an#
%o$pan* is tr*in" to %reate so$e attra%tion or the investors to #e$otivate the
investors'
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E##e%ti&ene$$
A%%or#in" to 4R $ana"er o PEL+ or"ani1ation $a2es "oa!s an# o-je%tives ever*
*ear -ut a!$ost >?K o the tota! "oa!s are a%hieve#' An# the* %onsi#er >?K "oa!
a%hieve$ent as their su%%ess+ whi%h $eans that PEL is an ee%tive or"ani1ation'
B%l%!.e& E11e.ti/e!ess A--#(%.3es
C(!stit$e!.'Kst%4e3(l&e# A--#(%.3
PEL tr* to satis* a!! its sta2eho!#ersH up to the $a0i$u$ e0tent' PELHs sta2eho!#ers
in%!u#es its supp!iers+ %usto$ers+ owners an# sto%2ho!#ers+ union+
"overn$ent+ $ana"e$ent+ e$p!o*ees+ %re#itors+ #ea!ers an# %o$$unit*'
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THE E;TERNAL EN,IRON+ENT
I!te#!%ti(!%l C(!text
The e0terna! environ$ent o PEL is -e%o$in" e0tre$e!* %o$p!e0 an# e0tre$e!*
%o$petitive' PEL a%es un%ertaint* #o$esti%a!!* as we!! as "!o-a!!*' PEL is e0portin"
its pro#u%t to Iran+ A"hanistan+ In#ia+ Du-ai an# ,au#i Ara-ia'
A&%-ti!" t( e!/i#(!)e!t%l $!.e#t%i!t'
P(siti(!s %!& De-%#t)e!ts
As PEL is operatin" in the %o$p!e0 e0terna! environ$ent whi%h in turn has in%rease#
its interna! %o$p!e0it* whi%h %an -e #epi%te# -* the nu$-er o position an#
#epart$ents within the or"ani1ation'
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En&ironmental Domain
T%s4 E!/i#(!)e!t
I!&$st#' Se.t(#
In app!ian%es -usiness )aves+ Orient+ 4aier+ Daw!an%e an# Mitsu-ishi are
%o$petitors o PEL' )here as in power -usiness ,*e# 9hais+ ,ie$ens+ A99 an#
Ariva are %o$petitors o PEL'
R%0 +%te#i%l Se.t(#
In app!ian%es -usiness 7hinese an# Thai %o$panies are supp!iers o PEL where as
in power -usiness PEL has !o%a! supp!iers as we!! as supp!iers ro$ (er$an*'
+%#4et Se.t(#
7usto$ers o PELHs pro#u%ts are ho$e users+ #ea!ers an# -usiness %!ients'
I!te#!%ti(!%l Se.t(#
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PEL is a%in" orei"n %o$petition with ,ei$ens+ A99+ 4aier an# Mitsu-ishi'
Ge!e#%l E!/i#(!)e!t
G(/e#!)e!t Se.t(#
Ru!es an# re"u!ations o @9R+ 7o$panies Or#inan%e an# other "overn$enta!
re"u!ations a!so "et i$pose# on PEL an# PEL a!wa*s %o$p!* with these ru!es+
re"u!ations an# po!i%ies' @or e0a$p!e re%ent re"u!ation o (overn$ent or in%reasin"
the !a-or wa"es an# e$p!o*ee sa!aries ae%te# PELHs e$p!o*ees wa"es an#
sa!aries'
E.(!()i. C(!&iti(!s
(!o-a!!* there is re%ession' /ne$p!o*$ent an# in!ation rate is in%reasin"+ rate o
invest$ent is #e%reasin" an# a!! these thin"s have i$pa%t on the e%ono$* o
Pa2istan an# as we!! as on PEL'
Te.3!(l("' Se.t(#
PEL has separate #epart$ents o Inor$ation Te%hno!o"* an# Resear%h an#
Deve!op$ent' PEL is usin" !atest te%hni&ues o pro#u%tion to pro#u%e the up to #ate
pro#u%ts or the #e!i"hters o its %usto$ers'
Fi!%!.i%l Se.t(#
PEL is a pu-!i% !i$ite# %o$pan* an# is !iste# in Lahore+ Kara%hi an# Is!a$a-a# sto%2
e0%han"es' PEL #ea!s with a!! o the o!!owin" -an2s or its !oans an# savin"sI
N%ti(!%l B%!4 (1 P%4ist%!
B%!4 Al1%l%3 Li)ite&
B%!4 (1 K3'*e#
B%!4 (1 P$!5%*
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PAK ELEKTRON LIMITED
De$ts.3e B%!4
F%'s%l B%!4 Li)ite&
KASB B%!4 Li)ite&
+ee2%! B%!4 Li)ite&
+' B%!4 Li)ite&
NIB B%!4 Li)ite&
R('%l B%!4 (1 S.(tl%!& Li)ite&
SILK B%!4
S(!e#i B%!4 Li)ite&
D%0((& Isl%)i. B%!4
H%*i* +et#( +(lit#(! B%!4
+%5(# C()-etit(#s i! A--li%!.es Di/isi(!
D%0l%!.e
W%/es
H%ie#
+%5(# .()-etit(#s i! P(0e# Di/isi(!
Sei)e!s
Cli)%x
T#%!s1%*
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PAK ELEKTRON LIMITED
+its$*is3i
O#ie!t
Si!"e#
P%!%s(!i.
:&P
AB A)-e#e
A3)%& & .()-%!ies
Fe.(
A#e/%
Fi.(
Pe)-%)
T%#i8 Ele.t#i.
S'e& B3%is
+i.#(te.3
Es.(#t
SB Ele.t#(!i.
C#e%ti/e Ele.t#i.
I!!(/%ti(!
PEL has a separate R:D #epart$ent whi%h 2eeps on resear%hin" or new i#eas an#
#eve!opin" the innovative pro#u%ts' These #a*s PELHs R:D #epart$ent is
%onsi#erin" the proje%t o Di"ita! Meter or )APDA' This *ear PEL has entere# in the
strate"i% a!!ian%e with the L( E!e%troni%s' The a##ition o L( to Pa2 E!e2tron wi!!
$ean that Pa2 E!e2tron wi!! now have two !ea#in" -ran#s+ PEL an# L(+ in -oth the
%ate"ories o ho$e app!ian%es an# Air %on#itioners' This s*ner"* o -ran#s wi!! -rin"
te%hno!o"i%a!!* -etter pro#u%ts to the %usto$er at %o$petitive pri%es'
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PAK ELEKTRON LIMITED
This $eans that PEL wi!! -e oerin" innovative pro#u%ts $a#e ro$ %uttin" e#"e
te%hno!o"* o L(' L( E!e%troni%s has E? R:D %enters "!o-a!!* an# spen#s hun#re#s
o $i!!ions o #o!!ars on R:D+ $a2in" it one o the !ea#in" -ran#s in the wor!#' It has
a wea!th o "!o-a! e0pertise in ter$s o #esi"nin" the ri"ht pro#u%t or the %onsu$er'
Thus+ this a!!ian%e wi!! ensure enhan%in"+ the pro#u%tion %apa-i!ities o Pa2 E!e2tron
throu"h te%hno!o"* transer whi%h wi!! trans!ate into $ore s$art an# sophisti%ate#
#esi"ns+ with %o$petitive %ost o pro#u%tion'
E)-l('ee &e/el(-)e!t
PEL has operative "oa!s e$p!o*ee #eve!op$ent an# trainin" in this is%a! *ear'
PEL sa*s the o!!owin" or its 4u$an Resour%esI
)e MAKE in#ivi#ua!s F9etter Proessiona!sG'
)e 9ELIEBE in FTrust an# Respe%tG'
)e EN7O/RA(E F7han"e an# ,harin" o I#easG'
)e ABOID FOr"ani1ationa! 9arriersG'
)e DEMON,TRATE F7o$$it$ent an# Enthusias$G'
)e RE)ARD F4i"h Peror$an%eG'
)e EN4AN7E FInnovation an# 7reativit*'
HR ,isi(!
To a%hieve e0%e!!en%e throu"h innovative 4R pra%ti%es an# %ontinuous!* e0%ee#in"
our PEOPLE E0pe%tations'
HR +issi(!
PELHs 4R Mission is two8o!#I
To $ana"e ta!ent an# -ui!# %apa-i!ities o its peop!e thus ena-!in" the$ to #e!iver
sustaine# peror$an%e
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PAK ELEKTRON LIMITED
To a%i!itate the$ in %reatin" a %o!!a-orative wor2 environ$ent that #eve!ops a
%u!ture o %ontinuous !earnin"
+%5(# )%!%"e#i%l -(li.ies9 -#%.ti.esKst'les
E$p!o*$ent po!i%*
)or2in" %on#itions
Leave po!i%*
4ea!th po!i%*
Transition po!i%*
Re!o%ation po!i%*
Insuran%e po!i%*
Behi%!e po!i%*
Mi!ea"e %!ai$ po!i%*
7ar !oan s%he$e or e0e%utive
Motor%*%!e !oan or e0e%utive
Peror$an%e appraisa! po!i%*
4ote!Dtrave! po!i%*
Pai# !eave po!i%*
Atten#an%e po!i%*
7o$pensation an# other -eneits
HR ,%l$es
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Respe%t+ Tea$ spirit+ 7o$$it$ent : 7usto$er ,atisa%tion'
Environ$enta!
Client$ ' C($tomer$
PEL serves three t*pes o %usto$ersD%!ients whi%h in%!u#e ho$e users+ -usiness
%!ients an# #ea!ers'
PEL s%'sB
De!i"hte# %usto$ers are our irst priorit*'
7usto$er servi%e LE0%e!!ent
PEL has its #ea!ers in .C %ities %ountr* wi#e'
C($!t#'-0i&e A#e% S%les O11i.es
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G(/e#!)e!t
Ru!es an# re"u!ations o @9R+ 7o$panies Or#inan%e an# other "overn$enta!
re"u!ations a!so "et i$pose# on PEL an# PEL a!wa*s %o$p!* with these ru!es+
re"u!ations an# po!i%ies' @or e0a$p!e re%ent re"u!ation o (overn$ent or in%reasin"
the !a-or wa"es an# e$p!o*ee sa!aries ae%te# PELHs e$p!o*ees wa"es an#
sa!aries'
So%iet"
PEL is a so%ia!!* responsi-!e or"ani1ation an# in a##ition to -usiness %onsi#erations+
the so%ia! #i$ensions o its %orporate a%tivities p!a* an in%reasin"!* i$portant ro!e in
overa!! assess$ent o the 7o$pan*' PEL e$-ra%e responsi-i!it* or the i$pa%t o its
a%tivities on the environ$ent+ %onsu$ers+ e$p!o*ees+ %o$$unit*+ sta2eho!#ers an#
a!! other $e$-ers o the pu-!i% sphere' PEL $onitors an# ensures its a#heren%e to
!aw+ ethi%a! stan#ar#s an# internationa! nor$s'
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S'ste)
PEL is a !ar"e+ proita-!e an# su%%essu! or"ani1ation whi%h operates in an open
s*ste$ an# intera%ts with its environ$ent to survive' PEL %ontinuous!* a#apts to the
environ$ent an# -e!ieves in "rowth rather than sta-i!it*'PEL has spe%ia! hea!th an#
saet* $easures or its e$p!o*ees an# provi#es %!ean an# hea!th* wor2in"
environ$ent to its e$p!o*ees'
P#(&$.t
PEL o%uses on &ua!it* an# variet* in its pro#u%ts' PELHs ai$s are to provi#e
%usto$er satisa%tion an# #e!i"hte# %usto$ers is the preeren%e o or"ani1ation' @or
-usiness %!ients PEL provi#es stan#ar#i1e# as we!! as the %usto$i1e# pro#u%ts' @or
ho$e users it oers a wi#e ran"e o pro#u%ts to %hoose ro$'
S$*$!it
,u-units at pro#u%tion !eve! in%!u#es
P!annin"
Pro#u%tion
Di%in" an# Mo!#in"
Pa%2a"in"
5ua!it* 7ontro!
Paint p!ant
Asse$-!* pro%ess
Deve!op$ent
Manua%turin"
S()(nit$ at Finan%e and A%%o(ntin* deartment are
7ostin"
7re#it
7!earan%e
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S()(nit$ at HR deartment are
Re%ruit$ent an# se!e%tion
Learnin" an# trainin"
Peror$an%e an# or"ani1ationa! #eve!op$ent
S()(nit$ at mar+etin* deartment are
9ran#in"
,a!es
FINANCE DEPART+ENT
@inan%e $ana"er wor2s un#er (enera! Mana"er @inan%e' 4is span o $ana"e$ent
%ontains three inan%e oi%ers' Major un%tion o this #epart$ent+ o-vious!*+ is to
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PAK ELEKTRON LIMITED
arran"e un#s or %o$pan* an# a!so a!!o%ate un#s' These oi%ers peror$
si"nii%ant ro!e at their stea#'
Ge!e#%l +%!%"e# Fi!%!.e
4is #ut* is to ta2e $ajor inan%ia! #e%isions'
+%!%"e# Fi!%!.e
COMSATS Institute of Information Technology, Lahore 41
+%!%"e# Fi!%!.e
Fi!%!.e O11i.e#
6Ge!e#%l7
Fi!%!.e O11i.e#
6T#e%s$#' 1i!%!.es7
Fi!%!.e O11i.e#
6Le%si!" & B$&"eti!"7
Fi!%!.e Exe.$ti/e Fi!%!.e Exe.$ti/e Fi!%!.e Exe.$ti/e
PAK ELEKTRON LIMITED
Rate ne"otiations
4an#!in" %ash in : out
9an2 re!ations
4an#!in" short ter$ an# !on" ter$ un#s re&uire$ents
Assist%!t +%!%"e# Fi!%!.e
Reports to $ana"er inan%e
Arran"in" un#s or pro#u%tion
Preparation o 9u#"et
Se!i(# Fi!%!.e O11i.e# 6Ge!e#%l7
@un# arran"e$ent is a $ajor responsi-i!it* o this oi%er+ in%!u#in" !easin"+
$u#ara-a+ an# se%ure# an# unse%ure# !oan arran"e$ents' 4e 2eeps %he%2 on
inventor* in 9on# houses a"ainst whi%h %o$pan* inan%es' 4e is responsi-!e to
re!ease raw $ateria! ro$ -on# houses or pro#u%tion an# sa!es purpose'
7he%2 on wor2in" %apita! o the %o$pan* is another tas2 that a!!s in his jo-
#es%ription' )hat are the re%eipts an# #ue pa*$ents or a #a* is a!so a $atter o
%on%ern' Moreover+ he a!so %oor#inates with other #epart$ents'
(enera!!*+ $ost senior person is entit!e# or this jo-' Three assistant a%%ountants
wor2 un#er his supervision whi!e the Fsenior inan%e oi%erG ;(enera!< hi$se! reports
to Mana"er @inan%e
Fi!%!.e (11i.e# 6Le%si!" & *$&"eti!"7
It is jo- tit!e assi"ns a "roup o a%tivities %on%ernin" !easin"+ $u#ara-a an# other
inan%e arran"e$ents' 4is jo- is to or$u!ate an# %on#u%t ana!*sis on present status
COMSATS Institute of Information Technology, Lahore 42
PAK ELEKTRON LIMITED
o %o$pan* inan%in"+ parti%u!ar!*+ repa*$ents an# restru%turin" o insta!!$ents'
7ertain!*+ -u#"etin" is a!so a part o his responsi-i!ities'
Fi!%!.e O11i.e# 6T#e%s$#' Fi!%!.es7
Nationa! 9an2 o Pa2istan ;N9P< a%i!itates the %o$pan* in 9on# inan%in"+
#is%ountin" -i!!s+ openin" L'7Hs' 9an2 a!so a%ts as "uarantor in parti%u!ar %ases'
@inan%ia! oi%er ;Treasur* inan%es< #ea!s with a!! %orrespon#in" pro%essin" in this
re"ar# 'Nation 9an2 o Pa2istan ;N9P< is the -an2 -* who$ the %o$pan* #ea!s with'
9an2 is peror$in" #uties re"ar#in" se%ure# inan%in"+ #is%ountin" -i!!s an# openin"
L'7Hs' 9an2 #eve!ope# a %hain in su%h an# $anner that a!! inan%ia! a%tivities
interre!ate with ea%h otherHs'
7o$pan* a%&uires inan%e a"ainst the p!e#"e# sto%2M P!e#"in" sto%2 in%!u#es
i$porte# raw $ateria!+ %o$ponents o air %on#itioner an# reri"erator+ transor$ers+
ener"* $eters+ reri"erators et%' These sto%2s wi!! -e p!e#"e# in -on# house# that
situate# in %o$pan*Hs pre$ises+ whi%h is un#er8%ontro! o -an authorities' 9an2
opens an a%%ount in the na$e o %o$pan*+ sai# as Cash finance account. 9ut as
per re&uire$ent sto%2 wi!! have to -e re!ease# or pro#u%tion purpose or sa!es
purpose' 9an2 sets !i$its in this re"ar#+ so ea%h rep!a%e$ent re&uires -an2
per$ission' The #ieren%e -etween -orrowe# $one* an# p!e#"e# sto%2 wou!# have
to a#just either -* p!e#"in" $ore sto%2 or -* $a2in" pa*$ents e&uiva!ent to the
va!ue o re!ease# sto%2'
DUTIES
Durin" $* sta* in PEL as a Internee I #o $* #uties in o!!owin" se%tion o the inan%e
#epart$ent'
Issuan%e o 9an2 G$%#%!tee
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PAK ELEKTRON LIMITED
Dai!* re%on%i!iation o 9an2 ,tate$ent re"ar#in" FI+ & PAD
Dut* assi"ns to $e Rele%se (1 Fi!is3e& G((&s ro$ #ierent 9an2'
7a!%u!ation o Lon" ter$ : ,hort Ter$ Loan +%#4 $-
ACCO+PLISH+ENTS
@inan%e #epart$ent is wor2in" un#er the supervision o our $ana"ers an# one
(enera! Mana"er' This #epart$ent is %o$prise# o our se%tions+ na$e!*
Treasur* ,e%tion
Inventor* 7ontro! ,e%tion
7orporate ,e%tion
9u#"etin" ,e%tion
B$&"eti!" Se.ti(!
,tartin" with 9u#"etin" Depart$ent that ore%asts Annua! ,a!es+ E0pen#itures an#
7osts or the %o$pan* ater "ettin" pro#u%tion esti$ates an# ,a!es p!ans ro$ the
$ar2etin" an# than te!! the a$ount to -e arran"e# or pro#u%tion in or#er to inan%e
either power #ivisionHs pro#u%tion or App!ian%es #ivisionHs pro#u%tion'
C(#-(#%te Se.ti(!
,e%ret -ehin# PELHs su%%ess an# in%reasin" $ar2et share is its "uarantees se%tion
that a%tive!* wor2s to "et ever* or#er either or app!ian%es or or power o the
%o$pan* -* spee#i!* parti%ipatin" or the %ontra%t with the he!p o Ten#er 9on#s o
(uarantees' A!so this se%tion wor2s in or#er to u!i!! the %orporate pro#u%tion+
personne! an# operationa! nee#s su%h as Ma%hineries+ Auto Mo-i!es an# oi%e
e&uip$ents' It enters into the 9u*in" 7ontra%ts a!wa*s with the one who oers -est
ter$s an# %on#itions as we!! as the -est Interna! Rate o Return to the 7o$pan*'
OB:ECTI,E OF FINANCE DEPART+ENT
@inan%e peop!e %on%entrate on o!!owin" points or a%%o$p!ish$ent o their tas2s
COMSATS Institute of Information Technology, Lahore 44
PAK ELEKTRON LIMITED
Tr* to raise $a0i$u$ un#s
Ma2e arran"e$ent or a!!o%ation o un#s appropriate!*
Doin" a-ove $entione# a%tivities -* %ontro!!in" %ost
FINANCE SECTION
There are #ierent $o#es o inan%in" are use#'
CASH FINANCE FACILITY
Loans %an -e ta2en ro$ an* %o$$er%ia! -an2'
WORKING CAPITAL
/se to $eet #a*8to8#a* routine inan%e
RUNNING FINANCE
A i0 !i$it is assi"ne# -* -an2 an# 7o' %an use within that !i$it
HOW THEY +AKE PLANS
P!annin" is an i$portant aspe%t or a%hievin" o-je%tives ahea#' ,o whi!e $a2in"
p!ans $ana"er oresee the situations in a#van%e an# ta2e #e%isions' It is true in
%ase o inan%e #epart$ent' @inan%e #epart$ent have to #o a#van%e P!annin" or
#ierent tas2s a-out pro#u%tion an# uti!i1ation o !oans appropriate!* In a#van%e
HOW THEY TAKE DECISIONS
The on!* thin" that is %onsi#ere# at the ti$e o ta2in" #e%isions re"ar#in" un#
raisin" is !ower $ar2up rates #own -e%ause this is what $a2es !oans easi-!e or
otherwise'
PROCEDURAL ASPECTS
WORKING CAPITAL FINANCE
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PAK ELEKTRON LIMITED
This t*pe o !oan is se%ure# a"ainstM
P!e#"e
4*pothe%ation
PLEDGE
It $a* -e %onstru%tive or a%tua!' 7onstru%tive p!e#"e is that in whi%h "oo#s are not
ta2en -* -an2 rather 2eep the$ in %o$pan*Js "oo# own un#er its own se%urit*'
In %ase o a%tua! p!e#"e+ -an2 ho!#s the possession o "oo#s'
HYPOTHECATION OF STOCK
It %an a!so "ive a"ainst re%eiva-!es' In%ase o sto%2 ;raw $ateria! )'I'P inishe#
(oo#s< a!! are in%!u#e' Pa* -a%2 %apa%it* o e0porter shou!# -e %onsi#ere#' In %ase
o a$ount o !oan e0%ee#s that a$ount o sto%2 or re%eiva-!es pari passu 7har"e
$a* %reate i $ore than one -an2 invo!ve#'
PROCEDURE FOR SHORT TER+ LOAN
In PEL In#ustries o!!owin" pro%e#ure is app!ie# or short8ter$ !oans'
OFFERING LETTERS
Ea%h -an2 issues an oerin" !etter that $entions the o!!owin" thin"s
A$ount san%tione#
Mar2up rate
7har"e over assets ;h*pothe%ationDp!e#"e<
Perio#
Other %on#itions
LONG TER+ LOANS
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PEL a%&uire# a !on"8ter$ !oan to inan%e the i$port o $a%hiner*' Re%ent!* PEL has
pur%hase# so$e $a%hiner* ro$ 7hina or Di"ita! Ener"* Meters'
The pro%ess or !on"8ter$ !oan is e0p!aine# in o!!owin"'
PREPARATION OF FEASIBILITY REPORT
@o!!owin" points are %onsi#ere# whi!e preparin" the easi-i!it* report'
FINANCIAL STATE+ENTS
7ost o the proje%t' This in%!u#es operatin" assets ;!an#+ -ui!#in"+ Behi%!es+
urniture+ %apita! e0pen#iture an# $eans o inan%e<
Proje%t proit an# !oss a%%ount
Proje%te# state$ent o %han"es in inan%ia! position' It "ives sour%es o
@inan%e an# the app!i%ation
Proje%te# -a!an%e sheet
FINANCIAL ANALYSIS
Pa* -a%2 perio# o tota! invest$ent
Ratio ana!*sis
9rea2even ana!*sis
ASSU+PTIONS
Pro#u%tion s%he#u!e
Dues an# %he$i%a! assu$ption
SCHEDULES
,a!es ore%ast state$ent
Tota! pro#u%tion %ost'
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)or2in" %apita!
Loan repa*$ent s%he#u!e
THE PRO:ECTIONS ARE +ADE ON
5uantitative o an* other %o$pan*Ns previous *ears are ta2en re!ate# to the sa$e
in#ustr* an# $u!tip!ie# with the present rates'
Te%hni%a! e0pertise is hire to $a2e proje%tions'
BANK FEASIBILITY REPORT
9an2 stu#ies the easi-i!it* report an# prepare report an# prepare its own easi-i!it*
report to see where it wou!# -e easi-!e to san%tione# !oan to %o$pan* or not'
OFFERING THE LETTER
The -an2+ i it is satisie# with the easi-i!it* report then sen# oerin" !etter' It has+
A$ount san%tione#
Mar2 up rate
7har"e over i0e# assets
Tenor
Insta!!$ent perio#
Interest pa*$ent perio#
A%%eptan%e
I %o$pan* a%%epts the ter$s+ it $ust respon# with this perio#'
NEGOTIATION
Ne"otiation -etween -an2 an# %o$pan* ta2es p!a%e to %han"e %ertain %on#itions o
oer !etter an# it a%%epta-!e or -oth parties' A se%on# #rat o the oer !etter is
prepare# with %han"es an# si"ns o -an2 an# 7EO O@ PAK ELEKTRON LIMITED'
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PAK ELEKTRON LIMITED
CREATION OF CHARGES
A %har"e is %reate# in avor o the -an2 to se%ure its !oan with o!!owin" #o%u$ents
ai#avit' It is an un#erta2in" -* the %o$pan* that wi!! o!!ow a!! %on#itions'
@or$ 1?' It %ontains the parti%u!ars o assets a"ainst whi%h %har"e is %reate#'
Me$oran#u$ o %onstru%tive #eposit o !itt!e #ee#s' It te!!s a-out the %on#itions
that the %o$pan* wi!! o!!ow a!on" with the #etai!s o propert* un#er %har"e'
A!! the a-ove #o%u$ents are su-$itte# with re"istrar a"ainst who$ a 7ertii%ate o
Re"istration o Mort"a"e is issue#'
LOAN PREPAY+ENT SCHEDULE
This s%he#u!e is prepare# to show the $ar2 up prin%ipa! an# tota! insta!!$ent va!ue
or who!e tenure'
P#(*le)s
Main pro-!e$ I have oun# in this %o$pan* is that it has the %o$$uni%ation
-arriers a$on" the #epart$ents' I PEL is a tea$M #epart$ents are its p!a*ers+
the* nee# to wor2 as one unit rather than see$ wor2in" in their own %apa%it*'
A"e #ieren%eI
La%2 o a#vertise$entI PEL #oes not o%us on a#vertisin" whi!e its %o$petitors
are o%usin" on this part'
La%2 o %o8or#inationI There is !a%2 o %o8or#ination -etween the #epart$ents'
Ever* #epart$ent has %on%ern with its own $atters not with the who!e %o$pan*'
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La%2 o Pro#u%t Ran"eI 7o$petitors are oerin" the pro#u%ts at a wi#e ran"e in
ter$ o #ierent si1es an# %o!ors whi!e PEL has !i$ite# oerin"s in ter$s o
#ierent si1es an# %o!ors'
La%2 o we!! &ua!iie# sta in inan%e #epart$ent' In so$e se%tions hi"h!*
&ua!iie# person is a su-or#inate o !ess &ua!iie# person'
Dressin" o oi%ers even at e0e%utive !eve! is %asua!'
Too $u%h avoritis$ an# nepotis$ in PEL'
There is no rotation o jo- wor2 so one person is !i$ite# to his wor2'

RECO++ENDATIONS
7o8or#ination shou!# -e #eve!ope# -etween #epart$ents to #epart$ents' This
%an -e #one throu"h settin" "oa!s an# o-je%tives o the who!e %o$pan* not on!*
or their #ierent #epart$ents'
As I oun# -ran# na$e is ver* i$portant a%tor in %onsu$er -u*in" -ehavior+ thus
it is a#vise# that PEL shou!# wor2 on the -ran# i$a"e' A!thou"h PEL has a
stron" -ran# na$e+ -ut it has to %reate $u%h $ore stron"er one+ $ain!* throu"h
a#vertisin"+ to %o$pete with Dawlance+ Waves, an# other internationa! -ran#s'
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PAK ELEKTRON LIMITED
The %o$pan* shou!# a## $ore eatures to their pro#u%ts' Peop!e are attra%te#
towar#s a pro#u%t with uni&ue eatures an# so$ethin" that wou!# $a2e the
%usto$ers ee! that the* have "ot their $one*s worth'
The %o$pan* shou!# ta2e $easures to i$prove the &ua!it* o their pro#u%ts -*
i$provin" the pro%ess' Thus the %o$pan* is a#vise# to ta2e steps towar#s
i$provin" the &ua!it* o its pro#u%ts+ other wise it wi!! !ose a !ot o potentia!
%usto$ers to their %o$petitors'
To "ain $ore %o$petitive a#vanta"e over their %o$petitors+ PEL has to wor2 on
their #istri-ution networ2'
PEL $ore o%us shou!# -e on e!e%troni% $e#ia to "et %o$petitive a#vanta"e over
the %o$petitors' The* have to in%rease their a#vertisin" e0pen#itures'
The %o$pan* $ust "ive $ore in%entives to the #ea!ers so that the* re$ain !o*a!
to the %o$pan* an# pro$ote the pro#u%ts'
The %o$pan* shou!# %han"e the a#vertisin" the$e an# s!o"an to attra%t an# or
the attention o %usto$ers' The* shou!# show so$e %reativit* in a!! pro$otiona!
a%tivities' ,o PEL shou!# %o$e with so$e %at%h* Slogan'
PEL shou!# #eine the %o$pan*Hs $ission an# vision state$ent that %an -e $ore
he!pu! or the$ in uture' Ever* or"ani1ation however it is s$a!! or !ar"e has %!ear
#ire%tion where the* want to "o' )ithout #ire%tion or 2nowin" the purpose o their
e0isten%e how an or"ani1ation %an $a2e pro"ress'
The* shou!# a#vertise throu"hout the *ear so peop!e shou!# re$e$-er the$ an#
wi!! -e $ore -ran# !o*a! an# new %usto$ers wi!! -e attra%te#' The* shou!# use a!!
the $e#iu$ o a#vertisin" to -e $ore su%%essu! in attra%tin" %usto$ers'
PEL $ust intro#u%e a true #e%entra!i1e setup in the or"ani1ation+ "ivin" ever*
one so$e "roun#s or #e%ision $a2in"+ in%rease e$p!o*ees invo!ve$ent in #a*
to #a* p!annin" an# retain -a%2 the $ora!e p!us satisa%tion o the e$p!o*ees'
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PAK ELEKTRON LIMITED
PEL shou!# a!so a#opt an* other $etho#o!o"* or proje%tin" up %o$in" ti$e
perio# sa!es whi%h shou!# in%!u#e seasona! a%tors %onsi#eration in or#er to "et
a%%urate uture esti$ates rather than usin" that si!!* o!# avera"e $etho#o!o"*'
PEL shou!# open its internship pro"ra$s on re&uent -asis so $ore an# $ore
stu#ents %an "et the %han%e to wor2 as an internee in su%h a hu"e institute an#
"et their re!evant wor2 e0perien%e' The* %an persona!!* "o to
%o!!e"esDuniversities or "ive an a# in newspaper'
In uture+ the $ana"ers o PEL shou!# assi"n #uties on #ai!* -asis'
The wor2 "iven to the internees shou!# not -e "enera!+ rather it shou!# -e
a%%or#in" to their spe%ia!i1e# ie!# ;i'e $ar2etin"+ inan%e+ 4R< so ater the
%o$p!etion o their internship pro"ra$ the* have pra%ti%a! 2now!e#"e o that
spe%ii% ie!#'
Intro#u%tion o seasona! s%he$es %an he!p to -oost sa!es'
The pro#u%t !ine o PEL is not "oo# as %o$pare# to others !i2e 4aier+ )aves+
,uper Asia, so itHs "oo# or the %o$pan* or $ore su%%ess i the* wor2 on it'
PEL shou!# at !east ensure sa$e !eve! o "rowth an# pa%2a"es a$on"
e$p!o*ees wor2in" at ea%h !eve! !i2e its %o$petitors are oerin" to its e$p!o*ees
in or#er to retain the o!# e$p!o*ees as we!! as to attra%t new ta!ent'
PEL shou!# a!so ti"hten up its $onitorin" an# inspe%tion Networ2s in or#er to
$ini$i1e the $iss8uti!i1ation o the resour%es -* the e$p!o*ees an# veri* the
#ata a%%ura%* "athere# -* the$'
PEL shou!# a!so or$ espe%ia! s2i!!e# an# ei%ient sa!es %o!!e%tion tea$ in or#er
to %o!!e%t Re%eiva-!es a$ount ro$ the retai!ers an# the who!esa!ers espe%ia!!*
ro$ ones !o%ate# in Kara%hi+ Lahore an# at !east re#u%e their pa*$ent ti$e
perio# ro$ 1>? #a*s to 9? #a*s' @urther shou!# a!so ne"otiate with the$ to
ensure that we %are or *ou an# or the -est in ti$e #e!iver* we nee# *ou to -e
$ore responsive in $a2in" ear!* pa*$ents to the %o$pan*'
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PAK ELEKTRON LIMITED
PEL shou!# a!so ne"otiate with the pu-!i% !easin" institutions in or#er to -u*
#esire# e&uip$ents su%h as $a%hines+ %ars at !ow interest rates than private
ones' ,i$i!ar!* as2 the$ to intro#u%e new pa%2a"es to the %o$pan* !i2e private
se%tor' This wi!! si"nii%ant!* he!p it in havin" a ti"ht %ontro! over %ost o
pro#u%tion'
PEL shou!# a!so ta2e %are o the E%ono$i%a!+ Po!iti%a! @a%tors su%h as in!ation+
(overn$ent Po!i%ies whi!e proje%tin" the 7ost o Pro#u%tion or uture -e%ause
this wi!! he!p the %o$pan* in enterin" into a i0 pri%e %ontra%ts or the pur%hases
o $ateria! at a sin"!e ti$e si$i!ar!* than it wi!! -e a-!e to %har"e sta-!e pri%es to
its %usto$er'
I)-%.t (1 i!te#!s3i- (! )' 1$t$#e .%#ee#
Durin" $* internship I !earne# !ot o 2now!e#"e that is he!pu! in $* uture p!annin"
an# uture %areer' I !earne# how to intera%t with senior $ana"e$ent an# "et their
e0perien%e that is he!pu! in $* %areer' Due to $* internship ha-it o re"u!arit* an#
pun%tua!it*'
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PAK ELEKTRON LIMITED
The sour%es ro$ where I have "athere# #ata or $* report areI
www'pe!'%o$'p2
@inan%e Depart$ent'
App!ian%es Division+ Mar2etin" Depart$ent'
Power Division+ Mar2etin" Depart$ent'
Au#it Depart$ent
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Mr' Muha$$a# 4ani ;Mana"er @inan%e<'
Mr' (hu!a$ Mursha# ;@inan%e E0e%utive<'
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THANKS
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