1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Sui Yuanjie
NetID ysui912
Group Number: 184
Website Link: http://infosys110group184.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Yvone Hu Wednesday 10am
Time Spent on
Assignment:
25 hours Word Count: 1642

2


2
SENSOR TO FIX WATER POLLUTION
CAUSED BY DAIRY FARMING
INTRODUCTION
Recently, a large percent of water areas have been polluted by dairy farming stated by
Massey University freshwater ecologist Joy(2012). The main reason is that it costs a lot of
time to report the problem in the farm through the coucil to the government, which causes
the water condition getting even worse. In order to fix that problem, a sensor can be used
to detect the pH level of the polluted water which has been placed in each part of water
area in each farm. And if the level goes above the average, a signal will be sent to the
council or the government directly through wifi, which will enable the council or the
government to act on the problem in few days.
3. BUSINESS SECTION
3.1 Vision
To develop innovative products which can decrease the cycle time of dealing with water
pollution in order to fix it in every water area in farms in New Zealand.
3.2 Industry Analysis: Water condition testing and reporting Industry
Industry: Water condition testing and reporting Industry. This uses the water condition
testing system, after which the information will be sent to the council or the government
directly.
Force: High/Low: Justification:
Buyer power: Low There are few high-tech products in order to test
water condition are availble for customers to
purchase. A number of dairy farms and companys

3


3
are using innovative solutions instead of costy
projects; however, few companys in the industry
could develop and provide those technical
products to them. So that customers have few
choices to purchase (Young, 2013).
Supplier power: High Few companys with a good infrastructure can
provide components for companies developing
the high-tech products. For example, a dominant
company, NAND, provide flash chip to others
(Handy, 2014).
Threat of new entrants: Low New competitors need a huge amount of
knowledge and money to get into the market. To
develop an innovative products requires the
business a good infrastructure, so that it is not
easy for them to enter the industry.
Threat of substitutes: Low There are limited numbers of substitutes that are
available for customers to switch to of the similar
price; in other words, the switching cost is very
high in this industry. An example is the lifting
environmental performance which is really
costly for business to apply it (Young, 2013).
Rivalry among existing
competitors:
Low There are not many competitors existing in the
industry; also, the threat of new entrants is low .
Overall attractiveness of the industry: The water condition testing and reporting industry is
an attractive one, due to there are four of the five forces being low. It is easy for business to

4


4
have a competitive advantage because of the competition among existing companys are
quite low. So that it is an attractive industry overall.
3.3 Customers and Thei r Needs
Our customers are those dairy farms and dairy companys who may cause the deterioration
of the water condition. And the pollution not only can affect the quality of the soil, but also
can pose health danger to people who come into contact with it (Skye, 2013). So that what
they actually need is to find out the position of the water pollution as soon as possible, and
then report it to the council who will furtherly fix the problem.
3.4 The Product and Service
The product has a bulit in the comunication device that can automatically update the
information of the water condition in the farming area. And this information will be sent to
the council though wifi which can be provided by the WLAN card inside the sensor. And if
the council does not take any action on the problem in 7 days, the government will take
charge of the problem directly. Receving the customers feedback and complaint is also
important, if there is any breakdown within 3 months after purchasing that, our staff will be
directly allocated there to maintain it. In replying customers feedback, we communicate
with them through email, after which we will try to settle dowm whether or not we need
some improvement.

3.5 Suppliers and Partners
Based on the products that we produce, the technical support is necessary for the business
from proposal through to warranty; as a result, our suppliers are those companys that can
provide different technical components. For example, the key component of the water
condition testing sensor is the integrated transducer which can help generate the signal sent
to the council and the government. So that our supplier is the organization that can provide
integrated transducer. The signal created by the central processing devices also contains the

5


5
details about the position of the polluted water area. Thus, the organization like TOMTOM
which is the biggest global positioning system company can also be our supplier.
For partners, an R&D company in the areas of paper, packaging and labelling can be one of
those who can help our organization generate more incomes by attracting different
customers in the market.
3.6 Strategy: Focused High Cost
The customers that the company mainly focus on are those dairy farms and companys
which is a small part of the whole population. The water condition testing and reporting
system can not be sold for daily use, so that the business should adopt the focused narrow
market. As a member of the industry, it is not easy for a new competitor to obtain the
knowledge to develop the advanced products. So that the business has the first-mover
advantage, consequencely; the strategy the business has chosen is the high cost one which
means that the organization cares more about the quality control in order to achieve the
final goal.
The overall strategy is therefore Focused High Cost
3.7 Value Chain Activity: Make the product or service
The most important value chain activity for this business is making the product or service
Seeing as though our vision is to reduce the water pollution caused by dairy farming by
reducing the cycle time of testing and reporting. To avoid mistakes during the transfer, a
high-quality knowledge base is required for each level of the production line. Also, each
department needs to ensure that each step in manufacturing the sensor has been tested
compared with the standards. For the strategy we have chosen, in adopting the high
focused cost strategy, the quality control should also be taken first seriously which ia also
linked to the manufacturing activity.
3.8 Business Processes

6


6
3.8.1. PRODUCTS MAUNFACTURING PROCESS As a manufacturing company, the goods
manufacturing process is fundamental for the business in order to add more values to the
inputs that can satisfy different customers.

PRODUCTS MANUFACTURING PROCESS




7


7
3.8.2. PRODUCTS QUALI TY CONTROLLING PROCESS The integral value of the company is to
guarantee the quality of the products. So based on that, the company should ensure the
quality of the products while making it in each step by testing them.




















8


8
PRODUCTS QUALITY CONTROLLING PROCESS


9


9

3.9 FUNCTIONALITIES
3.9.1. PRODUCTS MAUNFACTURI NG PROCESS
Display the total amount of the raw materials needed
Obtain from the warehouse or purchase from the suppliers
Automate the process of combining different components
Package the product
3.9.2. PRODUCTS QUALI TY CONTROLLING PROCESS
Test on different components by different departments
Receive the result of the test
Analyse the performance by comparing with the standard
3.10 Systems

3.10. 1. RAW MATERIALS ORDERI NG MANEGEMENT SYSTEM This system will help automate
the process of deciding what components the organization requires, how many it needs,
whom is the company going to purchase from and receive the invoice and pay the bill. Due
to the most important fuctionality which evaluate different suppliers, this system can catch
different data of different suppliers, and convert them into information in order to make
decision of whom to select.
3.10. 2. GOODS MANUFACTURING SYSTEM Based on the main fuctionality, this system will
automate the production line by combining different components together. It will ensure
the quality of integrated transducer that used to transfer signal to the council, report each
problem during the production process to the manegement level, after which the product
will be sent to the packaging process.
3.10. 3. TEST RESULTS RECEIVING AND MEASURI NG SYSTEM This system can receive
information from a variety of activities testing on those components and the final output,
intergrat different departments measuring and analysing the performance, and provide the
final summary of the condition of the sensor including temperature resistance level, inside
stoppage and evaluation of exterior structure to the mangement level to make decisions.

10


10
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Products
manufacturing
process
1. Display the total amount of the raw materials
that the company needs
2. Obtain from the warehouse or purchase from
the suppliers
3. Automate the process of combining different
components .
4. Package the product

Raw material ordering
mangement system

Goods manufacturing system
Supply Chain Mangement
System

Transaction Processing
System

Decision Support System
2.Products
quality
controlling
process
1.Test on different components by different
departments
2. Receive the result of the test
3. Analyse the performance by compareing with
the standard

Test result receciving and
measuring system
Decision support system

Enterprise Resource
Plannning system




11

11
CONCLUSION
Our sensor works through various business processes supported by different information
systems. Because of the use of the information systems, a huge amount of values can be
delivered to customers. To be specific, it can improve the productivity by reducing the cycle
time. For example, the raw material ordering mangement system reduce the cycle time
from ordering the components to paying the bill, and the products manufactorying system
can automate the entire production line and reduce extra costs during the complex
production process. Moreover, the test results receiving and measuring system can also
improve the customer satisfaction as it can bring the highest benefits to customers by
providing them the high-quality product.

REFERENCES




1. Fiona, P. (2010). How clean are our rivers? Retrieved from
http://www.niwa.co.nz/publications /wa/water-atmosphere-1-july-2010/how-
clean-are-our-rivers
2. Joy,M. (2006). in Fish in the freshwater chapter: Waitakere ranges. In B. Harvie
(Eds.) Waitakere Ranges. (pp. 166-172). New Zealand: Waitakere Ranges
Protection Society

3. Kiran, C. (2010). Pollution choking New Zealand rivers. Retrieved from
http://www.stuff.co.nz/environment/3815892/Pollution-choking-New-Zealand-
rivers

4. Monika, Z. (2013). Water and Soil Characterization pH and Electrical
Conductivity. Retrieved from http://serc.carleton.edu/microbelife/research
methods/environ sampling/pH EC.html
5. Skye, J. (2014). Effects of Water Pollution. Retrieved from
http://greenliving.lovetoknow.com/Effects_of_Water_Pollution
6. Young, R. (2013). Dairy farming harming water. Retrieved from
http://www.stuff.co.nz/the-press/news/9425346/Dairy-farming-harming-
water


12

12

7. Handy, J. (2014). How Hard Can It Be To Make 3D NAND Flash Chips? Retrieved
from http://www.forbes.com/sites/jimhandy/2014/05/23/how-hard-can-it-be-
to-make-3d-nand-flash-chips/