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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Teh Kah Chin
NetID kteh565
Group Number: 147
Website Link: http://infosys110group147.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Helen Tuesday 3pm
Time Spent on
Assignment:
45 hours Word Count: 1490

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THE WAY TO ACCESS OVERCROWDING -
E-PASS
INTRODUCTION
Last year, there are 26 million passengers crowded in New Zealand Airport (Anna.aero,
2014). The congestion caused of lacking customer service, slow check-in process, and
inefficient technology. If still leave this problem behind, it will even cause New Zealand
Airport arising more dissatisfied customers and distressed staffs; leading security hazard;
and forcing customers to pay more money for the airline ticket as higher congestion tax
involve. E-Pass is an advance solution by linking users information to access the barcode,
shares users personal information to the customs, and stores users data in a secure online
database.
3. BUSINESS SECTION
3.1 Vision
To run through the crowded world smoothly and happily; and to provide advance
technology, convenient-to-use, and high-quality lifestyle for people who access the
congestion.
3.2 Industry Analysis: E-Pass Device Industry
Industry: E-Pass Device Industry. The purpose of this industry is to establish in New Zealand
market and solve the congestion problem, in particularly, overcrowding issue in New
Zealand Airport.
Force: High/Low: Justification:
Buyer power: Low There are few choices for customers to buy the
similar product. This industry is significantly
impact the market shares by being first to market

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with a competitive advantage. Customers have
the choice of using either passport or passport
substitute paper. (Freiwillige Ruckkehr, 2012).
Supplier power: Low There are many choices for E-Pass Device Industry
as it has created a competitive advantage by
locating supply resource of electronic device
component in New Zealand. (Digi-Key
Corporation, 2014).
Threat of new entrants: Low It is hard for new competitors to enter the market
at the moment because in the current market,
this industry is in a first mover advantage position
to create E-Pass and the knowledge of creating
this product has not yet stable in the market.
(Wikipedia, 2014).
Threat of substitutes: Low Besides the E-Pass, passport or passport
substitute paper, which is issued by the embassy,
are the only alternative products to accesses
through the custom, when passengers either
entry to New Zealand or leaving from New
Zealand. (Freiwillige Ruckkehr, 2012).
Rivalry among existing
competitors:
Low The competition in the market is more
complacent to this industry. As the result of in the
current market, as a first mover who introduces
the E-Pass device, it gains the control of resources
that the competitors may not be able to follow.
(Wikipedia, 2014).

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Overall attractiveness of the industry: Overall, the attractiveness of the E-Pass Device
Industry is high and generates high profit in a short time period because it creates first
mover advantage.
3.3 Customers and Thei r Needs
In New Zealand, E-Pass Device Industry will mainly target to people who need to access the
custom and travel to overseas by airplane. Furthermore, E-Pass is portable and it can delight
those customers by preventing the issue of overcrowding while they access to the custom in
the airport.
3.4 The Product and Service
E-Pass helps users automatically to update their personal details, the latest information of
flight itinerary, and the previous travel records into cloud system. It is easy and portable for
users to scan the sensor machine in secure when users access to the check-in counter and
custom. The information will be shown to the stuff by transferring information to the sensor
and display on the screen. E-Pass provides the money transaction function for those users
who have issue of penalty, which is caused by carrying the overweight luggage, the payment
will process immediately while they check-in.
3.5 Suppliers and Partners
Electronic Device Company is a potential supplier, for example: Japan Aviation Electronics
Industry, Limited, it supplies connectors, user interfaces, assemblies, and touch-panel
monitors (SANSHIN ELECTRONICS Co., LTD, n.d.). Another potential supplier is
telecommunication company who can be working with, such as: Vodafone, supplies the
cloud system (Vodafone New Zealand Ltd, 2014).
New Zealand government sector can be the partner, for instance: Immigration New Zealand,
who corporate with E-Pass Device Industry to help residents who want to apply this device.
The other partner for E-Pass is the bank sector; in this case, ANZ bank could be as an
example. Industry can cooperate with ANZ Bank by linking the payment system.
Furthermore, industry can advertise through both of these partners.

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3.6 Strategy: Differentiation Market Strategy
In competitive scope, this industry will focus on broad market because E-Pass is widely used
in New Zealand. According to the Air New Zealand Monthly Investor Update (2014), average
1,394,000 passengers travel by airplane during the month of December.
In cost strategy, the industry will focus on high cost. The industry will offer high quality
technology device and other service conditions to serve those E-Pass users. Therefore, the
selling pass has set up in high price.
The overall strategy is therefore Differentiation Market Strategy.
3.7 Value Chain Activity: Technology Development (and R&D)
The most important value chain activity for this business is Technology Development.
Research and development are important to industry. By solving the congestion issue and
satisfying the customers, industry has to make more research and development to improve
the device functions.
3.8 Business Processes
3.8.1. QUALI TY ASSURANCE PROCESS To provide high quality device to users, this process
acts as an important role to make correction immediately when found out the process is
going wrong. The firm has to make some critical decisions to make sure the production
process is smooth and without any faulty device has sold out to the customer. Therefore,
the purpose of this process is to satisfy customers to enjoy the advance technology by
assuring the device is safe to use and free from error.

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Start
Monitoring
production process
Going smooth?
Continue the
process
Yes
Finished goods are
done
Faulty goods?
Ready to sell
No
End
Repairing the faulty
goods
Yes
Repairable?
Destroy or recycle
the goods
No
End
Yes
Check the process
system
No
Amend the process
system
Re-start the process
Problem
occurred?
No
Replace the other
system
Yes
Quality Assurance Department
Quality Assurance Department
Quality Assurance


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3.8.2. PROTOTYPE TESTING PROCESS This process is vital as well because it helps E-Pass to
make an improvement, obtain new knowledge, and prove feasibility. During this process,
receiving feedback from the markets and users are important to develop and improve new
advance technology to let more customers apply E-Pass in their real life. A successful
prototype testing process can directly effect to industry increasing the sales and profits.
Start
Research new
application
Receive feedback
from market
Start to design
Testing the
prototype
Feasible? Make correction No
Re-apply new
knowledge
Sell to market and
having a practical
experiment
Yes
Receive feed back
from users
Device is
working good?
Keep process
Yes
End
Receive feed back
from users
No
Research Department
Research Department
Research & Development
Sales


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3.9 Functionalities
3.9.1. QUALI TY ASSURANCE PROCESS
Monitoring the production process to assure high quality of the product.
Double confirm the product is unblemished before ready to sell.
3.9.2. PROTOTYPE TESTI NG PROCESS
Research and apply new knowledge to the product.
Improve the product through research by receiving the feedback.
3.10 Systems

3.10. 1. PRODUCTI ON OPERATING SYSTEM It enables to monitor process of production and
apply new knowledge to the process. This system will examine each steps of the production
process effectively and try to minimise the problem occurred. If the problem has occurred,
this system will enable to make correction and keep the process working. This system can
delight customers by providing less faulty goods.
3.10. 2. QUALI TY CONTROL SYSTEM The purpose of this system is to prevent selling faulty
goods to customer. It will check their quality standard and ensure those products are
maintained in high quality standard. It will repair, recycle, or destroy the goods if it has
found the faulty good. Customers will have more confidence to buy E-Pass as the firm has a
good control of the goods quality.
3.10. 3. FEEDBACK RECEI VING SYSTEM While E-Pass need to improve and upgrade its
function, firm has to receive feedback from the customer to get better understanding of
which weakness has to improve or any other functions of the product have to add on.
Receiving more feedback from the customers is to achieve the goal of convenient-to-use
when apply to customers lifestyle. Therefore, this system is important for firm to update
and improve the product and develop more stable advance technology.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
(and R&D)
1. Quality
Assurance
Process
1. Monitoring the production process to
assure high quality of the product.

2. Double confirm the product is
unblemished before ready to sell.

Production Operating
System

Quality Control System


Decision Support System

Decision Support System
2. Prototype
Testing
Process
1. Research and apply new knowledge to
the product.

2. Improve the product through research
by receiving the feedback.
Production Operating
System

Feedback Collection System
Decision Support System


Transaction Processing
System

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CONCLUSION
Overall, E-Pass can solve the problem of congestion in New Zealand. E-Pass Device Industry
has a vision of running smoothly through the crowded world and providing an advance
technology, convenient-to-use, and high-quality lifestyle for people who access the
congestion. It has a high attractiveness, as it creates first mover advantage and causes all of
the five forces are reasonably low. Besides that, it has differentiation market strategy
because it focuses on broad market and high cost. The key value chain activity is technology
development. Quality Assurance Processs functions are monitoring and checking products
quality during the process; and Prototype Testing Processs functions are applying new
knowledge and improving product through research. Both of these processes are related
with the technology development. Lastly, Production Operating System, Quality Control
System, and Feedback Receiving System incorporate with the functions and business
process which mention from the above.

REFERENCES

1. Air New Zealand. (2014). Monthly investor update. Retrieved from
http://www.airnewzealand.co.nz/assets/PDFs/2013-december-investor-update.pdf

2. Anna.aero. (2014). New Zealands big three airports handled 26 million passengers in
2013; Auckland, Christchurch and Wellington all growing. Retrieved from
http://www.anna.aero/2014/03/13/new-zealands-big-three-airports-handled-26-
million-passengers-in-2013/

3. Digi-Key Corporation. (2014). Electronic parts, components and Suppliers. Retrieved
from http://www.digikey.co.nz/product-search/en

4. Freiwillige Ruckkehr. (2012). Helpful information before departure. Retrieved from
http://projekt-auswege.kirche-koeln.de/index.php?page=return--but-no-
passport&hl=en

5. SANSHIN ELECTRONICS Co., Ltd. (n.d.). List of Our Suppliers in the Device Business.
Retrieved from https://www.sanshin.co.jp/english/business/device/index.html

6. Vodafone New Zealand Ltd. (2014). Mobile solutions to energise your business
Corporate & government. Retrieved from http://www.vodafone.co.nz/corporate-
and-government/


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7. Wikipedia. (2014). First-mover advantage. Retrieved from
http://en.wikipedia.org/wiki/First-
mover_advantage#Shifts_in_technology_or_customer_needs