OSMAF Olvera Street Merchants Annual Report 2012
OSMAF Olvera Street Merchants Annual Report 2012
OSMAF Olvera Street Merchants Annual Report 2012
80th-82nd Anniversary Edition Annual Report 2010-2012 Edicin de Aniversario de 80-82 Informe Annual 2010-2012
Mike Mariscal President of the Board of Directors Olvera Street Merchants Association Foundation
Mike Mariscal Presidente de la Junta de Directores Fundacin de Asociacin de Comerciantes de Olvera Street
Mission Statement
Our mission is to celebrate, promote and preserve an understanding and an appreciation of the historical significance that Olvera Street, in El Pueblo Historical Monument, has played in the formation of our diverse city through a wide range of year round programming of activities and traditional events that will serve the greater community as well as international visitors.
BOARD OF DIRECTORS
Michael Mariscal President Agusto Godoy Vice President Dianna Robertson Secretary Nancy Madrid-Ally Assistant Secretary Valerie G. Hanley Treasurer Norma Garcia Assistant Treasurer Martha Vasquez Christina Mariscal Pasten Adriana Aguirre-Robertson
JUNTA DE DIRECTORES
YOUR DONATION HELPS STRENGTHEN OLVERA STREETS COMMUNITY ARTS AND CEREMONIES
Olvera Street Merchants hold educational workshops for local school children that complement our yearly celebrations. For example, the Merchants hold 3 weeks of workshops concurrent with Dia de los Muertos, accommodating 200 children per day, for a total of 5000+ children in workshops, as well as 2000+ in unscheduled school tours. Dia de los Muertos attracts up to 15,000+ people on its two largest nights, but the full extent of its reach into the community is much broader than the ceremonies. The Nuestra Tierra (Our Earth) Festival was designed to give children exposure to eco-indigenous philosophies and ways of conserving and understanding the natural environment. For urban children, who may not experience wild lands often, we offer ways of thinking both within and beyond the citys environments. Blessing of the Animals attracts up to 20,000 community members, and offers exposure to nature and animals, as well as the ceremony. Our Mardi Gras events host 600 children in multi-cultural African-American workshops and up to 1000 children in the daytime parade. For traditional cultural events such as Las Posadas, we host up to 4000+ people, as well as 2000+ people at Los Tres Reyes, Fiesta de la Candelaria, and Virgen de la Guadalupe. Events like Leo Politi Centennial and Fiesta de las Flores attract 1000+ people. We are proud of the educational impact of our programs for youth.
Eva Longoria
In 2011, a photo (right) of Eva Longoria was snapped to show her support of Olvera Street. Eva Longoria grew up performing at Olvera Street. Opportunities we provide to foster the cultural development and performance training of children can lead to large successes.
Latin Grammy!
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LONG-TERM GOALS
1. Establish youth educational and cultural after school programs which include music, dance and other enrichment programs 2. Expand traditional events from 9 events to include up to 6 new annual events as well as additional timely celebrations as they become appropriate 3. Reestablish Teachers Salary Point Class 4. Secure office space for Olvera Street Merchants Association Foundation in El Pueblo 5. Coordinate with fellow El Pueblo stakeholders to jointly present specific events and activities 6. Establish an endowment fund 7. Create an Olvera Street Museum 8. Provide publicity for Olvera Street enrichment programs
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LOS TRES REYES January A celebration of the Epiphany of the Magi (visit of the Three Kings) with music and a procession on Olvera Street followed by a colorful theatrical production in the Plaza.
FIESTA DE LA CANDELARIA - February Traditional blessing of elaborately dressed dolls in the culmination of the Christmas season.
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MARDI GRAS CHILDREN'S WORKSHOPS - Fat Tuesday February Olvera Street style Childrens Carnival with singing and dancing, a festive parade, crowning of Little King and Queen, piata and mask making workshops.
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BLESSING OF THE ANIMALS April - Saturday before Easter Sunday This centuries-old tradition of blessing the animals, for the benefits they provide mankind, has been celebrated in the Plaza since 1930. All pets welcome.
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NUESTRA TIERRA FESTIVAL - April AND OLVERA STREET MERCHANTS ANNIVERSARY - April Our Nuestra Tierra Festival pairs us with environmental nonprofits as well as performers to educate the community about sustainable environmental practices and policies, so that we can care for our Earth. In 2010 we also celebrated the 80th Anniversary of Olvera Street Merchants and their events. Olvera Street is one of the oldest streets in Los Angeles, a Mexican marketplace opened in the 1930s.
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FIESTA DE LAS FLORES - June The entire Monument, including the colorful Olvera Street Mexican Marketplace, will be decorated to create scenes from Los Angeles historic past. Various areas provide opportunities for both amateur and professional photographers alike.
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DIA DE LOS MUERTOS Mid October through November Childrens workshops. Colorful, ancient Mexican ceremony in remembrance of departed loved ones with beautifully decorated altars, exhibits and entertainment. Pre-Columbian Novenario procession and blessings each night beginning October 25th through November 2nd. Weekend Fiesta October 31. Complimentary Champurrado & Pan Dulce.
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VIRGEN DE GUADALUPE CELEBRATION - December Celebrating the Virgen de Guadalupes appearance to native Mexican St. Juan Diego in 1531. Overnight vigil in December: Local, community, school, and professional groups offer thanks to the Virgen by performing in her honor. Ballet Folklorico, Banda Zacatecana, Mariachi and orchestras perform. Dia de Los Paiasos: Food, shopping and family entertainment all weekend.
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LAS POSADAS - December This nine-night presentation of the journey of Mary and Joseph to Bethlehem is portrayed with singing, ballet folklorico entertainment, a procession on Olvera Street. Leo Politis historic Olvera Street character Pedro livens the event. Complimentary Champurrado & Pan Dulce, as well as a childrens piata breaking each evening.
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Financial Report
EVENT Entertainment Supplies Food TOTAL Dia de Los Muertos $8,150.00 $2,292.62 $1,819.00 $12,261.62 Dia de Guadalupe $1,800.00 $177.00 $0.00 $1,977.00 Las Posadas $7,200.00 $1,109.20 $1,133.00 $9,442.20 Los Tres Reyes $400.00 $49.94 $250.00 $699.94 Dia de Candelaria $1,100.00 $0.00 $99.00 $1,199.00
2010-2011
Mardi Gras $1,400.00 $400.34 $0.00 $1,800.34 Olvera Anniversary $1,950.00 $98.24 $0.00 $2,048.24 Blessing of the Animals $5,825.00 $3,578.81 $1,427.00 $10,830.81 Flower Day $5,900.00 $842.00 $0.00 $6,742.00
2010-2011 Traditional Events Budget Olvera Street Merchants Association Foundation Funded by El Pueblo de Los Angeles Historical Monument And Individual Donors
BUDGET OVERVIEW EVENT EXPENDITURES IN-KIND DONATIONS OTHER PURCHASES TOTAL BUDGET $47,001.15 $14,477.00 $2,997.92 $64,476.07
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Financial Report
EVENT Entertainment Supplies/Dcor Food TOTAL Dia de Los Muertos $9,150.00 $2,822.61 $1,992.50 $13,965.11 Dia de Guadalupe $4,500.00 $60.00 $0.00 $4,560.00 Las Posadas $9,050.00 $849.00 $1,844.00 $11,743.00 Los Tres Reyes $500.00 $0.00 $364.00 $864.00 Dia de Candelaria $1,100.00 $26.80 $314.50 $1,441.30
2011-2012
Mardi Gras $1,293.00 $192.00 $0.00 $1,485.00 Olvera Anniversary $2,700.00 $312.00 $0.00 $3,012.00 Blessing of the Animals $6,050.00 $300.15 $2,661.97 $9,012.12 Flower Day $2,800.00 $1,112.84 $0.00 $3,912.84
2010-2011 Traditional Events Budget Olvera Street Merchants Association Foundation Funded by El Pueblo de Los Angeles Historical Monument And Individual Donors
$4.63
TOTAL BUDGET
$14,745.55
Event Expenditures
BUDGET OVERVIEW EVENT EXPENDITURES IN-KIND DONATIONS OTHER PURCHASES TOTAL BUDGET $49,995.37 $14,745.55 $4.63 $64,745.55
In-Kind Donations
Other Purchases
$49,995.37
$5,675.40 $37,143.00
Food
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Photographer Credits:
Oscar Castillo Collection Esteban Coronado Collection Ana Hall Collection Mexico Azteca Collection Paul Politi Collection Connie Ramirez Collection Dianna Guerrero Robertson Collection Ezekiel Tarango Collection Juan Carlos Vera Collection Anai Contreras Ty Leyva Edgar Pasten Leo Politi Family Collection Christian Vidaurrazaga La Santa Cecilia La Marisoul Humberto Howard Melissa Tamayo Dianna Robertson Patricia Alarcon Mayra Hernandez Liburtad Ayala Monique Mendoza Violeta Paez Sylvia Despert Art Escalante Abelardo de la Pea Jr. Cindy Gonzalez Lani Cupchoy Ed Canas Melissa Daniels Las Fotos Project: Valerie Beltran, age 16, Julie Cabral, age 18, Civil Hernandez, age 16, Jessenia Pineda, age 14, and Yoali Sayago, age 17
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